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How To: Google Analytics Installation For Novices & Beginners

How To: Google Analytics Installation For Novices & Beginners | SEO Content | Scoop.it
If you’re an intermediate to advanced Google Analytics user, this article will probably be of little interest to you personally. I suggest you bookmark it anyway as a reference for clients or friends who are just starting out with Analytics.

Via Bonnie Burns
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Is Social Media the New SEO?

Is Social Media the New SEO? | SEO Content | Scoop.it

Has social media so changed the seo landscape that social shares are most important and do other seo strategies even count?

 

 

 

To understand the rising importance of social media on search, let’s backtrack to two interesting developments to Search:

 

 

 

1) The launch of Social Search (Content that is shared within your social networks is given priority) and

 


2) The general inclusion of social signals in rankings (The amount of likes, shares, reddits etc. that an article receives has a direct impact on its rankings).

 

 

 

Read More: http://webcontentblog.com/seo/is-socialmedia-new-seo/


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Fortune 500 Companies Are Adapting to Social Media Marketing

Fortune 500 Companies Are Adapting to Social Media Marketing | SEO Content | Scoop.it

New reports show that more large companies are using social media to promote their brands.

 

More Fortune 500 companies are using social media to promote their brand online, according to a report from the Center for Marketing Research (CMR) at the University of Massachusetts Dartmouth. That's quite a change from last year's report, which found use of social media the Fortune 500 waning.

 

The newest report, titled Social Media Surge by the 2012 Fortune 500, reveals that large companies are increasingly adopting the same social media tools that have been used extensively for years by smaller businesses and startups.

 

Social media engagement has long taken a back seat in the eyes of many Fortune 500 companies, and last year's CMR report demonstrated a stall in adoption by all but the most progressive Fortune 500 companies. At that time I suggested that the Fortune 500 could be rightly accused of neglect when it came to taking advantage of such valuable marketing tools.

 

So it comes as a pleasant surprise that in 2012, many of the nation's largest businesses appear to be embracing social media. In particular:

Corporate Blogging: This year's report shows Fortune 500 companies have increased their use of blogs by 5 percent -- with 28 percent actively blogging in 2012 compared to 23 percent last year. Microblogging: Twitter use for corporate communications is also on the climb, up 11 percent to 73 percent from 62 percent last year. Facebook: The number of Fortune 500 firms that embrace Facebook is up 8 percent over 2011 (66 percent versus 58 percent).

 

In addition, 62 percent of the Fortune 500 is now using YouTube. Another 2 percent (11 companies total) are dabbling with Pinterest.

 

While more large companies are using social media to promote their brand, a recent report from social engagement software developer Genesys says that despite the uptick in adoption, 55 percent of Fortune 500 companies shy away from using social media as a means for customer service and support.

 

"Many large consumer-facing companies are still struggling and not confident in their ability to deal with customer queries and complaints via social media," said Genesys' head of global sales, Tom Eggemeier. "Consumer-facing companies need to resolve this disconnect by developing a customer service strategy that understands and integrates social media channels across every customer touch point."

 

Viewing social media exclusively as a marketing tool fails to take into consideration why consumers follow brands online in the first place. While they certainly want to know about the latest deals and offers, consumers are increasingly interested in answers and solutions to real-time questions and problems, and they're not shy about using your business or brand's Facebook page to ask questions and complain about your response, or the lack there of.

 

When businesses and brands fail to monitor social utilities like Facebook, Twitter and even their own blogs, they do more damage than good. As a result, it doesn't really matter what percentage of the Fortune 500 uses social media. What matters is how they're using it.

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Jordan Sanders's curator insight, May 21, 2013 4:38 PM

That's what we like to hear! 

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Should I Invest In SEO Or Social Media?

Should I Invest In SEO Or Social Media? | SEO Content | Scoop.it

Prospective clients often ask me if they should invest in SEO (search engine optimization) or social media. Their company only has so many marketing dollars to spend, and they want to spend them as wisely as possible. They have heard a lot about both SEO and social media marketing, and know they should probably be doing at least one of them, but they do not understand either one enough to make the decision on their own.

