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Rescooped by Jil Wright from Measuring the Networked Nonprofit
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Using Analytics to Plan Great Content

Using Analytics to Plan Great Content | seo content marketing etc | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org

 

This is an excellent overview of how to use analytics to help you plan your blog editorial calendar.   

 

This is one part of a three-part pillar  --

 

Past Performance of Topics
Idea Dashboard
Editorial Calendar

Organizing Your Time for coordination, curation, and creation

 

Just a riff off this post

 

 

 


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Rescooped by Jil Wright from Digital Storytelling
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Data Storytelling: The Ultimate Collection of Resources – Juice Analytics

Data Storytelling: The Ultimate Collection of Resources – Juice Analytics | seo content marketing etc | Scoop.it

Via José Carlos
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Joyce Valenza's curator insight, April 23, 2013 5:56 AM

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Rescooped by Jil Wright from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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How To Add A Real External Link To Your Website from Within Any YouTube Video

YouTube Annotations NOW offer External Linking: http://www.jameswedmore.com/youtube-annotations YouTube has recently offered a small feature that can offer B...

Via Robin Good, ABroaderView
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Ken Morrison's curator insight, February 15, 2013 4:39 AM

Here is a valuable 8-minute video about how to connect YouTube videos with a link to your website.

Dreamtek's curator insight, February 25, 2013 11:41 AM

This is very useful, I will be trying this with our YouTube channel videos

Benilda Pacheco Beretta's curator insight, February 26, 2013 8:17 AM

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5 Must-Watch TEDTalks for Content Marketers | Business 2 Community

5 Must-Watch TEDTalks for Content Marketers | Business 2 Community | seo content marketing etc | Scoop.it
If case you haven’t heard, TED is busy celebrating a massive milestone: over one billion TEDTalks have been viewed around the world.
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Rescooped by Jil Wright from Content Strategy |Brand Development |Organic SEO
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Making Use of Social Bookmarking for SEO

Making Use of Social Bookmarking for SEO | seo content marketing etc | Scoop.it

 

Here are a few important tips while utilizing social bookmarking:

 

1) Identifying Target Audience

It is extremely important for experts recognize their audience and get in touch with them through social bookmarking sites.

 

2) Using smaller URL

It is a good idea to shorten the links, as it tends to add to the visual appeal.

 

3) Automated Sharing


Via Level343
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Rescooped by Jil Wright from Internet Marketing Strategy 2.0
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How To Make It Easy for Others To Retweet Your Quality PDF or eBook

How To Make It Easy for Others To Retweet Your Quality PDF or eBook | seo content marketing etc | Scoop.it

Robin Good: Knowing how to facilitate the sharing of your good work is a key skill today, as if it isn't easy, immediate and frictionless, most people will not take the extra time to stop and invest their own time to let their friends know.

 

This is why knowing how to add a Retweet button at the end of your eBook or PDF guide can be so useful and effective. And by the way, retweeting is not the same as tweeting. So if you know how to package a ready-made "tweet" for others to use, the benefits you get are more than just one.

 

From the original article by Michael Stelzner: "Did you know you can add retweet buttons inside your PDF files?

 

The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.

 

Below I lay out how to do this in six simple steps."

 

 

Useful. Well explained. 7/10

 

Useful: http://www.socialmediaexaminer.com/how-to-add-retweet-buttons-in-your-pdf-documents/


Via Robin Good
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Beth Kanter's comment, September 3, 2012 12:46 PM
This post is from 2009, does the feature still work in the same way? In your own work, have you found this valuable? I'm thinking of testing it.
Robin Good's comment, September 4, 2012 1:42 AM
Beth, it should work to this day. I had used it last year and just run into it again. Only problem is that the code in the article is for the old twitter. New twitter has different code. Use http://twitter.com/intent/tweet?status= and it should work fine.
Rescooped by Jil Wright from SEO and Social Media Marketing
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Should I Invest In SEO Or Social Media?

Should I Invest In SEO Or Social Media? | seo content marketing etc | Scoop.it

Prospective clients often ask me if they should invest in SEO (search engine optimization) or social media. Their company only has so many marketing dollars to spend, and they want to spend them as wisely as possible. They have heard a lot about both SEO and social media marketing, and know they should probably be doing at least one of them, but they do not understand either one enough to make the decision on their own.

