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Rescooped by Nina Menezes from SEO Tips, Advice, Help
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Forecast: Google To Lose $1.4B In PC Revs As Search Shifts To Mobile

Forecast: Google To Lose $1.4B In PC Revs As Search Shifts To Mobile | SEO | Scoop.it

A forecast just released by eMarketer argues that Google will lose $1.4 billion in PC search revenue in 2014 as paid clicks partly migrate to mobile devices, where revenue per click has been lower. Some of that PC revenue decline will be offset by growth in mobile paid clicks. 


Via Bonnie Burns
Nina Menezes's insight:

A forecast just released by eMarketer argues that Google will lose $1.4 billion in PC search revenue in 2014 as paid clicks partly migrate to mobile devices, where revenue per click has been lower. Some of that PC revenue decline will be offset by growth in mobile paid clicks. 

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Camilo Rivera's curator insight, March 20, 2014 7:15 PM

Evolution = Adaptation. Current social media giants are struggling to keep up with new challenges, mobile amid one of them. Google wasn't able to define a consistent social strategy with Google+ falling into oblivion. Time will tell if they get it right in the mobile space.

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Rescooped by Nina Menezes from Social Media, SEO, Mobile, Digital Marketing
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How to Use Google Analytics to Craft Content

How to Use Google Analytics to Craft Content | SEO | Scoop.it

Using Google Analytics to write relevant content for your audience.


Via Kamal Bennani
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Rescooped by Nina Menezes from SEO and Social Media Marketing
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Social Media and SEO: 7 Differences Between Social and Search [Infographic]

Social Media and SEO: 7 Differences Between Social and Search [Infographic] | SEO | Scoop.it

Social Media and SEO come from different directions but end up in the same place: a meaningful connection with an audience.

 

They’re both about connecting with people. They both benefit from research and data. 


Via Antonino Militello
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Athena Catedral's curator insight, June 12, 2014 10:41 PM

Where speed & upper limits favor social, metrics & intent move in the way of search. Take the best of both worlds

2DiFore Marketing Solutions's curator insight, June 13, 2014 7:41 AM

Make your Friday the best it can be!!!

Axel Bartorello's curator insight, July 9, 2014 8:26 AM

Ce graphic-article illustre en quelques secondes les 7 avantages du webmarketing via les réseaux sociaux! Mais ne mettez pas de côté votre site internet, les 2 sont autant important et fonctionnent ensemble!

Rescooped by Nina Menezes from SEO and Social Media Marketing
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How Google Determines Where to Rank Your Website [INFOGRAPHIC]

How Google Determines Where to Rank Your Website [INFOGRAPHIC] | SEO | Scoop.it

"The key to getting more search traffic isn’t just about building more links or adding more content. It is also about understanding Google’s algorithm. And if you want to take it a level deeper, it really comes down to understanding people since Google’s goal is always to do what’s best for its users".

 

View Infographic here: http://www.quicksprout.com/2014/03/26/how-google-determines-where-to-rank-your-website/

 


Via Antonino Militello
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İnternetten Para Kazanma's comment, April 18, 2014 8:42 AM
good
İnternetten Para Kazanma's comment, April 18, 2014 8:42 AM
good
İnternetten Para Kazanma's comment, April 18, 2014 8:42 AM
good http://www.siyahpara.com/category/evden-para-kazanma/
Rescooped by Nina Menezes from SEO and Social Media Marketing
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The Future of Search: Search IS The Future

The Future of Search: Search IS The Future | SEO | Scoop.it

What is coming for SEO? 2014 and the few coming years will be dedicated to improving the quality of search and SEOs/digital marketers will need to expand their reach in order to remain ahead of search.

 

To summarize successful SEO will rely on:

 

- A better understanding of audiences at both global and personal levels;


- An optimized user journey across devices;

 

- Less and more user-centered, personalized content;

 

- The development of “real” expertise and authority;

 

 -Being proactive in semantic web standards adoption and optimization.

 

Read More: http://moz.com/ugc/the-future-of-search-search-is-the-future


Via Antonino Militello
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Michelle Gilstrap's curator insight, March 5, 2014 3:12 PM

I agree that Search is going to be the wave for business as well, we must make sure we have our keywords working for us.

9Dotstrategies's curator insight, March 5, 2014 9:50 PM

Search future in 2014

 

Anamaria Mocanu's curator insight, March 6, 2014 2:50 AM

Challenging.

Rescooped by Nina Menezes from SEO Tips, Advice, Help
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Google Cuts Authorship in Search Results by 20-40%

Google Cuts Authorship in Search Results by 20-40% | SEO | Scoop.it
Getting your face on Google's search results pages via authorship is getting harder. New authorship algorithms aim to display photos for authors Google considers relevant and interesting and cut down on pictures of lesser quality authors.

