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How Google's Javascript Bot Can Ruin Your Website

How Google's Javascript Bot Can Ruin Your Website | SEO copywriting | Scoop.it
Google's Javascript crawling bot does an excellent job of making "hidden" content accessible, but it also has a darker sinister side
Laura Crest's insight:

Beware the Google Bot's dark side - great post from Michael Gray!

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How to Carve Out Marketing Strategies by Mining Your Competitors' Backlinks

How to Carve Out Marketing Strategies by Mining Your Competitors' Backlinks | SEO copywriting | Scoop.it
You can do your own Watergate-style investigation, learning the secrets of your competitors' marketing strategies by scrutinizing their backlinks. Pivot tables in Excel can help you make sense of all that data, and this post will show you how.
Laura Crest's insight:

Annie Cushing is positively brilliant, and most generous with sharing her tech-savvy know-how. Learn how to gain competitive intel with her latest!

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SEO's Dilemma - Link Building vs. Content Marketing - Whiteboard Friday

SEO's Dilemma - Link Building vs. Content Marketing - Whiteboard Friday | SEO copywriting | Scoop.it
Web marketers increasingly face a fork in the road. Down one path is traditional link building, down the other is the broader world of content marketing. In today's Whiteboard Friday, Rand helps us figure out which path is right for us.
Laura Crest's insight:

Interesting preso by Rand Fishkin. Personally, I concur w/Jon Ball that relying on "inbound marketing" or "content marketing" alone is unlikely to bring any meaningful web traffic to a site. Real link building requires sales, Jon said. And he's right. Unless you're a mega-presence w/established authority like (SEO)Moz, a passive inbound marketing approach won't bring the qualified traffic to you.

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Subject Matter Experts and Their Role in Digital Marketing Strategy - Whiteboard Friday

Subject Matter Experts and Their Role in Digital Marketing Strategy - Whiteboard Friday | SEO copywriting | Scoop.it
Thought leadership and expertise is key to any digital marketing strategy's success. In today's post, learn the role and importance of subject matter experts in your organization, and give consumers of your content a chance to learn from the best.
Laura Crest's insight:

Exceptional presentation by one of my SEO heroes, Eric Enges.

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Post Panda/Penguin Google SEO Strategy

Post Panda/Penguin Google SEO Strategy | SEO copywriting | Scoop.it
Laura Crest's insight:

Peter Da Vanzo is another one of my SEO heroes! Fantastic read.

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2013: The Year In Google SEO So Far

2013: The Year In Google SEO So Far | SEO copywriting | Scoop.it
In the first half of this year there has been a lot of SEO related news coming out from Google.
Laura Crest's insight:

Barry Schwartz summarizes the many changes in SEO via Google beginning with the Panda and continuning through to some of the big G's warnings and statements. One to read carefully!

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An Evergreen Content Case Study

An Evergreen Content Case Study | SEO copywriting | Scoop.it
In 2012, I decided to undertake an evergreen content experiment. I created a piece of content that I planned to update regularly over an extended period of time.
Laura Crest's insight:

Nothing like a solid case study to inform - Christopher Fielden presents a exemplary case study of evergreen content relevant to SEOs at Moz.

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Measuring The Effect Of Semantic Markup On Your Search Traffic

Measuring The Effect Of Semantic Markup On Your Search Traffic | SEO copywriting | Scoop.it
There’s a lot of buzz these days around the wonderful world of Schema, semantic markup, and rich snippets — much of it centered around the increased click-through rates from SERPs and other amazing SEO benefits such markup provides.
Laura Crest's insight:

Carrie Hill knows Schema/semantic markup like no one else in the business. Here, she talks about measurement - which is critical for any professional marketer, no?

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Google: Pages With Bad Mobile SEO Won't Rank As Well In Future

Google: Pages With Bad Mobile SEO Won't Rank As Well In Future | SEO copywriting | Scoop.it
Google announced this morning they are rolling out search ranking changes to help recognize common mistakes webmasters make with their mobile configurations and auto-correct them in the search results.
Laura Crest's insight:

Head's up! Time for SEO professionals and site owners to get a grip on mobile SEO - by Barry Schwartz and Search Engine Land.

