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Content Marketing: Are You Doing it Wrong? | La...

Content Marketing: Are You Doing it Wrong? | La... | SEO | Scoop.it
Apply these concepts taken from three PR and marketing pros to boost your content marketing strategy. (Content Marketing: Are You Doing it Wrong?
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Search In Pics: The Google Flood, Drunk Penguin & Storm Preparation

Search In Pics: The Google Flood, Drunk Penguin & Storm Preparation | SEO | Scoop.it
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
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40+ Smart Strategies To Grow Your Blog With Pinterest

40+ Smart Strategies To Grow Your Blog With Pinterest | SEO | Scoop.it
Learn how to grow your blog traffic from Pinterest! In this post, I'll teach you how to make your content likeable, searchable and shareable and increase your traffic!
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2015 Guide to Penalty-Safe Link Earning

2015 Guide to Penalty-Safe Link Earning | SEO | Scoop.it
Earning links clearly takes time and massive effort, but the results are worth it. Here are some tips for getting started.
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Mobile Search: Not Just on the Go

Mobile Search: Not Just on the Go | SEO | Scoop.it
A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers take advantage of this?
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Rescooped by Ljuben Georgiev from Social Media, SEO, Mobile, Digital Marketing
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How To Write Articles That People Share

How To Write Articles That People Share | SEO | Scoop.it
The Internet is awash with basic ‘how to’ articles about social media. When you’re creating content, these basic guides will get you so far. (You need good content, a few social media accounts,…

Via Kamal Bennani
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Annie 's curator insight, December 15, 2014 2:28 PM

Follow these basic steps as a great guideline to making awesome articles for 2015.

 

Write on!

Deborah Fillman's curator insight, December 15, 2014 7:40 PM

This list goes into more depth than the standard "how-to" articles. 

tonic ATX's curator insight, March 2, 12:30 PM

Great tips here for creating consumable content:

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5 New Year’s Resolutions for Paid Search in 2015

5 New Year’s Resolutions for Paid Search in 2015 | SEO | Scoop.it
The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns, and potentially improve overall account performance.
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New #MarketingNerds Podcast: Competitive Online Tactics with Ira Kates by @johnrampton

New #MarketingNerds Podcast: Competitive Online Tactics with Ira Kates by @johnrampton | SEO | Scoop.it
In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to sit down with Ira Kates.
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Will Directories Still Be Relevant in 2015? – An Interview With Greg Hartnett by @johnrampton

Will Directories Still Be Relevant in 2015? – An Interview With Greg Hartnett by @johnrampton | SEO | Scoop.it
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build.
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Rescooped by Ljuben Georgiev from The Marketing Technology Alert
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Video Analytics Page in AdWords for Video launches today, helping marketers make ads people choose to watch

Video Analytics Page in AdWords for Video launches today, helping marketers make ads people choose to watch | SEO | Scoop.it
As you can see in the above chart, the new Video Analytics page prominently features a visualization of your video’s views, split by paid and non-paid to give a holistic sense of how your video is doing. The page also brings the powerful audience retention graph to AWV (formerly only available in YouTube Analytics) – with this you can fine-tune your creative by visualizing when audience interest waxes and wanes. For example, are you seeing a steep viewer drop-off at a certain point? This alerts you to an opportunity to re-cut your video to hold their interest longer.

 

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Via iNeoMarketing
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iNeoMarketing's curator insight, December 11, 2014 6:40 PM

Tremendous addition to AdWords reporting.

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Hugging The Cactus: Why Businesses Should Value Negative Customer Feedback by @jamaica_sanchez

Hugging The Cactus: Why Businesses Should Value Negative Customer Feedback by @jamaica_sanchez | SEO | Scoop.it
There are just some people in this world who cannot stand receiving negative comments, feedback and reviews. For instance, there are celebrities who make it to the top and after a few years, decline in terms of career success.
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5 Easy Steps To Build An Effective Social Media Content Strategy | Gary Hyman|Social Media|Personal Branding|Strategy|Coaching|Consulting

5 Easy Steps To Build An Effective Social Media Content Strategy | Gary Hyman|Social Media|Personal Branding|Strategy|Coaching|Consulting | SEO | Scoop.it
By now you’ve already read my Facebook and Local Twitter Power Guides. T (RT @GaryHyman: 5 Straight Forward Steps To Build http://t.co/I1d2HcRK5w An Effective Social Media Content Strategy #sm #marketing...
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Why Your Customers Don't Click Your Banner Ads [Infographic]

