If you want your content to rank in Google's search results, start building your author authority now. Author Rank is going to be a big deal. Here are some social signals Google can potentially obtain and use that supports the notion of Author Rank.
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Laura Crest's insight:
It's official: Matt Cutts announced on his blog that the Penguin 2.0 webspam algorithm rolled out and is now complete. "About 2.3% of English-US queries are affected..." Delete the scoop?
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We live in a multi-device world, and if you're still focused on improving your visibility, traffic, and conversions solely for desktop users, you're losing a great opportunity. Delete the scoop?
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SEO blog India. All about the search, social media and SEO industry.
Laura Crest's insight:
IT & SEO luminary Bharati Ahuja gives an in-depth explanation of RWD, and how it is conducive to SEO, complete w/coding how-to resources. Bookmared! Delete the scoop?
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If one theme was abundantly clear at SMX West in March, it was the question over the importance of authorship and how it might impact future rankings in Google. During the “What’s Needed For SEO Success In 2013 & Beyond?
Laura Crest's insight:
From #SMXWest, Janet Driscoll Millet relates what Matt Cutts said about expanding authorship beyond blogs & articles - great information for those curious about Authorship! Delete the scoop?
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The focus is on predictions for the future in this week’s online marketing news, with talk of emerging trends and upcoming algorithm updates.
Laura Crest's insight:
This week's online marketing news features Google's impending updates to Penguin and Panda, and likely targets of penalties. Other highlights include the need to account for Generation Y in content creation and marketing, YouTube's paid channels, the explosive growth of mobile in local search, and Bing's new alliance with Klout.
Enjoy! :) Delete the scoop?
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What should we expect in the next few months in terms of SEO for Google? Matt Cutts, Mountain View Have a question? Ask it in our Webmaster Help Forum: http:...
Laura Crest's insight:
As expected, Cutts mentions that the next generation of Penguin (Penguin 2.0) will be more extensive and more deep. He also talks about going after paid advertorials that try to pass Page Rank, hints at Authority as a ranking signal, and more sophisticated link analysis. Delete the scoop?
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Changes ripple throughout the online marketing industry with mobile trends, Google search and analytics, LinkedIn's visual content, Twitter ads, and more!
Laura Crest's insight:
Ch-ch-ch-changes reverberate throughout the online marketing industry on all fronts: SEO & Search Marketing, Content & Social Media Marketing. Catch up with the latest, most relevant news, resources & events! Delete the scoop?
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Why your readers prefer quick scan writing
Laura Crest's insight:
Yet another super-savvy SEO copywriting video tip by Heather Lloyd-Martin at the SEO Copywriting YouTube channel! Delete the scoop?
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Tools, technologies, resources, and Pubcon NOLA presentations fill this week’s latest and greatest online marketing news, as the World Wide Web turns 20.
Laura Crest's insight:
The latest & greatest SEO Content Marketing (as well as Search & Social Media Marketing) includes smart talk about machine learning and thinking machines as a possible game-changer in the SEO/search landscape. Delete the scoop?
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By now (I hope!) most businesses realize that Google Plus is not only here to stay but offers a number of distinct benefits from a marketing standpoint. Many will mention the effect of Google+ on SEO (Google Search).
Laura Crest's insight:
Mark Traphagen has written much on this subject, and knows it very, very well. If you've been confused by Google Author Rank & Authorship, this in-depth clarification of it all will be especially useful! Delete the scoop?
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An update to Penguin is coming. Here, Bruce Clay answers the questions that have been on SEO’s minds, including when will it hit? How can webmasters prepare?
Laura Crest's insight:
Bruce is quoted: "...only the top 10 sites of 10 million will not feel the wrath of Google." Excellent interview with SEO expert extraordinnaire, Bruce Clay. Delete the scoop?
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Are you feeding search engines garbage? Taking a look at your entire index will allow you to gain an understanding of what Google and Bing see and index. Here's how to hone in on and assess your content, see if it's indexed, and clean it up.
Laura Crest's insight:
Good time of year for spring cleaning your website content - useless stuff may be indexed and look junky to Google and Bing. Here Josh McCoy shows how to find & clean up non-essential content. Delete the scoop?
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My presentation on why Authorship and Author Rank, as well as some speculation on how Google will measure it. Given at Pubcon South on April 24th, 2013.
Laura Crest's insight:
Eric Enge is a brilliant SEO and search luminary and well-versed in the whole Authorship and Author Rank thing. Here's his PubCon preso on it. Delete the scoop?
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![Google+ in the SERPs Increasing; Authorship Adoption High [Data] | SEO copywriting | Scoop.it](http://img.scoop.it/OLh6X6fYVDQKTjoY8-gwHjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do so.
