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Title Tags Guide | Good & Bad Examples | Search Engine Watch

Title Tags Guide | Good & Bad Examples | Search Engine Watch | SEO | Scoop.it
“ What is a title tag? How do you write one? Why are title tags important? Do they actually help with SEO? What are good and bad examples? ”

Via Kamal Bennani
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The Power Of Evergreen Content For SEO

The Power Of Evergreen Content For SEO | SEO | Scoop.it
What is evergreen content? What makes it so?

Well, it's content that works over a longer period of time. It delivers traffic, leads, social shares, and can occupy valuable positions in the search rankings for months or even years after the publish date.

To do this, the content needs to be relevant to users, therefore it has to be well written, useful and to address the needs of your audience.

Read More: http://searchenginewatch.com/sew/how-to/2440770/the-power-of-evergreen-content-for-seo


Via Antonino Militello
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Marco Favero's curator insight, January 11, 8:58 AM

aggiungere la vostra comprensione ...

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Faut-il passer au HTTPS pour le SEO ?

Faut-il passer au HTTPS pour le SEO ? | SEO | Scoop.it
“ S'ils existe des dizaines de bonnes raisons de passer un site en HTTPS, le SEO n'en fait pas partie.”
Via Arobasenet
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How Social Signals really affect your Search Rankings

How Social Signals really affect your Search Rankings | SEO | Scoop.it

'I fear the term ‘social signals’ has been somewhat overused (and in some cases, abused) by search marketers, and there’s a blanket misconception about how they actually affect a site’s organic search rankings.

Personally, I’ve been a long-committed proponent of the use of social media marketing strategies as an element of any SEO campaign, but the influences that social media events have on a website’s actual domain authority are both complicated and poorly understood.

If harnessed properly, engagements and activities on social media really can have an effect on your site’s overall ranking, but maybe not in the exact way you think.

Throughout this article, I want to explain all the ways that social signals can, and can’t, affect your search rankings'.

Read More: http://searchenginewatch.com/sew/opinion/2431447/how-social-signals-really-affect-your-search-rankings


Via Antonino Militello
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2DiFore Marketing Solutions's curator insight, October 28, 2015 3:43 PM

As small children most of us were taught to share our toys, candy and other items with our friends....it made you more "likeable" and friendly....at least that's what my mom told me! Well the same holds true with your social media profiles but more importantly the ones you follow! 


Ask yourself, "when was the last time I liked a post or shared a post from one of my followers?" If you said last week wrong answer the success of your website and your brand is in the sharing, yes that's right sharing, liking, commenting at least once a day helps with your ranking score. Don't believe us, give it a try for one month then let us know what your results are. 


Happy Sharing!

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Local #SEO Stats You Need to Know for Your Strategy | SEJ

Local #SEO Stats You Need to Know for Your Strategy | SEJ | SEO | Scoop.it

Local search results - and their impact to your business - are constantly in flux. These 10 stats can help you understand the state of local SEO today.


Via Kamal Bennani
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Infinity Local's curator insight, October 28, 2015 10:11 AM

"Since your entire web presence: local listings, website, and even social media can all impact your SEO, it’s important that you know what your business looks like online." Yes. Online competition becomes tighter every day. Consistency in online presence is a must.

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7 Ways You Might Be Losing Out on Search Rankings

7 Ways You Might Be Losing Out on Search Rankings | SEO | Scoop.it

If you’re not ranking for the searches you’re targeting, maybe you need an SEO overhaul. Perhaps the problem is design or links, or you might need to look at copy and content. Whichever approach is needed - and it may be more than one - the best way to get good results is to build with a user-first focused approach with an emphasis on quality content and quality links. Make the user experience a priority.

That way Google won’t penalize you, and you’ll reap the benefits of higher organic search rank and lower bounce.


