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Rédiger des posts "parfaits" sur les réseaux sociaux #SMO

Rédiger des posts "parfaits" sur les réseaux sociaux #SMO | SEO, social media, e-marketing | Scoop.it
Bonjour tout le monde ! J'ai profité du calme de ce lundi matin pour effectuer ma veille informationnelle sur des infographies intéressantes. Mon logiciel de veille automatique m'a rapatrié une ill...

Via Véronique Duong
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20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | SEO, social media, e-marketing | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz(Michele)
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - cendrinemarrouat.com

@Neil Ferree

@Jesús Hernández

@Peg Corwin


Via Martin (Marty) Smith, Peg Corwin, Neil Ferree, malek
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malek's curator insight, June 24, 2014 11:18 AM

@Neil Ferree You made my day again.

massimo scalzo's curator insight, June 25, 2014 3:56 AM

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Rémy Ginoux's curator insight, July 10, 2014 6:21 PM

Possible Inspiring readings for Summer Vacation...

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Les 200 facteurs de référencement Google 2014: ...

Les 200 facteurs de référencement Google 2014: ... | SEO, social media, e-marketing | Scoop.it
Retrouvez la liste mise à jour des 200 facteurs de référencement Google: de l'optimisation On-Page à l'optimisation Off-Page en passant par le netlinking. (Les 200 facteurs de référencement Google 2014: la liste complète!
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The Science of Storytelling [infographic] | SocialTimes

The Science of Storytelling [infographic] |  SocialTimes | SEO, social media, e-marketing | Scoop.it
“Brands use social for storytelling 88 percent of the time.”
Via Jessica Kelly, malek
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Jessica Kelly's curator insight, June 6, 2014 3:22 PM

I especially like the top of the graphic -- the "If, Then" comparison that pretty much sums up why the story should be short, linear and clear, and visual when possible.

malek's curator insight, June 6, 2014 3:40 PM

Here's another video example:

Chipotle's video "The Scarecrow" got incredible attention online without running as an ad 

massimo scalzo's curator insight, June 7, 2014 4:00 AM

No bulleted list, just storytelling.....

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How People Use Different Social Networks in Different Ways

How People Use Different Social Networks in Different Ways | SEO, social media, e-marketing | Scoop.it
“Social Media - People who join multiple social networks tend to engage with distinctly different groups of people and content topics on each platform, according to a recent report from 140 Proof and ...”
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8 ways to Promote Your Content with Social Media

8 ways to Promote Your Content with Social Media | SEO, social media, e-marketing | Scoop.it
“Content is central to most business online marketing strategies these days. But how do you get more people to read your blog? Find out the top ways to promote your content with social media here.”
Via Stefano Principato
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Stefano Principato's curator insight, June 7, 2014 12:17 PM

1. Promote with Facebook

  • a. Find a good image.
  • b. Write a compelling headline.
  • c. Edit the description.

2. Promote with Twitter

3. Promote with Google+

4. Promote with LinkedIn

5. Promote with Image Heavy Sites like Pinterest and Instagram

6. Promote with Youtube

7. Promote with RSS Feeds

8. Promote with Social Bookmarks


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The Complete Beginner's Guide to SEO

The Complete Beginner's Guide to SEO | SEO, social media, e-marketing | Scoop.it
In this post, we're going to break it down in the complete beginner's guide to SEO: what SEO is, how it works, what factors affect search and what sorts of changes you can make today to improve your search optimization....

Via Stefano Principato
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How to Design a Social Media Campaign

How to Design a Social Media Campaign | SEO, social media, e-marketing | Scoop.it
Do you know how to set up a social media campaign? This article shares the five core elements you need to build a social media campaign that works.
Via Kamal Bennani
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Social Media and Promotion Network Choices

Social Media and Promotion Network Choices | SEO, social media, e-marketing | Scoop.it
When Instagram was acquired by Facebook in 2012, for what seems today like a steal at “only” 785 million dollars, the mobile application was already popular with its 25 million userbase. Two years later, Instagram now boasts over 200 million active users and has become a true social media powerhouse.