 

 

 

SEO and social are more interdependent than ever. Search engines are using social “signals”, such as “likes”, retweets, and “plus ones” as votes of confidence, similar to the way they look at relevant inbound links.

 


On the flip side, it is extremely beneficial to have carefully-selected key phrases in your social content, since more and more social media posts are being indexed by search engines. It also helps to have those phrases prevalent in your social posts when users run searches within a social network.

 

 

 

Read more at: http://www.business2community.com/social-media/should-i-invest-in-seo-or-social-media-0275596


Via Antonino Militello
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SEO Services VS Social Media

SEO Services VS Social Media | SEO Content | Scoop.it

"Any organization that is certainly genuine concerning establishing a significant online presence has to think about the impact associated with Web optimization.

 

Currently, most companies are adamant that SEO has to be factored straight into all website marketing strategies".

 

Full Article Here: http://www.underworldmagazines.com/seo-services-vs-social-media/


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Not Making Money from Your Social Media and SEO Efforts…Is It Your Fault? [Infographic]

Not Making Money from Your Social Media and SEO Efforts…Is It Your Fault? [Infographic] | SEO Content | Scoop.it

"First, to answer the question in the title: Yes, if you are not seeing a tangible and measurable impact of your spend and efforts in Social Media and Search Engine Optimization (SEO), it’s definitely your fault.

 

We can’t very well blame the whole of the internet or the poor response of our potential customers now, can we? If you’re not pro-actively involved with creating and optimizing content on your website or participating in social media, please refer to the rest of my blog posts, this one isn’t for you.

 

Read More at: http://noteasytoforget.com/not-making-money-from-your-social-media-and-seo-effortsis-it-your-fault/


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5 New Ways to Improve Your Facebook EdgeRank

5 New Ways to Improve Your Facebook EdgeRank | SEO Content | Scoop.it
Brands have learned that success with a page isn’t just about fan numbers. EdgeRank is a key component. Here's how to make yours better.

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The Rise Of Visual Social Media

The Rise Of Visual Social Media | SEO Content | Scoop.it

"Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.

 

 

 

Search engines now rank content based on social conversations and sharing, not just websites alone. Brands can use visual content on their social media to increase engagement and inspire sharing and viral marketing. The rise of platforms like Pinterest and Instagram, and Facebook's multimillion-dollar acquisition of the latter, shows how visual content is becoming an increasingly important force for communication online".

 

 

 

Full Article Here: http://www.fastcompany.com/3000794/rise-visual-social-media


Via Antonino Militello
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YDeveloper's comment, August 30, 2012 5:59 AM
Rising of social media will take an interest to the next level. We don't know who wins.
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How to Optimize 3 Popular Social Media Profiles for SEO

How to Optimize 3 Popular Social Media Profiles for SEO | SEO Content | Scoop.it

In recent years, Social media has exploded in popularity and today there are numerous sites that provide an outlet for social interactions. The three most popular social networks are Facebook, Twitter, and Google+.

 

There has been quite a debate over the role of social media platforms in search engine optimization and for the most part, it is agreed that Google does place weight on social signals as how to rank content on the SERPs. As such, there is room for SEO specialists to utilize social media in a constructive way to achieve their SEO goals.

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Are Social and Facebook now SEO?

Are Social and Facebook now SEO? | SEO Content | Scoop.it

"There has been a lot of talk over the past several years about the intersection of search and social. Many suggest that both will inevitably merge in a meaningful way, and there's good reason to believe they may be right.

 

The fact that SEOs are involved in managing social networking profiles isn't exactly surprising: the demand for assistance with social is high and SEOs are well-positioned to win this business.

 

But SEOmoz's numbers are also mind-boggling: when it comes to "inbound marketing focused actions", as a percentage, more SEOs are setting up and managing Facebook Pages than looking at analytics, evaluating competitor backlinks and content, producing content or dealing with duplicate content -- activities that many of us would consider even more crucial to SEO as it's generally defined.

 

An experienced SEO may not be the right person to set up and manage a Facebook Page. Likewise, letting your social media consultant handle your SEO may mean you're not getting the level of SEO knowledge you think you are".