Via Antonino Militello
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Bing Webmaster Tools lance un nouvel outil pour découvrir les Backlinks - Arobasenet.com

Bing Webmaster Tools lance un nouvel outil pour découvrir les Backlinks - Arobasenet.com | SEO | Scoop.it
“ Contre toute attente, Bing de Microsoft vient d’annoncer l'arrêt de son Explorateur de liens de la concurrence inclus dans son Webmaster Tools.”
Via Arobasenet
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Que pense Google des posts d'un site ecommerce pointant des liens vers les fiches produits ? - Arobasenet.com

Que pense Google des posts d'un site ecommerce pointant des liens vers les fiches produits ? - Arobasenet.com | SEO | Scoop.it
“ On sait l’importance que Google, ou plutôt son algorithme de classement, accorde aux liens. Notamment de qualité avec des ancres variées dès lors qu’il s’agit d’une même page ciblée.”
Via Arobasenet
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How Social Signals Affect SEO in 2015

How Social Signals Affect SEO in 2015 | SEO | Scoop.it

In early 2014 the entire Google team opened up enough to admit that social signals are NOT an active part of their ranking algorithms. Which was the complete opposite of what Google said in 2010. What gives?

We all definitely know social is a large part of most digital marketing efforts. And, social has the power to drive traffic, both organically and via paid channels.

What real impact do social signals have on our SEO efforts in 2015 and beyond?

Read More: http://www.searchenginejournal.com/social-signals-affect-seo/135956/


Via Antonino Militello
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Goolgle peut-il encore (et vraiment) se socialiser ?

Goolgle peut-il encore (et vraiment) se socialiser ? | SEO | Scoop.it
“ Google + a subi de nombreuses modifications depuis son lancement au point d'être sujet à disparition ; Plus que cela c'est un risque pour la firme entière.”
Via Arobasenet
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How Much Keyword Repetition is Optimal - Whiteboard Friday

How Much Keyword Repetition is Optimal - Whiteboard Friday | SEO | Scoop.it
“If you're targeting a certain keyword, knowing where and how often to use that keyword in the various elements of your page is essential. In today's Whiteboard Friday, Rand offers his recommendation.”
Via Peg Corwin
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Peg Corwin's curator insight, August 23, 2015 5:43 PM

Must watch 10 minute video on how to use keyword targeting in 2015.

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Google Mobile confirme l'affichage de 3 annonces textuelles dans les SERP - #Arobasenet.com

Google Mobile confirme l'affichage de 3 annonces textuelles dans les SERP - #Arobasenet.com | SEO | Scoop.it
“ Désormais, après une recherche via Google Mobile, les internautes auront droit à 3 annonces Adwords textuelles au lieu de 2 précédemment.”
Via Arobasenet
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Google: Un site mobile est suffisant pour figurer dans les résultats via ordinateur - #Arobasenet.com

Google: Un site mobile est suffisant pour figurer dans les résultats via ordinateur - #Arobasenet.com | SEO | Scoop.it
“ Jusqu’à maintenant, et ce depuis que Google a fait du mobile-friendly un critère de référencement, on sait qu’une version mobile du site web est désormais plus qu'une nécessité pour figurer dans les résultats de recherche via le mobile.”
Via Arobasenet
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Qu'est-ce qu'un site en silo ?

Qu'est-ce qu'un site en silo ? | SEO | Scoop.it
Comment identifier ou mettre en place une structure en silo dans un site web. Exemples pratiques et démo.
Via Jean-Jacques Roland
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Google affiche des résultats de recherche avec une description de 3 à 4 lignes

Google affiche des résultats de recherche avec une description de 3 à 4 lignes | SEO | Scoop.it
“ Certains résultats de recherche font leur apparition avec 3 ou 4 lignes, voire plus juqu’à 7 lignes le cas de certains résultats avec des données structurées.”
Via Arobasenet
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9 Steps To Prepare Your Website For A Winning SEO Campaign

9 Steps To Prepare Your Website For A Winning SEO Campaign | SEO | Scoop.it

There is no point driving cold traffic to your website if it is not positioned to convert it into leads. Learn what to do before starting an SEO campaign.


