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Beating a Dead Penguin

Beating a Dead Penguin | SEO copywriting | Scoop.it
With the launch of Google Penguin 2.0 behind us, it seems the majority of folks managed to survive the challenges of Penguin with minimal impact. So here are some predictions (and solutions) on future possible SEO challenges to plan for.
Laura Crest's insight:

Great read by Grant Simmons at Search Engine Watch!

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SEO content marketing roundup, week ending May 22nd

SEO content marketing roundup, week ending May 22nd | SEO copywriting | Scoop.it
All things Google dominate this week's online marketing news, while Yahoo's purchase of Tumblr and the 2013 Social Media Marketing report are also buzzed up
Laura Crest's insight:

Highlights from the Google I/O 2013 conference and its 41 new features to Google Plus dominated the weeks' online marketing news. But many more goodies about content and social media marketing are included!

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Penguin 2.0 rolled out today

Laura Crest's insight:

It's official: Matt Cutts announced on his blog that the Penguin 2.0 webspam algorithm rolled out and is now complete. "About 2.3% of English-US queries are affected..."

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The 3 Steps for Success in a Multi-device Search World

The 3 Steps for Success in a Multi-device Search World | SEO copywriting | Scoop.it
We live in a multi-device world, and if you're still focused on improving your visibility, traffic, and conversions solely for desktop users, you're losing a great opportunity.
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SEO Ahmedabad | SEO Corporate Training | WebPro Technologies Ahmedabad India

SEO Ahmedabad | SEO Corporate Training | WebPro Technologies Ahmedabad India | SEO copywriting | Scoop.it
SEO blog India. All about the search, social media and SEO industry.
Laura Crest's insight:

IT & SEO luminary Bharati Ahuja gives an in-depth explanation of RWD, and how it is conducive to SEO, complete w/coding how-to resources. Bookmared!

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Google Continues To Experiment & Expand Authorship

Google Continues To Experiment & Expand Authorship | SEO copywriting | Scoop.it
If one theme was abundantly clear at SMX West in March, it was the question over the importance of authorship and how it might impact future rankings in Google. During the “What’s Needed For SEO Success In 2013 & Beyond?
Laura Crest's insight:

From #SMXWest, Janet Driscoll Millet relates what Matt Cutts said about expanding authorship beyond blogs & articles - great information for those curious about Authorship!

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SEO content marketing roundup, week ending May 15th

SEO content marketing roundup, week ending May 15th | SEO copywriting | Scoop.it
The focus is on predictions for the future in this week’s online marketing news, with talk of emerging trends and upcoming algorithm updates.
Laura Crest's insight:

This week's online marketing news features Google's impending updates to Penguin and Panda, and likely targets of penalties. Other highlights include the need to account for Generation Y in content creation and marketing, YouTube's paid channels, the explosive growth of mobile in local search, and Bing's new alliance with Klout.

 

Enjoy! :)

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What should we expect in the next few months in terms of SEO for Google?

What should we expect in the next few months in terms of SEO for Google? Matt Cutts, Mountain View Have a question? Ask it in our Webmaster Help Forum: http:...
Laura Crest's insight:

As expected, Cutts mentions that the next generation of Penguin (Penguin 2.0) will be more extensive and more deep. He also talks about going after paid advertorials that try to pass Page Rank, hints at Authority as a ranking signal, and more sophisticated link analysis.

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SEO content marketing roundup, week ending May 8th

SEO content marketing roundup, week ending May 8th | SEO copywriting | Scoop.it
Changes ripple throughout the online marketing industry with mobile trends, Google search and analytics, LinkedIn's visual content, Twitter ads, and more!
Laura Crest's insight:

Ch-ch-ch-changes reverberate throughout the online marketing industry on all fronts: SEO & Search Marketing, Content & Social Media Marketing. Catch up with the latest, most relevant news, resources & events!

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Why your readers prefer quick scan writing

Why your readers prefer quick scan writing
Laura Crest's insight:

Yet another super-savvy SEO copywriting video tip by Heather Lloyd-Martin at the SEO Copywriting YouTube channel!

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SEO content marketing roundup, week ending May 1st

SEO content marketing roundup, week ending May 1st | SEO copywriting | Scoop.it
Tools, technologies, resources, and Pubcon NOLA presentations fill this week’s latest and greatest online marketing news, as the World Wide Web turns 20.
Laura Crest's insight:

The latest & greatest SEO Content Marketing (as well as Search & Social Media Marketing) includes smart talk about machine learning and thinking machines as a possible game-changer in the SEO/search landscape.

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Google Author Rank and Authorship: What We Know So Far

Google Author Rank and Authorship: What We Know So Far | SEO copywriting | Scoop.it
By now (I hope!) most businesses realize that Google Plus is not only here to stay but offers a number of distinct benefits from a marketing standpoint. Many will mention the effect of Google+ on SEO (Google Search).
Laura Crest's insight:

Mark Traphagen has written much on this subject, and knows it very, very well. If you've been confused by Google Author Rank & Authorship, this in-depth clarification of it all will be especially useful!

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BruceClay - Bruce Clay on Penguin Updates

BruceClay - Bruce Clay on Penguin Updates | SEO copywriting | Scoop.it
An update to Penguin is coming. Here, Bruce Clay answers the questions that have been on SEO’s minds, including when will it hit? How can webmasters prepare?
Laura Crest's insight:

Bruce is quoted: "...only the top 10 sites of 10 million will not feel the wrath of Google." Excellent interview with SEO expert extraordinnaire, Bruce Clay.