Via Stefano Principato
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Interesting Infographics: How To Make Your Content Go Viral

Interesting Infographics: How To Make Your Content Go Viral | SEO, social media, e-marketing | Scoop.it
We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral”. The “Publish” button is pressed, it’s live and then……c…

Via Stefano Principato
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Ortiz Dianna's curator insight, June 2, 2014 5:46 PM

Great content.  Thanks for making it interesting!

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SEO : la stratégie de la longue traîne pour bie...

SEO : la stratégie de la longue traîne pour bie... | SEO, social media, e-marketing | Scoop.it
La stratégie SEO de la longue traîne est aujourd'hui reconnue comme un moyen fantastique pour obtenir du trafic de qualité à partir des moteurs de recherche. Explications.
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Les outils web marketing indispensables - Infographie - Polynet

Les outils web marketing indispensables - Infographie - Polynet | SEO, social media, e-marketing | Scoop.it
Vous êtes web marketer et recherchez une liste d'outils indispensables pour faciliter votre quotidien ? Découvrez cette infographie signée TechWyse.
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Non, vos visiteurs n’arrivent pas par votre page d’accueil ! > Blog AxeNet

Non, vos visiteurs n’arrivent pas par votre page d’accueil ! > Blog AxeNet | SEO, social media, e-marketing | Scoop.it
La homepage : essentielle mais pourtant si peu visitée.
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24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing Pros [Infographic]

24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing Pros [Infographic] | SEO, social media, e-marketing | Scoop.it
Our infographics have been pretty popular lately (9 Powerful Blog Promotion Tactics got over 2,000 shares!), so we thought we’d dig a little deeper. This time, we’re combining data from TWO sets of interviews: OGcontent’s “11 Pros Spill Their Guts About Ecommerce Content Marketing” by Scott Taft, and WordStream’s “21 Expert Content Marketing Tips from the [...]

Via Brian Yanish - MarketingHits.com, malek
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Jeanet Bathoorn's curator insight, June 25, 2014 9:58 AM

Een lange infographic met veel nuttige tips.

Marianne Naughton's curator insight, June 25, 2014 12:46 PM

thanks for tips

malek's comment, June 30, 2014 7:22 PM
On vacation?
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Désindexer des page web de Google, supprimer du contenu de Google

Désindexer des page web de Google, supprimer du contenu de Google | SEO, social media, e-marketing | Scoop.it
Pourquoi supprimer du contenu de Google et pourquoi faut-il désindexer certaines pages de son site Internet ?
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La pyramide de Maslow du référencement

La pyramide de Maslow du référencement | SEO, social media, e-marketing | Scoop.it
“Hier à l'occasion du Salon Time2Market auquel je participais en tant que modérateur, j'ai assisté à une présentation brillante de David Degrelle, présiden (RT @milsant: Clair : La Pyramide de Maslow du #Référencement”
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Interesting Infographics: Repurposing Content Takes 5 Steps–Here’s How To Do It

Interesting Infographics: Repurposing Content Takes 5 Steps–Here’s How To Do It | SEO, social media, e-marketing | Scoop.it
As a B2B marketer, we are always searching for ways to publish good, valuable content. After investing significant time and resources into developing your content, do you also repurpose it in your campaigns?
Via Stefano Principato, massimo facchinetti, malek
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Stefano Principato's curator insight, June 7, 2014 2:40 AM

5 Steps For Repurposing Content

  1. Write: make sure what you have written is original, concise and compelling; then spread the message by publishing it.
  2. Blog: this piece of compelling content should be featured on a blog post, which should act as your strategy’s core; every time you share this content, traffic should be directed to your company’s blog.
  3. Distribute through social media channels: to draw in your audience, share this particular blog post via social media channels (i.e. Twitter, Facebook, etc.).
  4. Repurpose the message: this is your opportunity to transform your original content into a new podcast, YouTube video, etc.
  5. Repeat: Start the process again from step 1; the benefit of practicing this 5-step process is the way you can simply delegate steps 2 to 5 to your marketing team once your original content is settled.


Lee Werrell's curator insight, June 7, 2014 5:06 AM

Content is king and so many people forget this. When you have great content you can repurpose much of it across a spectrum of media providing many ways to reach your market. This infographic gives some great ideas.

