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Competitor Research In An Inbound Marketing World

Competitor Research In An Inbound Marketing World | SEO copywriting | Scoop.it
As more marketers are shifting from strict SEO to inbound marketing, competitor analysis is changing.
Laura Crest's insight:

Excellent run-down by Distilled's John Doherty on the new competitor analysis landscape.

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Content Curation Guidelines for Where to Share | Curata Blog

Excerpted from article by Pawan Deshpande, CEO at Curata:
"By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online.  When evaluating which content curation tool to use, there are three primary areas of consideration...."


Read full original article here:
http://www.curata.com/blog/content-curation-guidelines-where-to-share/

 


Via Giuseppe Mauriello
Laura Crest's insight:

Although not SEO related per se, I do a lot of curation for the weekly SEO content marketing roundup at SEOCopywriting.com and this is a great review/resource!

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MyKLogica's comment, May 7, 2013 2:38 AM
well, it is a pity that two skilled professionals do not know to how to do converge assertively their differences, and result in better contents, and content curation. Both of you are partly right and partly wrong, under my point of view, and instead of focusing in your differences, why don´t you focus on what may bring you together?
Therese Torris's comment, May 7, 2013 5:40 AM
@pawan @giuseppe I appreciate your work, both. We should value the mere fact that you and we are able to share diverging point of views on an open Platform like Scoop.it. That is true Social Content Curation, isn't it?
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SEO content marketing roundup, week ending April 24th

SEO content marketing roundup, week ending April 24th | SEO copywriting | Scoop.it
In this week’s news, influence & thought leadership thread their way through content & social media marketing discussions, while Google impacts SEO & search
Laura Crest's insight:

The latest and greatest online marketing news is chock full of highly useful information, as well as industry resources and an events schedule.

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How Google Understands You by Vertical Measures

How Google Understands You by Vertical Measures | SEO copywriting | Scoop.it
An infographic on the inner mechanics of how the Google search engine works and the process by which your website gets indexed.
Laura Crest's insight:

Excellent info on semantic search!

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Third Thursday Tip: Three must-haves for SERP domination with content

Third Thursday Tip: Three must-haves for SERP domination with content | SEO copywriting | Scoop.it
Want to increase clicks in SERPs, but aren't sure how? Brafton's Third Thursday Tip will let you in on the secret to CTR success.
Laura Crest's insight:

Beyond keyword strategy: compelling headlines, rich snippets and Authorship. Video + post.

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10 Killer SEO Landing Page Tips

10 Killer SEO Landing Page Tips | SEO copywriting | Scoop.it
User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use this checklist of tips to ensure your landing pages are sending all the right signals.
Laura Crest's insight:

Grant Simmons posts a most helpful guide to landing page optimization that goes beyond keyword placement. Usability and user experience have become as important as on-page optimization.

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Avoid overwhelm! #SEO #content creation: 50 time & sanity-saving tips by @heatherlloyd

Avoid overwhelm! #SEO #content creation: 50 time & sanity-saving tips by @heatherlloyd | SEO copywriting | Scoop.it
A collection of six video and text posts by Heather sharing 50 SEO content development ideas for those needing to continuously create quality content.
Laura Crest's insight:

The need for continually creating fresh, quality content can be exhausting & overwhelming - but it doesn't have to be. Here are six reader favorites on how to save your precious time (and even more precious sanity), by Heather Lloyd-Martin.

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Universal Analytics: Switching to the Next Version of Google Analytics

Universal Analytics: Switching to the Next Version of Google Analytics | SEO copywriting | Scoop.it
Back in October 2012, Google announced Universal Analytics as the next version of Google Analytics. The tracking code has been overhauled completely, and there are plenty of back-end improvements.
Laura Crest's insight:

If you're in SEO, you need to read this then follow the step-by-step laid out by Lars Lofgren & Zach Bulygo as soon as you possibly can!

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Tracking Google Analytics Events with Google Tag Manager

Tracking Google Analytics Events with Google Tag Manager | SEO copywriting | Scoop.it
Google Tag Manager (GTM) is a great tool that can really streamline the implementation of your favorite web analytics tool.
Laura Crest's insight:

Excellent how-to for the reference/resource library! Bookmarked.

