Where do you host your content? Is it on your own site, or on third-party platforms like Medium and LinkedIn? Rand goes over the boons and pitfalls of using hosted blog platforms in this week's Whiteboard Friday.
It's easy to get discouraged when every example of quality content is produced by professionals paid big bucks by brands. Columnist Julie Joyce urges you not to despair and shines a light on a fantastic piece of small-business-produced content.
For these reasons, over the past few months we've been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We've seen positive results, so we're ...
Looking to understand SEO in 2017? While Google's search has seen a drastic evolution over the years, some of the fundamentals of search engine optimization have stayed the same. Today, it all boils down to trust. The more Google trusts you, the more you'll be able to dominate its search results.
SEO in this day and age cannot live in its own silo anymore because we now know how much it is impacted, both directly and indirectly, by other marketing channels, such as social media, PR, offline marketing, and even email marketing.
Some of these signals include brand mentions, citations, search relevancy, usage data, content and links.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.