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Google Home Services ads come to mobile search (then disappear again)

Google Home Services ads come to mobile search (then disappear again) | SEO | Scoop.it
A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platform and an
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3 Simple SEO Strategies That You Probably Forgot

3 Simple SEO Strategies That You Probably Forgot | SEO | Scoop.it

You can’t have “good SEO” unless you have a good user experience. Why not?

 

- To have “good SEO,” you must have great content (a beneficial user experience);

 

-  To have “good SEO,” you must have a functional site (an error-free user experience);

 

- To have “good SEO,” you must have logical site navigation (an easy user experience);

 

- To have “good SEO,” you must have relevant keywords (a relevant user experience);

 

- To have “good SEO,” you must have quality backlinks (a trustworthy user experience).

 

In this article, Neil Patel will share three SEO strategies. They’re so simple, you might be surprised. But at the same time, you might be shocked that you’ve overlooked them.

 

Read More: https://www.searchenginejournal.com/3-super-simple-seo-strategies-you-probably-forgot-about/147279/

 

Via Antonino Militello
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What is the Best Social Media Platform for Business?

What is the Best Social Media Platform for Business? | SEO | Scoop.it
In a little over eight months I have successfully taken my own Twitter account from just a few followers to over 50,000 active followers, to prove this

Via Josepf J Haslam
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How to Use Hosted Blog Platforms for SEO & Content Distribution

How to Use Hosted Blog Platforms for SEO & Content Distribution | SEO | Scoop.it
Where do you host your content? Is it on your own site, or on third-party platforms like Medium and LinkedIn? Rand goes over the boons and pitfalls of using hosted blog platforms in this week's Whiteboard Friday.
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The Impact of The Latest Changes In Google Local Search

The Impact of The Latest Changes In Google Local Search | SEO | Scoop.it
Recently, Google has made several changes to how it displays local search results. Columnist Jason Decker explains these changes and discusses the impact for local search marketers.

Via Francesco Canzoniere
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Francesco Canzoniere's curator insight, September 22, 2015 4:15 AM

Summary Of Changes To Local Search Results:

  1. The local search pack in the SERPs now shows three listings instead of seven. The number of organic results remains unchanged.
  2. With the reduction of local search results from seven to three, many companies will need to increase local ad spend to keep consistent traffic. This is especially true now that ads may be taking up increasing space above the fold (especially on mobile).
  3. A large map has been added to the local search 3-pack, taking up a lot of valuable space above the fold.
  4. Desktop and mobile results are now in the same format. (Results still may be different.)
  5. Address and phone number have been removed from many local search results.
  6. Photos have been removed from many searches.
  7. Review stars are not displayed for most branded searches.
  8. Actual SERP display varies greatly depending on business type.
Rescooped by Gunju Patel from SEO Tips, Advice, Help
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Amazing Content For Small Businesses: What Does It Really Look Like?

Amazing Content For Small Businesses: What Does It Really Look Like? | SEO | Scoop.it
It's easy to get discouraged when every example of quality content is produced by professionals paid big bucks by brands. Columnist Julie Joyce urges you not to despair and shines a light on a fantastic piece of small-business-produced content.

Via Bonnie Burns
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Bonnie Burns's curator insight, September 16, 2015 10:15 AM

We’re often told to create amazing content because it will naturally benefit us and bring us social shares, new customers, increased visibility, links and more. However, much of the amazing content that gets noticed and mentioned in analyses is from big brands that have the money and resources to hire a pro.

 

While that’s definitely helpful for anyone who wants to learn more, sometimes it’s nice to look at content that’s created by someone who isn’t a professional content creator and who made it simply to create something useful, rather than for a sales or rankings-driven motive.

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8 Ways Content Marketing and SEO Can Work Together

8 Ways Content Marketing and SEO Can Work Together | SEO | Scoop.it
Content marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other.
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Don’t Write Your Next Blog Post Without Checking These 3 Twitter Search Tools

Don’t Write Your Next Blog Post Without Checking These 3 Twitter Search Tools | SEO | Scoop.it
Blogging can be tough, so why not make things a little easier for yourself by leveraging Twitter?
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The Future Of Search Engines Is Context

The Future Of Search Engines Is Context | SEO | Scoop.it
Columnist Aaron Friedman discusses a mobile search future based on context and the Internet of Things (IoT).
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3 Messages Your Rankings Are Sending

3 Messages Your Rankings Are Sending | SEO | Scoop.it
Sometimes keyword reports have a bigger story to tell. At least they do if you know how to read between the keywords.
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Google Online Security Blog: HTTPS as a ranking signal

Google Online Security Blog: HTTPS as a ranking signal | SEO | Scoop.it
For these reasons, over the past few months we've been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We've seen positive results, so we're ...
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Online Reputation Management And How Negative Reviews Can Be Beneficial: Interviews With Two Experts - Search Engine Journal

Online Reputation Management And How Negative Reviews Can Be Beneficial: Interviews With Two Experts - Search Engine Journal | SEO | Scoop.it
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover - Protect - Build. At Pubcon 2014 in Las Vegas,
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How To Be More Effective At Social Media Marketing in 2015

How To Be More Effective At Social Media Marketing in 2015 | SEO | Scoop.it
At Pubcon 2014 in Las Vegas, the SEJ team had the opportunity to catch up with two social media experts: Cynthia Johnson of RankLab, and Dennis Yu of Porta

Via Bonnie Burns
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Bonnie Burns's curator insight, November 25, 2014 12:27 PM

There are so many people doing social media and getting little out of it because they’re not making it interesting for their followers. How can you make social media interesting no matter what niche you’re in?

