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Google expected to sell $8.8B in mobile ads this year

Google expected to sell $8.8B in mobile ads this year | SEO | Scoop.it
Web giant expected to sell more mobile ads than all of its competitors put together for the second year in a row. [Read more]    

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Mobile is a huge market that we should all be paying attention to.

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Google's Quantum Computer Proven To Be Real Thing (Almost) | Wired Enterprise | Wired.com

Google's Quantum Computer Proven To Be Real Thing (Almost) | Wired Enterprise | Wired.com | SEO | Scoop.it

Google bought one. So did Lockheed Martin, one of the world’s largest defense contractors. But we still can’t agree on what it is they bought.

 

D-Wave, the company that built the thing, calls it the world’s first quantum computer, a seminal creation that foretells the future of mathematical calculation. But many of the world’s experts see it quite differently, arguing the D-Wave machine is something other than the computing holy grail the scientific community has sought since the mid-1980s.

 

No doubt, the argument will continue. But today, researchers at the University of Southern California published a paper that comes that much closer to showing the D-Wave is indeed a quantum computer. USC houses and operates the D-Wave system owned by Lockheed, and the researchers — led by Daniel Lidar, a professor of electrical engineering, chemistry, and physics — say they have at least shown the machine is not using a computing model known as “simulated annealing,” which obeys the laws of classical physics (the physics of everyday life) rather than the more elusive properties of quantum physics.

 

“[Our research] rules out one type of classical model that has been argued as a proper description of the D-Wave machine,” Lidar says. “A lot of people thought that when D-Wave came on the market their machine was just doing that, [but] we ruled that out.”

 

The paper, Experimental Signature of Programmable Quantum Annealing, appears in the well-respected academic journal Nature Communications. Quantum annealing is a computing model that, yes, operates in the quantum realm, and according to Lidar, the team’s research shows “a very great agreement” between quantum annealing and the way the D-Wave system operates.

 

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Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Rescooped by Ayesha Schroeder from SEO Tips, Advice, Help
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Google Makes Non-Desktop SEO an Absolute Necessity

Google Makes Non-Desktop SEO an Absolute Necessity | SEO | Scoop.it
Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling.

Via Bonnie Burns
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Bonnie Burns's curator insight, June 18, 2013 12:00 PM

Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results? I found it really interesting; Google announced changes to their algorithm which will favor sites with best-in-class mobile infrastructure; for once I don't think you'd find an SEO that begrudges the changes they are making.

PebeJot's curator insight, June 19, 2013 4:57 AM

bigbrather looking

Patrick Ciriello's curator insight, June 19, 2013 10:54 AM

Our development system automatically compensates for mobile devices.  

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Google expected to sell $8.8B in mobile ads this year

Google expected to sell $8.8B in mobile ads this year | SEO | Scoop.it
Web giant expected to sell more mobile ads than all of its competitors put together for the second year in a row. [Read more]    

Via TechinBiz
Ayesha Schroeder's insight:

Mobile is a huge market that we should all be paying attention to.

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Rescooped by Ayesha Schroeder from SEO Tips, Advice, Help
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The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors | SEO | Scoop.it
The Periodic Table Of SEO Success Factors Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it.

Via Bonnie Burns
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SandrineKhou's curator insight, June 10, 2013 1:28 PM

Les moteurs de recherche récompensent les pages avec la bonne combinaison de facteurs de classement. Le tableau ci-dessus résume les principaux leviers à optimiser pour améliorer le positionnement de son site dans les résultats de recherche. Les +1, +2, +3 sont les coefficents d'importance des facteurs, les -1, -2, -3, sont les éléments négatifs pour le seo. 

Bernardo Hernández's curator insight, June 10, 2013 5:38 PM

Factores SEO

Justin Bruce's curator insight, June 10, 2013 8:39 PM

Looking for a current SEO check list? This is pretty good espcially if you like infographics.

 

It just goes to show how important your SEO agency is and how many factors influence the results.

 

It's not really something you can game (anymore) cause if you do its only a matter of time before the next google update gets you. And as we sadly know, once you are google smacked you stay down for the count!

 

The lesson we learnt is you must clean up the damage any non-kosher incumbant agency did behind the scenes before you progress. Some of their dodgy stuff could haunt you for ever. So use this checklist to make sure all that was done before is ok and set you up for future activities.