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Avoid SERP myopia: #SEO & Keywords: Think #Conversions, Not #Rankings #CRO

Avoid SERP myopia: #SEO & Keywords: Think #Conversions, Not #Rankings #CRO | SEO copywriting | Scoop.it
Don't fixate on keyword position. Focusing on the discovery of highly-converting keywords beginning with the sales and marketing conversations through delivery and reporting will produce stronger SEO results over the long term and happier clients.
Laura Crest's insight:

Exactly. Krista LaRiviere hits it right on the head with this post. Think conversion rate optimization, not search engine rankings!

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Laura Crest's comment, April 12, 2013 7:54 PM
You're most welcome, Courtney!
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Penguin 2.0 Forewarning: The Google Perspective on Links

Penguin 2.0 Forewarning: The Google Perspective on Links | SEO copywriting | Scoop.it
If you've been building bad links, you need to start getting in front of it now. Google has warned that a major update is coming. Start getting your business on a sound long-term footing now by building unimpeachable links and eliminating bad ones.
Laura Crest's insight:

Head's up from Stone Temple's Eric Enge - he has an uncanny way of forecasting and Google has warned of a big shakedown on shady link schemes w/its next Penguin update. Check your links, ASAP!

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Why You Need to Go Beyond Just #Local #Search #G+ #authorship #seo #socialsearch

Why You Need to Go Beyond Just #Local #Search #G+ #authorship #seo #socialsearch | SEO copywriting | Scoop.it
As social search and SEO evolve closer together, Adam Smith shares best practices on making sure your local and rural SEO is being used properly.
Laura Crest's insight:

Smart stuff by Adam Smith on Authorship & "other Google things" to consider in local SEO and social search.

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Tracking Mobile Visitors in Google Analytics: A Checklist Guide

Tracking Mobile Visitors in Google Analytics: A Checklist Guide | SEO copywriting | Scoop.it
How can we gain insights from Google Analytics into our mobile traffic? This post walks you through the most important metrics for website and app tracking.
Laura Crest's insight:

With mobile web traffic on a quantum ride to the top, knowing how to track mobile visitors will become increasingly important for a clear view of your analytics.

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Website Indexation Audit: How to Find & Remove Non-Essential Content

Website Indexation Audit: How to Find & Remove Non-Essential Content | SEO copywriting | Scoop.it
Are you feeding search engines garbage? Taking a look at your entire index will allow you to gain an understanding of what Google and Bing see and index. Here's how to hone in on and assess your content, see if it's indexed, and clean it up.
Laura Crest's insight:

Good time of year for spring cleaning your website content - useless stuff may be indexed and look junky to Google and Bing. Here Josh McCoy shows how to find & clean up non-essential content.

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Pubcon South 2013 authorship and author rank - April 24th, 2013.

My presentation on why Authorship and Author Rank, as well as some speculation on how Google will measure it. Given at Pubcon South on April 24th, 2013.
Laura Crest's insight:

Eric Enge is a brilliant SEO and search luminary and well-versed in the whole Authorship and Author Rank thing. Here's his PubCon preso on it.

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Dusting The Website For Spring: Optimization and SEO Cleaning

Dusting The Website For Spring: Optimization and SEO Cleaning | SEO copywriting | Scoop.it
Spring is here, so why not put some spring cleaning actions through on your website? With that said, let's get straight to the action items. Below is a list of many things you can look for on your site to adjust, add, or remove.
Laura Crest's insight:

Excellent recommendations for website optimization incorporating Authorship and G+ sharing icon.

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Machine Learning and Link Spam: My Brush With Insanity

Machine Learning and Link Spam: My Brush With Insanity | SEO copywriting | Scoop.it
Using machine learning to combat dirty link profiles can save hours of time and countless dollars spent on hand-checking web pages. In today's post, Ian Lurie walks us through a tale of successfully implementing machine learning, one step at a time.
Laura Crest's insight:

Excellent, time- and sanity-saving! Ian Lurie takes us step by step for automating the hard work of fighting off spammy links and avoiding the Penguin penalty.

