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The 7 Content Marketing Trends That Matter in 2017

The 7 Content Marketing Trends That Matter in 2017 | seo | Scoop.it
Jay Baer and the Convince & Convert Consulting team deliver a Slideshare with the 7 content marketing trends that matter in 2017.

Via Kamal Bennani
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SEO Basics: The 6 Most Important Things Marketers Need to Know - HubSpot

SEO Basics: The 6 Most Important Things Marketers Need to Know - HubSpot | seo | Scoop.it
Read this post for a crash course in the most important parts of SEO marketers need to know to be successful.

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marketingIO's curator insight, November 16, 5:50 PM

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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Internal Links - SEO Best Practices - Moz

Internal Links - SEO Best Practices - Moz | seo | Scoop.it
Learn all about internal linking for SEO: what internal links are and best practices for formatting and SEO.
Via Andrew Wroblewski, Pantelis Chiotellis
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Quick index for yahoo search engine

Any website yahoo crawler index the site quickly compare to other search engine.
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The Content Marketer's Guide to Social Media Survival: 50+ Tips

The Content Marketer's Guide to Social Media Survival: 50+ Tips | seo | Scoop.it

Navigating the social media jungle is not for the faint of heart. Prepare your content marketing to thrive on social with this guide – Content Marketing Institute


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Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?

Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results? | seo | Scoop.it

Learn more about Google's decision to remove right-side ads from SERPS, as well as what the change means for marketing, advertising, and organic search.


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DoubleClick Web Design's curator insight, February 25, 3:52 PM

If you use adwords to advertise your business or brand, this is BIG news!  With less advertising space offered on Google, it will impact your adwords campaign. Although, I do wonder if it will make a difference to organic search results.  Perhaps organic results will have a better chance due to less paid ads appearing on a Google search result!

Carlos Mejia's curator insight, February 29, 1:45 PM

It appears that Google is removing the right side ads attracting major buzz around them. With ads being removed from the right side of the search pages, users will have a cleaner, more user friendly experience. I think that is a very good idea because we live our lives looking at advertisements all day and now while we use Google we will see less ads. The only ads Google is keeping are the “organic” ads or the first 3 to 4 ads that pop up when you make a search. This means that company will have to pay more and will be competing for the top organic spot. All in all, I think Google is headed in a good direction, placing the millions of Google users first before the ads or “money”. My only concern is, is this a permanent change or is it something that they are experimenting with? I am glad that using Google on any device will lead to less junk being advertised and they’re making you feel more productive and also giving you a cleaner experience.

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What Is Link-Building, and Why Does It Matter in 2015?

What Is Link-Building, and Why Does It Matter in 2015? | seo | Scoop.it
In 2015, if you want to grow your search presence, authority, and visibility, you need a link builder.

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Marco Favero's curator insight, February 18, 2015 4:00 PM

aggiungi la tua intuizione ...

Mr Tozzo's curator insight, February 19, 2015 5:31 AM

What Is Link-Building and Why Does It Matter in 2015?

Andrew Wroblewski's curator insight, February 19, 2015 8:36 AM

http://seorochester.blogspot.com

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5 SEO techniques to focus on in 2015

5 SEO techniques to focus on in 2015 | seo | Scoop.it
Which SEO techniques will you be focusing on in 2015? SEO, or Search Engine Optimization, is an ever-changing, what’s-the-latest, keep-up-or-get-out business; this we know. Every year (and every we...

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Unisoft Informatics System's curator insight, February 6, 2015 8:21 AM

SEO strategy for 2015 in a nutshell :

============================

 

1. Content is king -  Sharing a relevant, informational, reader engaging content frequently would help drive traffic to the website and ultimately generate leads.

 

2. Focus on long tail keywords rather on just specific keywords will help on search engine.

 

3. Website should include both express and implied links that looks natural.

 

4. Responsive website: With increase in use of different mobile devices the advantages from responsiveness now become the need. So a website that is not properly mobile optimized would be penalized by google.

 

5. Social media marketing would play a key role in 2015 for a website as this is a great hub to meet companies, entrepreneurs and customers.