Laura Crest's insight:
The brilliant Nathan Safran delivers again with further evidence that those who have been skeptical or reluctant about G+ Authorship better drop their resistance & get on board...like it or not! Delete the scoop?
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We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.
Laura Crest's insight:
Fantastic "insider" tips for smart use of advanced segments in Google Analytics - a great resource to bookmark for reference! I know I have. :) Delete the scoop?
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If you're ranking number four for a keyword, there's no doubt you want to move up to that coveted number one spot. So how do you boost your rankings for the old keyword you've been targeting?
Laura Crest's insight:
As always, Rand Fishkin offers an SEO solution - this time, for how to boost older pages with a longstanding, decent-ranking keyword in the SERPS. Delete the scoop?
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Google has allowed you to speak your search to it on the desktop and mobile devices for some time, but now it’s going to get smarter — talking back to you and continuing the conversation you started.
Laura Crest's insight:
Google just announced this development today at their "Inside Search" blog - big, big changes keep coming down the pike from the big G! Delete the scoop?
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Google has a lot of stuff in the works that will have a direct impact on webmasters and the search engine optimization community. In a …
Laura Crest's insight:
A great summarization of Matt Cutts' main points covering the impending changes for Google SEO over the next few months - by Chris Crum at WebProNews. Delete the scoop?
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There has been much speculation this week about some kind of major Google update. Google Penguin 2.0 was not the blame. But you can expect the next Penguin update in the next few weeks, Google's Distinguished Engineer Matt Cutts has confirmed.
Laura Crest's insight:
Finally, after all the anticipation Matt Cutts announces that yes, "the next generation of Penguin" is on its way. Check your link profiles for spam, but don't get overly paranoid about it. Delete the scoop?
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Guest author Jayson DeMers explains the anatomy of SEO co-citations and their importance for sharing authority, as well as tips for Penguin-savvy linking.
Laura Crest's insight:
Gone are the days of backlinking your way to rankings and Google respect. Gone are the days of using keywords in your anchor link text.
Thank goodness!
SEO linking maestro Jayson DeMers walks through what co-citations are, how they work, and how you can use co-citations in your SEO linking strategy for both rankings and authority. A savvy white hat, post-Penguin linking strategy! Delete the scoop?
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Google has added goal conversions to its real-time reports. The Conversions report shows a list of the most recent goals, sorted by the number of conversions (highest to lowest). The report shows the goal number, then the name you gave your goal.
Laura Crest's insight:
Cool new feature to Google Analytics' Real-Time reporting: goal conversions. Delete the scoop?
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Have you ever thought which of SEO and marketing websites statistically provides the best content? Or if what people on these sites write about ever really changes? The sunsetting of Google Reader forced me to find out whose content really is king.
Laura Crest's insight:
Holy...moly! W/the demise of Google Reader, Richard Kirk put together no less than 800 SEO posts from the last 4 years?? Zowie. There's no way I could get to 'em all, but an impressive feat nonetheless! Delete the scoop?
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From Google's Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here's a great collection of website optimization tips, guides, resources, and tutorials you can get straight from Google.
Laura Crest's insight:
Bookmark this one! Excellent compilation of the most useful of Google's tools for website optimization. Delete the scoop?
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As more marketers are shifting from strict SEO to inbound marketing, competitor analysis is changing.
Laura Crest's insight:
Excellent run-down by Distilled's John Doherty on the new competitor analysis landscape. Delete the scoop?
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Excerpted from article by Pawan Deshpande, CEO at Curata:
Via Giuseppe Mauriello
Laura Crest's insight:
Although not SEO related per se, I do a lot of curation for the weekly SEO content marketing roundup at SEOCopywriting.com and this is a great review/resource! 
AndySernovitz's comment,
May 7, 12:52 AM
hehe......this guy(Pawan Deshpande) definately doesnt know whats content piracy and is just interested in posting his own link again n again to steal some traffic by unneccessary conversations ,iam with you Giuseppe,buddy
MyKLogica's comment,
May 7, 2:38 AM
well, it is a pity that two skilled professionals do not know to how to do converge assertively their differences, and result in better contents, and content curation. Both of you are partly right and partly wrong, under my point of view, and instead of focusing in your differences, why don´t you focus on what may bring you together?
Therese Torris's comment,
May 7, 5:40 AM
@pawan @giuseppe I appreciate your work, both. We should value the mere fact that you and we are able to share diverging point of views on an open Platform like Scoop.it. That is true Social Content Curation, isn't it?
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Essential reading for online writers - by SEO/search mastermind Eric Enge.