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Best SEO Practices For Your Business in 2014

Best SEO Practices For Your Business in 2014 | SEO | Scoop.it

"SEO in 2014 is still all about ‘great content’ such as relevant and interesting articles and entertaining and/or educational videos which are likely to create social shares and generate natural links online.

 

Overall, SEO is moving toward integrated marketing campaigns and away from online-only strategies such as guest posting and embeddable infographics"


Read more at: http://www.business2community.com/seo/best-seo-practices-business-2014-0762436#!uzFJg


Via Antonino Militello
Marilyn Moran's insight:

Nice article here about SEO strategy in 2014.

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Treathyl Fox's curator insight, February 6, 1:36 PM

An informative article on the value of the Google Analytics tool, among other things.

SEO
Marilyn Moran shares content about search engine optimization (SEO) and provides her own insight on SEO trends, SEO best practices and SEO tips.
Curated by Marilyn Moran
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Digital Marketing, SEO and Social Media Specialist - Marilyn Moran

Digital Marketing, SEO and Social Media Specialist - Marilyn Moran | SEO | Scoop.it

Marilyn Moran is a NJ based digital marketing specialist and consultant focusing on SEO and social media marketing. Learn more at http://www.njmarketingnerd.com/digital-marketing-resume/.

Marilyn Moran's insight:

I have over 15 years experience working on the web and 8 years experience working at digital agencies or in SEO and social media management roles. Learn more about my professional higlights here.

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4 Ways Quality Content Improves SEO Rankings

4 Ways Quality Content Improves SEO Rankings | SEO | Scoop.it
How high quality, relevant content with semantically comprehensive wording is the way to improve SEO rankings.
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5 Reasons Why Content Promotion is an Essential Part of an SEO Strategy

5 Reasons Why Content Promotion is an Essential Part of an SEO Strategy | SEO | Scoop.it
5 Reasons Why Content Promotion is an Essential Part of an SEO Strategy
Business 2 Community
4. Increased Web Traffic and Conversions – Higher organic search rankings translate directly to higher traffic and, naturally, more conversions.
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The Marriage of SEO and Valuable Content - Business 2 Community

The Marriage of SEO and Valuable Content - Business 2 Community | SEO | Scoop.it
The Marriage of SEO and Valuable Content
Business 2 Community
Search engine optimization has grown up, and if your SEO strategy isn't focused on content optimization, read on.
Marilyn Moran's insight:

Love "thin is not in" and "SEO is social" - create good content, share it on social media, BE ACTIVE. Rinse & repeat!

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Communicating SEO's Value To Clients And C-Level Execs

Communicating SEO's Value To Clients And C-Level Execs | SEO | Scoop.it
Communicating SEO's Value To Clients And C-Level Execs
Search Engine Land
As an SEO professional, you understand the value of your work.
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8 Effective WordPress SEO Plugins: Rank Higher And Boost User Experience

8 Effective WordPress SEO Plugins: Rank Higher And Boost User Experience | SEO | Scoop.it
You want to rank higher in Google but you need to make sure your site is optimized first. Use these top WordPress SEO plugins to optimize your website.
Marilyn Moran's insight:

Yoast FTW!

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How To Do SEO Without Even Thinking About It

How To Do SEO Without Even Thinking About It | SEO | Scoop.it
So how do you get there? How can you start doing SEO automatically? How can you develop SEO reflexes? What habits and knowledge do you need?
Marilyn Moran's insight:

1. Data is Your Friend - the more you know about your users behavior, the better you can improve your SEO.
2. Google is Your Friend - if you know how to use Google, you will learn how to use it to your advantage.
3. Content Marketing is Your Friend - create content every day. Create a schedule that reminds you to create content every day. Content = SEO. 
4. Metadata is Your Friend - know how to optimize metadata (titles, descriptions, alt tags, etc.) and do it every time you create a new page or blog post. 
5. Ignorance is Not Bliss; Being Informed is Your Friend- learn more about SEO on a daily basis. SEO shouldn't be an afterthought; it should be at the forefront of every thing you do online.

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All You Need to Know About the SEO Ranking Factors for Google in 2014 [infographic]

All You Need to Know About the SEO Ranking Factors for Google in 2014 [infographic] | SEO | Scoop.it
Business 2 Community
All You Need to Know About the SEO Ranking Factors for Google in 2014 ...
Business 2 Community
Google has always tried to keep their secret sauce inaccessible when it comes to how they rank their content in search engines.
Marilyn Moran's insight:

The infographic is very thorough; quite impressive actually! 