 

    Search engine optimization is now mingled with the marketing. Good ranking can not be obtained without using SEO strategy in co relation with proper marketing of content.

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7 Ways Mobile Devices Have Changed E-Commerce

7 Ways Mobile Devices Have Changed E-Commerce | seo | Scoop.it

The rise of smartphones, tablets, and phablets has led to so many shifts—from little tweaks (such as the need for bigger, clearer fonts) to huge strategic moves (the current payment wars)—that just keeping track of it all can feel overwhelming. Trying to draw the right strategic lessons is even more daunting.

 

To help, we’ve highlighted seven key ways mobile devices have transformed e-commerce. This list, of course, is no means an exhaustive rundown of every change in the space. Rather, it’s simply an overview of some of the shifts we believe matter most....


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Jeff Domansky's curator insight, January 20, 2015 11:12 AM

The rise of mobile devices has led to many shifts in e-commerce - from tweaks to huge strategic moves. Here's an overview of the shifts we think matter most.

LaurentHinard's curator insight, January 21, 2015 5:36 AM

Last features about Shopping and Purchasing behavior

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10 Must-Have Paid SEO Tools

10 Must-Have Paid SEO Tools | seo | Scoop.it
Although they require an investment, it can very well be worth it, as these 10 tools can help you improve your search marketing efforts.

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marketingIO's curator insight, December 11, 2014 8:21 AM

Click through for details and pricing for each. Usually I see lists of free tools, but this post delivers smart information. Moz should be a given.

Leonard Waks's curator insight, December 15, 2014 8:08 PM

OK. I must admit it. I didn't know I 'needed' any paid social media analytics. Boy was I wrong. Turns out I need all of these fancy dodads to understand how I'm coming across as a social kind of guy. 

 

The pricetag for these necessary tools - close to $ One Grand a Month. I didn't know how expensive it was becoming to go social.

 

Think I'll go back to introversion.   

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Mobile SEO & E-Commerce Growth Beyond Black Friday & Cyber Monday - Search Engine Land

Mobile SEO & E-Commerce Growth Beyond Black Friday & Cyber Monday - Search Engine Land | seo | Scoop.it
Black Friday and Cyber Monday may be over, but columnist Jim Yu reminds us that the holiday shopping season is still in full swing.
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The Coming Integration of PR and SEO

The Coming Integration of PR and SEO | seo | Scoop.it
Looking to enhance the digital footprint of your brand but not sure where to start? Smartly deploy PR and SEO to propel your business toward success. We show you how to integrate them seamlessly.
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Recent Algorithm Penguin 3.0

Ranking boost, after algorithm updated. So what teach means, any of the major algo updated, either up or down ranking, keep on doing the quality link building.

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10 SEO Quick Wins to Drive Rapid Rankings Improvement - SEMrush

10 SEO Quick Wins to Drive Rapid Rankings Improvement - SEMrush | seo | Scoop.it
1. Optimize your structured data

2. Fix your 404s

3. Optimize existing pages

4. Fix your local listings

5. Get mobile-friendly

6. Reclaim site mentions

7. Find low-hanging keyword fruit

8. Fix your duplicate content

9. Improve site speed

10. Optimize internal anchor text

Via marketingIO
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marketingIO's curator insight, November 29, 8:29 PM

CT for the "hows."

 

marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing

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What Is The Future of Voice Search and SEO?

What Is The Future of Voice Search and SEO? | seo | Scoop.it
It’s never too early to look ahead. In just five short years, SEO has encountered plenty of changes that definitely caught some experts off-guard. From algorithm updates, content quality, to best link practices, if you’re not ready for them, your web traffic – and everything linked with it (e.g. leads, clicks, sales, etc.) – could suffer.



With the speed at which changes occur online, there’s no telling which trends will win in SEO. But two strong contenders are video and voice.

Video alone gets millions of viewers daily thanks to its entertainment value. From funny cats to SEO tutorials, you can watch and learn anything, from anywhere. Plus, it’s easier to craft a compelling story in video format.

