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Mobile Social Media Exploding According to New Research

Mobile Social Media Exploding According to New Research | seo | Scoop.it

New research shows that well-executed mobile strategies offer the biggest payoff for marketers, reveals how social media skills are lacking, and more.


Via Kamal Bennani
ITeachBlogging's insight:

For me the most important part of this blog post is the fact of where video marketing is headed. I clicked on over to the source eMarketer and they made the following statement: 

 

The report also found that user-generated videos were contributing to the increasing number of overall videos produced and disseminated on sharing sites and social media platforms. But it concluded that these types of videos were less effective as marketing tools than professionally produced videos with higher production values.
Read more at http://www.emarketer.com/Article/Barriers-Tumble-Video-Marketing-Adoption-Grows/1010374#AXmpybP3kjgoUXy7.99


This is exactly why we recently moved into a new office and now have a green screen studio. We knew that we needed to step up our video quality and be able to offer this service to our clients. 

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Social Media Doesn’t Drive Sales… But That’s Not the Point

Social Media Doesn’t Drive Sales… But That’s Not the Point | seo | Scoop.it

The point is that social media is a teeny tiny reflection of what happens in day-to-day life. In Jonah Berger's Contagious, he makes the salient point that only 7% of word of mouth happens online


Via Kamal Bennani
ITeachBlogging's insight:

I believe that the point of this blog post is that all things take time. Over the years we have had clients get extremely excited about the prospect of social media but they did not give it the time and effort that it deserved. There is no doubt that back in the old days of social media, 2010, that was likely due to hype. When social media for business first took off it was a new frontier of marketing and the potential seemed huge but the analytics behind it were not quite there yet. 

 

The success was happening for a distinct and lucky few and over time we started to call those the flukes. There are a lot of people making a living as social media managers these days and as a result there is a lot being said about the pathway to success. We at FunCitySocialMedia, were early adopters and as such my opinion of social media business has changed. I believe that social media is an amazing marketing tool for small business owners but only if you dedicate the time that success requires. 

 

We no longer offer social media as a service but that is not because we do not believe in it but rather because we believe that it is best done by an inside man. Do not get me wrong, there is a lot that can be done by an offsite social media manager but in the end it is best done by someone who is far more intimate with the business.

 

So my tip here is, use social media as a networking tool and treat it exactly like a networking meeting.

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6 Costly SEO Link Building Mistakes You Should Avoid

6 Costly SEO Link Building Mistakes You Should Avoid | seo | Scoop.it
Link building constitutes an important element of any SEO campaign, but this doesn’t mean that you can build links any way you want. It requires lot of har (RT @gonzodesign: ..
ITeachBlogging's insight:

I would suggest that people should spend more time focused on delivering content that may matter, even if just to a select few, than whether not they are building links. 

 

There is no denying the importance of someone linking to your website. It provides great SEO Juice because it is a clue to the search engines that other people think that your website or blog is valuable but my point is do not focus too much on this issue.

 

I am of the personal opinion that there is starting to be a fine line between black hat and white hat seo with the link building issue. In the end it depends upon the angle with which you tacke the issue. I guess that is true of most things but the more I study this issue of link building the more shy that I am becoming.

 

So my words on this topic are tread carefully and spend more time creating valuable content that people really want to link to in the first place.

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