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5 SEO Strategies Every Company Needs to Master [Infographic]

5 SEO Strategies Every Company Needs to Master [Infographic] | SEO | Scoop.it

Via Manish Dhane, John Reeves
UniqueWebsites's insight:

Apart from link building, Google Authorship, Microdata, cannonical URls and responsive websites all help SEO.

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How Google is Changing Long-Tail Search with Efforts Like ... - Moz

How Google is Changing Long-Tail Search with Efforts Like ... - Moz | SEO | Scoop.it
Google's Hummingbird update aims, at least in part, to better understand the context of the content in the index, returning relevant results for some of the more unique queries. In today's Whiteboard Friday, Rand offers ...

Via Molchester Ltd SEO
UniqueWebsites's insight:

Hummingbird insight from Radn Fishkin at Moz

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5 SEO Strategies Every Company Needs to Master [Infographic]

5 SEO Strategies Every Company Needs to Master [Infographic] | SEO | Scoop.it

Via Manish Dhane, John Reeves
UniqueWebsites's insight:

Apart from link building, Google Authorship, Microdata, cannonical URls and responsive websites all help SEO.

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Pagination for SEO – A Guide to Consolidating your Content - Ayima

Pagination for SEO – A Guide to Consolidating your Content - Ayima | SEO | Scoop.it
A topic sure to make any SEO neophyte’s head spin, approaching and handling pagination can seem a daunting prospect at first. Pagination is a wily shapeshi
UniqueWebsites's insight:

Structuring large websites to avoid thin content and duplication issues can help your SEO; learn different pagination issues in this helpful guide.

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How Important Are Facebook Likes for Search? - State of Search

How Important Are Facebook Likes for Search? - State of Search | SEO | Scoop.it
At SMX London 2011 I presented the results from a few experiments I’ve been running over the past few months on the impact of Facebook Likes on search rank
UniqueWebsites's insight:

2 studies (2011) on the effect of Facebook likes on getting pages indexed: the first experiment found that an unindexed website got indexed and did well with NO backlinks other than Facebook likes and Twitter tweers; the second found that Facebook likes did NOT get unindexed pages indexed.

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10 Ways To Get More Website Traffic From LinkedIn

10 Ways To Get More Website Traffic From LinkedIn | SEO | Scoop.it
Many social networks are often overlooked when talking about website traffic, and many times it’s for completely wrong reasons.

Via Michael Q Todd, Gerrit Bes
UniqueWebsites's insight:

Some very useful tips for maximising LinkedIn traffic. Use this article to find out how to use LinkedIn for more than just jobs.

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Michael Q Todd's curator insight, May 24, 2013 4:18 AM

Linked In conversion tips from one of the best

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A Visual Guide to Keyword Targeting and On-Page Optimization

A Visual Guide to Keyword Targeting and On-Page Optimization | SEO | Scoop.it
As the
UniqueWebsites's insight:

Useful in-depth guide to onpage SEO from moz.com together with a summary of leading SEO's opinions as to the relative ranking factors.

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20 tools to find great shareable content

20 tools to find great shareable content | SEO | Scoop.it
How can you find great shareable content on a constant basis? Check out Socialable's list of 20 best content curation tools written by Lilach Bullock

Via Cendrine Marrouat - www.socialmediaslant.com
UniqueWebsites's insight:

An interesting list with a mix of tools for finding shareable content

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, August 3, 2013 2:27 PM

Some tools that you already know, but a couple that you may have never heard of: ContentGems, Newsle, Prismatic, Stuff to Tweet, and Learnist

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Social Media Cheat Sheet for the top Nine Social Networks for Business – #infographic

Social Media Cheat Sheet for the top Nine Social Networks for Business – #infographic | SEO | Scoop.it
Social Media Cheat Sheet for the top Nine Social Networks for Business Business owners know
UniqueWebsites's insight:

An explanation of the pros and cons of each social network and how to use them

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Google Introduces Databoard: An Enhanced Way to Explore Industry Research! — SEO News PageTraffic Buzz

Google Introduces Databoard: An Enhanced Way to Explore Industry Research! — SEO News PageTraffic Buzz | SEO | Scoop.it
It is essential for individuals to keep themselves updated about the recent development happening in the field related to their ...
UniqueWebsites's insight:

From the big G, important way of sharing and discovering important information ...

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Rescooped by UniqueWebsites from Local SEO and Local Search Marketing News
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How Social Signals Could Potentially Influence Local Search Results

How Social Signals Could Potentially Influence Local Search Results | SEO | Scoop.it
For a local business, localized search results are lifeblood to them. Focusing on a local SEO strategy can often have a bigger impact on their business model than focusing on the full organic results.

