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How To Make Your Website Social Media Friendly ...

How To Make Your Website Social Media Friendly ... | Seo | Scoop.it

These days, the interest in social media is continuing to grow at exponential rates and it is important that your business is taking advantage of this by making (RT @Marketing4Promo: How To Make Your Website Social Media Friendly | Web Developer Melbourne...


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Social Media SEO Basics

Social Media SEO Basics | Seo | Scoop.it

Social media SEO integrates your activities on your website with those on the social media networks. This integrated activity provides search engines such as Google Search a holistic view of your business and allows them to judge your credibility.

Shares, Tweets, Likes, and Clicks all add up to pushing your blog posts higher up the search results. 


Read more at; http://www.business2community.com/seo/social-media-seo-basics-0560374


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How to Use Tabs in Gmail

How to Use Tabs in Gmail | Seo | Scoop.it
Designed to make your inbox a less scary place, Gmail's new tabs organize your incoming mail into categories, giving you an at-a-glance look at what's new.

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Randy Hilarski's curator insight, July 29, 2013 9:52 AM

Change is scary, but I will find a way to use it to our advantage.

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How to Measure Social Media - Social Sullutions

How to Measure Social Media - Social Sullutions | Seo | Scoop.it
How to Measure Social Media (How to Measure #SocialMedia - The Easy Way! http://t.co/BQC9x3XOde #SMM #Marketing)
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Mastering PPC: Ad Tips & Tricks Pt. 1 – Text Ads | SEER Interactive

Mastering PPC: Ad Tips & Tricks Pt. 1 – Text Ads | SEER Interactive | Seo | Scoop.it
As you head down the road that is ad copy creation, the first stop you want to make is text ads. Text ads are one of the most commonly used ad formats. These.
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Social Media Marketing All-in-One For Dummies, 2nd Edition - Free eBook Share

Social Media Marketing All-in-One For Dummies, 2nd Edition - Free eBook Share | Seo | Scoop.it
eBook Free Download: Social Media Marketing All-in-One For Dummies, 2nd Edition | PDF, EPUB | ISBN: 1118215524 | 2012-11-06 | English | PutLocker

Via Fox eBook
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Fox eBook's curator insight, July 28, 2013 10:01 PM

Learn the latest social media marketing techniques

Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you’ll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts.

  • A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions
  • Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more
  • Minibooks examine the social media mix; tools and techniques; using content to grow your brand;TwitterFacebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success
  • The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization’s social media strategy

Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.

Table of Contents

Book I: The Social Media Mix 9
Chapter 1: Making the Business Case for Social Media 11
Chapter 2: Tallying the Bottom Line 37
Chapter 3: Plotting Your Social Media Marketing Strategy 59
Chapter 4: Managing Your Cybersocial Campaign 83

Book II: Cybersocial Tools 107
Chapter 1: Discovering Helpful Tech Tools 109
Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 143
Chapter 3: Using Social Bookmarks, News, and Share Buttons 197

Book III: Blogs, Podcasts, and Video 221
Chapter 1: Growing Your Brand 223
Chapter 2: Building Your Blog 239
Chapter 3: Using Podcasts or Video in Your Content 259
Chapter 4: Sharing Images 273

Book IV: Twitter 281
Chapter 1: Using Twitter as a Marketing Tool 283
Chapter 2: Using Twitter as a Networking Tool 295
Chapter 3: Finding the Right Twitter Tools 309
Chapter 4: Supplementing Online Marketing Tools with Twitter 317
Chapter 5: Hosting Twitter Chats 325

Book V: Facebook 335
Chapter 1: Using Facebook as a Marketing Tool 337
Chapter 2: Creating and Sharing Content on Facebook 353
Chapter 3: Gaining Insights about Your Facebook Community 377
Chapter 4: Finding the Facebook Sweet Spot 383

Book VI: Google+ 389
Chapter 1: Leaping into Google+ 391
Chapter 2: Socializing in Circles409
Chapter 3: Building Community through Pluses, Shares, and Comments 419
Chapter 4: Hanging with Your Google+ Community433

Book VII: Pinterest 445
Chapter 1: Pinning Down Pinterest447
Chapter 2: Marketing with Pinterest 477
Chapter 3: Driving Sales with Pinterest 495

