Over the last year or so we have seen many changes to the way companies go about implementing their link building campaigns. With search engines like Google looking to distinguish between high quality websites with authority and spam sites producing numerous backlinks to climb up search rankings, it has meant that many traditional anchor text based links have become less valuable.
This has led to more and more companies focusing on social media to facilitate their link building campaigns. In this article we will explain how companies go about link building using social media.
As a content marketer, you have probably heard the call for us all to become brand storytellers. While this sounds great in theory, the tricky part for many companies is determining how to develop these stories in the first place.
There are no hard-and-fast rules for developing your brand’s stories, but you can go back and look at classic storytelling and structure as a helpful map to guide you. For example, the classic “hero’s journey” from Joseph Campbell’s, The Hero with a Thousand Faces, outlines what he calls the “monomyth” — which is a pattern that many believe can be found in almost every narrative around the world.
With the launch of Google Penguin 2.0 behind us, it seems the majority of folks managed to survive the challenges of Penguin with minimal impact. So here are some predictions (and solutions) on future possible SEO challenges to plan for.
Has your site been subject to a steady decline in organic search traffic? Or even hit by a penalty? Either of these are likely signals that something is wrong in how Google perceives your site. It's time to get clean and let go of bad SEO practices.
Google AdWords campaign replaced by DNO the SEO Revolution strategy saving the advertiser $470,000 over ten years. (RT @rmcanderson: DNO the SEO Revolution saves a Google AdWords Marketer $470,000. Read More!
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it’s so complex that it takes a long time to understand all the little things that search engines, Google specifically, are asking for.