Robin Good: Knowing how to facilitate the sharing of your good work is a key skill today, as if it isn't easy, immediate and frictionless, most people will not take the extra time to stop and invest their own time to let their friends know.
This is why knowing how to add a Retweet button at the end of your eBook or PDF guide can be so useful and effective. And by the way, retweeting is not the same as tweeting. So if you know how to package a ready-made "tweet" for others to use, the benefits you get are more than just one.
From the original article by Michael Stelzner: "Did you know you can add retweet buttons inside your PDF files?
The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.
Below I lay out how to do this in six simple steps."
Prospective clients often ask me if they should invest in SEO (search engine optimization) or social media. Their company only has so many marketing dollars to spend, and they want to spend them as wisely as possible. They have heard a lot about both SEO and social media marketing, and know they should probably be doing at least one of them, but they do not understand either one enough to make the decision on their own.
SEO and social are more interdependent than ever. Search engines are using social “signals”, such as “likes”, retweets, and “plus ones” as votes of confidence, similar to the way they look at relevant inbound links.
On the flip side, it is extremely beneficial to have carefully-selected key phrases in your social content, since more and more social media posts are being indexed by search engines. It also helps to have those phrases prevalent in your social posts when users run searches within a social network.
You may love or hate Facebook, but surely it has gained its place in the marketing mix of small business owners. However, despite Facebook’s continuous efforts to drive more businesses to the platform, the information available to potential advertisers is somewhat confusing. This is why this post is a starter’s guide to Facebook advertising, explaining the difference among all the different ad formats.
Five years ago, Avinash Kaushik famously described the sequence of the typical unsatisfied website visitor: “I came, I puked, I left.” There is a little less puking these days, but after clicking on an ad, far too many visitors are still squinting, yawning, shrugging their shoulders, or having trouble connecting their needs and wants with the information and offers they’re seeing on landing pages.
Below, I provide seven examples of how to tighten that connection. In today’s fickle world, average online experiences just aren’t good enough.
Before getting started, pages should be in peak form. In general, you want pages to be clear and easily absorb-able so testing and changes are not done in vain. Consider the following about your pages:
Employ basic testing
Do some user testing to ensure pages are intuitive and visitors can navigate them easily. You’re specifically looking for areas where people get confused about the next action they’re expected to take on a page.
Testing here does not need to be elaborate. Ask your mom, your best friend, hairdresser, etc., to surf the page and note where they get hung up, have questions or don’t move to the action you want them to take easily. Make appropriate changes to ensure smoother flowing pages.
Look at current click patterns
Look at your analytics for additional insight on page stumbling blocks. Tools like Clicktail and Google Analytics can provide such information.
For example, in Google Analytics, the in-page analytics report provides information on how visitors click on a page. Using this report, you can move compelling information to more prominent places on the page and/or move the information you want to highlight elsewhere on the page in an attempt to make it more compelling and/or engaging.
"As a marketer, you already know getting your visitors to perform an action is crucial to the success of any marketing initiative. Content marketing is no different. Tracking measurable actions (like newsletter subscribers, social shares, leads, clicks, and sales) tied to your content is crucial to gauging its efficacy.
Every piece of content you publish should be crafted with this in the forefront of your mind. If you’re not doing this, you’re wasting your time.
Here are the elements of impactful content:
Easily confused with controversy, being provocative is about more than raising eyebrows. Provocative content ignites emotion by pushing boundaries and challenges the status quo.
Are you causing a “Eureka moment” for the reader?
Visionary content puts into words a frustration, realization, or need that the reader has, but may not have been fully aware of or seen properly verbalized previously.
Differentiated content presents a completely original idea or discusses a tired topic in a new fashion or format. This is uncommon to most content and one of the toughest attributes to master.
Does your content appeal to your target audience?
Content should be related to your brand without being an overt sales pitch. If you do go off topic, you’re doing so from the perspective of your vertical.
Are you one of the first to cover hot topics?
Even if you aren’t trying to break news, you should be incorporating current trends and news into your content. Leverage news items your audience is naturally talking about or seeking more information about.
6. Demonstrates Mastery
Are you positioning your brand as a thought leader?
Masterful content offers an unparalleled depth of insight. It expands on complex ideas and shows a comprehensive analysis on the topic unlikely to be found from other sources.
7. Can Be Delivered On
Do you provide the solution?
Content should intrigue the reader about your brand, and make them feel they have an unmet need only your brand can fill.
Are you telling a story with a clear beginning, middle, and end?
Content with a strong narrative takes the reader on an exciting journey full of surprises and leads to a call-to-action of value for the brand. It’s cohesive, easy to understand, and inspires action related to the story...."
Each element is enriched with some examples. In addition at the end of post, the author has included an evaluation rubric for you to consistently measure if your content incorporates these attributes.
That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing.
With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.
Fortunately, this enlightening Infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.
Data aggregator and forecaster eMarketer has released a US mobile advertising projection that shows Twitter making more mobile ad revenue than mobile ad network Millennial Media, as well as Facebook and Apple’s iAd “network.” However in 2013 Facebook...