Kathy Burke's curator insight, November 25, 2014 1:54 PM

A guide to what's ahead

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SEO 2017: 8 Crucial Rules For Dominating Google's Search Results

SEO 2017: 8 Crucial Rules For Dominating Google's Search Results | SEO | Scoop.it
Looking to understand SEO in 2017? While Google's search has seen a drastic evolution over the years, some of the fundamentals of search engine optimization have stayed the same. Today, it all boils down to trust. The more Google trusts you, the more you'll be able to dominate its search results.
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Apple acquires former chip fabrication facility in San Jose for $18.2M | MacNN

Apple acquires former chip fabrication facility in San Jose for $18.2M | MacNN | SEO | Scoop.it
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A Holistic Approach to SEO

A Holistic Approach to SEO | SEO | Scoop.it

SEO in this day and age cannot live in its own silo anymore because we now know how much it is impacted, both directly and indirectly, by other marketing channels, such as social media, PR, offline marketing, and even email marketing.

 

Some of these signals include brand mentions, citations, search relevancy, usage data, content and links.

 

Via Antonino Militello
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Rescooped by Gunju Patel from Social Media Video
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Google Brings YouTube TrueView Campaigns Into The AdWords Fold - Search Engine Land

Google Brings YouTube TrueView Campaigns Into The AdWords Fold - Search Engine Land | SEO | Scoop.it
Video campaigns can now be managed right within the main AdWords interface alongside search, display and shopping campaigns.

Via Scott McElreath
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Google's Gary Illyes: HTTPS May Break Ties Between Two Equal Search Results

Google's Gary Illyes: HTTPS May Break Ties Between Two Equal Search Results | SEO | Scoop.it
In a videohangoutMonday with Bruce Clay, Google's Gary Illyes discussed the HTTPS ranking boost and the latest on the Panda and Penguin filters.
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Google: Showing Giant Ads To Mobile Visitors For Apps May Lead To Ranking Decrease

Google: Showing Giant Ads To Mobile Visitors For Apps May Lead To Ranking Decrease | SEO | Scoop.it
Make sure to test your mobile pages that have appinterstitialson them. They may not rank as well on November 1 if they block a lot of your content.
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New AdWords Structured Snippet Extension Is Rolling Out

New AdWords Structured Snippet Extension Is Rolling Out | SEO | Scoop.it
The latest extension gives advertisers more control in choosing which key features to highlight in their ads.
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Rescooped by Gunju Patel from SEO Tips, Advice, Help
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Google Officially Expands Twitter Into Desktop Search Results

Google Officially Expands Twitter Into Desktop Search Results | SEO | Scoop.it
After experimenting with tweets on Google's desktop results, Google has made this feature live for all English searchers globally.

Via Bonnie Burns
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Bonnie Burns's curator insight, August 21, 2015 3:30 PM

Google has officially announced on Twitter, as well in as an updated post on the Google blog, that they have expanded displaying Twitter content — Tweets — in the Google desktop search results.

robert brownfarley's curator insight, August 23, 2015 3:32 AM

We saw tweets before in search so this isnt really a surprise IMHO

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7 Product Page SEO Best Practices to Implement Now

7 Product Page SEO Best Practices to Implement Now | SEO | Scoop.it
Seven best practices you need to implement now to increase your product page SEO power.
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Rescooped by Gunju Patel from Business: Economics, Marketing, Strategy
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12 Social Media Tools for Your SEO Strategy

12 Social Media Tools for Your SEO Strategy | SEO | Scoop.it
I recently did an inventory of all the internet marketing tools I’ve used over years for my recent Kindle resource, 99 SEO Tools for 99 Cents.

Via Pantelis Chiotellis
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Was Your Site Hit By Google's Panda Or Penguin? This Flowchart May Help You Find Out.

Was Your Site Hit By Google's Panda Or Penguin? This Flowchart May Help You Find Out. | SEO | Scoop.it
Columnist Janet Driscoll Miller has put together this handy flow chart to help you determine if your site has been hit by one of Google's infamous algorithm updates.
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Bing Testing Search Carousel as Google Rolls Out Replacement

Bing Testing Search Carousel as Google Rolls Out Replacement | SEO | Scoop.it
While Google is moving away from its Carousel format, Bing seems to be adopting a similar design in the SERPs.
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