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Rescooped by Sandrine Lavandier from Social Media, SEO, Mobile, Digital Marketing
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How to Find Keywords People Use (But Your Competitors Don’t)

How to Find Keywords People Use (But Your Competitors Don’t) | SEO | Scoop.it

By strategically implementing long tail keywords, you’re far more likely to rank high, attract the audience you desire, and show motivated prospects the way to your website.

 


Via Kamal Bennani
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praveenben's curator insight, January 24, 2015 6:42 AM

Find peoples keywords

Marco Favero's curator insight, January 24, 2015 9:59 AM

aggiungi la tua intuizione ...

Rescooped by Sandrine Lavandier from Search engine optimization : SEO
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E-commerce chinois et SEO Baidu : les tendances actuelles en Chine

E-commerce chinois et SEO Baidu : les tendances actuelles en Chine | SEO | Scoop.it
Bonjour tout le monde ! Nous sommes à la dernière semaine de l'année 2014, et on va clôturer cette année avec un article sur Baidu et le webmarketing en Chine. Cette année, j'ai traité peu d'articl...

Via Véronique Duong
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Rescooped by Sandrine Lavandier from Social Media and Healthcare
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Digital Marketing in Healthcare: A Guide to Local SEO

Digital Marketing in Healthcare: A Guide to Local SEO | SEO | Scoop.it

ny business within any industry has the opportunity to be successful on the internet. However creating an effective strategy for digital marketing in healthcare includes using Local SEO techniques to help local patients find you.

Professional healthcare businesses such as GP’s, Dentists and Cosmetic Surgeons need to consider using Local SEO to allow people to find their healthcare practice easily by appearing in localised search results. This can also help to build their brand.

Here are some great tips for professionals within the healthcare industry on how to make the most of Local SEO:

1. Get Added to Business Directories and Create Local Citations

Ensuring that your healthcare business is listed within local and creditable business directories such as Yell, is an ideal start to help people in your local area who are actively seeking your services. This will also help search engines such as Google determine your physical location too and can boost your rankings in search results. Just make sure that your citations in online directories match the information on your website and are consistent throughout.

You can also use BrightLocal  to keep track of the citations you have created, as well as to identify what citations your local competitors have. This will allow you to identify further credible sites to get listed on.

2. Make sure you are listed on Google My Business

Formally know as Google Places, Google My Business allows your practice to further improve your visibility in Google search results, Maps and the social network Google+. You can sign up for free www.google.co.uk/business and it’s important to make sure you fill in all the sections to make a complete profile. Make sure that the contact details exactly match what’s on your website and you have a rel=publisher tag added to your website. Google My Business also allows you to fully verify your healthcare business’ address, which is essential.

3. On-Page Optimisation

For great digital marketing in healthcare you also need make sure that the pages on your website targets keywords that patients in the local area are actually searching for. This includes making sure they are within the on-page elements including Title Tags, Headings, body content on those pages as well as in the Meta Descriptions.

Images such as logos also need to be optimised because these will appear in local search results. You also need to make sure that the NAP (Company Name, Address and Phone numbers) are clearly visible in areas of your website, particularly within a ‘Contact us’ page. Talk a look at our Essential SEO Checklist which can be applied to create a powerful strategy for digital marketing in healthcare.

If you have multiple practices, create separate pages for those practices with their own specific contact details. This will allow Google to identify where your local practices are and will help you to target these locations. Below is an example of Oasis Dental Care creating individual pages for their practices around Nottingham.


4. Add a Reviews Page to your Website

Allowing your patients to add a review on your website is another important tool to improve your practice’s visibility on the internet. If you want to make sure you are listed within local search results, allowing patients to add honest and creditable reviews will add value to your website so be sure encourage your patients to provide you with some good feedback.

5.  Build Links with other Local Businesses and Websites

Obtaining links to your site from other local websites can improve your local visibility in search results. Links are a critical element to Local SEO because each website linking back to yours (using a hyperlink) acts as a ‘vote’ of quality and can boost your rankings in search engines. Good examples of local websites you can obtain links from include local government websites and news websites. If you’ve issued a press release to your local paper and it appears on their website, be sure to request a link on that article back to your website.

It’s also important to get links back from professional bodies such as the Royal College of General Practitioners and the British Dental Association. Make sure that you have include their logos on your website and link to you page on the site as this will act a great trust signal for website visitors too.



Read more: http://www.hallaminternet.com/2014/digital-marketing-in-healthcare/#ixzz3J4NcVhsg



Via Plus91
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Rescooped by Sandrine Lavandier from Initia3 - Conseils numériques TPE - PME
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7 Techniques de référencement avancé - peu connues

7 Techniques de référencement avancé - peu connues | SEO | Scoop.it

es articles sur l’optimisation des métas-tags regorgent sur le net, mais où sont passés les articles pour webmasters plus avancés dans le domaine du référencement? Optimiser ses métas-tags oui c’est important, mais beaucoup moins que créer du contenu de qualité et développer des techniques de référencement qui vous permettrons d’avoir un réel avantage sur vos concurrents, car innovantes et peu utilisées. C’est pour cette raison que dans cet article, je vous propose de découvrir 7 techniques de référencement avancé qui vous permettrons peut-être de gagner quelques places dans les résultats des moteurs de recherche.