 

On a brighter note, google updates are designed to level the playing field and you can trust google will work to deliver the best results to the end user, so just go out there and be the best result!

 

Keep in mind google will also encourage you to spend on adwords and not rely only on SEO so they too can make some well-needed coin. Working out teh balance between the two is getting harder with more and more analytics info hidden "(not provided)". This means you dont really know whats going on so you have to balance your allocation of reswources to SEO, Social and Adwords to get a well rounded and competitive digital campaign.

 

Justin [at] jb [dot] net [dot] au

 

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How to Create a Profitable Google AdWords Campaign (from Scratch)

How to Create a Profitable Google AdWords Campaign (from Scratch) | SEO | Scoop.it
Launching a new AdWords search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign.
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3 Ways To Break The Link Building Block

3 Ways To Break The Link Building Block | SEO | Scoop.it
We’ve all been there — that moment in any link building campaign where you hit a wall. There are so many things that you want to do, but there is so little time or buy-in to do them that you settle on just doing the things you need to do.
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Rescooped by Ayesha Schroeder from Discover Sigalon Valley - Where the Tags are the Topics
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Link Building 101 - The Almost Complete Link Guide (Updated for Post-Penguin)

Link Building 101 - The Almost Complete Link Guide (Updated for Post-Penguin) | SEO | Scoop.it

Quite a few things have changed in my approach to link building since my first link building guide back in 2010. For starters, there was a mass of link based algorithm updates, there was Penguin, and to top this all off I’ve changed jobs as well (you can find me amongst the masses here these days). One thing that hasn’t changed is my view that 80% of positive (and negative) SEO ranking factors still come from external sources – I’m not just talking about links here, but social and citations, also.


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Rescooped by Ayesha Schroeder from The Marketing Technology Alert
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What is the Value of a Google Hangout for Marketers? - Marketo

What is the Value of a Google Hangout for Marketers? - Marketo | SEO | Scoop.it
The most compelling feature of Google+ is the Hangout. Read on to find out what the value is for using Google+ Hangouts as part of your marketing mix.

 

Key excerpt...

 

The value of these Hangouts can be proven by using the four categories of measurement that I have determined to define success:

Content – Struggling for fresh content? Hangouts are awesome for providing content, and content that can be repurposed. The Hangout recording syncs to Youtube and can then be embedded back into Google+, a blog or even a landing page. Transcribing the hangout can make for a great blog post as well.Engagement – The Hangouts that we hosted earned thousands of social signals in the form of shares/ +1/ comments etc. Better yet, some of these were from influencers in our space, which leads to better visibility while increasing the relevance that these signals show around our content to Google.SEO – Everything that is shared on Google+ has the potential of showing up in Google search. The more people who are sharing and engaging with your posts and content, the better chance you have of ranking in search. This is especially relevant for personalized results, but there is also evidence that it affects search rankings in general.Thought Leadership – Hanging out with influential folks from your industry and interviewing them live on air is a fantastic way to build thought leadership. Not only are you providing a platform for external thought leaders, but you are also building up your own influence.

Hangouts are in no position to replace a webinar platform, but hosting one is a great way to experiment and have fun within what is essentially your own television studio for the web.


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iNeoMarketing's curator insight, May 31, 2013 9:33 AM

If for anything, bullet number three is very significant. You should consider Hangouts as a part of your content distribution agenda.


  • See the article at blog.marketo.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Ayesha Schroeder from SEO Tips, Advice, Help
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Have You Run Out Of Things To Say? Ideas for writing posts and fresh content.

Have You Run Out Of Things To Say? Ideas for writing posts and fresh content. | SEO | Scoop.it
With so many ways to make your voice heard these days, I think some people are feeling like they’ve run out of things to say! If you are really active on social media, you are probably posting on T...

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Bonnie Burns's curator insight, June 20, 2013 9:50 AM

You do have to get creative in coming up with content for all these posts! I wanted to share some ideas on types of content and posts you can share.  I welcome any input and ideas you have, just add them in the comments section below.

