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Hobart's two big food festivals : Dark MOFO vs Taste

Hobart's two big food festivals : Dark MOFO vs Taste | SEO Articles | Scoop.it
Ok so Dark MOFO is now over and the deep, dark depths of winter are well and truly here in Hobart. And while we are still remembering the atmosphere, entertainment and the beautiful food that was on offer at the Dark MOFO Winter Feast, we are als...
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How We Judge Our Restaurant Dining Experiences

How We Judge Our Restaurant Dining Experiences | SEO Articles | Scoop.it
Our own personal preferences dictate how each of us judge our restaurant dining experiences. Here is a look at what I look for when dining out.
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Google Updates Spammy Pay Day Loans 2.0 Algorithm

Google Updates Spammy Pay Day Loans 2.0 Algorithm | SEO Articles | Scoop.it

Google's crack down on spammy search results continues with the new Pay Day Loans 2.0 algorithm.Google have pushed a new update to their spammy pay day loans algorithm which affects many niche markets which have typically used link spam techniques.

Webpire Marketing's insight:

Google's crack down on spammy search results continues with the new Pay Day Loans 2.0 algorithm.

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A reminder that body content is important for search engine rankings

A reminder that body content is important for search engine rankings | SEO Articles | Scoop.it
Here is a reminder that the body content of a webpage is more important for search engine rankings than the titles & meta descriptions.
Webpire Marketing's insight:

If you are not including relevant and appropriate keywords in the body content of your webpages, as well as in all of the other major on page SEO elements, you should not expect a page to rank for targeted keywords.

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Increase trust in your business by using a branded email address

Increase trust in your business by using a branded email address | SEO Articles | Scoop.it
Using branded email addresses for your business or professional services can help improve overall trust for your brand and business image.
Webpire Marketing's insight:

Using email addresses that are branded with your business or company domain name can help improve trust, reputation and overall image in your products or services.

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Facebook auto-play videos apparently prove a success for marketers

Facebook auto-play videos apparently prove a success for marketers | SEO Articles | Scoop.it
Facebook auto-play videos apparently proves a success for marketers but more information needs to be provided to truly gauge results.
Webpire Marketing's insight:

While the new statistics on Facebook auto-play videos may look good, I feel they are still a bit misleading and do not show the true average viewing time and the realistic engagement figures marketers need to see.

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Webpire Marketing - SEO Company Hobart, Tasmania

Webpire Marketing is on online marketing company in Hobart, Tasmania, Australia. We specialise in search engine optimisation, web development & social media marketing. Contact…
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7 Ways to Quickly Increase WordPress Speed - Search Engine Journal

7 Ways to Quickly Increase WordPress Speed - Search Engine Journal | SEO Articles | Scoop.it
WordPress speed is appreciated by both search engines and people as you’re making your website more usable and crawlable and your business more likable.
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6 Major Google Changes Reveal the Future of SEO

6 Major Google Changes Reveal the Future of SEO | SEO Articles | Scoop.it
PageRank and keyword obsession is fading away. Google is now pushing you to focus on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site.
Webpire Marketing's insight:

At the moment it is hard for those that only know the "old school" factors of SEO (eg. keyword rankings & PageRank) to understand where the industry is going. Google are forcing changes onto us and we have no choice but to adapt. Here is a brief article explaining 6 of the most recent algorithmic changes within Google.

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Google's [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report]

Google's [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report] | SEO Articles | Scoop.it
If you’ve been hoping that the hypocrisy of Google hiding keyword referral data from natural search traffic but still sharing it with advertisers would get some attention from the mainstream press, this might help: New data from Parse.ly shows that...
Webpire Marketing's insight:

Google's recent move to encrypt all search data is causing analytical problems for businesses of all sizes. I am still trying to think of what they could do next to cause headaches for the SEO community as a whole..

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Where Social Media Use is Growing the Most (Infographic)

Where Social Media Use is Growing the Most (Infographic) | SEO Articles | Scoop.it

Every year, in every continent around the globe, more people are using social media to interact. Nearly 1 in 4 people in the world now use social networks.

By 2016, eMarketer predicts that 2.55 billion people worldwide will use social networks. Top areas of growth? India, Indonesia, Mexico, China and Brazil.

Wishpond has put together an infographic featuring data on worldwide social-network use. Check it out to find out what parts of the world are likely to see the greatest growth.


Via Lauren Moss
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Affiliate Marketing Tips For Beginners

Affiliate Marketing Tips For Beginners | SEO Articles | Scoop.it
These affiliate marketing tips for beginners will be relevant and help you succeed no matter what niche market or products you are looking to promote.
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Google Panda & Penguin Algorithms Explained - Webpiremarketing.com.au

Google Panda & Penguin Algorithms Explained - Webpiremarketing.com.au | SEO Articles | Scoop.it
Google Panda & Penguin has changed the SEO landscape forever. Here I will try to explain what Google Panda & Penguin algorithms are designed to do.
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Hobart's Hidden Gems : Taco Taco Mexican Street Food Van

Hobart's Hidden Gems : Taco Taco Mexican Street Food Van | SEO Articles | Scoop.it
The Taco Taco Mexican street food van in Hobart is certainly one of the city's local hidden gems. Find them and you will love the selection of soft shelled tacos on offer.
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Google Rolls Out Updated Panda 4.0 Algorithm

Google Rolls Out Updated Panda 4.0 Algorithm | SEO Articles | Scoop.it
Google have rolled out the updated Panda 4.0 algorithm which targets site & content quality & structure. This update is rumoured to soften the Panda impact.
Webpire Marketing's insight:

The changes keep coming with Google releasing the Panda 4.0 algorithmic update.

