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Marketing spend management. Control your marketing spend in real time.

Marketing spend management. Control your marketing spend in real time. | Marketing | Scoop.it
CMOs must be armed with an accurate strategic plan and real-time insight into their marketing budget spend. Quickly measure marketing spend performance.
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8 Indispensable Tools Every Content Writer Needs

8 Indispensable Tools Every Content Writer Needs | Marketing | Scoop.it
As content writers, it’s our mission to concept, research, structure, write, edit, proofread, and publish gems of content marketing brilliance, day after day, week after week. We need to do it efficiently and we need to do it consistently … while still maintaining our standards of quality. It’s not a task for the faint of heart. It is a task for savvy professionals who have the right tools — and know how to use them.
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"Content Curation:" David Walks Episode 8 with Ally Greer, Scoop.it Director of Content & Community

"Content Curation:" David Walks Episode 8 with Ally Greer, Scoop.it Director of Content & Community | Marketing | Scoop.it
"Make your content creation fuel your content distribution." "Retitling is new content curation."

Via Ally Greer
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The Future of Bay Area Jobs [INFOGRAPHIC]

The Future of Bay Area Jobs [INFOGRAPHIC] | Marketing | Scoop.it
By 2020, the greatest increase in replacement job volume will be office administration, food preparation/services, and sales. See the Infographic.
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Lessons From Rand Fishkin: SEO Tactics To Love And Leave

Lessons From Rand Fishkin: SEO Tactics To Love And Leave | Marketing | Scoop.it
Raise your hand if you’ve ever had a client ask you, “Why am I not ranking on Google?” It’s a question that we’ve all been asked at least once throughout our career, and sometimes it’s al…
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How to Get More Likes on Your Instagram Photos | Aspired Steps

How to Get More Likes on Your Instagram Photos | Aspired Steps | Marketing | Scoop.it
We all know Instagram is a very popular social media platform that just about everybody with a smartphone is on, most people use it to keep up to date with all
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10 Job Interview Questions for an SEO Expert

10 Job Interview Questions for an SEO Expert | Marketing | Scoop.it
Hiring an SEO expert is hard because SEO is changing all the time.. Most business owners know nothing about SEO, and even if they do, it’s probably outdated.
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How to Align Google Webmaster Tools US and Web Report with Google Analytics

How to Align Google Webmaster Tools US and Web Report with Google Analytics | Marketing | Scoop.it
It's possible to align Google Webmaster Tools search query data with Google Analytics and that can help users identify the intent of customers coming from organic search.
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Building an SEO Team from the Ground Up - Conductor Blog

Building an SEO Team from the Ground Up - Conductor Blog | Marketing | Scoop.it
Get a rundown of who and how to hire for your SEO team. (Roles, interviewing tips, video and more.)
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The Advanced Guide to Content Marketing

The Advanced Guide to Content Marketing | Marketing | Scoop.it
The most extensive and detailed guide of advanced content marketing techniques that exists today.
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A French Court Fined A Blogger For His Negative Review Ranking Too Well In Google

A French Court Fined A Blogger For His Negative Review Ranking Too Well In Google | Marketing | Scoop.it
This is news from last week, but it still makes me shiver. Via the BBC French blogger fined over review's Google search placing.Yes, a blogger wrote a negative review about a restaurant and a French
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Calculating Estimated ROI for a Specific Site & Body of Keywords

Calculating Estimated ROI for a Specific Site & Body of Keywords | Marketing | Scoop.it
Calculate the potential impact that making critical keyword changes could have on your or your client's site to be able to communicate to key stakeholders the value that SEO could bring to the table.
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How Search Works - The Story – Inside Search – Google

How Search Works - The Story – Inside Search – Google | Marketing | Scoop.it
HOW SEARCH WORKS. From algorithms to answers.
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HR Deserves Great Software Too! | SmartRecruiters Blog

HR Deserves Great Software Too! | SmartRecruiters Blog | Marketing | Scoop.it
A little over a year ago, I made a jump from the CRM industry to the HR Tech space. I had the good fortune of being an executive at the two fastest growing
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The Step-by-Step Guide on Improving Your Google Rankings Without Getting Penalized | Neil Patel

The Step-by-Step Guide on Improving Your Google Rankings Without Getting Penalized | Neil Patel | Marketing | Scoop.it
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You’re Doing AdWords Wrong (And How to Make It Right) | SEJ

You’re Doing AdWords Wrong (And How to Make It Right) | SEJ | Marketing | Scoop.it
Now that I’m older, I’ve realized that I do my best when I play to my strengths. Google AdWords is fortunately one of them.
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37 SEO Experts You Should Be Following on Twitter

Follow these influential tweeters in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing.
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Four Hacks for Writing an Article That Sounds Genius (And Actually Is)

Four Hacks for Writing an Article That Sounds Genius (And Actually Is) | Marketing | Scoop.it
What I’m proposing is not that you try to sound artificially smart, but that you work hard to produce content that actually is smart.
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The New Corporate Blogging Mindset | SmartRecruiters Blog

The New Corporate Blogging Mindset | SmartRecruiters Blog | Marketing | Scoop.it
To think of your brand as a true publisher, you should adopt a mindset that is bigger than your product’s positioning.
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The Relation of ASO and SEO

The Relation of ASO and SEO | Marketing | Scoop.it
In case you don’t know, ASO stands for app store optimization. In many ways the app store is a microcosm of the internet itself. ASO is just as important to an app developer or app marketer as SEO is
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The Ultimate Guide to Creating Effective Landing Pages

The Ultimate Guide to Creating Effective Landing Pages | Marketing | Scoop.it
Effective landing pages focus on the specific purpose of making a visitor act. Here's how to make the most of one.
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14 Top-Notch Resources to Help You Become a CRO Expert

14 Top-Notch Resources to Help You Become a CRO Expert | Marketing | Scoop.it
Want to become a conversion rate optimization expert? Start mastering the art of CRO with this collection of great guides and tutorials.
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9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery | Marketing | Scoop.it
Learn what the three types of searches are and how to better optimize your site for them.
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New App-Based Search Engine Startup Relcy Tries to Reset SEO

New App-Based Search Engine Startup Relcy Tries to Reset SEO | Marketing | Scoop.it
The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps.
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How Press Requests Can Be A Link Building Gold Mine

How Press Requests Can Be A Link Building Gold Mine | Marketing | Scoop.it
Building genuinely powerful and authoritative links isn’t easy. Sure, there are tons of ways to build links, but how many of these techniques actually enable you to gain real editorial mentions from top tier websites? The answer: not many. Getting a link from a leading publication within your industry can’t even be compared to something […]
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