Via Nyagoslav Zhekov
UniqueWebsites's insight:

A review of methods for using hte power of Social Media and reviews that goes beyond the obvious Google+, Facebook and Twitter followers.

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7 Ways Small Businesses Can Integrate SEO, Social Media & Content Marketing

7 Ways Small Businesses Can Integrate SEO, Social Media & Content Marketing | SEO | Scoop.it
In today's age of ubiquitous connectivity, many small businesses have implemented a variety of online marketing efforts to attract new customers and increase

Via Don Dea, Huxo Digital Media
UniqueWebsites's insight:

Different ways to "get your content out there".

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Don Dea's curator insight, July 5, 2013 2:08 AM

Proven tactics to win the online marketing race:
I say race, because in the online world, that’s exactly what it is. A continuous effort towards achieving marketing goals while the competition is doing the same thing. That might seem ominous, but think of it as something you spend a reasonable, scheduled amount of time on consistently. If you keep at it, and work smart, you will win.

UniqueWebsites's comment, July 9, 2013 6:01 AM
Thanks for this. I noticed you added Linkedin - do you see this just as a way of making personal contacts for job offers - or is there any value for SEO? As far as I can tell, individual's profiles - and therefore the links that they share - are not indexed via Google. Would appreciate advice as I'm still quite new to Linkedin. Also, would you "drive" visitors to your personal Linkedin profile or to your company Linkedin page?
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The Top 4 Ways to Use Social Media to Earn Links - Whiteboard ...

Social media can be a great source of quality links, but earning them takes some social skills. In today's Whiteboard Friday, Rand covers four of his favorite tactics for link-builders using social media.

Via The Social Matrix
UniqueWebsites's insight:

Using Social Media effectively is time-consuming and the groundwork needs to be done before you see too many benefits; but there is a lot of sense in this

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Plans & Pricing for our Monitor Backlinks Tool

Plans & Pricing for our Monitor Backlinks Tool | SEO | Scoop.it
UniqueWebsites's insight:

Looks an interesting tool for SEOs or those with a budget; however, at 449.90 per month it's beyond my budget.

 

If I could afford it, I'd like th email alerts when a competitor adds a good new backlink.

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How to Use Schema Markup for Local SEO - Search Engine Journal

How to Use Schema Markup for Local SEO - Search Engine Journal | SEO | Scoop.it
Schema.org brought about a revolutionary collaboration between the world's top search engines to create a method that made it easier to categorize and iden
UniqueWebsites's insight:

Using schema helps the search engines accurately display your product or services to the public; it is also claimed to help seo

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Rescooped by UniqueWebsites from Fotografie Turismo Italia - Promozione Turismo in Italia e Made in Italy.
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5 Steps For Optimizing Your LinkedIn Company Page

5 Steps For Optimizing Your LinkedIn Company Page | SEO | Scoop.it

Search And Social Meets Content And Influence

 

On April 3, the New York Times reported that LinkedIn is one of many competitors vying for a piece of Google’s search traffic.With over 5.7 billion professionally oriented searches performed on the site last year, LinkedIn has made continued efforts to improve the search experience, adding new features like auto-complete, suggested searches, automated alerts and a smarter query intent algorithm.

 

Content marketing on LinkedIn puts you and your business in front of the people you want to see it. Just like with Google, there is a renewed focus on content at LinkedIn as the company strives to compete with other social networks.A great example of this is LinkedIn’s recent acquisition and integration of SlideShare, a service used for uploading and sharing presentations.

 

Add to this the launch of new products like LinkedIn Today, LinkedIn Influencers (where a hand-picked crew of 200 celebrity professionals present exclusive content), and Sponsored Updates (allowing brands to promote whitepapers and branded content), and marketers have a powerful platform that combines search and social and connects content with influencers.

 

Read More: http://marketingland.com/5-steps-for-optimizing-on-linkedin-50318


Via Antonino Militello, Fotografie Turismo Italia
UniqueWebsites's insight:

As with all other Social Media sites, use optimisation for your Linkedin Company Pages.

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harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
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4 Reasons Content Creators Should Celebrate Google Penguin 2.0

4 Reasons Content Creators Should Celebrate Google Penguin 2.0 | SEO | Scoop.it
Looking for translations and takeaways in the wake of last month's Google Penguin 2.0 launch? Find out 4 reasons why content creators who continue to rely primarily on their compelling content to d...
UniqueWebsites's insight:

A look at how Panda and Penguin are both encouraging the creation of good content and which signals reflect said good content.

