SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.
Is Web Presence Optimization the Evolution of SEO?
So what is an accurate description of SEO given the changes to the industry?
Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.
I like the illustration and how it's broken down into percentages. I've seen companies hire SEO specialist who don't do proper keyword research or content creation and in return these companies don't get anything from their SEO investment. It's crucial to understand all the pieces involved in order to get a good ROI.
During the regular online training sessions which I deliver to our customers, I inevitably get asked the same question. Actually this question comes in a few guises. What should I focus on more – citations or links?
Nadia Christian's insight:
Having a roadmap for seo, inbound marketing or your vacation makes all the difference in the world. It's incredible how many companies I see operation without one. Thank you for taking the time to craft this piece and include the resources. Well done!
Getting your face on Google's search results pages via authorship is getting harder. New authorship algorithms aim to display photos for authors Google considers relevant and interesting and cut down on pictures of lesser quality authors.
Here are 27 proven marketing strategies that you can start implementing today to get more traffic. All of these methods work and have been tested with real results. Explore all the details in this infographic.