 

 

 

SEO and social are more interdependent than ever. Search engines are using social “signals”, such as “likes”, retweets, and “plus ones” as votes of confidence, similar to the way they look at relevant inbound links.

 


On the flip side, it is extremely beneficial to have carefully-selected key phrases in your social content, since more and more social media posts are being indexed by search engines. It also helps to have those phrases prevalent in your social posts when users run searches within a social network.

 

 

 

Read more at: http://www.business2community.com/social-media/should-i-invest-in-seo-or-social-media-0275596


Via Antonino Militello
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Rescooped by Jil Wright from Web Design - HTML, CSS and Digital Design
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HTML Email Code 101: A Guide For Email Marketing [Infographic]

HTML Email Code 101: A Guide For Email Marketing [Infographic] | seo content marketing etc | Scoop.it
Are you intimidated by HTML email code? No worries, this simple guide will show you what you need to know, and it's served up in a well deigned infographic.

Via Matmi
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Rescooped by Jil Wright from EPIC Infographic
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What is EdgeRank? [INFOGRAPHIC]

What is EdgeRank? [INFOGRAPHIC] | seo content marketing etc | Scoop.it
How does Facebook determine which post gets to your News Feed? The answer is simple, it is based on its Facebook EdgeRank Algorithm.

Via Jonha Revesencio
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Rescooped by Jil Wright from Organic SEO
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5 ways to use Google Analytics and make your SEO life easier

5 ways to use Google Analytics and make your SEO life easier | seo content marketing etc | Scoop.it

5 different segments, visualizations, reports and alerts that help to analyze organic traffic more easily and faster...

 

Nonetheless, with so many functionalities if we don’t use its customization features, the work of analyzing relevant data can be sometimes time consuming.


Via Level343, wayneb77
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Rescooped by Jil Wright from Web Analytics and Web Copy
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Using data to drive content strategy without being creepy

With all the data you have on your target audience, it’s easy to personalize your story on an individual level, just right for the time of day, location, devi...

Via paulo oliveira
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Rescooped by Jil Wright from Data Nerd's Corner
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16 case studies that prove ROI of mobile marketing

16 case studies that prove ROI of mobile marketing | seo content marketing etc | Scoop.it
An ANA and MediaVest study shows marketers are excited about mobile marketing but struggle to prove ROI. Hopefully these case studies help.

Via Carla Gentry CSPO
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Carla Gentry CSPO's curator insight, February 20, 2013 11:30 AM

To help alleviate the frustration, here are mobile marketing case studies that prove ROI. They cover opportunities from mobile optimized websites, mobile apps, mobile search, mobile ads, MMS, SMS, QR Codes to social media. They also prove ROI is achieved more often when marketers pursue mobile with a specific business purpose rather than jumping in for the sake of being in mobile

Rescooped by Jil Wright from Future Of Advertising
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Facebook Advertising Guide: All Ad Types and Specs

Facebook Advertising Guide: All Ad Types and Specs | seo content marketing etc | Scoop.it

You may love or hate Facebook, but surely it has gained its place in the marketing mix of small business owners. However, despite Facebook’s continuous efforts to drive more businesses to the platform, the information available to potential advertisers is somewhat confusing. This is why this post is a starter’s guide to Facebook advertising, explaining the difference among all the different ad formats.


Via Alex Butler
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Rescooped by Jil Wright from Web Analytics and Web Copy
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7 Tips To Avoid High Bounce Rates On Landing Pages

7 Tips To Avoid High Bounce Rates On Landing Pages | seo content marketing etc | Scoop.it

Five years ago, Avinash Kaushik famously described the sequence of the typical unsatisfied website visitor: “I came, I puked, I left.” There is a little less puking these days, but after clicking on an ad, far too many visitors are still squinting, yawning, shrugging their shoulders, or having trouble connecting their needs and wants with the information and offers they’re seeing on landing pages.

 

Below, I provide seven examples of how to tighten that connection. In today’s fickle world, average online experiences just aren’t good enough.

