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Study Shows Local Mobile Searches have an 80% Conversion Rate -

Study Shows Local Mobile Searches have an 80% Conversion Rate - | SEO | Scoop.it
We already know how important mobile marketing is, but a new study by Neustar Localeze highlights just how vital it is and how it can actually help your business make more sales. According to the research, mobile searches have an 80 percent conversion rate. The study also found that three out of four of those …
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Mobile SEO Tips to Help You get Higher Rankings -

Mobile SEO Tips to Help You get Higher Rankings - | SEO | Scoop.it
As more and more people access the Internet from their smartphones using search engines, businesses need to make sure their sites are optimised for mobile use. To be successful, your mobile site should be user friendly and optimised, so that search engines can rank it and your market can find it. There is a lot …
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10 Predictions for SEO in 2014 -

10 Predictions for SEO in 2014 - | SEO | Scoop.it
Here’s a look at some of our predictions for SEO in 2014: 1. Sentiment Analysis: A large number of companies are using sentiment analysis to track the general feeling towards their brands online.
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10 Great Alternatives to the Google Keyword Research Tool

10 Great Alternatives to the Google Keyword Research Tool | SEO | Scoop.it
These 10 keyword research tools can be used in place of the Google's Keyword Tool and help you optimize your content marketing initiatives.

Via Jeffrey Lapin, AslamB
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Jeffrey Lapin's curator insight, January 6, 2014 4:42 PM

Good list by Pam Dyer (Pamorama) of keyword research tools, both free and paid, to use since Google ended it's Keyword Tool. Google's newest tool, Keyword Planner, is not as useful as the old tool thereby creating a need for these other research tools.

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Three Reasons to Use a Press Release and Three Reasons not To -

Three Reasons to Use a Press Release and Three Reasons not To - | SEO | Scoop.it
Press releases are a popular tactic that many businesses use as part of their digital marketing campaigns.
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Bing Webmaster Tools Adds Smart Search Page Preview Tool

Bing Webmaster Tools Adds Smart Search Page Preview Tool | SEO | Scoop.it
Bing announced on their Webmaster Blog that they have introduced a new feature within Bing Webmaster Tools for managing your Smart Search Previews.

Via Tina Cook, imaginetsa
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10 Black Hat SEO Tactics You Should Never Use -

10 Black Hat SEO Tactics You Should Never Use - | SEO | Scoop.it
There are so many tactics you can include in your search engine optimisation campaign that will help you boost your search rankings and get more site traffic.
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What do all Those Analytics Terms Mean? -

What do all Those Analytics Terms Mean? - | SEO | Scoop.it
If your business uses search engine optimisation campaigns, it is absolutely vital that you track your results. You need to know what is working and what isn’t so you can refine your strategies. But, when you look at your analytics dashboard or read your SEO report, do you know what all those terms mean? It …
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What Google Doesn’t Want to See on Your Website -

What Google Doesn’t Want to See on Your Website - | SEO | Scoop.it
According to Search Engine Watch, Google has updated its site layout algorithm. In essence, it is targeting sites that have large ads near the top of the page. But, this isn’t the only thing Google doesn’t want to see on your website. If you want to achieve high search rankings, here are a few more …
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SEO Myths to be Aware of for Better Google Rankings • TechLila

SEO Myths to be Aware of for Better Google Rankings • TechLila | SEO | Scoop.it
20 SEO myths to be aware of for better Google rankings. Myths that can ruin your Google ranking if you believe them, but that are easily remedied.
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10 Rules for Choosing Effective SEO Keywords -

10 Rules for Choosing Effective SEO Keywords - | SEO | Scoop.it
When you start or enhance a search engine optimisation campaign, choosing the best keywords is part of laying a strong foundation that will help you be more successful.
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Assessing Your Website for SEO Readiness -

Assessing Your Website for SEO Readiness - | SEO | Scoop.it
Search engine optimisation strategies are always changing and even though your website may have once been perfectly optimised, it may need some updates to meet current best practice guidelines.
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Is PageRank a Thing of the Past? -

Is PageRank a Thing of the Past? - | SEO | Scoop.it
Some search engine optimisation experts are wondering if PageRank is a thing of the past, and considering Google’s recent activities, they may be on to something.
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Will Google’s Hummingbird Update Change Your SEO Plans? -

Will Google’s Hummingbird Update Change Your SEO Plans? - | SEO | Scoop.it
Google recently started using an updated form of its search algorithm, called Hummingbird. The new update is the biggest change the company has made to the way it sorts through and displays web pages since 2001.
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