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The New Rules of Search Engine Optimization (Infographic)

The New Rules of Search Engine Optimization (Infographic) | SEO | Scoop.it

In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.


Read more at: http://www.business2community.com/seo/new-rules-search-engine-optimization-infographic-0793054#!xCI7Y


Via Antonino Militello
Pallab Kakoti's insight:

......reviewing.......

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9Dotstrategies's curator insight, February 27, 10:12 PM

Search Engine Optimization: SEO New Rules  (Infographic) #seo #new #rules

Go Viral Exposure's curator insight, March 3, 9:54 AM

Here is a different look on #seo http://buff.ly/MImAdH , #patowings showing an infographic based post on sea vs new seo. Enjoy the read !!

Martin (Marty) Smith's curator insight, March 21, 10:52 PM

Just got a great tweet from Jack Varnell:

Jack Varnell @jackvarnell 2m

@ScentTrail - Agreed but it is all taxonomy. Could also say there will ALWAYS be new #SEO http://sco.lt/6jc0iP  via @scoopit #SEO


AGREE with Jack. The way he says it the emphasis is where it belongs - on the constant sea of change as Google and everyone else iterates code daily and hourly some day soon.

Radical SEO Idea

In 2003 I climbed up on a soapbox and tried to sell my Direct Marketing bosses on content marketing. They knew content because they paid BIG BUCKS to copywriters.

DM writers seemed to have a magic wand. They could tell a story that motivated people open their mail and call the call center. Today we need so much less WORK from our customers and yet achieving that "less work" is so much harder.

My radical idea is THERE IS NO "NEW SEO".

I'm not saying that half of this infographic (the new half) isn't helpful. It is helpful, but the idea of comparison is a) moot and b) not as dramatic as this comparison makes it feel and seem.

Understanding the WHY and WHAT is moot. The new SEO simply IS and they have a solid presentation of the "new SEO" here. The problem is boiling the new SEO down to an infographic chart with little boxes denies the interconnection between each of these pieces of sinew and the highly dynamic nature of this new mobile social web.

Mobile and social are dancing on a fire. One hand of the dancer, the hand holding the phone, pours gas on the fire even as the other hand, the social hand, tries to share the very HOT experience.

SO, focus on one side of this infographic and don't get caught up in why, how, who. Focus on how the new SEO is a tapestry and your marketing may need a massive RETHINK to play well with the new constantly and quickly changing Google.

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Rescooped by Pallab Kakoti from visualizing social media
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Responsive Design with Content Scores // #blogs4bytes

Responsive Design with Content Scores // #blogs4bytes | SEO | Scoop.it

Responsive design for a website is often used in the context of mobile users.

Given the fact that more and more users are using mobile devices such as their smartphones and tablets to access the web, both for browsing and otherwise, it is extremely important that website designs become responsive towards all devices and screen sizes.


Find more advantages, benefits and best practices of responsive design at the infographic and article link.


Via Lauren Moss
Pallab Kakoti's insight:

Responsive designs are the window into the future of web portability to drive higher per user engagement by embedding the concept of Probability Scores. An aggregate of Content Scores & Engagement Scores are debated prior to finalizing which sections gets a higher Probability Score that will eventually determine content position in the responsive design layout. Probability Scores aims at achieving better per user click through rate owing to its full width auto adaptive content display interface that adjust the landing page  content based on the device.

 

Earlier websites used to feed different URLs for different devices. For example m.sitename.com or mobile.sitename.com indicated that the URL is for mobile or smart devices. But now things have changed thanks for responsive design attributes that determines the device that is trying to access the site URL before optimizing the content layout to adjust automatically with the device interface. This way the same URL is serving any device that is trying to access the website which again is compliance for search engine algorithm.

 

Responsive design has the advantage to every inch of the device or browser interface to maximize the user’s engagement intent possibility. Compelling visual storytelling theme powered by catchy headlines or titles richly feed with an interesting content copy furthermore elevates user interest to engage. This nature in elevating intent & urge to get involved have statistically indicated the favourability of lead generation & conversion rates from responsive designs.

 

Mobile devices will overtake PC user worldwide citing encouraging statistics to enthuse responsive design for websites, emails & landing pages. Responsive design layouts devised with #ProbabilityScores are based on the overall marketing objectives & branding goals. An implosive content marketing strategy with a creative team of visual storytellers delivers inspiring results and therefore the greater goodness is in the adoption of Responsive Site Design.