Via Bonnie Burns
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Bonnie Burns's curator insight, January 15, 2014 11:55 AM

In mid-December, Google rolled out new authorship algorithms designed to display authorship for what they consider relevant and interesting authors, Google has confirmed to Search Engine Watch:

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Infographic: Local Search Ranking Factors 2013

Infographic: Local Search Ranking Factors 2013 | SEO | Scoop.it
The local search ranking algorithm can seem like a mystery at times. There are so many factors that are involved leaving many local marketers to wonder which elements are the most important to focus on.
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5 Reasons Pinterest’s Search Engine Is Better Than Google’s - Business 2 Community

5 Reasons Pinterest’s Search Engine Is Better Than Google’s - Business 2 Community | SEO | Scoop.it
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Rescooped by Nina Menezes from Search Engine Marketing Trends
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Quality Score Explained By A Former Googler

Quality Score Explained By A Former Googler | SEO | Scoop.it

With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important than ever to make sure your ads have a great ad rank. But CPCs are on the rise – so unless you can improve your conversion rate so you can increase bids, Quality Score (QS) optimization may be your only way to maintain a high rank without breaking the bank.

While I’ve been a panelist representing Google in Quality Score sessions at more conferences than I can remember, I’ve been meaning to put together some of my insights on the topic for a broader audience. So, here goes...

Read more: http://searchengineland.com/quality-score-explained-by-a-former-googler-166007

 

 


Via Igniva Solutions
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Hein Holthuizen's curator insight, August 11, 2013 4:59 AM

Worth to read but it is getting complicated.

Rescooped by Nina Menezes from SEO and Social Media Marketing
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Knowledge Graph Optimization: How to Get Search Traffic from Google’s Knowledge Graph

Knowledge Graph Optimization: How to Get Search Traffic from Google’s Knowledge Graph | SEO | Scoop.it

The Knowledge Graph is Google’s way of answering questions and delivering information in a direct way.

 

The best way to understand it is to search Google for “what is the knowledge graph?” The result you will see is a product of the Knowledge Graph, presented at the top of the SERP in larger type and framed with a gray box.

 

To be more specific, the Knowledge Graph (KG) - according to Search Engine Land - “understands facts about people, places, and things and how these entities are all connected.”

 

Read More: http://www.quicksprout.com/2014/05/12/how-to-get-search-traffic-from-googles-knowledge-graph/


Via Antonino Militello
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Colleen Gray's curator insight, May 16, 2014 5:07 PM

It is best for anyone with their own company to have some understanding of this.

Rescooped by Nina Menezes from SEO Tips, Advice, Help
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Forecast: Google To Lose $1.4B In PC Revs As Search Shifts To Mobile

Forecast: Google To Lose $1.4B In PC Revs As Search Shifts To Mobile | SEO | Scoop.it

A forecast just released by eMarketer argues that Google will lose $1.4 billion in PC search revenue in 2014 as paid clicks partly migrate to mobile devices, where revenue per click has been lower. Some of that PC revenue decline will be offset by growth in mobile paid clicks. 


Via Bonnie Burns
Nina Menezes's insight:

A forecast just released by eMarketer argues that Google will lose $1.4 billion in PC search revenue in 2014 as paid clicks partly migrate to mobile devices, where revenue per click has been lower. Some of that PC revenue decline will be offset by growth in mobile paid clicks. 

more...
Camilo Rivera's curator insight, March 20, 2014 7:15 PM

Evolution = Adaptation. Current social media giants are struggling to keep up with new challenges, mobile amid one of them. Google wasn't able to define a consistent social strategy with Google+ falling into oblivion. Time will tell if they get it right in the mobile space.

Rescooped by Nina Menezes from Social Media, SEO, Mobile, Digital Marketing
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SEO Insight: The Purposes and Benefits of Using Subdomains

SEO Insight: The Purposes and Benefits of Using Subdomains | SEO | Scoop.it

The practice of using subdomains is similar to inserting keywords in website domains. This is even better though because your website won’t be viewed with the same leery regard users often have for keyword-stuffed URLs. What’s more, Google and other search engines will treat your pages with subdomains as entirely new websites and index them separately.

 


Via Kamal Bennani
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Rescooped by Nina Menezes from SEO and Social Media Marketing
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The New Rules of Search Engine Optimization (Infographic)

The New Rules of Search Engine Optimization (Infographic) | SEO | Scoop.it

In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.