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Google Testing "In-Depth Articles" Search Results, A New Rich Snippet?

Google Testing "In-Depth Articles" Search Results, A New Rich Snippet? | SEO copywriting | Scoop.it
Dr. Peter Meyers, the Marketing Scientist at Moz (formerly SEOmoz), tipped us off to a new Google search interface test. It appears Google is testing showing “in-depth articles” in the search results for local queries.
Laura Crest's insight:

Could it be...a new rich snippet for local?

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SEO content marketing roundup, week ending June 5th

SEO content marketing roundup, week ending June 5th | SEO copywriting | Scoop.it
In this week's online marketing news, the big fish get bigger as Salesforce.com swallows ExactTarget, Google+ beats out Twitter, and Google outperforms MS.
Laura Crest's insight:

The latest news in SEO and search, as well as content and social media marketing. This week, it's all about the big fish getting bigger in the online marketing ecosystem.

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Google's Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession

Google's Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession | SEO copywriting | Scoop.it
Google’s head of search spam, Matt Cutts, released another video today named What are some misconceptions in the SEO industry? In short, Matt outlined three topics in this five-minute video. (1) SEOs confuse algorithm updates with data refreshes.
Laura Crest's insight:

Barry Schwartz provides a summary of Matt Cutts' latest Webmaster YouTube video at Search Engine Land.

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SEO content marketing roundup, week ending May 29th

SEO content marketing roundup, week ending May 29th | SEO copywriting | Scoop.it
Google's Penguin 2.0 update dominates this week's online marketing news, while content marketers discuss blogging and social marketers chirp up Twitter.
Laura Crest's insight:

A venture across the online marketing landscape that features the best and the brightest from content and social media marketing, as well as SEO and search marketing.

 

This week's news is heavy w/talk about the Penguin 2.0 update - a lot of very important information for your perusal! 

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Building a Marketing Flywheel - Whiteboard Friday

Building a Marketing Flywheel - Whiteboard Friday | SEO copywriting | Scoop.it
By building up quality content and visitor loyalty on your website, you're adding energy to a marketing flywheel.
Laura Crest's insight:

Rand Fishkin delivers a great presentation on "building a marketing flywheel" - the latest Whiteboard Friday video/transcription post at "Moz" - not "SEOmoz" anymore, just "Moz". :)

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Understanding Google's Latest Assault On Unnatural Links

Understanding Google's Latest Assault On Unnatural Links | SEO copywriting | Scoop.it
Without much fanfare or publicity, Google quietly updated the Link Schemes/Unnatural Links document inside the Webmaster Tools section of their site last month. If not for the excellent work of Barry Schwartz, many of us would have missed it.
Laura Crest's insight:

With all the misunderstanding and misinterpretation about Google's updated Link Schemes document, here link master Eric Ward sheds his considerable experience and perspective to find clarity in what is otherwise ambiguous and gray in Matt Cutts' proclamations.

 

He's hands down the word on all things linking. Pay attention!

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Official Google Webmaster Central Blog: View manual webspam actions in Webmaster Tools

Official Google Webmaster Central Blog: View manual webspam actions in Webmaster Tools | SEO copywriting | Scoop.it
Laura Crest's insight:

As my friend Lyena Solomon put it: Awesome. 

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How Website Speed Actually Impacts Search Ranking

How Website Speed Actually Impacts Search Ranking | SEO copywriting | Scoop.it
Google has long stated website performance will impact search ranking, but what exactly does this mean?
Laura Crest's insight:

Actually, Google has made it clear that speed does matter - but a good read, anyway.

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5 Data Insights into the Headlines Readers Click

5 Data Insights into the Headlines Readers Click | SEO copywriting | Scoop.it
A new Conductor study dove into just what it is about headlines that really resonates with readers: a clear indication of what they can take away from the articles.
Laura Crest's insight:

Nathan Safran is my hero - he is always sharing cutting-edge data and research and this article is a case in point! A keeper.