Book VIII: Other Social Media Marketing Sites 503
Chapter 1: Weighing the Business Benefits of Minor Social Sites 505
Chapter 2: Linking Up for B2B Success 517
Chapter 3: Maximizing Stratified Social Communities 537
Chapter 4: Geomarketing Services 557
Chapter 5: Attracting Customers with Daily Deal Coupons 573
Chapter 6: Social Gaming 589
Chapter 7: Making Social Media Mobile 597
Chapter 8: Multiplying Your Impact 615

Book IX: Measuring Results; Building on Success 647
Chapter 1: Delving into Data 649
Chapter 2: Analyzing Content-Sharing Metrics 669
Chapter 3: Analyzing Twitter Metrics 681
Chapter 4: Analyzing Facebook Metrics 687
Chapter 5: Measuring Minor Social Media 695
Chapter 6: Comparing Metrics from Different Marketing Techniques 707
Chapter 7: Making Decisions by the Numbers 727

Melissa Granger's curator insight, July 31, 2013 9:27 AM

Worth ready and it's free !

Charlie Falcon's curator insight, October 21, 2013 12:02 PM

suckers!

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SEO - 4 Ways to Optimize Your Facebook Page For Search

SEO - 4 Ways to Optimize Your Facebook Page For Search | Seo | Scoop.it
You can't access the Meta HTML and you can't drive the Schema. What's an SEO to do? Learn four tangible ways to optimize your Facebook Page for search.

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Peg Corwin's curator insight, July 20, 2013 2:33 PM

SEO pro Bruce Clay has these 4 tips to improve your Facebook Page SEO


  • "Make Engagement and Fanbase Growth a Priority
  • Complete Your About Section to Influence Meta Description
  • The Content You Put In Your Timeline Matters
  • Build Apps To Get More Links Above the Fold and to Direct Traffic"


Click the headline to learn more.

 

If you like this scoop, consider clicking the thumbs up button?

Free Viral Ads's curator insight, July 21, 2013 3:15 AM

 

How do you optimize your Facebook Page for search? 

 

The trick is to analyze what public-facing Facebook content Google shows when, how this content is displayed in SERP results, and what influences determine rank, and then base your Facebook and content optimization strategy on your findings.

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A Beginner's Guide to Inbound Lead Generation

A Beginner's Guide to Inbound Lead Generation | Seo | Scoop.it

New to inbound marketing? Check out this easy-to-understand introduction to how lead generation fits in.


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The Ultimate Content Marketing Guide to Instagram Success - Business 2 Community

The Ultimate Content Marketing Guide to Instagram Success - Business 2 Community | Seo | Scoop.it
RT @lisamarieterry: Good to know -The Ultimate Guide to Instagram Success by @thecoolestcool http://t.co/0SOOSVTxDK via @B2Community #insta…
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8 Reasons to Consider Marketing with Google+

8 Reasons to Consider Marketing with Google+ | Seo | Scoop.it

When Google+ was launched there were mixed reactions. But two years later with over 600 million users marketing with Google+ can no longer be ignored


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How to Meaningfully Use Twitter Analytics, the New Facebook Insights, and Pinterest Analytics

How to Meaningfully Use Twitter Analytics, the New Facebook Insights, and Pinterest Analytics | Seo | Scoop.it

Facebook, Twitter, and Pinterest have built-in analytics. What metrics within those analytics can be helpful and valuable for tracking, analyzing, and further developing your social media marketing efforts. 


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9 Effective Ways to use Email Marketing for Your Business - Blue Kite Marketing

9 Effective Ways to use Email Marketing for Your Business - Blue Kite Marketing | Seo | Scoop.it

Not sure how to use email marketing for your business? Here are some ideas to help you start communicating with your customers and prospects.


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Social media mistakes made by small businesses

Social media mistakes made by small businesses | Seo | Scoop.it
Occasional posts made by your business or organization on Facebook or Twitter aren't enough.
While it seems like a post every week or so might be a good thing, (Social media mistakes often made by small business.
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5 Ways to Optimize for SEO - Tech Cocktail

5 Ways to Optimize for SEO - Tech Cocktail | Seo | Scoop.it
Event Planner Spain (press release)
5 Ways to Optimize for SEO
Tech Cocktail
If you are a startup, SEO is one of your cost-effective channels for increasing traffic.
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Monetizing Social Media

Monetizing Social Media | Seo | Scoop.it

Social SEO and Local SEO and Video SEO and Mobile SEO all impact how your Content Marketing gets found, seen, read and shared.

