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Rescooped by Laura Crest from Content Strategy |Brand Development |Organic SEO
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33 #Link #Building Questions Answered #SEO

33 #Link #Building Questions Answered #SEO | SEO copywriting | Scoop.it
When it comes to link building idea generation, the sky's the limit! In today's post, Rhea Drysdale offers her tips for best practices and a philosophical approach to link building that will help bring your ideas to life.

Via Level343
Laura Crest's insight:

Rhea Drysdale knows her stuff - great post here at SEOmoz.

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Level343's curator insight, April 4, 2013 1:50 PM

Brilliant post by Rhea.

 

Yes. Google will punish sites that are caught selling links, buying links, or paid links agencies/service providers. Manual action usually occurs when it's done on a substantial scale. Of course, Matt Cutts posted the following today, which might help clear up some confusion about punishment by association (hat tip to Barry over at SERoundtable for sharing this)

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5 Simple Ways To Debug Your Google Analytics Installation

5 Simple Ways To Debug Your Google Analytics Installation | SEO copywriting | Scoop.it
As you might guess, we QA a lot of Google Analytics installs. It is often a maddening task that makes you want to “gaq.” However, there are some nice tools that go a long way toward making life easier.
Laura Crest's insight:

SEO colleague Brian Massey opens his new column at Search Engine Land with this piece - if you're getting funky data, it could be something awry w/your GA installation.

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SES New York 2013 Coverage Recap #SESNY Great roundup by @DannyNMIGoodwin #SEO #Search #Content #Social

SES New York 2013 Coverage Recap #SESNY Great roundup by @DannyNMIGoodwin #SEO #Search #Content #Social | SEO copywriting | Scoop.it
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on all things search and social. Here's a roundup of live blogging and coverage of SES New York 2013.
Laura Crest's insight:

Danny Goodwin posts a great roundup of SES New York live blogging and coverage, if you missed this conference (like me). Excellent resource!

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Is your call to action hard to find? by @heatherlloyd #seo #search #usability #onlinemarketing

Last week I introduced a new video series - the SEO Copywriting Checklist - where I pinpoint different places on websites that have especially yummy SEO copy...
Laura Crest's insight:

Sage and savvy usability lesson from online marketing & SEO diva Heather Lloyd-Marting.

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Everything you need to know about 'authorship', 'author rank' and 'social #SEO', with @MarkTraphagen

Everything you need to know about 'authorship', 'author rank' and 'social #SEO', with @MarkTraphagen | SEO copywriting | Scoop.it
Laura Crest's insight:

Recommended viewing with brilliant insights into the latest, most pressing #SEO developments!

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How to Tell Google Not to Index a Page in Search Results [Quick Tip]

How to Tell Google Not to Index a Page in Search Results [Quick Tip] | SEO copywriting | Scoop.it
Learn why you might want to make a a web page not indexed by search engines -- and how to do it.
Laura Crest's insight:

There are some instances where you don't want Google to index a website page - this walks you through how to tell Google so.

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Optimizing Videos for Search: A Complete Guide #search #seo

Optimizing Videos for Search: A Complete Guide #search #seo | SEO copywriting | Scoop.it
Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series.
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[Infographic Included] Learning From The 2012 SERPs - Search Engine Journal

[Infographic Included] Learning From The 2012 SERPs - Search Engine Journal | SEO copywriting | Scoop.it
Google makes updates to the SERPs every year. Click here to learn from the 2012 SERPs. Infographic included!
Laura Crest's insight:

Not a big fan of infographics, but Adam Morgan does an excellent job of it here - and cites an authority source, SearchMetrics.

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The SEO Guide To Getting Started With Google Webmaster Tools

The SEO Guide To Getting Started With Google Webmaster Tools | SEO copywriting | Scoop.it
Google Webmaster Tools can be a powerful ally. But, if you make a mistake or put this power in the wrong hands, it can mean trouble for your search engine optimization.
Laura Crest's insight:

Fantastic guide here - one for the #SEO resource library!

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Tracking Image Search In Google Analytics

Tracking Image Search In Google Analytics | SEO copywriting | Scoop.it
Apply a few simple Google Analytics filters to gain insight into the amount and performance of traffic you're getting through image search.
Laura Crest's insight:

AJ Kohn knows his SEO, more than most any expert out there. Here he offers an in-depth guide to tracking image search, tweazing it out of organic traffic w/simple filters. 

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How To Create A Sustainable Link Plan

How To Create A Sustainable Link Plan | SEO copywriting | Scoop.it
I’ve recently spoken with three business owners who have approached me in a fairly atypical way: instead of asking me for a proposal, they’ve given me theirs.
Laura Crest's insight:

Most of your best linking ideas are not sustainable - here's a reality check from an expert.

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Responsive Site Redesign: 4 SEO Considerations

Responsive Site Redesign: 4 SEO Considerations | SEO copywriting | Scoop.it
If you've decided to go responsive or you're considering a responsive site redesign, there are some issues you'll need to look out for from an SEO standpoint. Don't let above the fold issues, content, internal links, or mobile specifics trip you up.
Laura Crest's insight:

Smart read on re-designing for a responsive site from an SEO standpoint, by Bonnie Stefanick.

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4 tools to review Google Algorithm Impacts | Search News Central

4 tools to review Google Algorithm Impacts | Search News Central | SEO copywriting | Scoop.it
There are so many Google updates to keep track of how do you make this data actionable? This post will detail 4 tools that will help...
Laura Crest's insight:

Great post by David Iwanow over at Search News Central reviewing 4 tools you can employ to see how Google's algo updates are impacting your content.

