Posted by larry.kim This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.
Posted by Kristina Kledzik As SEOs, we're the only type of online marketers who pay little to no attention to the people who actually visit our websites.
Geoffrey Setiawan's insight:
2013: Google understands synonyms now, so you can use a keyword once and show that it's highly relevant with other similar terms. Experts recommend using keyword groups (an idea that I had been hinting at for ages but didn't think of concretely until I read Cyrus's awesome post): Use a number of keywords that all mean approximately the same thing, so you can be relevant for all of them.
here are hundreds of easy, reliable, cheap online survey tools, so take your pick. Reach out to your email list and ask them to complete a survey that asks:
How they describe your products/servicesWhat emotions they attribute to your products/servicesWhy they want/need your products/servicesThe ideal brand personality that would sell your products/services At Distilled, we now do what we like to call "online PR," where we focus on building relationships with bloggers and sites.
On September 26, Google told participants at its 15th anniversary event it had a new algorithm impacting more than 90 percent of searches worldwide.
Geoffrey Setiawan's insight:
Post-Hummingbird and post-secure search is all about measuring the content, not the keyword. Start measuring what pages are generating the most value for you, and what types of content are generating the greatest ROI.
If you have content that ranks well, but isn’t driving traffic or engagement on your site, it’s not doing a good job of satisfying your users. You want to think about metrics like overall traffic to a page, conversion rate and so on.
Then, you can begin to look at groups of pages on your site that best perform on a traffic and revenue level, depending on your goals. In the old paradigm, SEOs may have used a “more content is better” approach. But now, it’s relevancy, credibility, timeliness and quality over quantity.
Once you have a picture of page performance on your site overall, you can then begin to make decisions about where you want to focus time and resources on your website.
A big thanks to our Pubcon 2013 sponsor, Brand.com: “the #1 rated online reputation management company”. In an interview conducted at Pubcon 2013 in Las Vegas, Chris Boggs of Internet Marketing Ninjas sheds some light on Google Hummingbird.
Panda squashed bad content. Penguin froze low-quality links. And now, did Hummingbird eat link building? Hummingbird wasn’t just another algorithm update. It was more a re-tooling, behind-the-scenes adjustment to make Google faster and smarter.
Yesterday we had the pleasure of hearing from Matt Idema from Facebook speaking about leveraging Facebook ads, Myself speaking on Pinterest, and Bruce Clay on SEO for the Non-SEO. It was an excellent event!
As local marketers, most of us know how to set up a Google Places for Business account or create a Facebook Page. But, these are not the only accounts you should be creating in order to get the full benefit of your local SEO campaign.
It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the fallout and see what’s changed in the world of search marketing. Surprisingly, not much.
What makes a landing page work? Why do some landing pages get people to stay, convert, and get shared socially, while others are just given a quick look? How do you build a landing page that really works for your brand?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.