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How to Add a YouTube Subscribe Button to Your Site

How to Add a YouTube Subscribe Button to Your Site | Seo | Scoop.it
We've taken a look at how to add a YouTube subscribe button to your site, and how to customize it to suit your site's style.

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Denise Rivers's curator insight, July 29, 2013 1:23 PM

Utilizing social media is imperative to raising your search ranking. YouTube is just one more medium, and here is how you can add your channel to your site.

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Optimising PPC - Smart Insights Digital Marketing Advice

Optimising PPC - Smart Insights Digital Marketing Advice | Seo | Scoop.it
Five Powerful PPC Tips to Get More from your Google AdWords Campaign Optimising PPC campaigns can seem daunting, especially for beginners. But when you kno. Marketing topic(s):Paid search analytics. Advice by ...
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Key Habits For PPC Success by Nancy Badillo - Blogging Tips

Key Habits For PPC Success by Nancy Badillo - Blogging Tips | Seo | Scoop.it
Key Habits For PPC Success, Learn how your business can be successful using Pay Per Click Advertisement.
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Signals to understand when a redesign of an eCommerce website becomes must!

Signals to understand when a redesign of an eCommerce website becomes must! | Seo | Scoop.it
Having an eCommerce website is like a race to win the battle. The competition is extremely stiff and you are likely to face aggressive competition from numerous other websites involved in same busi...

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The Most (and Least) Effective Keywords in Email Subject Lines

The Most (and Least) Effective Keywords in Email Subject Lines | Seo | Scoop.it

Emails with the word "alert" in their subject lines have a 38.1% higher than average open rate and 61.8% higher click rate, according to a recent study by British marketing firm Adestra.


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Karrot Carts eCommerce Australia's insight:

Terrific article on email subjecy keyword performances. A must read for anyone undertaking an email campaign.

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The Complete Guide to Twitter Lingo

The Complete Guide to Twitter Lingo | Seo | Scoop.it
Take a look through our handy list of Twitter lingo for a complete glossary of terms you may come across in tweets.
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How the Organic Search Landscape Has Changed

How the Organic Search Landscape Has Changed | Seo | Scoop.it

The organic search landscape has changed quite a bit since the early days of Google, and it continues to evolve, stretching the definitions of what SEO and organic search constitute. The many changes Google has made to its search engine results pages (SERPs) serve as an effective guide for marketers trying to cope with the new world of SEO.


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New Google Panda Update Rolling Out Now: What Changes Are Webmasters Seeing?

New Google Panda Update Rolling Out Now: What Changes Are Webmasters Seeing? | Seo | Scoop.it

Despite Google saying they would no longer confirm any rolling Panda updates, they seem to have gone back on that and confirmed that a new Panda began going live on July 18. This update doesn't seem to have as wide of an impact as previous ones.


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How to Name Your Startup

How to Name Your Startup | Seo | Scoop.it

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.


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3 Creative Ways To Market Your Business Blog without Social Media - Reviewz N Tips

3 Creative Ways To Market Your Business Blog without Social Media - Reviewz N Tips | Seo | Scoop.it
Tweet TweetBuffer The following article is a guest post by Jessica Sanders. In the below paragraphs Jessica overviews three interesting methods to market your blog. Check them out!
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The Blurring Lines of Social Media & SEO: What You Need To Know

The Blurring Lines of Social Media & SEO: What You Need To Know | Seo | Scoop.it

Use great SEO on your website and blog and use social media. The important thing to learn is the difference between the two and why you need both.As business owners, you’ve been told over and over you need to use great SEO on your website and blog, but you also need to pay attention to social media management. The important thing to learn is the difference between the two and why you need both.To quote Rand Fishkin of Moz, ”Effective SEO will land a searcher on your website or blog.” For example, if you sell the best potato chips in Cleveland, you want to use SEO keywords that use those words: “the best potato chips in Cleveland.”SEO is invisible—at least it should appear that way. It is the labels, tags, meta descriptions, and keywords you use on websites and blog posts to help search engines such as Google, Bing, and Yahoo! find your website.The definition of social media is pretty simple. It is creating accounts on sites such as Google+, Facebook, Twitter, StumbleUpon, and Pinterest, and then posting to those sites. Be social....


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Jeff Domansky's curator insight, July 21, 2013 10:56 PM

Great SEO tips and aadvice for new and old.