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SEO and Social Media Marketing
How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo. Integrations and New Scenarios.
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Rescooped by Antonino Militello from SOCIAL MEDIA, what we think about!
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How to Improve Your Rankings with Semantic Keyword Research

How to Improve Your Rankings with Semantic Keyword Research | SEO and Social Media Marketing | Scoop.it

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]

 

Think about semantic keyword research to help you focus your content and and improve your rankings.

 

From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.

 

Keywords remain important to your content and link strategies.

 

But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.

 

What is semantic search?

Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.

 

They explore the semantics of those words…or the meaning behind them.

 

For example, if someone typed in “laptop” do they mean:

That they want to buy a laptop? Have one repaired? Upgraded? Are they even talking about a computer, but something entirely different?


In the real world most people don’t search with one keyword…additional keywords give additional clues.

 

Read more: http://mz.cm/J9nABP


Via Martin Gysler
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Rescooped by Antonino Militello from Internet Marketing Strategy 2.0
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How to Create an Effective Google+ SEO Content Strategy

How to Create an Effective Google+ SEO Content Strategy | SEO and Social Media Marketing | Scoop.it

Robin Good: If you have decided to move on to Google+ ground and start doing something serious about it, I wouldn't hesitate one second in recommending this truly thorough guide on setting up an effective marketing strategy via Google+.

Neil Patel at Search Engine Journal covers it all. From how to optimize your Google+ Profile and Circles to how to format your Google+ post and headlines, he does a thorough job of summarizing and explaining clearly what you need to do to make Google+ work for you.

 

Very useful. 9/10

 

Full article: http://www.searchenginejournal.com/how-to-create-an-effective-google-seo-content-strategy/39734/  


Via Robin Good
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