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What Is List Segmentation? [FAQs]

What Is List Segmentation? [FAQs] | SEO | Scoop.it
Find out all about list segmentation and how it can (and should) be a vital component of your inbound marketing.
Geoffrey Setiawan's insight:

Great tips on list segmentation

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About rich snippets and structured data - Webmaster Tools Help

About rich snippets and structured data - Webmaster Tools Help | SEO | Scoop.it
Rich snippets (microdata, microformats, RDFa, and Data Highlighter)
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A Tutorial on how to install rich snippets

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4 Post-Penguin Link Building Tactics Every Company Should Be Doing by @jaysondemers

4 Post-Penguin Link Building Tactics Every Company Should Be Doing by @jaysondemers | SEO | Scoop.it
In the first article in this series, “6 Dead Link Building Tactics You Should Avoid,” I talked about the types of links you should avoid and why some businesses still buy them.
Geoffrey Setiawan's insight:

Very Good Linkbuilding strategies.

 

Includes the introduction of In-Depth Articles

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Remarketing: How to Make Your Content Marketing and SEO up to 7x More Awesome

Remarketing: How to Make Your Content Marketing and SEO up to 7x More Awesome | SEO | Scoop.it
Posted by larry.kim
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.
Geoffrey Setiawan's insight:

A good case for remarketing

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Google’s Matt Cutts: We Dropped The 100 Links Per Page Guideline But We May Take Action If It Is Too Spammy

Google’s Matt Cutts: We Dropped The 100 Links Per Page Guideline But We May Take Action If It Is Too Spammy | SEO | Scoop.it
Google’s Matt Cutts posted a video explaining why Google no longer has that 100-links-per-page Webmaster guideline.
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Top 20 Local Search Ranking Factors: An Illustrated Guide

Top 20 Local Search Ranking Factors: An Illustrated Guide | SEO | Scoop.it
Posted by MiriamEllis
First published in 2008 by David Mihm, the Local Search Ranking Factors survey of Local SEOs around the globe has become a high point in the year in local search.
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Be the Result that Google Wants to Rank

Be the Result that Google Wants to Rank | SEO | Scoop.it
Posted by Kristina Kledzik
As SEOs, we're the only type of online marketers who pay little to no attention to the people who actually visit our websites.
Geoffrey Setiawan's insight:

2013: Google understands synonyms now, so you can use a keyword once and show that it's highly relevant with other similar terms. Experts recommend using keyword groups (an idea that I had been hinting at for ages but didn't think of concretely until I read Cyrus's awesome post): Use a number of keywords that all mean approximately the same thing, so you can be relevant for all of them.


here are hundreds of easy, reliable, cheap online survey tools, so take your pick. Reach out to your email list and ask them to complete a survey that asks:

How they describe your products/servicesWhat emotions they attribute to your products/servicesWhy they want/need your products/servicesThe ideal brand personality that would sell your products/services At Distilled, we now do what we like to call "online PR," where we focus on building relationships with bloggers and sites.


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Google Hummingbird & The Keyword: What You Need To Know To Stay Ahead

Google Hummingbird & The Keyword: What You Need To Know To Stay Ahead | SEO | Scoop.it
On September 26, Google told participants at its 15th anniversary event it had a new algorithm impacting more than 90 percent of searches worldwide.
Geoffrey Setiawan's insight:

Post-Hummingbird and post-secure search is all about measuring the content, not the keyword. Start measuring what pages are generating the most value for you, and what types of content are generating the greatest ROI.

If you have content that ranks well, but isn’t driving traffic or engagement on your site, it’s not doing a good job of satisfying your users. You want to think about metrics like overall traffic to a page, conversion rate and so on.

Then, you can begin to look at groups of pages on your site that best perform on a traffic and revenue level, depending on your goals. In the old paradigm, SEOs may have used a “more content is better” approach. But now, it’s relevancy, credibility, timeliness and quality over quantity.

Once you have a picture of page performance on your site overall, you can then begin to make decisions about where you want to focus time and resources on your website.

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Chris Boggs of Internet Marketing Ninjas Talks Google Hummingbird at #Pubcon 2013 by @johnrampton

Chris Boggs of Internet Marketing Ninjas Talks Google Hummingbird at #Pubcon 2013 by @johnrampton | SEO | Scoop.it
A big thanks to our Pubcon 2013 sponsor, Brand.com: “the #1 rated online reputation management company”. In an interview conducted at Pubcon 2013 in Las Vegas, Chris Boggs of Internet Marketing Ninjas sheds some light on Google Hummingbird.
Geoffrey Setiawan's insight:

What search is going to become

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Google's Starting To Enforce Smartphone Penalties: The Evidence

Google's Starting To Enforce Smartphone Penalties: The Evidence | SEO | Scoop.it
In June, Google announced it would be adjusting search rankings appearing on smartphones based on how well the site in question handled the mobile user experience.
Geoffrey Setiawan's insight:

Great Insight for Judy and the Web Team

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Did Hummingbird Eat Link Building?

