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SEO content marketing roundup, week ending March 20th

SEO content marketing roundup, week ending March 20th | SEO copywriting | Scoop.it
In this week's news, Google's Panda update, authorship, & pending Reader cut dominate internet marketing community discussion, as well as Bing subjectship.
Laura Crest's insight:

My latest & greatest collection of links to the most recent & relevant news in the SEO/search, content & social media marketing spheres.

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The Resurgence of Long-Tail Keywords in SEO

The Resurgence of Long-Tail Keywords in SEO | SEO copywriting | Scoop.it
Long-tail keywords continue to be a powerful way to leverage search traffic, especially with the growing competition around highly-sought after core keywords. Here's how to make them work for your SEO purposes and help increase conversions.
Laura Crest's insight:

The long-tail is key to keywords in SEO - that has not changed!

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Why Google Analytics Tagging Matters - Whiteboard Friday

Why Google Analytics Tagging Matters - Whiteboard Friday | SEO copywriting | Scoop.it
In today's Whiteboard Friday, Rachael Gerson sheds some light on
Laura Crest's insight:

Per usual, a lot to glean from this Moz Whiteboard presentation by guest, Rachael Gerson.

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SEO Explained: Setting up Effective Meta Tags on your Pages by @SEOCopy : MOMeo Magazine for Work-at-Home Moms: Business Tools | Parenting Advice | Mom Lifestyle Tips | Mom Blog | Mom Forum

SEO Explained: Setting up Effective Meta Tags on your Pages by @SEOCopy : MOMeo Magazine for Work-at-Home Moms: Business Tools | Parenting Advice | Mom Lifestyle Tips | Mom Blog | Mom Forum | SEO copywriting | Scoop.it
Confused by all this mumbo-jumbo about SEO, keywords and meta data? SEO Expert Gabriella Sannino explains how to set up meta tags for your web pages.
Laura Crest's insight:

Excellent walk-through by one of my favorite SEO sisters, Gabriella Sannino of Level 343.com

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Celebritize You's comment, March 15, 2013 6:19 AM
Very helpful. Thanks.
Laura Crest's comment, March 15, 2013 12:12 PM
You're welcome! Thanks for sharing it on Twitter :)
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SEO Audit Tips: 8 Examples of Why Your Source Code Matters

SEO Audit Tips: 8 Examples of Why Your Source Code Matters | SEO copywriting | Scoop.it
When performing SEO audits, it’s incredibly important to dig into a website’s source code to understand what's present. Unfortunately, coding gremlins may be sitting below the surface, causing big SEO damage.
Laura Crest's insight:

For the advanced SEO geek - great information!

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Matt Cutts Confirms Panda Update Coming This Friday - Search Engine Journal

Matt Cutts Confirms Panda Update Coming This Friday - Search Engine Journal | SEO copywriting | Scoop.it
Matt Cutts confirms a Panda update will be coming this Friday or Monday at the latest at SMX late last night. Here are the details.
Laura Crest's insight:

Cue Jaws music...

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Balancing Short-term Authority Gains with a Long-term Content Vision | distilled

Balancing Short-term Authority Gains with a Long-term Content Vision | distilled | SEO copywriting | Scoop.it
Laura Crest's insight:

An excellent analysis by Mike Tekula of Distilled, NYC.

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How Does Your SEO Measure Up? 852 Supreme Performance Metrics Tips From #SMX

How Does Your SEO Measure Up? 852 Supreme Performance Metrics Tips From #SMX | SEO copywriting | Scoop.it
Welcome to aimClear's coverage of SMX West 2013!  Ahhh, Search Marketing Expo.
Laura Crest's insight:

Excellent (and ambitious) post from one of my all-time favorite authors, Lauren Litwinka - reporting from SMX West.

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Want to Rank in Google? Build Your Author Rank Now

Want to Rank in Google? Build Your Author Rank Now | SEO copywriting | Scoop.it
If you want your content to rank in Google's search results, start building your author authority now. Author Rank is going to be a big deal. Here are some social signals Google can potentially obtain and use that supports the notion of Author Rank.
Laura Crest's insight:

Essential reading for online writers - by SEO/search mastermind Eric Enge.

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Micro Data & Schema.org: Guide To Generating Rich Snippets

Micro Data & Schema.org: Guide To Generating Rich Snippets | SEO copywriting | Scoop.it
Laura Crest's insight:

Another keeper SEO resource on creating snippets - important info in light of Google's recent changes to the way it displays snippets in search results.

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Does your B2B content strategy target all the key influencers?

Does your B2B content strategy target all the key influencers? | SEO copywriting | Scoop.it
I came across this great post on HubSpot the other day that answered and negated the commonly cited shortcomings of inbound marketing their sales teams often hear from site owners and marketing managers.
Laura Crest's insight:

Savvy and incisive guest post by B2B SEO expert Nick Stamoulis!

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The Three W's (and one H) of Content Marketing | Search Engine ...

The Three W's (and one H) of Content Marketing | Search Engine ... | SEO copywriting | Scoop.it
Many small business owners hesitate to invest time or money in a website and the SEO tactics that help prospective customers find their way to the website.
Laura Crest's insight:

The prettiest website in the world is useless to you if no one sees it!