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Improve Traffic Acquisition Through Diversification

Improve Traffic Acquisition Through Diversification | SEO Articles | Scoop.it
Maximising your website traffic through diverse acquisition will improve targeted traffic, overall traffic, sales, brand exposure & conversion rates.
Webpire Marketing's insight:

Getting traffic to your website from as many sources as possible will help to improve overall traffic, conversions & sales performance.

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Is SEO dead? - Webpire Marketing

Is SEO dead? - Webpire Marketing | SEO Articles | Scoop.it
Is SEO dead? This question will continue to be asked by those that really do not know what the search engine optimisation industry is about.
Webpire Marketing's insight:

I hear the question "Is SEO Dead?" quite often. For those that do not follow the Google Webmaster Guidelines and expect to receive targeted search referral traffic, SEO may as well be dead to them.

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Tips for securing your Wordpress website - Webpire Marketing

Tips for securing your Wordpress website - Webpire Marketing | SEO Articles | Scoop.it
Here are a few basic tips for securing your Wordpress website & server installation from commonly used brute force & other hacking methods.
Webpire Marketing's insight:

There are a huge number of benefits to using a great content management system such as Wordpress for your website. But if you do not secure it correctly from malicious hackers using a few simple tips like these, you could cause yourself a lot of headaches, data loss and other problems.

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How to avoid buying a domain name with previous Google penalties

How to avoid buying a domain name with previous Google penalties | SEO Articles | Scoop.it
Buying a domain name that has previously or is currently suffered from a Google penalty can cause more headaches than it is worth to fix.
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Prepare Your Website For Mobile SEO With Responsive Design

Prepare Your Website For Mobile SEO With Responsive Design | SEO Articles | Scoop.it
Start making plans to prepare your website for mobile SEO with a responsive design & future proof your site to Google's planned changes.
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FAQ: All About The Banner Ad Test In Google's Search Results

FAQ: All About The Banner Ad Test In Google's Search Results | SEO Articles | Scoop.it
Yesterday, Search Engine Land broke the news that Google is running a test to show banner ads on branded search results.
Webpire Marketing's insight:

Marissa Meyer said quite a few years ago that Google would never display image banners for their search resuts. How times have changed...

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Plan for SEO during the website design & development phase

Plan for SEO during the website design & development phase | SEO Articles | Scoop.it
There are a few basic SEO elements you really should consider during the website design & development phase which will help your m
Webpire Marketing's insight:

Combining a great aesthetic design & functionality with correctly structured SEO elements should be the plan when you are designing and developing a new website. The initial website design phase and SEO process is sadly more often than not never combined. Not doing so will handicap any potential search engine optimisation efforts after the new website has been launched. Here are a few tips to consider when building a new website.

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How People Read Online [Infographic]

How People Read Online [Infographic] | SEO Articles | Scoop.it
Now that reading online involves a bevy of social actions, from sharing to commenting across a plethora of devices, how many of your site’s readers will make it past the first paragraph?.

Recently Slate's technology columnist investigated this issue further in his article You Won’t Finish This Article. Using data from Chartbeat, he found that most readers don’t engage with the article, and if they do, they are inclined to do so before scrolling half-way down the page. 


To help us better understand the risks and opportunities about online readership, and to help you, dear reader, get to bottom of this article faster, we present you with an infographic that summarizes it all. 


Via Lauren Moss
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Carlos Bisbal's curator insight, October 10, 2013 9:54 AM

¿cuántos de los lectores de su sitio web leen más allá del primer párrafo? 

Carolina Bertolotti Celery's curator insight, October 11, 2013 8:59 AM

Interesting for choosing your web design and update info!

AlGonzalezinfo's curator insight, October 14, 2013 10:27 AM

20% ~ the amount of words readers have time to read on a web page. 

 

Chose your words carefully  8-)

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Bing SEO Ranking Factors 2013 Study By SearchMetrics

Bing SEO Ranking Factors 2013 Study By SearchMetrics | SEO Articles | Scoop.it
Searchmetrics has released their SEO ranking factors for Bing, Microsoft’s search engine, today.
Webpire Marketing's insight:

While 70% of all search engine traffic worldwide goes to Google, it is still worth taking note of the factors Bing considers for SEO.

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Recovering from a Google manual unnatural link penalty

Recovering from a Google manual unnatural link penalty | SEO Articles | Scoop.it
Recovering from a Google unnatural link penalty is a time consuming process. Identifying manual penalties over algorithmic issues is quite easy though.
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