Google AdWords campaign replaced by DNO the SEO Revolution strategy saving the advertiser $470,000 over ten years. (RT @rmcanderson: DNO the SEO Revolution saves a Google AdWords Marketer $470,000. Read More!
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it’s so complex that it takes a long time to understand all the little things that search engines, Google specifically, are asking for.
Content marketing is the new SEO. Having a content marketing strategy for your online business is key to SEO success in 2013. However, content marketing should be done correctly by following certain guidelines.
As a content marketer, you have probably heard the call for us all to become brand storytellers. While this sounds great in theory, the tricky part for many companies is determining how to develop these stories in the first place.
There are no hard-and-fast rules for developing your brand’s stories, but you can go back and look at classic storytelling and structure as a helpful map to guide you. For example, the classic “hero’s journey” from Joseph Campbell’s, The Hero with a Thousand Faces, outlines what he calls the “monomyth” — which is a pattern that many believe can be found in almost every narrative around the world.
What typically happens is that a company will devise a plan to improve their online marketing and will implement various changes as a result — but then, nobody remembers to measure the impact of these changes or otherwise conduct any sort of followup down the road. Email marketing pieces, AdWords changes, even new landing pages are added to a marketing campaign; yet the “when,” “how” and “who” are lost in the ether.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.