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Our Latest Robust SEO Dictionary... on Steroids

Our Latest Robust SEO Dictionary... on Steroids | SEO copywriting | Scoop.it
Are you tired of asking, "What's this mean," when you come across a new term? Probably. I'm in the business, but the lingo changes so rapidly, it's easy even for those in the industry to get lost. ...
Laura Crest's insight:

Hat tip to Gabriella Sannino and the Level 343 Team for putting together this AWESOME resource! Bookmark it. Use it!

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Avinash Kaushik says "Optimize but Don't Over-Optimize" at SMX West - Majestic SEO Blog

Avinash Kaushik says "Optimize but Don't Over-Optimize" at SMX West - Majestic SEO Blog | SEO copywriting | Scoop.it
Laura Crest's insight:

Avid fan of Avinash Kaushik - pearls of wisdom just drop from his mouth! His words about holistic SEO are right on!

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Closing Google Reader Is Dangerous

Closing Google Reader Is Dangerous | SEO copywriting | Scoop.it
Closing Google Reader puts content discovery in the hands of other companies and blinds Google to human evaluation data for an important set of users.
Laura Crest's insight:

Savvy insight into the unpleasant consequences for both users and Google for shutting down Reader...

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Matt Cutts: Google Adding Panda to Real-Time Algorithm

Matt Cutts: Google Adding Panda to Real-Time Algorithm | SEO copywriting | Scoop.it
Google Panda will soon evolve from monthly (or so) manual refreshes to a constant part of Google’s real-time algorithm, according to Google’s Distinguished Engineer Matt Cutts. The latest (possibly final?
Laura Crest's insight:

Heads up! Danny Goodwin discusses Google's integration of Panda into its real-time algo - expected today (3/15) or Monday...

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How to Select the Best SEO for your Project

How to Select the Best SEO for your Project | SEO copywriting | Scoop.it
There are many considerations to be taken into account, when selecting an SEO (search engine optimization) provider for your website. Much depends upon the particular areas in which attention is ne...
Laura Crest's insight:

As always, the Level 343 team delivers a smart and thorough article - this one most relevant to those shopping for an SEO copywriter...

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If Landing Pages Were People - 3 Nasty Habits That Drive Prospects Away

If Landing Pages Were People - 3 Nasty Habits That Drive Prospects Away | SEO copywriting | Scoop.it
Here are three very bad habits common to landing pages (*cough*marketers*cough*), which tend to depress conversion rates.
Laura Crest's insight:

Fun read w/some very wise words about web content creation...

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SEO content marketing roundup, week ending March 13th

SEO content marketing roundup, week ending March 13th | SEO copywriting | Scoop.it
This week's news features SMX & SXSW reports, Pinterest's new analytics feature, Facebook's re-designed news feed, and raising the bar on content quality.
Laura Crest's insight:

My latest & greatest weekly recap of relevant SEO/search, content & social media news also has some yummy links to fantastic, free resources for the professional SEO. Enjoy!

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SEO Brand Marketing – Looking Beyond Keywords

SEO Brand Marketing – Looking Beyond Keywords | SEO copywriting | Scoop.it
Annabel Hodges considers the value of SEO as a brand marketing tool, looking beyond day-to-day nitty gritty keyword focus; extending the value of SEO.
Laura Crest's insight:

Love this - Annabel Hodges on going beyond the myopia of SEO keywords.

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Matt Cutts: Merchant Quality to Affect Google Search Rankings

Matt Cutts: Merchant Quality to Affect Google Search Rankings | SEO copywriting | Scoop.it
Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. It's all still pretty vague at this point, but here's what Cutts said Friday at SXSW.
Laura Crest's insight:

If you're an online retailer, you'll want to be sure to read this...

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10 Premium SEO Tools That You Can Try for Free (or Cheap)

10 Premium SEO Tools That You Can Try for Free (or Cheap) | SEO copywriting | Scoop.it
Need premium SEO tools to optimize your website or blog for search? Here are 10 tools you can use for free or cheap for a limited time plus some best practices.
Laura Crest's insight:

These tools aren't cheap - this is a great opportunity to give them a test drive before making the hefty investment!

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6 Tricks to Maximize the Impact of Your TweetsScoop.it

6 Tricks to Maximize the Impact of Your TweetsScoop.it | SEO copywriting | Scoop.it
.Did you know that there’s a place where many of your customers live and actually want to talk to and hear from you in real time? It’s a magical land, it’s real, and it’s called Twitter...Ally Greer\'s insight:...Twitter is one of the mo...
Laura Crest's insight:

I love Twitter just for the reasons described in this post - it's a fantastic real-time source of links to quality resources and a valuable content marketing tool if you use it right!

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Interflora Is Back: What Did They Fix & How Did They Come Back So Fast?

Interflora Is Back: What Did They Fix & How Did They Come Back So Fast? | SEO copywriting | Scoop.it
Interflora got penalized only 2 weeks ago, right after Valentine’s day with a huge coverage in the media and also a some-what indirect statement from Google’s Matt Cutts himself about Advertorials also counting as paid links if they pass Page Rank...
Laura Crest's insight:

The latest update on the paid advetorials (links) upset...

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SEO content marketing roundup, week ending March 6th

SEO content marketing roundup, week ending March 6th | SEO copywriting | Scoop.it
This week's internet marketing news features Google's "How Search Works" and G+ social sign-in, Facebook's Newsfeed's new look, and content marketing ROI.
Laura Crest's insight:

My latest & greatest weekly industry news.

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