Conversions -- the end-point of all online marketing & sales efforts. But how, where, what should we do? This board hopes to discover tactics to help you convert traffic into customers.
Oh yes, it's an integral part of Inbound Marketing (http://www.scoop.it/t/inbound-marketing-by-edwin-tam).
In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that “visually complex” websites are consistently rated as less beautiful than their simpler counterparts
Moreover, “highly prototypical” sites – those with layouts commonly associated with sites of it’s category – with simple visual design were rated as the most beautiful across the board.
In other words, the study found the simpler the design, the better.
In this article, we’ll examine why things like cognitive fluency and visual information processing theory can play a critical role in simplifying your web design & how a simpler design could lead to more conversions.
We’ll also look at a few case studies of sites that simplified their design, and how it improved their conversion rate, as well as give a few pointers to simplify your own design.
Edwin Tam's insight:
Simple is good. The conclusion based on cognitive fluency where the mind doesn't have to work so hard to process what it already knows.
Worth bringing up when you're facing creatives who love to "do something different".
Managing shopper experience for mid-sized eCommerce businesses presents a lot of opportunities for conversion testing, and the ability to see real and immediate revenue results when tests are successful…
My favorite conversion tests are those that can be abstracted from the specific website audience and applied to larger populations of online shoppers.
In this post I will review 5 changes, ranging in difficulty from easy to hard (hard means it will require some programming), but each of which can have a large and immediate impact on increasing conversions and generating more revenue.
Since page load times and number of form fields are inversely related to conversion rates, the faster your load times and less fields your require, the higher your conversion rate...
Edwin Tam's insight:
Increase conversion rates by automating your form fields, caching data and "remembering" past orders... sounds elementary, but you'll be surprised at how few people do it!
Google's search results are showing a strong bias toward content that has been shared or +1'd by people you follow on Google+.
Edwin Tam's insight:
Extract: "...particularly SEOs who are using search and social and content together in their marketing, is the audience on Google+ is becoming more and more valuable to us. These are search-savvy, tech-savvy folks who are potentially reachable, and reachable without the classic kinds of ranking signals. I don't have to do one tenth of the work that I had to do to rank for these types of queries before. All I have to do is get you to follow me on Google+."
1. G+ comments and +1s increase your SERP
2. There's a time decay on your G+ content
Obviously Google's trying to make G+ our social network of choice via SERP advantages. It'll take time for this to happen but the way I see it, once you get the content creators on board, the fans will follow.
PageRank and keyword obsession is fading away. Google is now pushing you to focus on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.