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Friday Humor: The iPhone 5 Epidemic #iphone5 | Search Engine Journal

Friday Humor: The iPhone 5 Epidemic #iphone5 | Search Engine Journal | SEO Content | Scoop.it

As much as we wanted it to stop so that we can get on with our mundane existence, the frenzy over iPhone 5 is not done yet. So, as a tribute to Apple lovers, we collected some funny images and satire videos regarding the new gadget that is solely designed to render its predecessor helplessly vintage.

Whether or not you are one of the many people who have spent the night sleeping outside an Apple retail store just to get their hands on the latest device, this post is created just for you. Have a merry Friday, you gadget geeks!


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SEO and Social Media - A Winning Combination

SEO and Social Media - A Winning Combination | SEO Content | Scoop.it

It used to be that search engine optimization and social media marketing were two separate online marketing techniques. Yet, as social media has evolved, the two have become indelibly linked together, complimenting one another and sharing the same ultimate goal of gaining a stronger web presence for your brand.

 

 

 

That said let’s take a look at a few of the ways SEO and social media go hand in hand in helping you achieve your online marketing goals.

 

 

 

Full Article Here: http://gadzoog.com/blog/seo-and-social-media-a-winning-combination/


Via Antonino Militello
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Guillaume Decugis's comment, September 16, 2012 2:09 PM
Thanks for the article Antonino! We're seeing more and more tangible signs of that.

Btw, the link at the bottom is the wrong one (it's your curate view and not the original article).
Antonino Militello's comment, September 16, 2012 2:32 PM
Thanks @gdecugis for the signal... There was an error of copy and paste :)
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Social Media is So Much More Than Likes and Followers

Social Media is So Much More Than Likes and Followers | SEO Content | Scoop.it

"Much like SEO, where people tried (and still try) to manipulate the rankings, some people are trying to manipulate social media. Instead of putting in the time and effort to think about their customers and create a social media profile that will naturally attract and engage customers, they are looking for a quick and easy way to build a social media presence. These fast and furious social media marketing tactics usually amount to nothing.

 

 

 

There’s no doubt that social media signals (i.e. activity on social media) has some bearing on search rankings, but there is still a lot of debate about the specifics. It does appear that a business’ activity on Google+ may soon become a factor in search rankings".

 

 

 

Full Article Here: http://www.searchenginejournal.com/social-media-is-so-much-more-than-likes-and-followers/48149/


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Selecting an SEO Firm: The What, How, and Who

Selecting an SEO Firm: The What, How, and Who | SEO Content | Scoop.it
When you're looking to hire an SEO agency or individual, look at their background. Don't hire based on how much they cost, or what they say that they will (or can) do. Hire based on their resume, their references, and their history of performance.

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Friday Humor: Black Hat Edition |

Friday Humor: Black Hat Edition | | SEO Content | Scoop.it

The issue of black hat SEO is so serious that some of us have become stuffed shirts ourselves. Good thing, our friend, Adam Thompson from RYP Marketing, injected a dose of humor to the black hat/white hat SEO debacle. He sent us a funny comic about it, which we included in this week’s Friday Humor. Like you, we are completely against everything black hat—well, except those where we can pull out fluffy bunnies. Have a fun and safe Friday!


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The Hidden Cost Of Cheap SEO & Social Media Labor

The Hidden Cost Of Cheap SEO & Social Media Labor | SEO Content | Scoop.it

Fact: All businesses, large or small, want to save money wherever they can. I understand this. I sympathize with this. What I don’t understand, however, is why so many businesses try to take the cheap route and cut corners in their online strategy— and then are dumbfounded when they get scammed/receive terrible results/get blocked by Google.


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Social Media and Facebook | Business 2 Community

Social Media and Facebook | Business 2 Community | SEO Content | Scoop.it

"You should keep your profiles personal and create a page for your business. An example of a niche online business page can be seen here. These guys run a small software company and do a good job at getting followers in their niche because of their page. Pages are more customizable than groups, and you can have an unlimited number of fans.

 

The best part is that Google indexes pages.

