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7 Ways B2B Technology Companies Can Use Twitter for Lead Generation

7 Ways B2B Technology Companies Can Use Twitter for Lead Generation | SEO | Scoop.it
Marketing Quotes's insight:

Many businesses do struggle to use social media for lead generation - some good advice on how to use Twitter.

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Scott Armstrong's curator insight, June 27, 2013 10:42 AM

Smart content from @CopywriterTO

Lizzie Maldonado's curator insight, December 2, 2013 2:34 PM

Pretty basic overview of Twitter for lead generation, but a great primer!

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SEO or Content Marketing Agency - Who Should Lead Your Online Marketing? - TopRank

SEO or Content Marketing Agency - Who Should Lead Your Online Marketing? - TopRank | SEO | Scoop.it

Condensed...

 

When looking for help with content marketing and content creation, there’s a difference between what one gets from a SEO agency and a content marketing agency. That difference is not so much about one being better than the other, but more about sizing up which is most appropriate for your situation.

 

SEO is accountable to metrics like search visibility, organic search traffic and any measurable actions that lead to and result in conversions. The more content that can serve as a “hook in the water” of search results, the more the SEO can show an impact on the investment.

 

SEO anticipates demand through an understanding of keyword popularity and content marketing creates demand driven by producing content based on the customer journey. Optimization is an effort to improve search visibility of existing content and digital assets as well as the creation of new content according to a target list of keywords.

 

Content Marketing is an approach that emphasizes the thoughtful creation of content for a particular audience designed to influence an action or outcome. Rather than keyword popularity driving content creation, an effort is made to understand the customer buying journey and to architect a content plan that provides the right kind of information and experiences along the buying cycle.

 


Via marketingIO
Marketing Quotes's insight:

Online marketing is continually changing - UK businesses need to keep their finger on the pulse so as not to get left behind.

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marketingIO's curator insight, May 7, 2013 8:32 AM

We're working throught this issue right now with a client: SEO and Content Marketing. Bottom line: both need to be accomplished in concert. But the real question is how to do this without buying two specialists, i.e., an SEO specialist and a Content Marketing specialist. The solution: an SEO specialist is needed to establish the infrastructure (remodeling existing digital properties, putting in place optimization processes and analytics, etc.) and then ongoing maintenance and improvement, including SEO'ing content marketing output. Content Marketing can be outsourced from the get-go, and over time, brought in house.


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Top B2B Lead Generation Mistakes

Top B2B Lead Generation Mistakes | SEO | Scoop.it

Have you ever walked into your office and notice something lacking? Maybe there is the absence of your favorite smell from your air freshener, or a lack of papers stacked on your desk, or worse, a sever deficiency of qualified b2b leads.


Getting low scores for your b2b lead generation campaign is an invitation to a severe headache. Businesses need solutions to their problems, not probable excuses. However, to find out the right answers to your business-to-business marketing needs, you need to know what it was that caused this discrepancy.


THE TOP ERRORS OF B2B LEAD GENERATION AND APPOINTMENT SETTING

You generate leads. You set appointments. You have a sale. Period. Do not ever forget that to get easier and profitable revenues from existing clientèle is to find new ones. Always make the effort to keep customers educated about your company and inform them of the latest news surrounding your business. This will allow them to upgrade their purchases into buying more than what they have originally planned.The “I have heard this story before…” bit. Prospects like to compare – A LOT. They will always tell you that another company contacted them at an earlier time offering the same products and services. What you need to do is for you to find your business edge’ over your competitors. Go for the extra mile to get more b2b leads and sales.Rushing everyone and everything to shorten the sales cycle. Woah! Slow down. We all know that you are itching to gain more profit and revenue for your business, but it does not mean you have to speed things up immensely. Take a step back a little and build some engagement with your leads. Give them the best customer service that you can provide for them. Happy clients will get you maximum profits as they bring you more sales from referrals.No man is an island. And no lead generator works by himself. Do not play the role of a hero for your b2b lead generation and appointment setting campaign. Always make use of the skills and talents of other people within your team. If you are an expert at generating quality b2b leads but not about closing sales, then get in touch with a person from your company that knows how to do it properly.Budget cuts are now becoming the norm for your business. Sometimes you cannot control the fact that you might have to crunch the budget a bit for the stability of your business. If the cut involves your b2b lead generation and appointment setting campaign, not to worry as there are a lot of choices for you to choose for your business marketing course. You can select from b2b telemarketing services, direct mail, Internet marketing, among many.

 

Mistakes will always be present, even if you think your b2b lead generation campaign is already at its best. Know these mistakes well and you can find the most viable solution to counteract them.

Marketing Quotes's insight:

Lead generation never changes - as long as the principals are kept to, one will find success.

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