Pour dépasser vos concurrents, il va vous falloir apprendre quelques méthodes moins conventionnelles que je met à vôtre disposition, pour référencer votre site internet. Quelles sont ses méthodes dont je vous parle? Voyez par vous-même ci-dessous.


Via Frédéric DEBAILLEUL, Jean-Jacques Vignaud
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Jean-Jacques Vignaud's curator insight, May 21, 2014 1:02 PM

Quelques idées SEO moins connues

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The Panda Patent: Brand Mentions Are the Future of Link Building

The Panda Patent: Brand Mentions Are the Future of Link Building | SEO | Scoop.it

If a recently filed patent is any clue, Google is now working on major algorithmic changes to measure authority outside of followed links. Find out more about how brand mentions play an increasingly important part in that mix.


Via Kamal Bennani
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Conseils SEO : Comment optimiser une page en Parallaxe ?

Conseils SEO : Comment optimiser une page en Parallaxe ? | SEO | Scoop.it
Bonjour tout le monde ! A travers ma veille stratégique du jour, mon logiciel de veille m'a rapatrié une autre illustration très intéressante : comment optimiser le référencement d'un site en Paral...

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Véronique Duong's curator insight, May 5, 2014 8:45 AM

Parallaxe et SEO : comment optimiser le référencement d'un site constitué d"une seule page ?

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Google étend officiellement le (Not Provided) au référencement payant - #Arobasenet

Google étend officiellement le (Not Provided) au référencement payant - #Arobasenet | SEO | Scoop.it
Google vient d'annoncer officiellement dans un post que les mots clés utilisés par les visiteurs cliquant sur les annonces Adwords seront désormais chiffrés (SSL).
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Exclusif : Google permet d'acheter aux enchères un positionnement ... - Abondance (Blog)

Exclusif : Google permet d'acheter aux enchères un positionnement ... - Abondance (Blog) | SEO | Scoop.it
Abondance (Blog)
Exclusif : Google permet d'acheter aux enchères un positionnement ...
Abondance (Blog)
Exclusif : Google permet d'acheter aux enchères un positionnement en référencement naturel.
Sandrine Lavandier's insight:

Poisson d'avril

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Rescooped by Sandrine Lavandier from GooglePlus Expertise
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If You Ignore GooglePlus, Google Search Will Ignore You

If You Ignore GooglePlus, Google Search Will Ignore You | SEO | Scoop.it

Wondering why should you use GooglePlus in your marketing mix?

 

Just one solid reason, "if you ignore Google+, Google search will ignore you", says Larry Page, co-founder of Google.


Via Jaana Nyström
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Dreamtek's curator insight, March 5, 2014 7:02 AM

Google is front and centre of our social media and internal use. We use Google docs to share company documents, Google Hangouts to communicate internally and externally with customers for demos and events.

Ray Hiltz's curator insight, March 5, 2014 8:28 AM

This infographic gives us a good overall guide to using Google+ for business that covers the basics, best practices and how to measure your progress. h/t @Jaana Nyström

Rperal's curator insight, March 6, 2014 5:45 AM

Un pas mes en l'agressiva opció de creixement del gegant Google, que sota la innocent imatge "blanca" de les seves pàgines preten condicionar de forma gens imparcial les seves cerques.

 

I es que ningú es pot donar per no avisat, és una empresa amb interessos particulars i no una ONG.

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Une révolution SEO en marche: pourquoi Google tient tant à imposer Google+

Une révolution SEO en marche: pourquoi Google tient tant à imposer Google+ | SEO | Scoop.it
Google+ est en train de bouleverser les modalités traditionnelles de référencement web. Retour sur une révolution qui ne dit pas (encore) son nom.
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Rescooped by Sandrine Lavandier from Social Media, SEO, Mobile, Digital Marketing
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Local SEO Tools You Must Have in Your Toolbox

Local SEO Tools You Must Have in Your Toolbox | SEO | Scoop.it

"The expectations of life depend upon diligence; the mechanic that would perfect his work must first sharpen his tools." - Confucius


Via Kamal Bennani
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Set Fire to Your Adwords Campaigns with These 6 Simple Techniques - Search Engine Journal

Set Fire to Your Adwords Campaigns with These 6 Simple Techniques - Search Engine Journal | SEO | Scoop.it
These 6 tips will help you make the most of your Google Adwords campaigns.
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Pourquoi le SMO est essentiel dans une stratégie SEO ?