 

Before getting started, pages should be in peak form. In general, you want pages to be clear and easily absorb-able so testing and changes are not done in vain. Consider the following about your pages:

 

Employ basic testing

Do some user testing to ensure pages are intuitive and visitors can navigate them easily. You’re specifically looking for areas where people get confused about the next action they’re expected to take on a page.

 

Testing here does not need to be elaborate. Ask your mom, your best friend, hairdresser, etc., to surf the page and note where they get hung up, have questions or don’t move to the action you want them to take easily. Make appropriate changes to ensure smoother flowing pages.

 

Look at current click patterns

Look at your analytics for additional insight on page stumbling blocks. Tools like Clicktail and Google Analytics can provide such information.

 

For example, in Google Analytics, the in-page analytics report provides information on how visitors click on a page. Using this report, you can move compelling information to more prominent places on the page and/or move the information you want to highlight elsewhere on the page in an attempt to make it more compelling and/or engaging.


Via Brian Yanish - MarketingHits.com, paulo oliveira
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Rescooped by Jil Wright from New Digital Media
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PINTORINOX - The Swiss Army Knife of Pinterest Tools

PINTORINOX - The Swiss Army Knife of Pinterest Tools | seo content marketing etc | Scoop.it
A list of useful Pinterest tools you can use to manage and enjoy your Pinterest experience - especially if you use it for business and want to monitor and manage activity.
Via Kelly Lieberman, Matmi
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Rescooped by Jil Wright from Organic SEO
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Evolve introduces a downloadable SEO Audit Checklist | SEO Experts

Evolve introduces a downloadable SEO Audit Checklist | SEO Experts | seo content marketing etc | Scoop.it
Before you dive into your SEO Audit, make sure you are following a mapped-out process. Our downloadable checklist will keep you on the right track!

Via Eva Sanagustin, paulo oliveira, Carlo Rubino, wayneb77
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Rescooped by Jil Wright from BI Revolution
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8 Attributes of Action Inspiring Content [Videos and Graphics]

8 Attributes of Action Inspiring Content [Videos and Graphics] | seo content marketing etc | Scoop.it

Excerpted from article:

"As a marketer, you already know getting your visitors to perform an action is crucial to the success of any marketing initiative. Content marketing is no different. Tracking measurable actions (like newsletter subscribers, social shares, leads, clicks, and sales) tied to your content is crucial to gauging its efficacy.

 

Every piece of content you publish should be crafted with this in the forefront of your mind. If you’re not doing this, you’re wasting your time.

 

Here are the elements of impactful content:

 

1. Provocative

Easily confused with controversy, being provocative is about more than raising eyebrows. Provocative content ignites emotion by pushing boundaries and challenges the status quo.

 

2. Visionary

Are you causing a “Eureka moment” for the reader?

Visionary content puts into words a frustration, realization, or need that the reader has, but may not have been fully aware of or seen properly verbalized previously.

 

3. Differentiated

Differentiated content presents a completely original idea or discusses a tired topic in a new fashion or format. This is uncommon to most content and one of the toughest attributes to master.

 

4. Relevant

Does your content appeal to your target audience?

Content should be related to your brand without being an overt sales pitch. If you do go off topic, you’re doing so from the perspective of your vertical.

 

5. Timely

Are you one of the first to cover hot topics?

Even if you aren’t trying to break news, you should be incorporating current trends and news into your content. Leverage news items your audience is naturally talking about or seeking more information about.

 

6. Demonstrates Mastery

Are you positioning your brand as a thought leader?

Masterful content offers an unparalleled depth of insight. It expands on complex ideas and shows a comprehensive analysis on the topic unlikely to be found from other sources.

 

7. Can Be Delivered On

Do you provide the solution?

Content should intrigue the reader about your brand, and make them feel they have an unmet need only your brand can fill.

 

8. Narrative

Are you telling a story with a clear beginning, middle, and end?

Content with a strong narrative takes the reader on an exciting journey full of surprises and leads to a call-to-action of value for the brand. It’s cohesive, easy to understand, and inspires action related to the story...."

