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When Disavowing Links At The Domain Level, Don’t Let Your Machete Turn Into A Guillotine

When Disavowing Links At The Domain Level, Don’t Let Your Machete Turn Into A Guillotine | SEO | Scoop.it
We SEOs can sometimes get a bit overzealous when disavowing links. Columnist Glenn Gabe outlines his process for carefully reviewing your disavow file to ensure that strong domains haven't been added in error.
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Using PPC Marketing to Make Content Go Viral: Here's How It Works

Using PPC Marketing to Make Content Go Viral: Here's How It Works | SEO | Scoop.it
Still spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better way to get your content out there using PPC.
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Everything You Need to Know About Google's Mobile Friendly Algo - The SEM Post

Everything You Need to Know About Google's Mobile Friendly Algo - The SEM Post | SEO | Scoop.it
April 21st brings the day we will see Google’s mobile friendly algo goes live to all mobile searchers.  Here is everything you could possibly need to know about the mobile algo, including the most common questions as well as some of the more obscure things that do or do not have an impact on the …
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12 Facebook Tactics Working Right Now

12 Facebook Tactics Working Right Now | SEO | Scoop.it
We've scoured the web to find out what's working on Facebook right now---all the tactics, new additions and post types you need to know today.
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Understanding and Applying Moz's Spam Score Metric - Whiteboard Friday

Understanding and Applying Moz's Spam Score Metric - Whiteboard Friday | SEO | Scoop.it
Since releasing the Spam Score feature in Open Site Explorer this week, a number of questions have come up about what it is and how to use it. In today's Whiteboard Friday, Rand takes the opportunity to clarify the answers to those questions.
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Moz Open Site Explorer Adds Spam Analysis For Risky Links

Moz Open Site Explorer Adds Spam Analysis For Risky Links | SEO | Scoop.it
Popular SEO tool software company, Moz, launched a spam analysis feature within their link analysis toolset.
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Transform Your Images Into Hero Shots With These 7 Elements

Transform Your Images Into Hero Shots With These 7 Elements | SEO | Scoop.it
Are your featured images aiding or hurting sales?
Learn how to transition from basic images to compelling hero shots that drive epic conversion with these seven key principles. (BONUS: Get your FRE
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10 SEO Myths that Friggin' Tick Me Off

10 SEO Myths that Friggin' Tick Me Off | SEO | Scoop.it
Most non-SEO folk you talk to are generally very nice people. Then, though, there's the non-SEO "expert" (loosely defined as someone who has a cousin in marketing). Well intentioned but misinformed, they believe SEO is urban legend, no better than a Ponzi scheme. In this post are a few of the worst offenders.
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15 SEO Best Practices for Structuring URLs

15 SEO Best Practices for Structuring URLs | SEO | Scoop.it
It's been a long time since we covered one of the most fundamental building blocks of SEO--the structure of domain names and URLs--and I think it's high time to revisit.
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Google To Launch New Doorway Page Penalty Algorithm

Google To Launch New Doorway Page Penalty Algorithm | SEO | Scoop.it
Google will take algorithmic action on more doorway pages in the near future. The new algorithm adjustment will impact these pages trying to increase their search footprint.
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SEO Nightmare: When NoIndex Goes Bad

SEO Nightmare: When NoIndex Goes Bad | SEO | Scoop.it
Columnist Eric Enge discusses common issues that arise from improper implementation of the noindex tag.
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The Next Generation Of Structured Data: Taking Markup To The Next Level

The Next Generation Of Structured Data: Taking Markup To The Next Level | SEO | Scoop.it
Contributor Janet Driscoll Miller recaps an SMX West 2015 session covering the latest in structured data.
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Google To Launch New Doorway Page Penalty Algorithm

Google To Launch New Doorway Page Penalty Algorithm | SEO | Scoop.it
Google will take algorithmic action on more doorway pages in the near future. The new algorithm adjustment will impact these pages trying to increase their search footprint.
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What Signals From Twitter Does Google Care About?

What Signals From Twitter Does Google Care About? | SEO | Scoop.it
Earlier this year, Google and Twitter struck a deal which once again gave Google access to Twitter's data stream. Columnist Miriam Hirschman explores how this might play out.
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Twitter Cleans Up "Quote Tweet" & Tweet With Comment Functionality

Twitter Cleans Up "Quote Tweet" & Tweet With Comment Functionality | SEO | Scoop.it
Quoted tweets now display as embeds instead of text; changes are rolling out for iPhone and web users with Android "coming soon."
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Semantic Optimization with Structured Data - SMX Munich

Craig Bradford, SMX Munich The future of structured data isn’t about understanding what a thing is, it’s about understanding what a thing can do. It is allowin…
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The Impact of IP Host Location on Your Site SEO - Builtvisible

The Impact of IP Host Location on Your Site SEO - Builtvisible | SEO | Scoop.it
Does IP location affect your search engine rankings? Yes. In a big way - read more to find out.
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Decoding Google's Referral String (or, how I surviVED Secure Search)

Decoding Google's Referral String (or, how I surviVED Secure Search) | SEO | Scoop.it
With initiatives like Google Secure Search, Universal Search, and Knowledge Graph, it's becoming increasingly difficult for marketers to figure out how and why they receive Google referrals. It's time to reclaim your data by analyzing the VED paramater to make sense of the black hole (not provided) has left in Google referral traffic.
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Everything You Need To Know About The Google-Twitter Partnership

Everything You Need To Know About The Google-Twitter Partnership | SEO | Scoop.it
Google and Twitter recently reached a deal that once again gave Google access to Twitter's firehose. Columnist Neil Patel summarizes what we know so far and offers predictions and advice for search marketers.
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How Much Traffic Will You Lose From The Upcoming Mobile SEO-Pocalypse?

How Much Traffic Will You Lose From The Upcoming Mobile SEO-Pocalypse? | SEO | Scoop.it
Google's mobile-friendliness update is coming this April, but should you be rushing to make your site mobile-friendly? Columnist Bryson Meunier explains how to estimate the impact on your site.
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The Importance Of XML Sitemaps In The Age Of Panda

The Importance Of XML Sitemaps In The Age Of Panda | SEO | Scoop.it
Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing your site as the original source of your content.
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The Customer Journey to Online Purchase – Think with Google

The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.
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Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google's Search Results

Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google's Search Results | SEO | Scoop.it
Despite many sites already supporting HTTPS, 80% of those URLs do not show in the Google search results because the webmaster is communicating to Google to display the HTTP version.
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Google To Sunset Webmaster Tools API Version One On April 20th

Google To Sunset Webmaster Tools API Version One On April 20th | SEO | Scoop.it
Google is dropping support for the original Webmaster Tools API, which means you can no longer obtain keywords from the content reports within Google API starting April 20th.
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