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Smart Marketing Optimization: When Social Media Meets SEO

Smart Marketing Optimization: When Social Media Meets SEO | SEO | Scoop.it

"Then a couple of months ago, Google Hummingbird was released and marketers woke up to the realization that search marketing had changed in a big way. Searches were now going conversational and companies have been trying to find ways to keep marketing online using an “organic” emphasis and trying not to move towards a a pay-per-click emphasis.

Now, it appears social media and seo are coming together.

 

I call it, “Smart Marketing Optimization”. We cannot ignore social media any longer, but we need to use it smarter. In addition, seo is not going away either, (even though some people would have you believe that). It’s all about changing with the new rules".


Read more at: http://www.business2community.com/seo/social-media-meets-seo-2014-0730099#!rltWS


Via Antonino Militello
Warner Carter's insight:

as the Internet changes we need to adjust tactics

more...
Mattitiahu Simply's curator insight, January 6, 2:54 AM

ARTICLE #4 - Social Media Marketing Trends

Yield Technology's curator insight, January 10, 12:19 PM
@yieldtech can help you optimize your marketing dollars
Deanna Toribio's curator insight, January 11, 11:52 AM

#seo

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Social Media Jobs 2014 - YouTube

http://x.vu/socialmediamoney Click for a better job Job growth has and will continue for the social media marketing industry. If you have the right skills an...
Warner Carter's insight:

this could help a lot of people

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Rescooped by Warner Carter from SEO and Social Media Marketing
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Smart Marketing Optimization: When Social Media Meets SEO

Smart Marketing Optimization: When Social Media Meets SEO | SEO | Scoop.it

"Then a couple of months ago, Google Hummingbird was released and marketers woke up to the realization that search marketing had changed in a big way. Searches were now going conversational and companies have been trying to find ways to keep marketing online using an “organic” emphasis and trying not to move towards a a pay-per-click emphasis.

Now, it appears social media and seo are coming together.

 

I call it, “Smart Marketing Optimization”. We cannot ignore social media any longer, but we need to use it smarter. In addition, seo is not going away either, (even though some people would have you believe that). It’s all about changing with the new rules".


Read more at: http://www.business2community.com/seo/social-media-meets-seo-2014-0730099#!rltWS


Via Antonino Militello
Warner Carter's insight:

as the Internet changes we need to adjust tactics

more...
Mattitiahu Simply's curator insight, January 6, 2:54 AM

ARTICLE #4 - Social Media Marketing Trends

Yield Technology's curator insight, January 10, 12:19 PM
@yieldtech can help you optimize your marketing dollars
Deanna Toribio's curator insight, January 11, 11:52 AM

#seo

Rescooped by Warner Carter from Public Relations & Social Media Insight
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What Questions Should Content Marketers Ask Clients

What Questions Should Content Marketers Ask Clients | SEO | Scoop.it

As a content marketer, there are always questions you need to ask yourself and your clients in order to maximize your content. Ross Simmonds shares his. One of the ways I’ve helped clients achieve success is by really getting into the weeds of their work. I try to immerse myself into what they’re doing and what people think of them so I can identify what content is actually going to move the needle.

 

Here are three of the questions I always ask...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 22, 2013 4:08 PM

Three questions that are a great starting point for content marketing strategies.

Rescooped by Warner Carter from Content Curation World
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How To Find Great Relevant Content for Your Niche Audience

How To Find Great Relevant Content for Your Niche Audience | SEO | Scoop.it
Content curation: tools to help you find and share great content from other people alongside your own content.

Via Robin Good
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Jeff Domansky's curator insight, July 1, 2013 2:25 PM

Tools highlighted include Scoop.it, Newsle and Feedly.

AraujoFredy's curator insight, July 2, 2013 10:32 AM
Cómo encontrar contenido relevante para su audiencia de nichoDesde www.socialmediaexaminer.com - 1 de julio de 13:55
Curaduría de contenidos: herramientas para ayudarle a encontrar y compartir un gran contenido de otras personas junto con su propio contenido.
Stephen Zimmett's curator insight, September 7, 12:16 AM

Some good informaion

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Content Discovery: Find RSS Feed Reading Lists and OPML Collections with FeedShare.net

Content Discovery: Find RSS Feed Reading Lists and OPML Collections with FeedShare.net | SEO | Scoop.it

Via Robin Good
Warner Carter's insight:

looks like an interesting resource 

http://www.feedshare.net/popular/

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Robin Good's curator insight, January 17, 4:34 PM



Feedshare is a free web service which allows you to publish and share publicly any RSS feed or OPML file (a collection of RSS feeds) for everyone to check and subscribe to.


You can also discover, search and explore other interesting RSS feeds by keyword, author or tags or by the most popular ones: http://www.feedshare.net/popular/ 


Free to use.