 

Each element is enriched with some examples. In addition at the end of post, the author has included an evaluation rubric for you to consistently measure if your content incorporates these attributes.

 

Read full article here:

http://www.seomoz.org/blog/8-attributes-of-content-that-inspires-action

 

Check out content evaluation rubric here: 

https://docs.google.com/spreadsheet/ccc?key=0Aj1fS7E2HfcKdE1udGdoQXZ2VDJxTXpnaDFSWU1IaGc#gid=0

 

Marty Note
Excellent List. Based on @JasonFalls talk tonight at #Expion12 I would add emotional to this solid list of "action" content. 

 


Via Giuseppe Mauriello, Firas Ghunaim, Martin (Marty) Smith
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Javier Cañas's comment, June 24, 2012 7:11 AM
Gracias por el artículo, lo considero muy interensante para comenzar a diseñar mi blog.
Rescooped by Jil Wright from Content Marketing Chronicle
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How to Optimize Content When You Don’t Know Jack about SEO

How to Optimize Content When You Don’t Know Jack about SEO | seo content marketing etc | Scoop.it
Knowing how to optimize content for search engines is essential, but can be tricky. Here are some basic tips that are easy to follow to get you on track.

Via Ken Horst
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Rescooped by Jil Wright from Measuring the Networked Nonprofit
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Using Analytics to Plan Great Content

Using Analytics to Plan Great Content | seo content marketing etc | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org

 

This is an excellent overview of how to use analytics to help you plan your blog editorial calendar.   

 

This is one part of a three-part pillar  --

 

Past Performance of Topics
Idea Dashboard
Editorial Calendar

Organizing Your Time for coordination, curation, and creation

 

Just a riff off this post

 

 

 


Via Beth Kanter
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No comment yet.
Rescooped by Jil Wright from Social-Business-Marketing
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The ROI Of Social Media infographic

The ROI Of Social Media infographic | seo content marketing etc | Scoop.it

Is Social Media Marketing Effective?

That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. 

With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.

 

Fortunately, this enlightening Infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.

 

By MDG Advertising.  http://bit.ly/RrFGzx

Source. http://bit.ly/PNKbp9


Via maxOz
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Clare Chen's curator insight, April 4, 2013 6:12 AM

This article shows the effectiveness of Social Media. In the last few years social media has exploded into the business scene. It all really started with Facebook and now it almost seems like businesses cannot survive without it! But how effective is it? In IMC, one of the most important aspects of marketing is the evaluation part at the end where you determine whether your campaign was successful. This is an evaluation of social media on businesses. In this article it clearly shows that businesses tie their success to social media and most are beginning to look beyond sales goal to identify the value of social marketing efforts.Social media also improves businesses appearance in search engines. It is also founded that most businesses did not have social media 3 years ago but started about 2 years ago so we can see what a quick growth this is. However the most important thing before using social media is to identify the businesses objectives since every business is different. In IMC we learn that objectives provide a benchmark against which the success or failure of the promotional campaign can be measured. By identifying objectives, the business will be able to use social media smartly. 

Gillian Ye's comment, April 4, 2013 11:53 PM
It was great to see all the facts and figures relating to the effetiveness of marketing through social media. Its pretty evident that social media is now a huge element in promoting companies especially on popular sites such as Facebook, Twitter, and YouTube. It really is the future as more and more companies are planning to increase their social media efforts as they can see how successful it can be.
Dong Wook Han's comment, April 6, 2013 9:47 AM
Social network has become so powerful over the recent years and it gives opportunities for brands to communicate with their consumers or customers and market and promote their products. I wonder how long it would last as a platform and tool for marketing, promotions and communications.
Rescooped by Jil Wright from Future Of Advertising
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Twitter Makes More Mobile Ad Revenue Than Apple, Facebook

Twitter Makes More Mobile Ad Revenue Than Apple, Facebook | seo content marketing etc | Scoop.it
Data aggregator and forecaster eMarketer has released a US mobile advertising projection that shows Twitter making more mobile ad revenue than mobile ad network Millennial Media, as well as Facebook and Apple’s iAd “network.” However in 2013 Facebook...

Via Alex Butler
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