Did Hummingbird Eat Link Building? | SEO | Scoop.it
Panda squashed bad content. Penguin froze low-quality links. And now, did Hummingbird eat link building? Hummingbird wasn’t just another algorithm update. It was more a re-tooling, behind-the-scenes adjustment to make Google faster and smarter.
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How Google is Changing Long-Tail Search with Efforts Like Hummingbird - Whiteboard Friday

How Google is Changing Long-Tail Search with Efforts Like Hummingbird - Whiteboard Friday | SEO | Scoop.it
Posted by randfish
The Hummingbird update was different from the major algorithm updates like Penguin and Panda, revising core aspects of how Google understands what it finds on the pages it crawls.
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Infographic: What Is The Nofollow Tag; When & How To Use It

Infographic: What Is The Nofollow Tag; When & How To Use It | SEO | Scoop.it
The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers need to block such votes?
Geoffrey Setiawan's insight:

Jeremy, this will answer a lot of questions about the counter-intuitive no-follow links.

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What are the 3 Ultimate PPC Metrics For eCommerce? by @marketergeorge

What are the 3 Ultimate PPC Metrics For eCommerce? by @marketergeorge | SEO | Scoop.it
When eCommerce and online advertising first took off, Cost Per Click (CPC) was the primary KPI everyone watched.
Geoffrey Setiawan's insight:

Will need to look to see what needs to be done to make this happen

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SEO Changed Forever In 2013. How To Adjust And Thrive In 2014

SEO Changed Forever In 2013. How To Adjust And Thrive In 2014 | SEO | Scoop.it
If there’s ever been any question that SEO marketers need to put user needs first, 2013 was the year the search engines made it clear.
Geoffrey Setiawan's insight:

1. The importance of installing rich snippets and structured data.

2. Before writing content, use synonyms

3. 

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SEO For The Non-SEO: Bruce Clay San Francisco Workshop Recap by @johnrampton

SEO For The Non-SEO: Bruce Clay San Francisco Workshop Recap by @johnrampton | SEO | Scoop.it
Yesterday we had the pleasure of hearing from Matt Idema from Facebook speaking about leveraging Facebook ads, Myself speaking on Pinterest, and Bruce Clay on SEO for the Non-SEO. It was an excellent event!
Geoffrey Setiawan's insight:

The Basics of SEO

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5 Trusted Accounts Every Local SEO Should Have

5 Trusted Accounts Every Local SEO Should Have | SEO | Scoop.it
As local marketers, most of us know how to set up a Google Places for Business account or create a Facebook Page. But, these are not the only accounts you should be creating in order to get the full benefit of your local SEO campaign.
Geoffrey Setiawan's insight:

I will need to look into this at a later date

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Creative Link Building Ideas For Really Boring Websites

Creative Link Building Ideas For Really Boring Websites | SEO | Scoop.it
Let’s face it: you might have a business or product that is simply not sexy, and it will always be difficult to “build links.” In fact, it might be downright impossible, or just cost prohibitive.
Geoffrey Setiawan's insight:

Need to Read Again

 

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Future SERP: A Glimpse at Google 2014

Future SERP: A Glimpse at Google 2014 | SEO | Scoop.it
Posted by Dr-Pete
Watching Google change can quickly become an obsession, and it's easy to jump at every shadow when they test thousands of ideas per year (and roll out hundreds).
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The One Thing I Would Change as the CEO of Moz

The One Thing I Would Change as the CEO of Moz | SEO | Scoop.it
Posted by wilreynolds
What many of you might not know is that this CEO Swap scared me.
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Using Analytics To Enhance Your Link Building Strategy

Using Analytics To Enhance Your Link Building Strategy | SEO | Scoop.it
Like everyone else, I’m not psyched that Google took away my organic keyword data. It’s pretty uncool and, as a marketer, it makes my life a bit harder.
Geoffrey Setiawan's insight:

This article presents great ways to find more linkbuilding opportunities.

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The Bright Side Of Not Provided

The Bright Side Of Not Provided | SEO | Scoop.it
It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the fallout and see what’s changed in the world of search marketing. Surprisingly, not much.
Geoffrey Setiawan's insight:

SEo Not Provided may just be a good thing

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Brief Your Bloggers: How to Prepare for 2014 by @highervis

Brief Your Bloggers: How to Prepare for 2014 by @highervis | SEO | Scoop.it
Each year bloggers have to change little things about their job to keep up with Google changes, but this upcoming year bloggers are going to have to adjust their strategies more than usual.
Geoffrey Setiawan's insight:

Wayne - The new algorithm update may warrant longer posts / content.

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Matt Cutts Suggests Guest Blogging Only Be Done In Moderation by @mattsouthern

Matt Cutts Suggests Guest Blogging Only Be Done In Moderation by @mattsouthern | SEO | Scoop.it
Matt Cutts, Google’s head of search spam, answers a question about guest blogging in his latest video where a user writes in to ask: “How can I guest blog without it appearing as if I paid for links?
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7 Tricks For Making Landing Pages Work For You And Your SEO Clients by @ab80

7 Tricks For Making Landing Pages Work For You And Your SEO Clients by @ab80 | SEO | Scoop.it
What makes a landing page work? Why do some landing pages get people to stay, convert, and get shared socially, while others are just given a quick look? How do you build a landing page that really works for your brand?
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