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Scooped by Kyle Finley
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8 SEO Tips Everyone Should Know

8 SEO Tips Everyone Should Know | SEO | Scoop.it
Here are 8 great SEO tips that we laid down that will make it easy-peasy for you to get started.
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SEO Quick Wins: Google Query Data - Search Engine Watch

SEO Quick Wins: Google Query Data - Search Engine Watch | SEO | Scoop.it
SEO Quick Wins: Google Query Data
Search Engine Watch
Problem is that the generalized terms tend to have greater impressions. You will have to understand your own query spaces to best gauge what an optimal SERP CTR is going to be.
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Rescooped by Kyle Finley from The MarTech Digest
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Goodbye SEOmoz. Hello Moz! (Inbound Marketing vs. Interruption Marketing) - Moz

Goodbye SEOmoz. Hello Moz! (Inbound Marketing vs. Interruption Marketing) - Moz | SEO | Scoop.it

Key excerpt...


Today, 90% of marketing investment is spent on channels that interrupt people in order to get their attention. TV commercials, print ads, radio spots, and billboards are part of this, but so too are web channels like banner advertising, pop-ups and pop-unders, non-opt-in emails, and interstitials.

 

It's not that these channels are evil or wrong - interruption-based marketing can still be effective if it's done empathetically and delights its audience. But on the web at least, less than 10% of all the clicks and traffic go through these channels. The vast majority of web users' time and attention, whether desktop, tablet, or mobile goes to inbound sources - personal & opt-in emails we want to read, content we want to consume, search results we want to click, social media we want to engage with, videos we want to watch, etc.



Via marketingIO
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marketingIO's curator insight, June 3, 2013 9:02 AM

We've scooped this not to make you aware of the switch from SEOmoz to Moz, but the point made in the post regarding inbound vs. interruption (note that outbound is not a part of the communique). In other words, inbound is further diced and sliced to separate interruption-like tactics vs. those tactics that are applicable in context. We're on the inbound side of the argument.


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Rescooped by Kyle Finley from Social Media and Internet Marketing
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Infographic: Google's 200 Ranking Factors=Search Engine Optimization

Infographic: Google's 200 Ranking Factors=Search Engine Optimization | SEO | Scoop.it
Learn how to get good Google ranking with content, links, social, the 3 keys to search engine optimization.

Via Manish Dhane
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Scooped by Kyle Finley
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Google Analytics Adds Mobile Capabilities to Tag Manager

Google Analytics Adds Mobile Capabilities to Tag Manager | SEO | Scoop.it
Google Analytics has introduced two new features: a new version of Tag Manager for your mobile apps, which supports conversion tracking and remarketing using AdWords tags, and a software development kit (SDK) to make it all work together.
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Rescooped by Kyle Finley from Google Penalty World
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Key SEO Factors to Optimize: Before and After Google Panda-Penguin

Key SEO Factors to Optimize: Before and After Google Panda-Penguin | SEO | Scoop.it

Via Robin Good
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Robin Good's curator insight, April 5, 2013 4:00 AM



Here's an excellent visual poster illustrating the key differences between the type of SEO activities that were effectve back in the days before Google Panda and Google Penguin made their first appearances, and the ones that are appropriate and effective today.


Things have changed a lot in these last two years, and this visual diagram does a great job of reviewing and synthesizing what has really changed.


Whether you are new to web publishing or have a long established web presence, I think you will find lots of valuable information in here as well as many confirmations of things you thought but weren't sure of when it comes to SEO.



Up-to-date. Factual. Informative. Must-read. 8/10


Full visual poster: http://www.zealousweb.net/blog/new-approach-to-seo/


(Thanks to Marty Smith for finding this gem)





Scooped by Kyle Finley
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Internet Marketing Company Does the Unthinkable, Offers Guaranteed SEO ... - SYS-CON Media (press release)

Internet Marketing Company Does the Unthinkable, Offers Guaranteed SEO ...
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