 

#ProbabilityScores <> #ContentScores <> #ContentEngagement

Visit the blogs4bytes Responsive Content Design HomepageCheck out the Responsive Content Scores for the blogs4bytes Homepage

 

http://sonicrituals.brinkster.net/ps/probabilityscores.png

 

Responsive Design, Parallax Campaigns, Hashtag Marketing, SEO & SMO all blend into one to serve a hot cup of result driven digital marketing performance with #blogs4bytes // Follow the conversation.

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Nine0Media's curator insight, April 21, 3:15 PM

#WebConsultants #WebDesign #Nine0Media

Massimo Petrucci's curator insight, April 22, 4:27 AM

Interessante infografica che mostra le dimensioni ideali degli oggetti web e delle immagini quando si progetta un template resposive.

Mr Tozzo's curator insight, April 23, 5:42 AM
6 Best Practices of Responsive Web Design [Infographic]
Rescooped by Pallab Kakoti from Social Marketing Revolution
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#SocialMedia Is the New #SEO: 20 #SocialSignals that Google Track for #SERP

#SocialMedia Is the New #SEO: 20 #SocialSignals that Google Track for #SERP | SEO | Scoop.it

Via Robin Good, Antonino Militello, Martin (Marty) Smith
Pallab Kakoti's insight:

A webpage that shows a lot of social shares appears much more authoritative as compared to a webpage with few social shares. This has been corroborated by research data that shows content activity from social media channels weighs into rankings on search engines. The importance of links as a ranking parameter is less likely to cease as they evolve into a new role that indicates the importance of social media activity as a ranking factor.

Here are 20 social signals that Google tracks to determine ranking based on various social media activities on Google+, Facebook, Twitter, Pinterest, Reddit, Digg, StumbleUpon & Foursquare.  http://goo.gl/wBvVDM

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Martin (Marty) Smith's comment, January 17, 2013 11:15 AM
LOL, will never make that mistake again my friend. Never :). M
Guillaume Decugis's comment, January 17, 2013 12:28 PM
Sounds like a plan. Let me know next time and we'll go for beer. Drinks on me!
The Right Image's curator insight, February 11, 2013 12:11 PM

Well said that scooper!

Rescooped by Pallab Kakoti from SEO and Social Media Marketing
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The New Rules of Search Engine Optimization (Infographic)

The New Rules of Search Engine Optimization (Infographic) | SEO | Scoop.it

In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.


Read more at: http://www.business2community.com/seo/new-rules-search-engine-optimization-infographic-0793054#!xCI7Y


Via Antonino Militello
Pallab Kakoti's insight:

......reviewing.......

more...
9Dotstrategies's curator insight, February 27, 10:12 PM

Search Engine Optimization: SEO New Rules  (Infographic) #seo #new #rules

Go Viral Exposure's curator insight, March 3, 9:54 AM

Here is a different look on #seo http://buff.ly/MImAdH , #patowings showing an infographic based post on sea vs new seo. Enjoy the read !!

Martin (Marty) Smith's curator insight, March 21, 10:52 PM

Just got a great tweet from Jack Varnell:

Jack Varnell @jackvarnell 2m

@ScentTrail - Agreed but it is all taxonomy. Could also say there will ALWAYS be new #SEO http://sco.lt/6jc0iP  via @scoopit #SEO


AGREE with Jack. The way he says it the emphasis is where it belongs - on the constant sea of change as Google and everyone else iterates code daily and hourly some day soon.

Radical SEO Idea

In 2003 I climbed up on a soapbox and tried to sell my Direct Marketing bosses on content marketing. They knew content because they paid BIG BUCKS to copywriters.

DM writers seemed to have a magic wand. They could tell a story that motivated people open their mail and call the call center. Today we need so much less WORK from our customers and yet achieving that "less work" is so much harder.

My radical idea is THERE IS NO "NEW SEO".

I'm not saying that half of this infographic (the new half) isn't helpful. It is helpful, but the idea of comparison is a) moot and b) not as dramatic as this comparison makes it feel and seem.

Understanding the WHY and WHAT is moot. The new SEO simply IS and they have a solid presentation of the "new SEO" here. The problem is boiling the new SEO down to an infographic chart with little boxes denies the interconnection between each of these pieces of sinew and the highly dynamic nature of this new mobile social web.

