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The Science Behind Word of Mouth and Why Things Go Viral

The Science Behind Word of Mouth and Why Things Go Viral | SEO & Conversions | Scoop.it

Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.


Via janlgordon
Edwin Tam's insight:

Triggers. Hmmm... That's like lighting the fuse yes?

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SocialWorldBuzz's curator insight, October 22, 2013 5:16 AM

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Tim Fernback's curator insight, October 22, 2013 6:42 PM

Great insight into why things go viral.  "Why Things Catch On" is a must read for online marketers.  Not so much about social media valuations, but an interesting read none-the-less.

internetdoctor's curator insight, March 7, 9:41 AM

Something "triggers" us to make a move.  It is something in the environment...in psychology we call it a "stimulus" that elicits a "response".  What is that stimulus that triggers so many responses in people that make word of mouth really work.  Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10?  Clearly Rebecca has a trigger that you and I do not have...what is it?

SEO & Conversions
Conversions -- the end-point of all online marketing & sales efforts. But how, where, what should we do? This board hopes to discover tactics to help you convert traffic into customers. Oh yes, it's an integral part of Inbound Marketing (http://www.scoop.it/t/inbound-marketing-by-edwin-tam).
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Why “Simple” Websites Are Scientifically Better

Why “Simple” Websites Are Scientifically Better | SEO & Conversions | Scoop.it

In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that “visually complex” websites are consistently rated as less beautiful than their simpler counterparts

Moreover, “highly prototypical” sites – those with layouts commonly associated with sites of it’s category – with simple visual design were rated as the most beautiful across the board.

In other words, the study found the simpler the design, the better.

But why?

In this article, we’ll examine why things like cognitive fluency and visual information processing theory can play a critical role in simplifying your web design & how a simpler design could lead to more conversions.

We’ll also look at a few case studies of sites that simplified their design, and how it improved their conversion rate, as well as give a few pointers to simplify your own design.

Edwin Tam's insight:

Simple is good. The conclusion based on cognitive fluency where the mind doesn't have to work so hard to process what it already knows. 

 

Worth bringing up when you're facing creatives who love to "do something different".

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Rescooped by Edwin Tam from Curation, Social Business and Beyond
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The Science Behind Word of Mouth and Why Things Go Viral

The Science Behind Word of Mouth and Why Things Go Viral | SEO & Conversions | Scoop.it

Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.


Via janlgordon
Edwin Tam's insight:

Triggers. Hmmm... That's like lighting the fuse yes?

more...
SocialWorldBuzz's curator insight, October 22, 2013 5:16 AM

「√ 」Suggestion:  Review — this post's ▰ Tags ▸

Tim Fernback's curator insight, October 22, 2013 6:42 PM

Great insight into why things go viral.  "Why Things Catch On" is a must read for online marketers.  Not so much about social media valuations, but an interesting read none-the-less.

internetdoctor's curator insight, March 7, 9:41 AM

Something "triggers" us to make a move.  It is something in the environment...in psychology we call it a "stimulus" that elicits a "response".  What is that stimulus that triggers so many responses in people that make word of mouth really work.  Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10?  Clearly Rebecca has a trigger that you and I do not have...what is it?

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5 UX Hacks That Can Immediately Increase Revenue

5 UX Hacks That Can Immediately Increase Revenue | SEO & Conversions | Scoop.it

Managing shopper experience for mid-sized eCommerce businesses presents a lot of opportunities for conversion testing, and the ability to see real and immediate revenue results when tests are successful…

My favorite conversion tests are those that can be abstracted from the specific website audience and applied to larger populations of online shoppers.

In this post I will review 5 changes, ranging in difficulty from easy to hard (hard means it will require some programming), but each of which can have a large and immediate impact on increasing conversions and generating more revenue.

Since page load times and number of form fields are inversely related to conversion rates, the faster your load times and less fields your require, the higher your conversion rate...

Edwin Tam's insight:

Increase conversion rates by automating your form fields, caching data and "remembering" past orders... sounds elementary, but you'll be surprised at how few people do it! 

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50 Powerful Statistics About Tech Mega Trends Affecting Every Business

There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data. In this presentation, Vala Afshar reveals te
Edwin Tam's insight:

So.... we're going mobile, onto the cloud and use lots of big data. 

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Using Google+ to Appear in the Top Results Every Time - Whiteboard Friday

Using Google+ to Appear in the Top Results Every Time - Whiteboard Friday | SEO & Conversions | Scoop.it
Google's search results are showing a strong bias toward content that has been shared or +1'd by people you follow on Google+.
Edwin Tam's insight:

Extract: "...particularly SEOs who are using search and social and content together in their marketing, is the audience on Google+ is becoming more and more valuable to us. These are search-savvy, tech-savvy folks who are potentially reachable, and reachable without the classic kinds of ranking signals. I don't have to do one tenth of the work that I had to do to rank for these types of queries before. All I have to do is get you to follow me on Google+."


Summary: 

1. G+ comments and +1s increase your SERP

2. There's a time decay on your G+ content 

 

Obviously Google's trying to make G+ our social network of choice via SERP advantages. It'll take time for this to happen but the way I see it, once you get the content creators on board, the fans will follow. 


I'll be using G+ Comment add-ons soon.

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How Google is Changing Long-Tail Search with Efforts Like Hummingbird - Whiteboard Friday

How Google is Changing Long-Tail Search with Efforts Like Hummingbird - Whiteboard Friday | SEO & Conversions | Scoop.it
Google's Hummingbird update aims, at least in part, to better understand the context of the content in the index, returning relevant results for some of the more unique queries.
Edwin Tam's insight:

" I am saying if you do a good job of targeting this, best restaurants at SEA or best restaurants Sea-Tac, you might find yourself getting a lot more traffic for things like this. "

 

Yes, but how? 

 

Apparently Google rewards better content over more content. But how? Do they match context with Hummingbird?

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6 Major Google Changes Reveal the Future of SEO

6 Major Google Changes Reveal the Future of SEO | SEO & Conversions | Scoop.it
PageRank and keyword obsession is fading away. Google is now pushing you to focus on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site.
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Edwin Tam's curator insight, October 21, 2013 12:12 AM

Google giving precedence to In-depth Articles is quite cool. It somewhat validates the need for good research, writing and patience. 

 

Also the "Ask Jeeves"-like conversation query might just work -- it seems to be in the right time with the right infrastructure (e.g. voice searches).