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Stop Ignoring the Yahoo! Bing PPC Network (Infographic) - Business 2 Community

Stop Ignoring the Yahoo! Bing PPC Network (Infographic) - Business 2 Community | SEO | Scoop.it
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How to Write Headlines Google Will Love & You and I Will Click, Read, and Share - Search Engine Watch | #TheMarketingTechAlert

How to Write Headlines Google Will Love & You and I Will Click, Read, and Share - Search Engine Watch | #TheMarketingTechAlert | SEO | Scoop.it
The best headlines are ones which marry SEO with emotion. They are the ones we want to click on but they are also the ones that convey the essence of the article and follow through on the promise of the headline.

 

Intermediate/ Digest...

 

The headlines from viral sites like Upworthy, on the other hand, espouse principles that are usually diametrically opposite:

-- >  Long, sometimes to the point of being rambling and incoherent

-- >  Emotion-rich

-- >  Few or no keywords

-- >  Typically non-contextual

-- >  Bank on shock/emotional factor

 

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marketingIO's curator insight, January 28, 2014 7:29 AM

It's a beautiful combination if you can master it: an SEO worthy headline that triggers emotion. Yet few articles deliver this type of headline promise.

Janice Krako's curator insight, January 28, 2014 8:00 PM

It's necesary to grab Google's attention but just how do you do it to be found easily?