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#Search #Behavior: The Warm Up -- A Study with SurveyMonkey | iAcquire Blog #search #ecommerce #seo

#Search #Behavior: The Warm Up -- A Study with SurveyMonkey | iAcquire Blog #search #ecommerce #seo | SEO copywriting | Scoop.it
Laura Crest's insight:

Interesting study on search behavior...eCommerce folks might especially like the data...

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Link Building: Get Relevant or Die Trying

Link Building: Get Relevant or Die Trying | SEO copywriting | Scoop.it
It's paramount to prioritize domain relevancy the same way you would domain trust and authority, and strive to build "on-topic" links as a core focus of your link building efforts. Leverage these tactics and linkable assets to build relevant links.
Laura Crest's insight:

On the new standard of a smart link-building strategy: "contextual relevancy" by Ken Lyons of Measured SEM. 

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3 Steps to Creative Competitive Content Gap Analysis #SEO #Content #Analytics

3 Steps to Creative Competitive Content Gap Analysis #SEO #Content #Analytics | SEO copywriting | Scoop.it
What better place to look for content ideas than at competitors? Competitive content gap analysis is about generating the types of content that fulfills your intended user's needs but also satisfies the metrics that search engines are looking for.
Laura Crest's insight:

Excellent post by Josh McCoy - a search geek and gifted writer. 

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The Complete Guide to Mastering Your Title Tags #seo #search

The Complete Guide to Mastering Your Title Tags #seo #search | SEO copywriting | Scoop.it
When it comes to on-page optimization, the title tag of any given web page is the single most important piece of optimizable real estate there is. Think of it as beach front property off the Florida Keys.
Laura Crest's insight:

Stoney deGeyter does an excellent job of explaining both the purpose and the practical how-to of webpage Title tags - and he is absolutely correct in saying it is the most important piece of optimizable real estate there is. As Heather Lloyd-Martin emphasizes, it is your first conversions opportunity!

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Content Marketing: The Real Value

Content Marketing: The Real Value | SEO copywriting | Scoop.it
Does Content Marketing through Guest Posting have any value for your business?
Laura Crest's insight:

Excellent read by Brian Jensen of SEO.com

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Rescooped by Laura Crest from Content Strategy |Brand Development |Organic SEO
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Co-Citation and Co-Occurrence – The Next Big Thing in SEO

Co-Citation and Co-Occurrence – The Next Big Thing in SEO | SEO copywriting | Scoop.it
Google has experimented with a list of algorithm changes. Over the past couple of years, these changes have of course directly affected the way SEO works.

Via Level343
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Level343's curator insight, March 29, 2013 4:57 PM
How to Earn Co-Citation and Co-Occurrence?

The whole idea of introducing co-citation and co-occurrence – in case if there is any – is to create quality content, have genuine presence on the web and be active on the internet. The concept will keep improving day by day, but right now, you can take the following measures to earn more co-citation and co-occurrences for your website or blog:

 

Create quality content that is worthy to be mentioned and shared on the web.Be proactive on the Internet, in forums and discussion boards.Write more on hot, trending topics, so other people give citations to your valuable content.
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Infographic: Video Content, Especially On YouTube, Wins In Google Universal Search

Infographic: Video Content, Especially On YouTube, Wins In Google Universal Search | SEO copywriting | Scoop.it
Google Universal Search is a way that Google blends in matches from its “vertical” or “specialty” search engines, like image search or video search, into webpage results. What’s the best way to tap into Universal Search in order to be visible?
Laura Crest's insight:

Same infographic by SearchMetrics, but this time emphasizing the values of YouTube video content.

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Where do you see Google Search 10 years from now?

Where do you see Google search 10 years down the road? jmac, Austin, TX Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googl...
Laura Crest's insight:

The funniest comment I've seen on this Matt Cutts video is that in 10 years, all search data for webmasters & search/seo pros will be "not provided." But seriously - a great vid...

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Mobile App Analytics By Google

Mobile App Analytics By Google | SEO copywriting | Scoop.it
As per the analysis and growth forecasts for the Worldwide Mobile Applications Market the apps business has finally ‘come of age’ and this worldwide success story is now growing fast. Apps generate...
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SEO content marketing roundup, week ending March 27th

SEO content marketing roundup, week ending March 27th | SEO copywriting | Scoop.it
In this week's news, content marketers talk influence, SEO & search pros discuss linking strategies, while social media marketers focus on network growth.
Laura Crest's insight:

My latest & greatest is fresh off the WordPress! Enjoy it in byte-sized bits - it is positively jammed w/links to original, quality sources (of course)!

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Back to the Future: Forecasting Your Organic Traffic

Back to the Future: Forecasting Your Organic Traffic | SEO copywriting | Scoop.it
Great Scott! Today, we will be learning about the importance of forecasting organic traffic and how you can get started. Let's begin our journey.
Laura Crest's insight:

Insightful read by Dan Peskin for those into analytics, like moi :)

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SEO copywriting checklist: Making your Titles click!

SEO copywriting checklist: Making your Titles click! | SEO copywriting | Scoop.it
In this first video of her new SEO Copywriting Checklist series, Heather discusses how to create clickable web page Titles for reader and Google appeal.
Laura Crest's insight:

Your web page Titles are your first conversions opportunity off the search engine results page. Make them count! A great how-to video on crafting clickable Titles that position well and get the click, by Heather Lloyd-Martin.

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