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Four mobile SEO mistakes you shouldn't be making - Econsultancy (blog)

Four mobile SEO mistakes you shouldn't be making - Econsultancy (blog) | SEO | Scoop.it
Four mobile SEO mistakes you shouldn't be making Econsultancy (blog) While the rise in the use of responsive web design is reducing the amount of SEO considerations developers need to remember when designing a new site, there are still fundamental...
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SEO Guide: How to change your Domain name without losing your rankings | Web SEO Analytics

SEO Guide: How to change your Domain name without losing your rankings | Web SEO Analytics | SEO | Scoop.it
Changing the domain name of your website can have a serious impact on SEO and organic traffic and generally it is not advised from SEO perspective.
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This is particularly helpful for those in the process of rebranding.

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Don’t Go Planning The SEO Funeral Yet

Don’t Go Planning The SEO Funeral Yet | SEO | Scoop.it
At least a few times a year someone pronounces SEO dead.  Each and every time, after I take a second to roll my eyes, I quickly set out to explain to all the confused site owners out there that SEO...

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Bonnie Burns's curator insight, June 6, 2013 10:27 AM

SEO has changed and evolved, it’s much more complex, it’s much more insistent that the efforts and work be high quality and it’s never still, it’s always moving and changing.  But it does exist.  J  The bottom line folks, is that you can call it what you want but you need some form of content addition and optimization and some social activity to grow your site.

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Penguin 2.0 - Why the Flightless Bird Isn’t As Scary As You Think

Penguin 2.0 - Why the Flightless Bird Isn’t As Scary As You Think | SEO | Scoop.it
Google's Penguin 2.0 is here & we're ready to set the record straight. In today's post we discuss what it is meant to target and how you can save yourself.
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Rescooped by Ayesha Schroeder from Search engine optimization : SEO
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Google's Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession

Google's Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession | SEO | Scoop.it
Google’s head of search spam, Matt Cutts, released another video today named What are some misconceptions in the SEO industry? In short, Matt outlined three topics in this five-minute video.

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Veille digitale's curator insight, June 4, 2013 5:39 AM

(1) SEOs confuse algorithm updates with data refreshes.

(2) Panda & Penguin algorithms are not about making Google more money in the short term.

(3) SEOs spend too much energy and time focused on link building and only thinking about search engines.

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INFOGRAPHIC: Post-Penguin SEO Checklist

INFOGRAPHIC: Post-Penguin SEO Checklist | SEO | Scoop.it
An infographic on how to audit your site in light of Google's Penguin update.

 

Google’s Penguin update was aimed at decreasing search engine rankings of websites that violate Google’s guidelines by using black-hat SEO techniques such as keyword stuffing, cloaking, participating in link schemes, and the deliberate creation of duplicate content. The update has also affected sites not engaged (knowingly) in black-hat SEO. From Search Engine Journal and Link-Assistant.com, here's an infographic on how to do a Penguin-savvy inventory of your site, including:

How to perform a Penguin-savvy backlink audit.How to make sure your on-page SEO meets Google’s quality guidelines.How to detect a negative SEO attack early on.
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Tarun Kumarr's curator insight, July 27, 2013 8:12 AM

Get Something Immesible and Invaluable

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Creating an Ad Optimization Roadmap - Search Engine Watch

Creating an Ad Optimization Roadmap - Search Engine Watch | SEO | Scoop.it

Key excerpt...

 

While the ultimate framework that you use may be different from this based on your industry, seasonality, account volume, or sales cycle, the bottom line is that the process should be a systematic one that is followed as religiously as regular reporting activities.

Daily Activities

Refresh any dynamic data that would render ads inaccurate if not updatedCheck the status of any ad tests currently runningStop any tests that have reached statistical significance and apply winning ads across those groups

Weekly Activities

Introduce new ad concepts into rotationReview promotional calendar for any active offers that could be implementedReview best sellers so that popular items can be promoted in ad copy

Monthly Activities

Check your competitive landscape to inform new ad strategiesReview query reports to determine any changes in consumer intent that would drive structural changes to accountCreate a set of hypotheses about ads that can be implemented over the next month

Seasonal Activities

Introduce seasonal promotions into ad rotation where possibleRefresh how product inventory is implemented in ads to capture any major updates

Annual Activities

Test new core brand messaging in ad copyRevisit winners from previous year to ensure optimization roadmap is driving long term results

 


Via iNeoMarketing
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iNeoMarketing's curator insight, May 31, 2013 11:00 AM

Great checklist. Albeit slanted towards B2C, it is absolutely applicable to what we do as B2B marketers. Build this into your audit agenda!


  • See the article at searchenginewatch.com
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  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us