Why Your Customers Don't Click Your Banner Ads [Infographic] | SEO | Scoop.it
Banner advertising may have first appeared online back in 1994 but today you’d be hard-pressed to find a website with at least one banner ads. Although your banners may be colorful and eye-catching, are they really converting?
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How to Save Six Hours a Week on Social Media

How to Save Six Hours a Week on Social Media | SEO | Scoop.it
Social media shouldn’t be a time waster. It should be an money maker. I wrote this article so you can save at least four hours each week on social media.
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Rescooped by Ljuben Georgiev from Business: Economics, Marketing, Strategy
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Hard lessons agency customers need to learn about social media marketing - Schaefer Marketing Solutions: We Help Businesses {grow}

Hard lessons agency customers need to learn about social media marketing - Schaefer Marketing Solutions: We Help Businesses {grow} | SEO | Scoop.it
Agency customers are still reluctant about using social media in their marketing plans. A plan to get them over the hump

Via Pantelis Chiotellis
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Rescooped by Ljuben Georgiev from SEO and Social Media Marketing
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The 10 Key Elements of a High Quality Website

The 10 Key Elements of a High Quality Website | SEO | Scoop.it
Have you ever wondered what makes a great website? You know things like content, videos, and images are all important, but there has to be more to it, right?

Via Antonino Militello
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Marco Favero's curator insight, December 12, 2014 4:46 PM

aggiungi la tua intuizione ...

Sue Walsh's curator insight, January 13, 9:51 PM

A good summary checklist!

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How SEO Actually Improves Content Quality

How SEO Actually Improves Content Quality | SEO | Scoop.it
In spite of the many people that might state otherwise, SEO and content can actually be best friends - here's a look at why.
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Google Analytics - A Must Have - Wish Seo

Google Analytics - A Must Have - Wish Seo | SEO | Scoop.it
Google Analytics- A Must Have!
What is Google Analytics? Google Analytics is a free website trackin...
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3 Ways to Combat the New Laws of Close Variants by @michaelaknight

3 Ways to Combat the New Laws of Close Variants by @michaelaknight | SEO | Scoop.it
The world of PPC is ever-changing, and the newest rules make it that much harder to be an effective advertiser. In this post, we will go over three ways to combat the new laws of close variants that are taking over PPC keywords.
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Breaking Tradition! Using Crowdsourcing As Part Of Your Social Media ... - Business 2 Community

Breaking Tradition! Using Crowdsourcing As Part Of Your Social Media ... - Business 2 Community | SEO | Scoop.it
Tradition definition: ‘A way of thinking, behaving, or doing something that has been used by people in a particular group, family, society etc. for a long time.’ In many societies tradition a…
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Rescooped by Ljuben Georgiev from Social Media, SEO, Mobile, Digital Marketing
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9 Creative Ways to Add a Customer Loyalty Program to Any Small Business

9 Creative Ways to Add a Customer Loyalty Program to Any Small Business | SEO | Scoop.it
One of your best assets as a small business is your connection with your customers and the connection they feel to you in turn.

Via Kamal Bennani
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Darcy Bevelacqua's curator insight, December 30, 2014 7:06 PM

Simple ideas for using a loyalty program- gamification to make it fun, collecting email addresses, offering discounts and check in specials and making your customers the center of your business. 

John Norman's curator insight, January 9, 8:18 PM

Even a millionaire like something for nothing. Its human nature.

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A Little SEO Keyword Research Increased Reach by 170%

A Little SEO Keyword Research Increased Reach by 170% | SEO | Scoop.it
Doing a little SEO Keyword Research increased my audience reach by over 170% Check out my case study example on how I improved reach in under 5 minutes!
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Your next online challenge: increasing your page’s speed

Your next online challenge: increasing your page’s speed | SEO | Scoop.it
From your years of experience as an internet user, you will have no difficulty understanding why it is a major issue to have a fast-loading website.But did you know that this is also an essential
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Social media marketing analysts are in demand - The Times of India

Social media marketing analysts are in demand - The Times of India | SEO | Scoop.it
The advent of Internet gave birth to many new careers and now social media is doing the same.
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YouTube: Social Media Marketing via Video

YouTube: Social Media Marketing via Video | SEO | Scoop.it
YouTube: Social Media Marketing via Video When we talk about social media we immediately think of Facebook, Twitter and even your Website, but often overlook the video option of  YouTube . To help...
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