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Rescooped by Ljuben Georgiev from The MarTech Digest
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Video Analytics Page in AdWords for Video launches today, helping marketers make ads people choose to watch

Video Analytics Page in AdWords for Video launches today, helping marketers make ads people choose to watch | SEO | Scoop.it
As you can see in the above chart, the new Video Analytics page prominently features a visualization of your video’s views, split by paid and non-paid to give a holistic sense of how your video is doing. The page also brings the powerful audience retention graph to AWV (formerly only available in YouTube Analytics) – with this you can fine-tune your creative by visualizing when audience interest waxes and wanes. For example, are you seeing a steep viewer drop-off at a certain point? This alerts you to an opportunity to re-cut your video to hold their interest longer.

 

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Via marketingIO
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marketingIO's curator insight, December 11, 2014 6:40 PM

Tremendous addition to AdWords reporting.

Rescooped by Ljuben Georgiev from Social Media, Marketing and Promotion
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How to Create a Profitable Google AdWords Campaign (from Scratch)

How to Create a Profitable Google AdWords Campaign (from Scratch) | SEO | Scoop.it
Launching a new AdWords search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign.

Via Steven Hughes
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Randi Thompson's curator insight, June 5, 2013 2:17 PM

Are you using Google Adwords yet?