Themelis Cuiper #seo #SocialSignal - Five New Ways To Curate Content In Real-Time
Instead of doing your research at the start of the week and pre-scheduling your content, a new emphasis has been placed on real-time content discovery.
Here are Adam Vincenzini's suggestions to discover and curate content in real-time...
This combines your Twitter and LinkedIn activity preferences with a continuous scan of trending topics to serve up semi-tailored results in real-time
2. rt.ly (aka realtime from bit.ly)
This serves up content with stats telling you how popular it is as the time of searching
The tag line for this is the 'interest network' with a most attractive user experience
Another service which combines your own social media preferences with some real-time discovery and organisation. 5. Social Buzz (from social-searcher.com)
Social Buzz works by taking your keywords, running a search and then adding the analytics associated with those results to give you the most relevant content options. Why tools like these give you a competitive advantage
Real-time discovery of quality content is becoming more important as pre-scheduling older content no longer has the same impact
The Chart explains this in more detail:
The best time to find and share content is during the 'real-time content discovery hot spot' which means you're more likely to be viewed by your networks as a news breaker as opposed to a news follower.
what is a social search engine? - A social search engine is an enhanced version of a search engine that combines traditional algorythm-driven technology with online community filtering to produce highly personalized results.
Several different versions of social engines have been launched, including Google Coop, Eurekster, Sproose, Rollyo, Anoox and Yahoo's MyWeb2.0.
I selected this piece from Simplyzesty because search is an important topic and as many of us know, it's currently in a transition period now. There's is so much information packed into one article so I've highlighted some key points and findings to help you get an idea of what you'll find......
As algorithms become more complex and the major search engines introduce new features, it's clear that our expectations about how search should work and what it can do for us has risen with every new development.
**We demand that relevant information comes faster, becomes more acurate and matches our tastes and interests.
**Throw Siri and Google Now into the mix and the idea that the very concept of search will be radically different in three to five years time is a distinct possibility.
With social media developing at a rapid pace and search engines becoming smarter, the emergence of social search was expected to be the next big thing...
Here are the highlights from this article:
** Where is Social Search headed?
**The development of Mobile search
**Web & Mobile analytics tools
** Social & Mobile SEO Practices
**Oopinion & Analysis
Here's what caught my attention:
**According to a BIA/Kelsey report, mobile search will generate 27.8 billion more queries than desktop search by 2016.
**Mobile will generate 113.4 billion queries and desktop generate 85.6 billion.
**9 our of 10 mobile searches lead to action, over half leading to purchase
Create mobile-friendly content
**Your regular desktop content can stay the same provided you’ve reformatted it for mobile users (see last tip), but the best thing to do is to host your homepage and mobile only pages on m.domain.com subdomaion or /m subfolder.
**State of Search explains why good content strategy is crucial for social search
**eConsultancy lists four major reasons why mobile search is different to traditional search
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
There’s a lot of good that a positive referral can accomplish for your lead generation. It can spread the word to more promising clients. It reinforces the integrity of your business. It also shows that you acknowledge how confusing your industry can be at times and you’re willing to help guide everyone through it.
While there is no secret formula for generating retweets, cited facts and figures are likely to be the closest you can come to a guarantee. Social media scientist Dan Zarrella discovered that the majority of re-tweeted content includes a link, new concepts and tend to avoid being self-referential.
If you're looking to get noticed on Twitter, fresh statistics could be your best bet. It never hurts to have a few extra facts and figures in your back pocket for the next time someone asks you why they should choose inbound marketing. Here are the top 20 Tweetable Inbound Marketing.
Social signal SEO Social Search Social business technologies and initiatives are becoming more important to business and must continue to show business value.
Organizations today are starting to realize measurable business value from their social business initiatives. However, most firms have yet to measure the return on investment of their social business investments, according to a recent survey by Mzinga, Teradata Aster, and The Center for Complexity in Business at the University of Maryland’s Robert H. Smith School of Business.
According to the study, organizations today are primarily using social technologies for the following:
64% for marketing initiatives 47% for customer support 39% for employee collaboration 27% for sales
The data points suggest that social business technologies and initiatives are becoming more important to business in general and it’s only a matter of time that they be considered normal business practices.
Forty-nine percent of those surveyed for the Infographic said, “Yes, I’ve attained measurable business value through the use of social technologies. But I haven’t used it to its full potential yet.”