Try it out now: http://www.feedshare.net/ 


Search it: http://www.feedshare.net/search/ 



Added to Content Discovery Tools directory here: http://content-discovery-tools.zeef.com 


(Image credit: RSS sign by Shutterstock)




Stephen Dale's curator insight, January 18, 12:28 PM

Useful as a backup to your regular feed reader (I use Feedly - export as an OPML file) or to share your RSS subcriptions, or to discover, search and explore other interesting RSS feeds by keyword, author or tags or by the most popular:  http://www.feedshare.net/popular/ ;

 

Search it: http://www.feedshare.net/search/ ;

 

Excellent curation tool.

Rescooped by Warner Carter from SEO and Social Media Marketing
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The New SEO: 'Search Everywhere Optimization'

The New SEO: 'Search Everywhere Optimization' | SEO | Scoop.it

Before we ask "where's the search?" we need to understand how and why searching has been supplanted by finding and answering.

 

Let's take a brief walk through an abridged history of search in order to better understand how the engines have whetted digital marketers' appetites for organic search results.

 

Read  ://searchenginewatch.com/article/2323241/Wheres-the-Search


Via Antonino Militello
Warner Carter's insight:

people search at many sites now not just Google

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ETIENNE LE NEVEU's curator insight, January 18, 4:30 AM

de bonnes questions à se poser

Rescooped by Warner Carter from The Marketing Technology Alert
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30 Quick Conversion Tips Every Marketer Needs to Know - QuickSprout

30 Quick Conversion Tips Every Marketer Needs to Know - QuickSprout | SEO | Scoop.it

Introduction...

 

You have thousands of visitors coming to your site, but no conversions. So what do you do?


Should you change up your marketing campaigns… maybe redo your targeting? Or even worse, pause your SEO and content marketing efforts?

 

Probably not. Before you modify your marketing campaigns you should spend some time optimizing your site for conversions.

 

But before you go off and start running a few A/B tests, here are 30 quick tips for you to follow...

 


Via iNeoMarketing
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iNeoMarketing's curator insight, June 4, 2013 12:18 PM

Combine this post with posts from Unbounce, and you have everthing you need to improve conversions. Please click through: it's a quick read!


  • See the article at www.quicksprout.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Warner Carter from The Marketing Technology Alert
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A Strategic Map of Content Marketing Technologies - CMI

A Strategic Map of Content Marketing Technologies - CMI | SEO | Scoop.it

Condensed...

 

The Create, Edit, and Manage stage included all of the modern web content management systems (WCMS) and blogging solutions, along with file-sharing technologies such as Dropbox, Box, etc.The Aggregate, Curate, and Optimize stage included classic content optimization, testing, and personalization tools such as Adobe Test & Target, Optimost, and Monetate.The Promote, Converse, and Listen stage included social channels, as well as enterprise listening tools such as Radian6 and Attensity.The Measure, Analyze, and Learn stage included many web analytics tools such as Google Analytics, Webtrends, and Adobe SiteCatalyst.

 

We then took the newer technology solutions, mapped them into the overlap areas, and grouped them as follows:

Content collaboration tools — where Create, Edit, and Manage overlaps with Aggregate, Curate, and Optimize. These tools facilitate content editorial work flow, empower the enterprise to manage teams (either external or internal), and enable collaboration on content for content marketing purposes.Curation and conversation tools — where Aggregate, Curate, and Optimize overlaps with Promote, Converse, and Listen. These tools help to promote, publish, and aggregate content in meaningful ways; in many cases, they also help manage the content optimization process by using social signals, and can even facilitate some level of unified content conversation.Social content analytics tools — where Promote, Converse, and Listen meets Measure, Analyze, and Learn. These tools help to maintain relevance in conversation, while also providing insight into what we should be talking about — from specific niche social channel analytics, to semantic processing of social media conversations.Engagement automation tools — where Measure, Analyze, and Learn comes back around to overlap with Create, Edit, and Manage. Beyond classic marketing automation, many of these tools not only have the ability to manage some form of content, but they can do so from the point of view of helping the marketer “optimize” content for engagement and conversion purposes.

 


Via iNeoMarketing
Warner Carter's insight:

SEO needs to be tops on content

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iNeoMarketing's curator insight, June 17, 2013 3:47 PM

We're starting see more and more theoretical models that reflect the marketing technology marketplace: from the LUMAscape to last week's Stack to this. Getting a grip on the framework is important inasmuch as it allows you to benchmark yourself against what is available in the marketplace, and how to best use these tools.


  • See the article at contentmarketinginstitute.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Intriguing Networks's curator insight, June 20, 2013 6:16 AM

useful resources

Belle Chua's curator insight, January 1, 10:20 PM

How Web Analytics Contribute In Making Content Marketing Success