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Facebook Like Button Takes Over Share Button Functionality

Facebook Like Button Takes Over Share Button Functionality | SEO | Scoop.it
Say goodbye to the Share button because the Like button is taking over. After months of updates to its Like button, Facebook has released an update that fundamentally changes th...
UniqueWebsites's insight:

The Facebook Like button has now been changed to function more like a Share button so that clicking a Like will publish a full headline, blurb and thumbnail to their wall ...

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7 steps to get yourself noticed on Twitter

7 steps to get yourself noticed on Twitter | SEO | Scoop.it
I’ve been asked a lot recently about the best way to get your voice heard over and above Twitter’s 170 million active monthly users, and it’s critical that any(...)

Via Michael Q Todd
UniqueWebsites's insight:

A retake on the "Social Interaction for Social Sites" advice I've seen before but slightly more detailed and useful.

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How to Implement the Rel="Publisher" Google Authorship Mark Up - VerveSearch

How to Implement the Rel="Publisher" Google Authorship Mark Up - VerveSearch | SEO | Scoop.it
You don’t need me to tell you how popular ‘Rich Snippets’ have become to the world of search and social media. Everywhere you turn you’ll find write-ups about new schemas that allow you to add extra data to show how great your pages are in the SERPs.
UniqueWebsites's insight:

Rel="Publisher" offers a little=known alternative to the Rel="Authorship" markup. Credit is given to the COMPANY Google+ page rather than to the individual Google+ page.

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Content Curation Guide for SEO - What, How, Why

Content Curation Guide for SEO - What, How, Why | SEO | Scoop.it
Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their campaigns.

Via GeorgeGrant
UniqueWebsites's insight:

A good explanation of the different types of content curation and some of the tools

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GeorgeGrant's curator insight, June 20, 2013 12:45 PM

Moz bloggers typically provide best practice SEO advice and this post is a good example of that. ;-)

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Some Cool Tools to Help with Responsive Website Design

Some Cool Tools to Help with Responsive Website Design | SEO | Scoop.it
Responsive web design is itself a cool and tremendous concept that enhances user-experience while granting better usability.
UniqueWebsites's insight:

Different tools for resonsive web designers

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Rescooped by UniqueWebsites from Local SEO and Local Search Marketing News
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For Local SEO, Use Check-ins at Foursquare and Facebook

For Local SEO, Use Check-ins at Foursquare and Facebook | SEO | Scoop.it
Google has told us that the three primary types of ranking signals they use for local searches are Relevance, Prominence and Distance. Distance is pretty self-explanatory, involving the location of ...

Via Nyagoslav Zhekov
UniqueWebsites's insight:

Many small businesses use Facebook; Foursquare is one that some should also be checking out.

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Rescooped by UniqueWebsites from Local SEO and Local Search Marketing News
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The Local Business Reviews Ecosystem | LocalVisibilitySystem.com

The Local Business Reviews Ecosystem | LocalVisibilitySystem.com | SEO | Scoop.it

Via Nyagoslav Zhekov
UniqueWebsites's insight:

It is believed that having lots of favourable reviews is one factor that Google uses to determine where your websites ends up int he SERPS as well as which businesses will be featured int h covetd A-G pins for Google+ Local map. One other industry-specific one is http://www.whichwebdesigncompany.com/uk

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UniqueWebsites's comment, July 12, 2013 4:25 AM
A useful list; many thanks. One other industry-speific one that we sometimes use is http://www.whichwebdesigncompany.com/uk
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The Ultimate List of Content Curation Tools and Platforms | You Brand

The Ultimate List of Content Curation Tools and Platforms | You Brand | SEO | Scoop.it

Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and platforms. So we did what we typically do, we tried to get a good handle on all the options that exist in the market. What follows is our best collection of tools that allow you to easily curate content.

 

If we missed any tools please leave a comment down below and we will add it to the list....


Via Jeff Domansky, Brian Yanish - MarketingHits.com, Casey Higgins
UniqueWebsites's insight:

A fantastic list of curation tools; extremely comprehensive with an explanation of what each tool does. Very helpful - and many thanks. A list to keep and refer to.

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Jeff Domansky's curator insight, January 20, 2013 11:49 PM

Can't add more than "awesome" list for curators

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Google Mine

Click here to edit the title

UniqueWebsites's insight:

Google Mine - soon to be integrated with Google+; yet more power to the reviewer in the street

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