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Google Penguin 2.0 Casualties: Why Sites Got Hit

Google Penguin 2.0 Casualties: Why Sites Got Hit | SEO copywriting | Scoop.it
It's now been one week since Google Penguin 2.0 went live. Google's Matt Cutts promised the new generation of Penguin would go deeper, and it seems to have lived up to that promise. Here are some early findings from sites hit by Penguin.
Laura Crest's insight:

Interesting look at why certain sites got hit by Google Penguin 2.0, by Danny Goodwing at Search Engine Watch.

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Of Penguins, linkbait, and the user experience: #SEO best practices

Of Penguins, linkbait, and the user experience: #SEO best practices | SEO copywriting | Scoop.it
A mashup of posts by Heather Lloyd-Martin about Google algo updates and SEO content strategies for dealing with them, using SEO copywriting best practices.
Laura Crest's insight:

An excellent selection of 5 posts authored by the Queen of SEO, Heather Lloyd-Marrtin, on how to write for Google's Penguin update.

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Google+ in the SERPs Increasing; Authorship Adoption High [Data]

Google+ in the SERPs Increasing; Authorship Adoption High [Data] | SEO copywriting | Scoop.it
A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do so.
Laura Crest's insight:

The brilliant Nathan Safran delivers again with further evidence that those who have been skeptical or reluctant about G+ Authorship better drop their resistance & get on board...like it or not!

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16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold | SEO copywriting | Scoop.it
We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.
Laura Crest's insight:

Fantastic "insider" tips for smart use of advanced segments in Google Analytics - a great resource to bookmark for reference! I know I have. :)

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How to Move Rankings Up On Older, Existing Content - Whiteboard Friday

How to Move Rankings Up On Older, Existing Content - Whiteboard Friday | SEO copywriting | Scoop.it
If you're ranking number four for a keyword, there's no doubt you want to move up to that coveted number one spot. So how do you boost your rankings for the old keyword you've been targeting?
Laura Crest's insight:

As always, Rand Fishkin offers an SEO solution - this time, for how to boost older pages with a longstanding, decent-ranking keyword in the SERPS.

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“OK Google” — Hands-Free, Conversational Search Coming From Google

“OK Google” — Hands-Free, Conversational Search Coming From Google | SEO copywriting | Scoop.it
Google has allowed you to speak your search to it on the desktop and mobile devices for some time, but now it’s going to get smarter — talking back to you and continuing the conversation you started.
Laura Crest's insight:

Google just announced this development today at their "Inside Search" blog - big, big changes keep coming down the pike from the big G!

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For Better Or Worse, A Lot Of Change Is Coming To Google SEO

For Better Or Worse, A Lot Of Change Is Coming To Google SEO | SEO copywriting | Scoop.it
Google has a lot of stuff in the works that will have a direct impact on webmasters and the search engine optimization community. In a …
Laura Crest's insight:

A great summarization of Matt Cutts' main points covering the impending changes for Google SEO over the next few months - by Chris Crum at WebProNews.

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Matt Cutts: Google Penguin 2.0 Coming in 'Next Few Weeks'

There has been much speculation this week about some kind of major Google update. Google Penguin 2.0 was not the blame. But you can expect the next Penguin update in the next few weeks, Google's Distinguished Engineer Matt Cutts has confirmed.
Laura Crest's insight:

Finally, after all the anticipation Matt Cutts announces that yes, "the next generation of Penguin" is on its way. Check your link profiles for spam, but don't get overly paranoid about it.

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SEO co-citations: What they are & why they matter

SEO co-citations: What they are & why they matter | SEO copywriting | Scoop.it
Guest author Jayson DeMers explains the anatomy of SEO co-citations and their importance for sharing authority, as well as tips for Penguin-savvy linking.
Laura Crest's insight:

Gone are the days of backlinking your way to rankings and Google respect. Gone are the days of using keywords in your anchor link text.

 

Thank goodness!

 

SEO linking maestro Jayson DeMers walks through what co-citations are, how they work, and how you can use co-citations in your SEO linking strategy for both rankings and authority. A savvy white hat, post-Penguin linking strategy!

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New in Google Analytics: Real-Time Conversion Report

New in Google Analytics: Real-Time Conversion Report | SEO copywriting | Scoop.it
Google has added goal conversions to its real-time reports. The Conversions report shows a list of the most recent goals, sorted by the number of conversions (highest to lowest). The report shows the goal number, then the name you gave your goal.
Laura Crest's insight:

Cool new feature to Google Analytics' Real-Time reporting: goal conversions.

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800 Best SEO Posts of the Last 4 Years

800 Best SEO Posts of the Last 4 Years | SEO copywriting | Scoop.it
Have you ever thought which of SEO and marketing websites statistically provides the best content? Or if what people on these sites write about ever really changes? The sunsetting of Google Reader forced me to find out whose content really is king.
Laura Crest's insight:

Holy...moly! W/the demise of Google Reader, Richard Kirk put together no less than 800 SEO posts from the last 4 years?? Zowie. There's no way I could get to 'em all, but an impressive feat nonetheless!

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Top Google Website Optimization Resources

Top Google Website Optimization Resources | SEO copywriting | Scoop.it
From Google's Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here's a great collection of website optimization tips, guides, resources, and tutorials you can get straight from Google.
Laura Crest's insight:

Bookmark this one! Excellent compilation of the most useful of Google's tools for website optimization.

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