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How Video Marketing Creates Immediate SEO Results

How Video Marketing Creates Immediate SEO Results | SEO | Scoop.it
How Video Marketing Creates Immediate SEO Results Business 2 Community You can trace video marketing as an SEO tool back to May 16th, 2007 – the day Google introduced “Universal Search.” Today, we take blended search results – video, text, PDF,...
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It's May 2014, and Here Are Four Ways that SEO Is Drastically Changing

It's May 2014, and Here Are Four Ways that SEO Is Drastically Changing | SEO | Scoop.it
It's May 2014, and Here Are Four Ways that SEO Is Drastically Changing
Search Engine Journal
But this kind of SEO — the robots.txt.
Marilyn Moran's insight:

Love this! Especially the parts about content marketing for SEO and SEO & PR working together. No brainers!

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SEO, Simplified: What it Is, Why it Matters & How it Works

SEO, Simplified: What it Is, Why it Matters & How it Works | SEO | Scoop.it

Take a look at the infographic below from Rise Interactive. It defines what SEO is, shows you why you should care about it and explains how it all works.


Via Lauren Moss
Marilyn Moran's insight:

Nice infographic here on SEO basics.

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Mr Tozzo's curator insight, May 6, 6:17 AM
SEO, Simplified: What it Is, Why it Matters & How it Works
Nine0Media's curator insight, May 6, 10:18 AM

#DIYSEO #SEO #Nine0Media

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SEO in 2014: Techniques That Could Damage Your Rankings | Andrew Spence - Marketing Doesn't Take Magic

SEO in 2014: Techniques That Could Damage Your Rankings | Andrew Spence - Marketing Doesn't Take Magic | SEO | Scoop.it
RT @AndrewSpenceIM: SEO in 2014: Techniques That Could Damage Your Rankings - http://t.co/PXZEV8ZhzQ
Marilyn Moran's insight:

Spammy tricks will get you slapped.

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Do These 10 Skills Make Up The “Perfect” SEO Manager? - Business 2 Community

Do These 10 Skills Make Up The “Perfect” SEO Manager? - Business 2 Community | SEO | Scoop.it
Business 2 Community
Do These 10 Skills Make Up The “Perfect” SEO Manager?
Marilyn Moran's insight:

Neat! I have most of these skills. Huzzah! :-)

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4 SEO Link-Building Changes You Need to Know

4 SEO Link-Building Changes You Need to Know | SEO | Scoop.it
Search engine optimization (SEO) is constantly evolving, and unless you work in the industry, it can be hard to keep track of all of the changes. Don’t worry; we’ve got you covered.
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Surviving the future of SEO - Reevoo

Surviving the future of SEO - Reevoo | SEO | Scoop.it
What does the future hold for search engines and SEO? A few predictions from Reevoo's VP of Innovation.
Marilyn Moran's insight:
"SEO will be a dying industry in ten years’ time"
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SearchMetrics Released SEO Ranking Factors For 2014: Content Now Really King?

SearchMetrics Released SEO Ranking Factors For 2014: Content Now Really King? | SEO | Scoop.it
SearchMetrics announced their 2014 SEO ranking factors study is now ready for download.
Marilyn Moran's insight:

Eh, some of these are spot on. Others, not so much.

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The Top 7 Guides To SEO

The Top 7 Guides To SEO | SEO | Scoop.it

'When I got into SEO, I had a difficult time starting. It was not as much as the content, but where to find it and which one is worth reading.

 

There are bunch of “definitive” “essential” “step-by-step” or “basic” guides to SEO on the internet, and quite honestly not all of them are just as good.

 

To spare you the trial and error and your time, this here is a list of the best Guides to SEO out there'

 

Read More: http://www.business2community.com/seo/top-7-guides-seo-0994840#!bNSjno


Via Antonino Militello
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Lotte Schacht's curator insight, September 14, 4:12 AM

This is informative as well as easy to use.

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3 Proven Strategies to Succeed in SEO - Search Engine People (blog)

3 Proven Strategies to Succeed in SEO - Search Engine People (blog) | SEO | Scoop.it
Business 2 Community
3 Proven Strategies to Succeed in SEO
Search Engine People (blog)
Search Engine Optimization (SEO) is used to maximize user traffic to the website.
Marilyn Moran's insight:

Good basic points here. SEO never ends. It's not set it and forget it.

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Is SEO Dead?

Is SEO Dead? | SEO | Scoop.it
SEO may no longer be the answer to your traffic-related prayers, as Google's algorithms move away from rewarding SEO principles and toward featuring sites with the best content.

Via Thomas Faltin
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The 10 Best Ways to Generate Traffic Without Google

The 10 Best Ways to Generate Traffic Without Google | SEO | Scoop.it
[SEO] It's not easy for David to defeat Goliath in the battle for search engine supremacy. Here are other creative ways that you can drive traffic to your website.
Marilyn Moran's insight:

So glad the original author is not advocating spamming. Spammers have ruined the Web.

