"Then a couple of months ago, Google Hummingbird was released and marketers woke up to the realization that search marketing had changed in a big way. Searches were now going conversational and companies have been trying to find ways to keep marketing online using an “organic” emphasis and trying not to move towards a a pay-per-click emphasis.
Now, it appears social media and seo are coming together.
I call it, “Smart Marketing Optimization”. We cannot ignore social media any longer, but we need to use it smarter. In addition, seo is not going away either, (even though some people would have you believe that). It’s all about changing with the new rules".
As a content marketer, there are always questions you need to ask yourself and your clients in order to maximize your content. Ross Simmonds shares his. One of the ways I’ve helped clients achieve success is by really getting into the weeds of their work. I try to immerse myself into what they’re doing and what people think of them so I can identify what content is actually going to move the needle.
The Create, Edit, and Manage stage included all of the modern web content management systems (WCMS) and blogging solutions, along with file-sharing technologies such as Dropbox, Box, etc.The Aggregate, Curate, and Optimize stage included classic content optimization, testing, and personalization tools such as Adobe Test & Target, Optimost, and Monetate.The Promote, Converse, and Listen stage included social channels, as well as enterprise listening tools such as Radian6 and Attensity.The Measure, Analyze, and Learn stage included many web analytics tools such as Google Analytics, Webtrends, and Adobe SiteCatalyst.
We then took the newer technology solutions, mapped them into the overlap areas, and grouped them as follows:
Content collaboration tools — where Create, Edit, and Manage overlaps with Aggregate, Curate, and Optimize. These tools facilitate content editorial work flow, empower the enterprise to manage teams (either external or internal), and enable collaboration on content for content marketing purposes.Curation and conversation tools — where Aggregate, Curate, and Optimize overlaps with Promote, Converse, and Listen. These tools help to promote, publish, and aggregate content in meaningful ways; in many cases, they also help manage the content optimization process by using social signals, and can even facilitate some level of unified content conversation.Social content analytics tools — where Promote, Converse, and Listen meets Measure, Analyze, and Learn. These tools help to maintain relevance in conversation, while also providing insight into what we should be talking about — from specific niche social channel analytics, to semantic processing of social media conversations.Engagement automation tools — where Measure, Analyze, and Learn comes back around to overlap with Create, Edit, and Manage. Beyond classic marketing automation, many of these tools not only have the ability to manage some form of content, but they can do so from the point of view of helping the marketer “optimize” content for engagement and conversion purposes.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.