Google's Hummingbird update aims, at least in part, to better understand the context of the content in the index, returning relevant results for some of the more unique queries. In today's Whiteboard Friday, Rand offers ...
At SMX London 2011 I presented the results from a few experiments I’ve been running over the past few months on the impact of Facebook Likes on search rank
2 studies (2011) on the effect of Facebook likes on getting pages indexed: the first experiment found that an unindexed website got indexed and did well with NO backlinks other than Facebook likes and Twitter tweers; the second found that Facebook likes did NOT get unindexed pages indexed.
Social media can be a great source of quality links, but earning them takes some social skills. In today's Whiteboard Friday, Rand covers four of his favorite tactics for link-builders using social media.
On April 3, the New York Times reported that LinkedIn is one of many competitors vying for a piece of Google’s search traffic.With over 5.7 billion professionally oriented searches performed on the site last year, LinkedIn has made continued efforts to improve the search experience, adding new features like auto-complete, suggested searches, automated alerts and a smarter query intent algorithm.
Content marketing on LinkedIn puts you and your business in front of the people you want to see it. Just like with Google, there is a renewed focus on content at LinkedIn as the company strives to compete with other social networks.A great example of this is LinkedIn’s recent acquisition and integration of SlideShare, a service used for uploading and sharing presentations.
Add to this the launch of new products like LinkedIn Today, LinkedIn Influencers (where a hand-picked crew of 200 celebrity professionals present exclusive content), and Sponsored Updates (allowing brands to promote whitepapers and branded content), and marketers have a powerful platform that combines search and social and connects content with influencers.
You don’t need me to tell you how popular ‘Rich Snippets’ have become to the world of search and social media. Everywhere you turn you’ll find write-ups about new schemas that allow you to add extra data to show how great your pages are in the SERPs.
Rel="Publisher" offers a little=known alternative to the Rel="Authorship" markup. Credit is given to the COMPANY Google+ page rather than to the individual Google+ page.
Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their campaigns.
Google has told us that the three primary types of ranking signals they use for local searches are Relevance, Prominence and Distance. Distance is pretty self-explanatory, involving the location of ...
It is believed that having lots of favourable reviews is one factor that Google uses to determine where your websites ends up int he SERPS as well as which businesses will be featured int h covetd A-G pins for Google+ Local map. One other industry-specific one is http://www.whichwebdesigncompany.com/uk
Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and platforms. So we did what we typically do, we tried to get a good handle on all the options that exist in the market. What follows is our best collection of tools that allow you to easily curate content.
If we missed any tools please leave a comment down below and we will add it to the list....