Via Kamal Bennani
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Raihan alhusain's curator insight, December 9, 2015 7:08 AM

Great #Post #SocialMedia 9 Steps To Prepare Your Website For A Winning #SEO Campaign

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Explaining SEO to Non-SEO People

Explaining SEO to Non-SEO People | SEO | Scoop.it

Explaining SEO shouldn't be hard. Actually, it's quite easy when you know how to do it right. This guide can help you explain its benefits to anyone.


Via Kamal Bennani
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Marco Favero's curator insight, October 22, 2015 10:50 AM

aggiungere la vostra comprensione ...

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Google lance son projet AMP pour l’affichage instantané des contenus sur mobile

Google lance son projet AMP pour l’affichage instantané des contenus sur mobile | SEO | Scoop.it

Comme prévu, Google vient de tenir une conférence de presse au cours de laquelle il a confirmé son projet open source pour le web mobile afin d’afficher instantanément les articles aux lecteurs.


Via Arobasenet
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Mastering Local SEO – A Resource Guide -

Mastering Local SEO – A Resource Guide - | SEO | Scoop.it

Via Bonnie Burns
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Bonnie Burns's curator insight, September 23, 2015 10:56 AM

As you may know, Google has recently reduced the local 7 pack to a 3 pack. Regardless of why the change was made, it definitely increased the competitiveness of being listed in the local search results. For that reason, we are going to discuss a few great resources for improving your local SEO knowledge and skills

Regardless of why the change was made, it definitely increased the competitiveness of being listed in the local search results. For that reason, we are going to discuss a few great resources for improving your local SEO knowledge and skills. - See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2015/09/22/mastering-local-seo-a-resource-guide.aspx#sthash.vB9M1Sau.dpuf
Regardless of why the change was made, it definitely increased the competitiveness of being listed in the local search results. For that reason, we are going to discuss a few great resources for improving your local SEO knowledge and skills. - See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2015/09/22/mastering-local-seo-a-resource-guide.aspx#sthash.vB9M1Sau.dpuf
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Googlebot utilise votre moteur de recherche interne pour découvrir des pages - Arobasenet.com

Googlebot utilise votre moteur de recherche interne pour découvrir des pages - Arobasenet.com | SEO | Scoop.it
“ Si cette affirmation ne venait pas de John Mueller, Webmaster Trends Analyst chez Google, on pourrait penser à un véritable canular. Et pourtant, c’est apparemment la réalité.”
Via Arobasenet
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Google et liens nofollow : avis d’experts

Google et liens nofollow : avis d’experts | SEO | Scoop.it
“ Comment prendre en compte le nofollow dans une stratégie SEO ? Avis de spécialistes.”
Via AxeNet
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Case Study: How a Brand New Site Attracted 6,618 Visitors in One Week

Case Study: How a Brand New Site Attracted 6,618 Visitors in One Week | SEO | Scoop.it

Even the best content marketing ideas never get off the ground without a framework for promotion being in place.


Via Kamal Bennani
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Le taux de clics est-il un critère de référencement sur Google ? - #Arobasenet.com

Le taux de clics est-il un critère de référencement sur Google ? - #Arobasenet.com | SEO | Scoop.it
“ Le débat sur le potentiel impact du taux de clics ou CTR sur le classement sur Google est comme un vieux serpent de mer dès lors qu’il s’agit de référencement Google.”
Via Arobasenet
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SEO : icônes et menus web, attention à leur compréhension !

SEO : icônes et menus web, attention à leur compréhension ! | SEO | Scoop.it
“ Retour d'expérience sur l'utilisation d'icônes sur l'interface mobile d'un site e-commerce.”
Via AxeNet, David Gonzalez, Arobasenet
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Lynx: the most powerful non-SEO, SEO tool

Lynx: the most powerful non-SEO, SEO tool | SEO | Scoop.it
If you want a basic understanding of what Googlebot sees when it crawls your site this is one of the few SEO tools that Google actually endorses.
Via Pedro Da Silva
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