But the future isn’t as one dimensional. Aside from video, audio is not that far behind. According to the latest podcast statistics, podcast listening grew to 23 percent between 2015 and 2016. That means more and more people are downloading audio shows (podcasts) on various devices (e.g. PCs, iPods, mobile phones, tablets, etc.).

That’s not the only interesting bit about audio content. In one study, about 41 percent of respondents have used voice search when looking up something online. Tech giants such as Microsoft and Google are also refining features for voice capability. Partnering with third-party services, such as restaurant or travel apps for instance, helps make voice a more visible aspect of the future.

But what do these have to do with SEO? How will experts respond to a growing community of voice search users?

Voice Search: Why It Matters for the Future of SEO

It’s the job of digital marketing experts to be on top of trends – long before they become trends. This can be done by paying attention to rising patterns in user behavior and/or preferences. For instance: even though 20 percent of searches through the Google mobile app are vocal, it’s still not a very popular method. This means that:

a) experts should watch the numbers closely and start developing strategies; and

b) you shouldn’t focus on voice queries just yet.

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Webcast, November 30th: Content was King in 2016, Will it Reign in 2017?
Again: it’s a growing trend, but the figures are still hazy. It needs to be monitored still. However, it shouldn’t be devalued either. If you don’t give it the right amount of attention, you’ll be missing out on opportunities from voice search.

But why are these numbers growing in the first place? There are two main contributing factors. First, is the refinement of voice assistants or services like Cortana and Siri. Instead of just presenting results, they can now ‘converse’, too. You’ve probably encountered one or two funny responses from Siri at one point. This makes them fun AND easy to use.

Second factor is convenience. Why type when you could get the answer by simply ‘asking’ your phone? This is also highly practical when your hands are full (literally). Imagine cooking a dish in your kitchen, when you suddenly forget how many grams is 10 tsp. of flour. Instead of grabbing your phone with soiled fingers, you can just ask for the baking conversions. It’s quick, simple, and leaves your phone mess-free.

Aside from convenience and the obvious advancement of technology, SEO experts should do well to pay attention to voice search because it’s highly action-based. Unlike traditional searches, people who use voice search have the tendency to take action. Take the example of the baking conversions. You searched for them because you will use them immediately.

Okay Google, What Do I Need to Prepare for Voice Search?

As voice search is still young, you only need the basics (at least for now). Along with watching the numbers, try to incorporate these elements into your SEO campaign to cater to voice queries:

natural language queries
hard-to-aggregate content
Natural language queries are basically ‘normal terms in the person’s language’. This became an integral part of content marketing campaigns when Google introduced RankBrain, its AI that helps the search engine process new, vague queries.



Unlike the earlier years of search engines, when people needed to separate specific keywords, today, you can simply enter your query in the way you’d normally say it. Modern search engines like Google have more complex algorithms that can understand this and give relevant results.

For example: instead of typing the keywords ‘video, wedding, Kate Middleton, Prince William’, you can simply enter ‘I need the wedding video of William and Kate’.



The same goes for voice search. No need for machine language or special syntax. Just talk or ask in the way you normally would in everyday life.

If you want to take advantage of voice search, make sure to wrap your keywords around natural language queries.

For instance: if your keyword is ‘wedding photographer’, make it ‘where can you hire a good wedding photographer’ OR ‘what are the top tips that a wedding photographer can give’. Make sure these are actual questions your target market is asking. Use surveys or analytics tools to find this information.

Second, you would want to focus on hard-to-aggregate content. What is this? This is content that can’t easily be grabbed by search engine algorithms. According to Moz, investing in hard-to-aggregate content is one of the best ways to a) get ready for a rise in voice search usage, and b) create a sustainable campaign.

Hard-to-aggregate content includes complex information such as cooking recipes, in-depth product reviews, and human interest stories. Easy-to-aggregate content are usually numbers and figures, such as: sports scores, product ratings, conversions, and price comparisons.

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How to Get Your LinkedIn Ads to Reach More Small Businesses : Social Media Examiner

How to Get Your LinkedIn Ads to Reach More Small Businesses : Social Media Examiner | seo | Scoop.it
Do you use LinkedIn ads for your business? Discover how to reach more small- and medium-sized businesses via unique LinkedIn ad targeting.