Pourquoi le SMO est essentiel dans une stratégie SEO ? | SEO | Scoop.it
Une stratégie Social Media Optimization (SMO) est devenue primordiale pour gagner des liens et de l'autorité en SEO pour les entreprises.
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The Ultimate Guide to Hashtags

The Ultimate Guide to Hashtags | SEO | Scoop.it

You see them everywhere around the web… From Twitter to Instagram, hashtags are an essential part of social media. So, why should you care about hashtags?


Via Kamal Bennani
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Jen Pollard's curator insight, February 23, 2015 7:50 PM

Great infographic explaining the basics of hashtags and how they vary across different social media platforms. 

Kristie's curator insight, February 25, 2015 9:55 PM

Good reference on hashtags.

Miguel A. de Jesus's curator insight, March 20, 2015 1:45 AM

Great Guide.

Rescooped by Sandrine Lavandier from Search engine optimization : SEO
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Comment Google crawle t-il et indexe t-il nos sites web ? [Infographie] #SEO

Comment Google crawle t-il et indexe t-il nos sites web ? [Infographie] #SEO | SEO | Scoop.it
Bonjour tout le monde ! En faisant de la veille stratégique sur le blog de Neil Patel, j'ai à nouveau trouvé une superbe infographie de cet auteur ! L'illustration porte sur la méthode de crawl et ...

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Rescooped by Sandrine Lavandier from MarketingHits
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7 Ways to Optimize Image Files for SEO

7 Ways to Optimize Image Files for SEO | SEO | Scoop.it
Have you ever puzzled over what image file types you should be using or if you really need to add file names and alt text to every image on your website for SEO’s sake?

Via Brian Yanish - MarketingHits.com
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malek's curator insight, August 29, 2014 3:17 PM

7. Supply an image sitemap file 

I've been recently struggling with this sitemap, the metadata of an image. This includes the type of image, subject matter, caption, title, geographic location, and license. The process enables site owners to identify which images on each page are most important.

Rescooped by Sandrine Lavandier from Social media
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Facebook récompense la pertinence

Facebook récompense la pertinence | SEO | Scoop.it

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Olivier Delattre's curator insight, May 12, 2014 3:56 AM

Les pratiques gagnantes pour la diffusion naturelle des posts Facebook. Facebook récompense la pertinence...

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The decay and fall of guest blogging for SEO

The decay and fall of guest blogging for SEO | SEO | Scoop.it
Okay, I'm calling it: if you're using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it's become a more and more spammy practice, and if you're doin...
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Google : vers un référencement favorable aux sites web cryptés ? - Presse-citron

Google : vers un référencement favorable aux sites web cryptés ? - Presse-citron | SEO | Scoop.it
Google : vers un référencement favorable aux sites web cryptés ?
Presse-citron
Dans tous les cas, un tel changement contraindra plusieurs sites à adopter de nouveaux standards afin de rester dans la course du SEO.
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Vitesse de chargement d'un site web et SEO (1ère partie) - Abondance

Vitesse de chargement d'un site web et SEO (1ère partie) - Abondance | SEO | Scoop.it
Abondance
Vitesse de chargement d'un site web et SEO (1ère partie)
Abondance
Tout internaute sait qu'un site web qui s'affiche lentement est désagrable à consulter et apporte une mauvaise expérience utilisateur.
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Why you can’t neglect social media with SEO campaigns

Why you can’t neglect social media with SEO campaigns | SEO | Scoop.it
Social media has grown to be an important part of the digital mix, this is not to be missed when carrying out a search engine optimisation (SEO) campaign

Via Lauren Moss
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Samantha W's curator insight, March 17, 2014 5:38 AM

Social Media + SEO = the new SuperPower. SEO done right lays the foundation..

9Dotstrategies's curator insight, March 19, 2014 5:33 AM

SEO and Social Media Combined. #socialmedia #seo

Carolyn Williams's curator insight, May 7, 2014 7:18 AM

Great social media digital insights!

Rescooped by Sandrine Lavandier from Social Media, SEO, Mobile, Digital Marketing
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Why You Should Update Your Web Design Before You Even Think About SEO

Why You Should Update Your Web Design Before You Even Think About SEO | SEO | Scoop.it

There’s one critical point to remember before you even consider implementing updated SEO tactics: if you optimize an outdated or confusing website, your potential clients will simply take one quick look at your shabby site and then move onto the next—your competitor.


Via Kamal Bennani
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20 techniques de Black Hat SEO

20 techniques de Black Hat SEO | SEO | Scoop.it
Voici 20 pratiques de Black Hat SEO, donc condamnées par Google. Elles peuvent toutes fonctionner... comme être sanctionnées.
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SEO 101: The Only Algorithm That Matters (For Writers & Publishers) - Search Engine Journal

SEO 101: The Only Algorithm That Matters (For Writers & Publishers) - Search Engine Journal | SEO | Scoop.it
How to implement a more holistic approach to your search strategy.
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What Bloggers Need to Know About SEO, Google, and Hummingbird for 2014 - Business 2 Community

What Bloggers Need to Know About SEO, Google, and Hummingbird for 2014 - Business 2 Community | SEO | Scoop.it
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