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How to Complete an SEO Competitive Analysis

How to Complete an SEO Competitive Analysis | SEO, social media, e-marketing | Scoop.it
In this post, we’re going to walk through the process of completing a search engine optimization (SEO) analysis, a tool to help you better understand the competitive landscape of search engine rankings in your industry.This SEO competitive analysis will provide a base of knowledge and a strategic foundation you can use to outrank your competitors in Google and other search engines.
Via Stefano Principato
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Why Your AdWords Quality Score Needs More Attention

Why Your AdWords Quality Score Needs More Attention | SEO, social media, e-marketing | Scoop.it
Your AdWords quality score is extremely important, yet it is something that many companies completely ignore and make no attempt to improve. This is the equivalent of tossing money out your office window every day. Low quality scores can end up costing your business a tremendous amount of money.
Via Stefano Principato
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Stefano Principato's curator insight, June 8, 2014 2:49 AM

How your AdWords account is evaluated in order to come up with the quality score:

  • Your keyword’s expected click through rate (CTR): The expected CTR is based in part on the keyword’s past CTR, or how often that keyword led to clicks on your ad
  • Your display URL’s past CTR: How often you received clicks with your display URL
  • Your account history: The overall CTR of all the ads and keywords in your account
  • The quality of your landing page: How relevant, transparent, and easy-to-navigate your page is
  • Your keyword/ad relevance: How relevant your keyword is to your ads
  • Your keyword/search relevance: How relevant your keyword is to what a customer searches for
  • Geographic performance: How successful your account has been in the regions you’re targeting
  • Your ad’s performance on a site: How well your ad’s been doing on this and similar sites (if you’re targeting the Display Network)
  • Your targeted devices: How well your ads have been performing on different types of devices, like desktops/laptops, mobile devices, and tablets – you get different Quality Scores for different types of devices.


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Conseils SEO Référencement : L'optimisation on site d'un site

Conseils SEO Référencement : L'optimisation on site d'un site | SEO, social media, e-marketing | Scoop.it
Avant de mettre en place la stratégie netlinking de son site, il est impératif de se concentrer sur l'optimisation onsite du site pour maximiser le référencement de celui-ci
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Why You Shouldn’t Ignore Video Content Marketing in 2014 [Infographic]

Why You Shouldn’t Ignore Video Content Marketing in 2014 [Infographic] | SEO, social media, e-marketing | Scoop.it
Video content marketing is high on demand these days.
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7 raisons de cesser de se plaindre de la portée sur Facebook | Emarketinglicious

7 raisons de cesser de se plaindre de la portée sur Facebook | Emarketinglicious | SEO, social media, e-marketing | Scoop.it
“Facebook veut tuer mon business !” C’est un coup de gueule récurrent depuis quelques mois. Pas une semaine ne passe sans un nouvel article de blog (à peine documenté) qui affirme que la portée Facebook est en chute libre. Tout le monde se lâche alors: des dizaines de commentaires apparaissent, racontant comment Facebook joue avec les nerfs de nombreux chefs d’entreprise.
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Les nombreux avantages du Content Marketing : SEO et E-réputation - CERA Interactive

Les nombreux avantages du Content Marketing : SEO et E-réputation - CERA Interactive | SEO, social media, e-marketing | Scoop.it
CERA InteractiveLes nombreux avantages du Content Marketing : SEO et E-réputationCERA InteractiveArticle rédigé par CERA Interactive, le 30 mai 2014.
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Il était une fois la balise H1 - Référencer un site : Techniques et optimisation

Il était une fois la balise H1 - Référencer un site : Techniques et optimisation | SEO, social media, e-marketing | Scoop.it
[caption id=attachment_967 align=aligncenter width=600] Utilisation de la balise h1 dans les pages web[/caption] Sacrée balise H1 qui se rêvait sur (Il était une fois la balise H1 http://t.co/mhipluCe8S...
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How Brands Are Turning Selfies Into Successful Campaigns

How Brands Are Turning Selfies Into Successful Campaigns | SEO, social media, e-marketing | Scoop.it

Over the past year, we’ve seen brands embrace selfies more than ever before. Here are some examples of successful marketing campaigns built around selfies.


Via Kamal Bennani
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