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7 Outstanding Content Marketing Tips for Small Businesses - SEW

7 Outstanding Content Marketing Tips for Small Businesses - SEW | SEO | Scoop.it
Here are seven helpful tactics to help small businesses consistent create outstanding content to improve SEO efforts and increase audience engagement.
Marilyn Moran's insight:

Content marketing for SEO? Absolutely!!

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Should SEO Bloggers & Writers Go Away? - Search Engine Roundtable

Should SEO Bloggers & Writers Go Away? - Search Engine Roundtable | SEO | Scoop.it
Search Engine Roundtable
Should SEO Bloggers & Writers Go Away?
Search Engine Roundtable
A couple weeks ago, Bill Slawski posted on Twitter asking if SEO writing is dead. Bill Slawski has been in the SEO industry since the 90s, before even me.
Marilyn Moran's insight:

I voted "No, SEO bloggers shouldn't go away" not because there is too much SEO writing or prognosticators out there, but because SEO is still a segment of digital marketing. While SEO is changing every day, there will always be a need to understand how search engines work as long as search engines are around. Thought-provoking stuff as always from Bill Slawski. I miss working with that guy.

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SEO Copywriting: 25 Best Practices For 2014

SEO Copywriting: 25 Best Practices For 2014 | SEO | Scoop.it
SEO Copywriting: 25 Best Practices For 2014
Business 2 Community
To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings.
Marilyn Moran's insight:

Kick ass SEO copywriting tips for SEO success in 2014.

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5 New SEO Mantras to Replace Old, Inefficient Thinking

5 New SEO Mantras to Replace Old, Inefficient Thinking | SEO | Scoop.it
In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match these new responsibilities.

Via Mike Power
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SEO Budgets To Rise By 2018, Paid Search Falls - MediaPost Communications

SEO Budgets To Rise By 2018, Paid Search Falls - MediaPost Communications | SEO | Scoop.it
SEO Budgets To Rise By 2018, Paid Search Falls
MediaPost Communications
Marketers will spend 52% more on search engine optimization (SEO) by 2018.
Marilyn Moran's insight:

I'm counting on it!! :-)

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The Simple Truth About SEO - Forbes

The Simple Truth About SEO - Forbes | SEO | Scoop.it
Forbes
The Simple Truth About SEO
Forbes
A couple weeks ago, I got a call from one of our portfolio company's CEOs, who was frustrated by his confusion around SEO. He felt like he just couldn't get a straight answer.
Marilyn Moran's insight:

I beg to differ on this article, slightly. SEO is anything BUT simple. Let's face it; it takes work. You can't just create a website and expect it to magically appear on page one especially if you have competition. :)

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Martin (Marty) Smith's curator insight, April 23, 7:42 PM

Agree with [url=/u/1199328 x-already-notified=1]Marilyn Moran[/url] SEO is many things "simple" not the first idea that jumps to mind. Realize the Forbes writer thinks he can make SEO "simple" for the C-level and maybe he does in the sense that they know SEO exists, but based on this article they have no capacity to DRIVE there themselves.

Problem with this web stuff is if you half to pay me or my tribe to interpret for you you've done two bad things at once - 

* Doubled or more your content marketing costs.

* Become dependent. We have to fish for you forever.

For example, I love this line, " but 90 percent is merely about consistently doing what feels natural and testing." I heard the process of SEO and testing defined better by Tobias Walter from @Shoeboxed team at Triangle Startup Factory today:

Traffic, Conversion, Revenue (TCR)

The big idea is those three ideas are connected . Biggest impact comes from working on one at a time. First you increase traffic. Once that goal is achieved you work on increasing conversion. Once that goal is bet you increase revenue.

Once you've made the turn through all three you go around the horn again rinsing and repeating ad infinitum. Much better explanation and more true to my experience as a Director of Ecommerce fo 7 years ( mad $30M+, AOV never over $62) and then Director of Marketing for an agency for 2 years (Klout up 292% and 2 record years).

When isolating the three key ideas of TCR (Traffic Conversion Revenue) from each other you don't get wound up in the wrong conversation. Yes you can attempt to knock down traffic and conversion at once. Chances are you will die trying or drown in attribution. Better to isolate, improve and then circle around again. 

Much more CLEAR explanation of SEO At Triangle Startup Factory today by Tobias Walter from Shoeboxed. We won't have to fish for Tobias or the Shoeboxed team any day soon :). Marty 

 

Marilyn Moran's comment, April 24, 8:30 AM
Thank you for the mention @Martin (Marty) Smith!