SEO & PPC Best practices
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A Coming of Age Moment For Social Advertising

A Coming of Age Moment For Social Advertising | SEO & PPC Best practices | Scoop.it
In case you missed it, TechCrunch covered our announcement of extending Nanigans software to mobile ad exchanges with an article titled "Facebook’s Top Ad Seller Nanigans Expands To Twitter’s MoPub...
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Yahoo Gemini: Complete Guide to Yahoo's Mobile & Native Advertising Offering | WordStream

Yahoo Gemini: Complete Guide to Yahoo's Mobile & Native Advertising Offering | WordStream | SEO & PPC Best practices | Scoop.it
Yahoo's Gemini marketplace for mobile and native ads launched in February and is now the default audience option in the Yahoo self-serve advertising manager. But what is Gemini and how does it work?
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Digital Marketing Optimism Outweighs Budget Allocation

Digital Marketing Optimism Outweighs Budget Allocation | SEO & PPC Best practices | Scoop.it
Global voucher publisher RetailMeNot has released new research showing a gulf between digital marketing confidence and actual spend on the channel.
Factoring in the views of 204 marketing decision-makers, respondents to RetailMeNot’s survey revealed that 75% believe digital advertising ...
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MediaPost Publications 10 Trends In Social That Mirror Search 06/04/2014

MediaPost Publications 10 Trends In Social That Mirror Search 06/04/2014 | SEO & PPC Best practices | Scoop.it
10 Trends In Social That Mirror Search - 06/04/2014
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What is an Ad Exchange? - Digiday

Here’s a primer — in as plain English as possible — on WTF ad exchanges are, and what they're used for.
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Google Analytics Pivot Tables - SEO Takeaways

Google Analytics Pivot Tables - SEO Takeaways | SEO & PPC Best practices | Scoop.it
Learn all about pivot tables in Google Analytics: Getting Started, Five Components of Pivot Table, case study, Using Pivot Tables with Advanced Segments
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Fraud problem makes Facebook more attractive to online advertisers, say ad insiders

Fraud problem makes Facebook more attractive to online advertisers, say ad insiders | SEO & PPC Best practices | Scoop.it
The online ad industry is still bedeviled by botnets. And since no one is cleaning up the problem, advertisers are likely to respond by moving their ads to Facebook and Google, where they can be sure a real person will see them.
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How to make money from AdWords without using the experts

How to make money from AdWords without using the experts | SEO & PPC Best practices | Scoop.it
Back in my early days of running websites and trying to forge a living online, I stumbled across PPC in the form of Google AdWords.
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How can brands take greater advantage of second-screen usage? | Econsultancy

How can brands take greater advantage of second-screen usage? | Econsultancy | SEO & PPC Best practices | Scoop.it
A recent BBC World News survey of more than 3,600 digital device owners found that 43% of tablet users say they consume more TV than they did five years ago, with most respondents saying they use tablets alongside TV.
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Google: Here's Why AdWords Cost Per Conversion Calculations Don't Always Add Up

Google: Here's Why AdWords Cost Per Conversion Calculations Don't Always Add Up | SEO & PPC Best practices | Scoop.it
In the past couple of weeks, the question of how Google calculates cost per conversion in AdWords has been percolating in the PPC community.
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How to Run "LIKE Incentive” FB Campaigns, Part 1: Set-Up Tips

Defining objectives, setting the right tone, and aligning implementation with strategy are crucial to setting up a good Like Incentive Ad strategy. Learn more.
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Google change l’apparence des Sitelinks

D'après Jon Cooper sur son compte Google+ (via SEL), Google serait en train de tester un nouveau design pour ses Sitelinks (vous savez les liens de sites que
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Les 20 outils indispensables pour réussir son référencement

Les 20 outils indispensables pour réussir son référencement | SEO & PPC Best practices | Scoop.it
Analyse sémantique et technique, optimisation, netlinking... Pour mener à bien un projet d’optimisation d’un site pour le référencement naturel, il est nécessaire d’avoir recours à des out
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Yahoo Gemini Native Ads Unleash a Flood of Great Results - Yahoo Advertising

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Five Attribution Models for 2014’s Customer Journey

Five Attribution Models for 2014’s Customer Journey | SEO & PPC Best practices | Scoop.it
With data playing an increasing role in shaping performance marketing, advertisers are looking to become savvier with their attribution models to ensure publishers are fairly rewarded for their promotional efforts. This post looks at five attribution models that are typically ...
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Global paid search spend increased in 2013: stats

Global paid search spend increased in 2013: stats | SEO & PPC Best practices | Scoop.it
Covario has just issued its Global Paid Search Spend Analysis for Q4 2013, revealing that global spend on pay-per-click (PPC) advertising has increased by 13% from Q3 and 7% year-on-year.
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Facebook is Being Careful to Avoid Advertising Overload - SocialTimes

Facebook is Being Careful to Avoid Advertising Overload - SocialTimes | SEO & PPC Best practices | Scoop.it
Ad revenue is still on the rise for Facebook to the tune of 66 percent year over year. But too many ads could be driving away younger users.
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Behind The Banner- Visualizing an typical ad placement journey from the first click!

Behind The Banner- Visualizing an typical ad placement journey from the first click! | SEO & PPC Best practices | Scoop.it
Visualizing the ad placement process on the web.
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Luxury Retailer Achieves 430% Return on Facebook Ad Spend in Only 6 Days

Luxury Retailer Achieves 430% Return on Facebook Ad Spend in Only 6 Days | SEO & PPC Best practices | Scoop.it
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How Do Landing Page Objectives Differ for B2Bs vs. B2Cs?

How Do Landing Page Objectives Differ for B2Bs vs. B2Cs? | SEO & PPC Best practices | Scoop.it
Conversion is the key metric used by both B2Bs and B2Cs to determine how well their landing page is performing. B2Cs tend to be especially focused on this objective, whereas B2Bs also put heavy emphasis on generating leads from the landing page.
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How to rank on Baidu in four easy steps

How to rank on Baidu in four easy steps | SEO & PPC Best practices | Scoop.it
Here at Econsultancy, we’ve covered the search engine Baidu on our blog before through one of our guest bloggers Eddie Choi.
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Efficiency Tips for Adobe AdLens Search Advertisers on the Yahoo! Bing Network

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Quels sont les facteurs de positionnement en France ?

Quels sont les facteurs de positionnement en France ? | SEO & PPC Best practices | Scoop.it
Le cabinet Search Metrics a publié une étude concernant les facteurs de positionnement sur Google France. Venez découvrir les principaux points de cette étude.
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