Why Local SEO?Google maps has 150 million users.90% of Smartphone users perform a local mobile search.43% of people online are looking for something to buy locally.87% of customers search for local business online call or go to that type of local business within 24 hours.
This approach to enterprise SEO campaigns should give you a solid foundation on the basics of constructing a program that makes sense, is efficient, and maximizes your resources. In other words, it's a pretty solid SEO strategy.
It's important to address eight elements of SEO in a two phased approach:
The foundational phase, in which we leverage the inherent values of the site, and The continuous phase, in which we concentrate on program growth, primarily through new content production, link acquisition and social media marketing.
Without diving too deep into the eight elements, here is my list and my definition of each element or category of activities. Keep in mind that this is an arbitrary way to categorize the different sorts of tasks that are essential in a campaign:
Discovery: Understanding the business model, user personas, and ultimately the most important keywords for the campaign.On-page Optimization: Aligning Page Titles, Meta data, H tags, alt tags and content to the target keywords.Off-page Optimization: Optimization of internal and external links.Site-wide SEO: Technical issues based on known best practices including duplicate content issues, indexing problems, URL structure or any other technical problem that affects your SEO performance.Universal Search: Optimization of images, PDFs, shopping feeds, local search, and – most importantly – video.Analytics: Ensuring that there is an analytics infrastructure to support reporting requirements.User Experience: Evaluate and improve important user experience metrics like site speed, bounce rate, and time on site.Social Media: Blogging alignment with SEO best practice, communicating keywords and preferred landing pages to all social teams, ensuring that high value URLs are shared via Facebook, Twitter and LinkedIn as well as evaluate possible SEO benefits from aligning any other social media activities with SEO best practices.
Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. I'm pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided.
Links have become increasingly important for local search since Google's Pigeon algorithm update, but columnist Greg Gifford reminds us that local link building tactics differ from "traditional" ones in important ways.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.