Mobile and social are dancing on a fire. One hand of the dancer, the hand holding the phone, pours gas on the fire even as the other hand, the social hand, tries to share the very HOT experience.

SO, focus on one side of this infographic and don't get caught up in why, how, who. Focus on how the new SEO is a tapestry and your marketing may need a massive RETHINK to play well with the new constantly and quickly changing Google.

Rescooped by Pallab Kakoti from Modern Marketer
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Google Hummingbird: This is how you do it, once you get to know it.

Google Hummingbird: This is how you do it, once you get to know it. | SEO | Scoop.it

Hummingbird: Inside Google’s Biggest Change in 12 Years


Via The Fish Firm
Pallab Kakoti's insight:

According to Google, this search algorithm is much smarter.  It can answer questions, filter the answers, and give you comparison data, at a glance.  You don’t have to click away from search results, hoping web pages will have answers…the data will be right there for you, easy to find.
Read more at http://www.searchenginejournal.com/google-hummingbird-means-online-marketers-seo/71577/#wfzHoEkRcVI4ogiU.99


To make sure you don't get down into panic and plan your SEO strategy wisely, this short guide will explain what Hummingbird update is, how it affects your rankings and how to adapt your SEO strategy to benefit from the changes. Read More at

http://www.link-assistant.com/news/google-hummingbird-update.html?icf=email

 

Schema.org: Eight Tips to Incorporate Rich Snippets to Conform to Google Hummingbird
Read more at http://www.searchenginejournal.com/schema-org-eight-tips-incorporate-rich-snippets-conform-google-hummingbird/75435/#WayL9xxSQZzEoGd6.99

 

 

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The Fish Firm's curator insight, December 18, 2013 1:33 PM

Hummingbird was created to listen, not just hear. The algorithm analyzes each search for more than just keywords. It strives to identify the searcher’s intent.

webaryal's curator insight, January 7, 7:27 AM

Google Humming Bird Search Algorithm.

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How Will Google Hummingbird Impact

How Will Google Hummingbird Impact | SEO | Scoop.it
“ Google has updated Hummingbird algorithm and how can affect SEO community. This is some information regarding Hummingbird algorithm. What is Hummingbird algorithm?”
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Google's Newest Little Friend: Hummingbird

Google's Newest Little Friend: Hummingbird | SEO | Scoop.it
“ Hummingbird, the latest “big thing” from Google was introduced in late September. What was most striking about the announcement was not the fact that there is a new algorithm, but that it has been...”
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5 Classic Off-Page SEO Strategies that Are Still Effective in Post-Penguin Era

5 Classic Off-Page SEO Strategies that Are Still Effective in Post-Penguin Era | SEO | Scoop.it
“5 Classic Off-Page SEO Strategies that Are Still Effective in Post-Penguin Era http://t.co/1Zk2BwJ7FF #offpageseo”
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What is Search Engine Optimization SEO

What is Search Engine Optimization SEO | SEO | Scoop.it
“To give you an idea about Search Engine Optimization we will Sum up the Search Engine Optimization factors in the following: Link Popularity, Fast Load Time, ..”
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Search Engine Optimization - Does It Really Work?

Search Engine Optimization - Does It Really Work? | SEO | Scoop.it
“SEO is vital for anybody who wants more visitors. People these days rely on search engines for discovering essential information, shopping for products and services and finding new providers of tho...”
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Growth of Web Usage from 1984-2013 // #blogs4bytes

Growth of Web Usage from 1984-2013 // #blogs4bytes | SEO | Scoop.it

In the three decades since the Internet evolved from an experimental band of academic and government computer systems into a globe-spanning network of interconnected systems, the amount of time spent online has grown to rival (or even exceed) the time spent living offline. Personal computers, tablets and smartphones have made the connected life a reality, and the number of folks pursuing it has exploded.


Find more details at the link.


Via Lauren Moss
Pallab Kakoti's insight:

The rise & rise of web usage is one of the most unifying & reformative development to have impacted on a global scale. An insightful info-graphic that offers a unique purview from the inception days of internet to the latest trend of app usage estimating an annual revenue of $24 billion.

 

A pure delight that's not to be missed #PlbKkt for #hshdsh via #blogs4bytes //

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ruthschapira's curator insight, September 16, 2013 9:43 PM

It would be interesting for teens to look at this infographic, confirming  that there was a time when there was no internet! 

