I just recovered from a HootSuite infection. I thought that by posting new content each day, hordes of new B2B corporate decision makers would find me. I watched and waited for my Klout score to skyrocket.
While the plethora of content distribution once excited me, I now realize that my content was landing in the data dumpster. I lacked a critical ingredient: a content marketing strategy. Thankfully, I am regaining my footing on the road to content creation recovery.