Well, it's content that works over a longer period of time. It delivers traffic, leads, social shares, and can occupy valuable positions in the search rankings for months or even years after the publish date.
To do this, the content needs to be relevant to users, therefore it has to be well written, useful and to address the needs of your audience.
'I fear the term ‘social signals’ has been somewhat overused (and in some cases, abused) by search marketers, and there’s a blanket misconception about how they actually affect a site’s organic search rankings.
Personally, I’ve been a long-committed proponent of the use of social media marketing strategies as an element of any SEO campaign, but the influences that social media events have on a website’s actual domain authority are both complicated and poorly understood.
If harnessed properly, engagements and activities on social media really can have an effect on your site’s overall ranking, but maybe not in the exact way you think.
Throughout this article, I want to explain all the ways that social signals can, and can’t, affect your search rankings'.
If you’re not ranking for the searches you’re targeting, maybe you need an SEO overhaul. Perhaps the problem is design or links, or you might need to look at copy and content. Whichever approach is needed - and it may be more than one - the best way to get good results is to build with a user-first focused approach with an emphasis on quality content and quality links. Make the user experience a priority.
That way Google won’t penalize you, and you’ll reap the benefits of higher organic search rank and lower bounce.
In early 2014 the entire Google team opened up enough to admit that social signals are NOT an active part of their ranking algorithms. Which was the complete opposite of what Google said in 2010. What gives?
We all definitely know social is a large part of most digital marketing efforts. And, social has the power to drive traffic, both organically and via paid channels.
What real impact do social signals have on our SEO efforts in 2015 and beyond?
“If you're targeting a certain keyword, knowing where and how often to use that keyword in the various elements of your page is essential. In today's Whiteboard Friday, Rand offers his recommendation.”
Via Peg Corwin
“ Jusqu’à maintenant, et ce depuis que Google a fait du mobile-friendly un critère de référencement, on sait qu’une version mobile du site web est désormais plus qu'une nécessité pour figurer dans les résultats de recherche via le mobile.”
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.