 

Andrew Earnshaw's curator insight, September 20, 2013 3:23 PM

Yes, I too can remember when there wasn't an Internet. Is there an application that's not yet been produced. What next will we all wonder how we did without ?

Al Marqz's curator insight, September 27, 2013 7:14 PM

La humanidad en bloque ha optado por la gran Red y de ésta, por las redes sociales... ¡Larga vida a la web!

Rescooped by Pallab Kakoti from Responsive WebDesign
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Responsive UX Optimized with Parallax Effects Driven by Social Signals

Responsive UX Optimized with Parallax Effects Driven by Social Signals | SEO | Scoop.it
Google has made a number of recommendations for sites that use responsive web design. Here are six ways you can optimize your site for performance and UX.

Via gonzodesign
Pallab Kakoti's insight:

The challenges defined by SEO landing pages to create responsive content strategy offering immersive website experience via parallax scrolling one page designs.

 

Parallax Responsive design strategy with optimized content strategy and dedicated blog to generate traffic to the responsive parallax campaign landing pages is the way forward. Layout design that is captivating & contextual storyline that defines the core campaign objective. 

 

Infuse the responsive elements with content strategy to design a unique graphic novel based visually rich storytelling campaign tagged with branded / custom keywords. http://goo.gl/W3TRaa

 

Understand the Social Signals across Google Plus, Facebook, Twitter, Pinterest, Digg, StumbleUpon and Foursquare that determines search engine rankings. http://goo.gl/wBvVDM

 

HashDash // #hshdsh

We are responsive & parallax.

http://goo.gl/ee48mT

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Rescooped by Pallab Kakoti from The Social Touch
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Scoop.It for SEO – A New World of Curation [Infographic]

Scoop.It for SEO – A New World of Curation [Infographic] | SEO | Scoop.it

For almost everyone who is a part of the online world coming up with fresh content consistently is a big challenge. Practically every guideline advises that content should be engaging, informative and relevant every single time. Consequently, content curation has taken off in a big way.

Simply put, content curation is the process of curating relevant and interesting content from various sources on the web and putting them together and publishing them on a personal site or blog. As a result of the popularity of the content curation process, a number of content marketing tools have been introduced. These tools are meant to help in the process of content marketing and SEO and facilitate the process of curation...


Via Lauren Moss, David Duncan
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Nine0Media's curator insight, February 1, 11:33 AM

#DIYSEO #Nine0Media

Dillon Thomas's curator insight, February 1, 5:55 PM

SCOOPS --  I began using Scoop when I was defining myself a LITE FEET DANCER.  There was no single source of info about Lite Feet dance, a NYC Born Battle dance phenom and YouTube Sensation.  I created LITE FEET SCOOP TO reference for my own resume but also to provide anyone interested a link to the multitude of YOUTUBE Channels, Sound Cloud and personal sites dedicated to this unique art form and the talented dancers who participate. 

 

 

Annie 's curator insight, December 5, 8:18 PM

Scoop.it helps with the process of curating content. This is a must for your social media.

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Keywords, and #Hashtags, and Hummingbird! Oh My!

Keywords, and #Hashtags, and Hummingbird! Oh My! | SEO | Scoop.it
The last couple of weeks have been full of the kind of Google news that fundamentally alters the way SEO professionals and site owners do business. Here's what Google has changed and what those changes mean from a social marketer's point of view.

Via The Fish Firm
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Search Engine Marketing Tips - Ebuzznet

Search Engine Marketing Tips - Ebuzznet | SEO | Scoop.it
“Search Engine Marketing Tips,Different sources of the internet are connected, and effective search engine marketing (SEM) is critical if you want your site to gain popularity.”
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Is Google Killing Off-Page SEO? - exploreB2B

Is Google Killing Off-Page SEO? - exploreB2B | SEO | Scoop.it
“Is Google killing off-page SEO? I believe, at-large, the search engine is doing just that. To explain my assertion, let me first tell you about my relationship with search engine ... (RT @dreckbaerfrau: Is Google Killing Off-Page SEO?”
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Search Engine Optimization Basics

Search Engine Optimization Basics | SEO | Scoop.it
“An understanding of Search Engine Optimization Basics and especially Keywords, holds the "Key" to your future success in the world of online marketing (understand keywords and the internet is yours!”
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Search Engine Optimization For $0

“A complete step by step guide for search engines optimization for zero dollars.”
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