Via Kamal Bennani
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2 Techniques for Faster Keyword Discovery, More Rewarding SEO

2 Techniques for Faster Keyword Discovery, More Rewarding SEO | seo | Scoop.it

SEO is a marathon, not a sprint. And at some point, your businesses is likely to experience a lull in organic traffic performance that requires you to mix up your strategy to get back on track. One way to do this is through dynamite keyword discovery.

The search landscape is always changing. This includes what people search for, how they search, and what syntax – or combination of words and phrases – they use to search for things.

Efficient and resourceful keyword discovery, done on a regular basis, is key to a strong content strategy and rewarding SEO over the long term.

So whether you’re in an SEO slump, or just trying to start SEO, use these 2 keyword discovery techniques to quickly identify promising terms....


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Jeff Domansky's curator insight, July 19, 5:13 PM

Two excellent and yet simple ways to identify promising search terms and keywords. Recommended reading. 9/10

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Google may have penalized you this weekend: Here’s how to fix it

Google may have penalized you this weekend: Here’s how to fix it | seo | Scoop.it
Notice a penalty from Google this weekend? It's likely from spammy, unnatural links. Here's how to fix it.

Via Bill Cosgrove
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Bill Cosgrove's comment, April 14, 7:54 AM
Glad you could use it-All The Best-Bill(:
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Is your Business Website in Sync with the Mobilegeddon Update? | Smart SEO

Is your Business Website in Sync with the Mobilegeddon Update? | Smart SEO | seo | Scoop.it

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Smith Francis's curator insight, April 28, 2015 2:23 AM

The minute people get an inkling that Google is going to make changes to its algorithm,

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How People See Your Website [INFOGRAPHIC]

Do you know that 3 in every 4 of online users admit they decide on a company's credibility based on its website design. And that, 17—50 milliseconds is the time it takes for a person to decide whether he or she finds your website appealing.

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Andrew Wroblewski's curator insight, January 27, 2015 6:21 AM

http://seorochester.wordpress.com

Maria Rekrut's curator insight, January 27, 2015 3:24 PM

Maybe you'll need to redesign your website.

Marketing Leap's curator insight, January 27, 2015 11:10 PM

17 - 50 milliseconds, that is all you get before a customer has made up their mind regarding your website. This affects your company's credibility ... so how important is your website design now?

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Is SEO Still Worth It in 2015?

Is SEO Still Worth It in 2015? | seo | Scoop.it
Let's cut to the chase: Of course SEO is still worth it. If you have been having trouble determining what to spend, here are some calculations...

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Riyaj Rahmathali's curator insight, December 22, 2014 3:01 AM

Ofcourse SEO is still worth it or is it?

WebTech Group's curator insight, December 25, 2014 7:50 AM

Is SEO Still Worth It in 2015? - www.seoservices-stlouis.com

WebTech Group's curator insight, December 28, 2014 3:49 PM

Is SEO Still Worth It in 2015?- St Louis Media

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Enterprise SEO Benchmarks: Top Tactics, Challenges, and Metrics

Enterprise SEO Benchmarks: Top Tactics, Challenges, and Metrics | seo | Scoop.it
Search Engine Marketing - Some 54% of marketing and sales professionals at enterprise companies say quality content creation is one of the most effective search engine optimization tactics they employ, according to a recent ...

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21 SEO Techniques You Can Use Today to Get More Search Engine Traffic

21 SEO Techniques You Can Use Today to Get More Search Engine Traffic | seo | Scoop.it
People that succeed with SEO do two things very well: First, they identify SEO techniques that get them results. Second, they put 100% of their resources into executing and scaling those techniques.
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No Online Marketing Budget? Use These 7 Tips to Grow Your Business In-House.

No Online Marketing Budget? Use These 7 Tips to Grow Your Business In-House. | seo | Scoop.it
Every small business would love to dive head first into online marketing, but many hit a roadblock when exploring the many options available: their budget....

Via Skip Boykin
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