 

All fan pages are public. Your page will show up in the Google’s search results if someone searches for your company or for keywords that you cover in your page. “If you are looking to build a brand and market your company, you will want a fan page, hands down,” says Shama. It allows for a lot more freedom and visibility when building your Facebook community".

 

Read more at: http://www.business2community.com/facebook/social-media-and-facebook-0268925

 


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Why SEO And Social Media Are Undervalued

Why SEO And Social Media Are Undervalued | SEO Content | Scoop.it

"It seems like many companies have heard about social media becoming part of our everyday life. However, companies think that if they are not utilizing the tools then they might be missing out on something.

 

What are they missing out on or is it just a fad? From our experiences we have seen how clients can under-value social media and SEO services.

 

How can you educate your client to believe these services are a vital part of their campaign? We want to share with you how we show our clients that they need to be using these tools to their advantage".

 

Read More: http://socialmediaeatery.com/why-seo-and-social-media-are-undervalued/


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Here’s What’s Working For B2B Businesses In Search And Social [Survey]

Here’s What’s Working For B2B Businesses In Search And Social [Survey] | SEO Content | Scoop.it

"It’s an ongoing struggle for businesses to figure out how to get the most out of their marketing budgets. While email has proven time and time again to be an incredibly effective channel, there’s still a lot of question as to how to maximize ROI in channels like search and social. Here, you’ll find a look at what seems to be working for a great deal of B2B businesses.

 

Webmarketing123 has put out some interesting survey results for its State of Digital Marketing 2012 report. It looks at B2B vs. B2C marketing efforts in terms of SEO, PPC and social media. We’ll focus on the B2B side of things here. Among other things, it looks specifically at the satisfaction levels of in-house/agency search marketing and social media efforts, as well as how much money businesses are putting into different social networks, and how much they’re getting back.

 

The survey included companies like Sony, Olympus, Phillips, IBM, Hitatchi, Cisco, Agilent, Microsoft, Citrix, Medtronic, Merck, Novo Nordisk, Blue Shield, ADP, Pitney Bowes, Monster.com, Angie’s List, GE, John Deere, Aramark, Thomson Reuters, Federal Express, Bose, and Nestlé. In all, over 500 marketing professionals from the U.S. responded to the survey.

 

The main B2B takeaways appear to be that lead generation is the top objective among brands, and SEO is found to be twice as effective as either PPC or social media marketing. This is quite interesting, considering that it is getting harder and harder to get on the first page of Google results.

 

Of course, there are some major brands that took this survey, and they likely don’t struggle with rankings as much as some smaller businesses".

 

Read More: http://www.webpronews.com/heres-whats-working-for-b2b-businesses-in-search-and-social-2012-08


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Libros sobre Social Media y SEO gratuitos y en español

Libros sobre Social Media y SEO gratuitos y en español | SEO Content | Scoop.it
» Libros sobre Social Media y SEO gratuitos | Consultoría de Social Media, Marketing en redes sociales, diseño web e imagen corporativa en Bilbao (#SEO RT @rledda82 Libros sobre Social Media y SEO gratuitos http://t.co/PnjMC2N0...

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What Panda, Penguin and Social Media Really Mean for Brands

What Panda, Penguin and Social Media Really Mean for Brands | SEO Content | Scoop.it

"An article recently published on Fast Company has caused a bit of a stir in the content marketing and search engine optimization (SEO) communities. Written by Veronica Fielding, CEO of Digital Brand Expressions, it explains how the recent Panda and Penguin Google algorithm updates mean that social engagement rather than search engine trickery yields top results.

 

Social media, including Facebook, Twitter, Pinterest, Google+, YouTube and LinkedIn, also plays a role in the updated algorithms but not in the exact manner Fielding described in her Fast Company article.

First, some social-media channels weigh far more than others, mainly because of technical barriers that search crawlers see when indexing them. The weight of these channels are based on how much information Google can crawl without being stonewalled by the social channels.

 

So, Let’s take a look at what Panda, Penguin and social media really mean for brands".

 

Read more at: http://www.business2community.com/seo/what-panda-penguin-and-social-media-really-mean-for-brands-0261288


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