As we draw closer to the end of 2013, not a day goes by without someone committing a feverish 'future of content marketing' post into the marketing blogosphere. (RT @Econsultancy: Will 2014 be the year #contentmarketing grows up?
Everything You Learned in 2013 is Still Relevant, Just Amplified
Smart marketers will benefit from keeping a close eye on their link profiles, and performing periodic audits to identify and remove inbound links built unnaturally. High quality content investments will remain critical. A solid SEO performance in 2014 is going to be built on a foundation of really understanding what happened in 2013, and what these changes mean both strategically and tactically for SEO. SEO really has changed in critical ways.
Content Marketing is Bigger than Ever
From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that they're the kind of business Google wants to support. What changes you need to make in 2014 depends largely on where your company stands now in relation to an active content marketing strategy.
Social Media Plays an Increasingly Visible Role
Today, diversification is a major trend: depending on who you're targeting, it's no longer enough to be active on a single network. In fact, The Content Marketing Institute recently released a study that the most successful B2B marketers are active on an average of seven networks.
Invest in Google+
In addition to strengthening your overall social media marketing position, it's going to be absolutely critical that you are investing in your Google+ presence. Moz's most recent study of ranking factors confirms that Google+ is playing an increasingly significant role in a solid SEO ranking.
Hummingbird Was Just the Tip of the Mobile Iceberg
2014 will be the year of mobile SEO. Hummingbird was just the very small visible tip of a very large iceberg as Google struggles to respond to the rapidly shifting landscape where half of all Americans own smartphones and at least one-third own tablets. Properties that you're trying to rank need to be designed first for mobile and then scaled up for the big screen. If you don't have a mobile-optimized website, this needs to be your top priority in terms of SEO and design investments for 2014.
The Long Versus Short Debate
Google values both expertise and value. As a result, we've seen a trend where the "minimum desirable length" for text-based content has shifted from something in the range of 550 words to articles in the range of 1000-plus words.
Advertising and PPC has a Shifted Relationship with SEO
More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted. It's also possible that we'll see the release of a premium Google product to give us access to that data through another channel from Google in the year ahead.
Guest Blogging Remains One of the Most Effective Tactics, With a Caveat
Guest blogging has exploded in the past year, and it's going to remain one of the most effective means of building quality inbound links, traffic, and branding exposure in 2014. However, it's absolutely critical that you're creating high quality content, and using extremely stringent criteria when selecting your target sites.
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The Top Video SEO Practices Used by Marketers in 2013 [Report] ReelSEO Online Video News Video SEO, is the pillar that ReelSEO was founded upon all those years ago. It's still as important today, as it was back when the site began.
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