Read more at: http://www.business2community.com/seo/new-rules-search-engine-optimization-infographic-0793054#!xCI7Y


Via Antonino Militello
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Go Viral Exposure's curator insight, March 3, 2014 9:54 AM

Here is a different look on #seo http://buff.ly/MImAdH , #patowings showing an infographic based post on sea vs new seo. Enjoy the read !!

Martin (Marty) Smith's curator insight, March 21, 2014 10:52 PM

Just got a great tweet from Jack Varnell:

Jack Varnell @jackvarnell 2m

@ScentTrail - Agreed but it is all taxonomy. Could also say there will ALWAYS be new #SEO http://sco.lt/6jc0iP  via @scoopit #SEO


AGREE with Jack. The way he says it the emphasis is where it belongs - on the constant sea of change as Google and everyone else iterates code daily and hourly some day soon.

Radical SEO Idea

In 2003 I climbed up on a soapbox and tried to sell my Direct Marketing bosses on content marketing. They knew content because they paid BIG BUCKS to copywriters.

DM writers seemed to have a magic wand. They could tell a story that motivated people open their mail and call the call center. Today we need so much less WORK from our customers and yet achieving that "less work" is so much harder.

My radical idea is THERE IS NO "NEW SEO".

I'm not saying that half of this infographic (the new half) isn't helpful. It is helpful, but the idea of comparison is a) moot and b) not as dramatic as this comparison makes it feel and seem.

Understanding the WHY and WHAT is moot. The new SEO simply IS and they have a solid presentation of the "new SEO" here. The problem is boiling the new SEO down to an infographic chart with little boxes denies the interconnection between each of these pieces of sinew and the highly dynamic nature of this new mobile social web.

Mobile and social are dancing on a fire. One hand of the dancer, the hand holding the phone, pours gas on the fire even as the other hand, the social hand, tries to share the very HOT experience.

SO, focus on one side of this infographic and don't get caught up in why, how, who. Focus on how the new SEO is a tapestry and your marketing may need a massive RETHINK to play well with the new constantly and quickly changing Google.

Pallab Kakoti's curator insight, March 26, 2014 7:06 AM

......reviewing.......

Rescooped by Nina Menezes from SEO and Social Media Marketing
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The 21 New Rules of Content Marketing [INFOGRAPHIC]

The 21 New Rules of Content Marketing [INFOGRAPHIC] | SEO | Scoop.it

"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

 

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

 

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".


Via Antonino Militello
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Webgrrl's comment, September 20, 2013 4:04 AM
thank you, @Randy ..and blessed that i found it in the social/share highway of info ~ g'day from australia, you rule!
Frank Mohnhaupt's comment, September 20, 2013 5:36 AM
You´re always welcome ! :-)
Margarita Bojórquez's curator insight, October 20, 2013 9:33 PM

21 NUEVAS REGLAS DEL MARKETING DE CONTENIDOS.

Rescooped by Nina Menezes from Local SEO for local businesses
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BLOGS - 8 Tips to Tailor Your Blog Content for Local Search

BLOGS - 8 Tips to Tailor Your Blog Content for Local Search | SEO | Scoop.it
Local businesses often find themselves in an increasingly competitive SEO landscape. To compete online with local franchises and offices of national chains/brands make sure your content is tailored...

Via Peg Corwin
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Peg Corwin's curator insight, August 21, 2013 6:59 PM

Local blog post tips


  • "Identify your local search queries, and make a plan
  • Associate your products/services with your locale in your posts
  • Leverage local events
  • Feature local subject matter experts beyond your business
  • Seasonal topics are viable local tactics
  • Participate in your community, and share your activities
  • Leverage your blog content via social media
  • It’s not all about SEO: Nurture your audience"

If you like this scoop, please consider a Thumbs Up or Share.

Rescooped by Nina Menezes from Search Engine Marketing Trends
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Local Search Ranking Factors 2013 - Local SEO and How to Rank in Google - Moz

Local Search Ranking Factors 2013 - Local SEO and How to Rank in Google - Moz | SEO | Scoop.it

Another year, another increase in the complexity of Local search results at Google.

Last year’s survey was released almost simultaneously with the announcement of Google+ Local (which, according to the experts, has affected rankings surprisingly little), and this year’s edition follows close on the heels of widespread reports of Carousel results and the release of the new Google Maps.

Two constants over the course of the past year, however, have been the continued appearance of Localized Organic results and the ever-increasing percentage of searches coming from mobile devices.

Combine all those data points together, and it becomes very clear that there’s no longer a single “Local algorithm” at Google anymore—if, indeed, there ever was one.

Read more: http://moz.com/local-search-ranking-factors

 

 


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