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Keyword-Driven Personas - Whiteboard Friday

Keyword-Driven Personas - Whiteboard Friday | SEO copywriting | Scoop.it
As inbound marketing continues to gain traction, it's time to start building your keywords into the bones of your site, rather than adding them once your site is already completely mapped out.
Laura Crest's insight:

Customer personas are a staple of good copywriting - building keyword-driven personas "into the bones" of your site is a fantastic strategy!

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14 Ways Facebook Homes In On #Local #Search #FacebookHome #SEO

14 Ways Facebook Homes In On #Local #Search #FacebookHome #SEO | SEO copywriting | Scoop.it
With the announcement of Facebook Home, Facebook has pushed the accelerator on its local mobile strategy, which was already in high gear, thanks to Facebook Local Search and its big brother, Facebook Graph Search.
Laura Crest's insight:

Andrew Shotland does an excellent job of explaining Facebook Local Search here.

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Remove Unnecessary Steps & Win More Links, Shares, and Conversions by @Randfish #SEO #ContentCreation

Remove Unnecessary Steps & Win More Links, Shares, and Conversions by @Randfish #SEO #ContentCreation | SEO copywriting | Scoop.it
The more you simplify your user experience, the more likely users are to accomplish the goals you've set for the product, website, or communication at hand.
Laura Crest's insight:

Rand Fishkin makes an excellent presentation here for streamlining and simplifying your content creation process - and I am all for simplification and efficiency!

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Word: Can I buy a domain that used to have spam on it and still rank?

Can I buy a domain name on the secondary market that has a lot of spam on it and still rank? How can I reset the SEO of that domain ? Thousands of root domai...
Laura Crest's insight:

Matt Cutts goes in-depth w/this one - and with Penguin 2.0 looming, it's most timely!

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Using Google's Search Operators to Drill Deep by @DocSheldon via @Level343 #seo #site_#analytics

Using Google's Search Operators to Drill Deep by @DocSheldon via @Level343 #seo #site_#analytics | SEO copywriting | Scoop.it
Whether you're doing a site audit, keyword research or checking up on your competition, sometimes you'll find yourself looking for particular items that may at first seem difficult or very time con...
Laura Crest's insight:

Great how-to by Doc Sheldon of the Level 343 team on using Google's search operators to locate hard-to-find site content.

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Level343's comment, April 9, 2013 8:10 PM
Merci Francois :P
Laura Crest's comment, April 9, 2013 8:46 PM
Most welcome, Doc :)
FrancoisMagnan's comment, April 10, 2013 1:47 PM
Mais de rien Level343's ces articles sur l'interrogation de Google apportent souvent des trucs et astuces méconnues
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The Lean #Analytics Cycle: Metrics > Hypothesis > Experiment > Act - Occam's Razor by Avinash Kaushik #seo

The Lean #Analytics Cycle: Metrics > Hypothesis > Experiment > Act - Occam's Razor by Avinash Kaushik #seo | SEO copywriting | Scoop.it
Companies, small or large, fail to iterate fast enough leading to poor business results. Lean Analytics Cycle is a structured process to avoid that fate!
Laura Crest's insight:

Avinash Kaushik show us how to get lean and streamlined with web analytics to move faster on data. Bookmarked!

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How to measure and report social SEO metrics

How to measure and report social SEO metrics | SEO copywriting | Scoop.it
Reporting is the key to an effective social SEO strategy. Here are four important social SEO metrics to consider, and how to measure and report them.
Laura Crest's insight:

Fantastic! Wizard tech geek Clayburn Griffin gives a great how-to on social SEO analytics. One to bookmark!

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You local? => Evolution of the #Local #Algorithm - Whiteboard Friday #SEO #localsearch

You local? => Evolution of the #Local #Algorithm - Whiteboard Friday #SEO #localsearch | SEO copywriting | Scoop.it
We've come a long way since the early 2000's, and local SEO has changed tremendously since the beginning of online search.
Laura Crest's insight:

If you're involved with local search, then you'll want to view this presentation over at SEOmoz.

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