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SEO content marketing roundup, week ending July 3rd

SEO content marketing roundup, week ending July 3rd | SEO copywriting | Scoop.it
In this week's online marketing news, Google Reader sunsets while its keyword tool is queued to go, and content marketers discuss the state of the industry.
Laura Crest's insight:

It's clearly Google's world, and now if you want to play in it you have to pay for it. The upside is that as more and more of us become disenchanted with Google's ever-increasing strangle hold on search (can you say Anti-Trust?), alternatives like DuckDuckGo and Bing will have a shot at delivering what Google once did: honest, organic search results.

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The Evolution of Search

The Evolution of Search | SEO copywriting | Scoop.it
Search has been around for long enough that some of us don't remember its humble beginnings.
Laura Crest's insight:

Search master extraordinaire Danny Sullivan hosts the latest SEOmoz (now, simply "Moz" - whatever) Whiteboard Friday preso. Excellent perspective from a guy who's been around search since, well, search. He remembers Alta Vista well, so he's definitely steeped in search history! :)

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SEO content marketing roundup, week ending June 12th

SEO content marketing roundup, week ending June 12th | SEO copywriting | Scoop.it
In this week's online news, content marketers talk relevance, SEO and search pros discuss mobile SEO, and social media marketers note Facebook ad cutbacks.
Laura Crest's insight:

The latest online marketing news features Google's stand on mobile SEO, cutting edge SEO strategies and tools from SMX Advanced 2013, Bing's Siri coup, YouTube's new design and G+'s new dashboard...breathe...and much, much more! 

 

Catch up at the SEO Copywriting blog!

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Now Updated: The Periodic Table Of SEO Success Factors

Now Updated: The Periodic Table Of SEO Success Factors | SEO copywriting | Scoop.it
Two years ago, we released ”The Periodic Table Of SEO Ranking Factors.” Now we’re back with an update.
Laura Crest's insight:

The wonderful & talented Danny Sullivan has just released the updated version of the Search Engine Land classic, "The Periodic Table Of SEO Ranking Factors", renaming it "The Periodic Table of SEO Sucess Factors." Do bookmark - it is all-encompassing, cutting-edge stuff!

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Google Beats Apple & Facebook For Most Favorite Tech Company With 83% Favorable Rating

Google Beats Apple & Facebook For Most Favorite Tech Company With 83% Favorable Rating | SEO copywriting | Scoop.it
A Washington Post poll ranking tech giants Google, Apple and Facebook revealed most Americans favor Google. Of the 1,007 Americans surveyed, 83 percent gave Google a favorable rating, while 72 percent gave Apple a favorable rating.
Laura Crest's insight:

It seems that the surveyed folks in the U.S. love their Google...more than Facebook or Apple. 

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How Business Listings Are Made - Whiteboard Friday

How Business Listings Are Made - Whiteboard Friday | SEO copywriting | Scoop.it
As a local business owner, it's important for your business to be listed correctly in Google's search results.
Laura Crest's insight:

A great presentation by local SEO expert David Mihm on getting listed in Google search results CORRECTLY!

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Backlink Monitoring: Keeping Track of Your Existing Links

Backlink Monitoring: Keeping Track of Your Existing Links | SEO copywriting | Scoop.it
Monitoring which links are removed and which links are altered over time allows you to take action before Google does. Here's how to effectively keep track of your existing links. Also: the pros and cons of couple backlink monitoring tools.
Laura Crest's insight:

Some savvy tips and great tools for monitoring your backlink profile and removing links carefully to avoid sending the wrong signals to Google are shared by Peter van der Graaf.

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Tips for Analyzing The Impact Of Your Marketing Activities In Google Analytics

Tips for Analyzing The Impact Of Your Marketing Activities In Google Analytics | SEO copywriting | Scoop.it
I work with a wide variety of clients across a wide variety of industries, and one of the most common issues I come across is what I call analytics forgetfulness.
Laura Crest's insight:

Smart stuff from SEO & Search luminary extraordinaire, Carrie Hill,  for anyone doing GA for clients...

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