SEO and Social Media Marketing
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SEO and Social Media Marketing
How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo. Integrations and New Scenarios.
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Rescooped by Antonino Militello from SEO for Lawyers!

Social Media vs. SEO: Which is Better?

Social Media vs. SEO: Which is Better? | SEO and Social Media Marketing |

Social media vs. SEO, which one do you think is better?


The answer, of course, is: Both!


Let’s look at a few aspects of social media and SEO and how they work together and, unfortunately, sometimes against each other:

Via AttorneyRankings
AttorneyRankings's curator insight, July 28, 2015 11:42 AM

It’s important to ask: With limited resources, what’s more important—SEO or social mediaThe answer, of course, is: Both!

Marco Favero's curator insight, July 29, 2015 4:29 AM

aggiungere la vostra comprensione ...

Rescooped by Antonino Militello from SOCIAL MEDIA, what we think about!!

How to Improve Your Rankings with Semantic Keyword Research

How to Improve Your Rankings with Semantic Keyword Research | SEO and Social Media Marketing |

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]


Think about semantic keyword research to help you focus your content and and improve your rankings.


From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.


Keywords remain important to your content and link strategies.


But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.


What is semantic search?

Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.


They explore the semantics of those words…or the meaning behind them.


For example, if someone typed in “laptop” do they mean:

That they want to buy a laptop? Have one repaired? Upgraded? Are they even talking about a computer, but something entirely different?

In the real world most people don’t search with one keyword…additional keywords give additional clues.


Read more:

Via Martin Gysler
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Rescooped by Antonino Militello from Content Marketing, Curation, Social Media & SEO!

Why Social Media SEO?

Why Social Media SEO? | SEO and Social Media Marketing |

Do you know how social media impacts SEO? Are your own search and social efforts aligned? 

For many marketers, it’s not always clear how social media impacts search engine optimization. 

In this article you’ll find numerous resources to help you understand how social media SEO works.

Read More:

Via Kamal Bennani, Guillaume Decugis
dan's curator insight, February 25, 2014 3:15 PM


9Dotstrategies's curator insight, February 27, 2014 10:14 PM

Success with Social Media and SEO combined #success #socialmedia #seo

Ben Adams's curator insight, March 1, 2014 6:10 PM

Nice collection of methods and insights surrounding the use of social and SEO

Rescooped by Antonino Militello from Internet Marketing Strategy 2.0!

The Complete Google+ SEO Guide

The Complete Google+ SEO Guide | SEO and Social Media Marketing |

Robin Good: Here is a truly comprehensive Google+ SEO guide which covers every aspect of Google+ and how it impacts your visibility inside search results.


Key sections in this guide include:


Google+ Search Facets Google+ Search Results Google+ People and Pages Results Google+ Search Spam Search+ People and Pages Google+ Posts Google +1 Button Google+ Social Snippets Google+ Content Google+ Formatting Google+ Brand Pages Google+ Authorship Google+ Influence Circle Count

Three key takeaways:


1) Google+ search results are personalized but through some crowdsourcing I’ve been able to determine the search signals.

The most important signal is whether the query term appears in the Introduction, Employment, Education or Places lived section of your profile. Danny Sullivan rarely shows up in a search for SEO because he doesn’t have the term in any of those fields.


2) People and Pages are defined, curated lists of people by topic. That means there’s nothing you can really do to optimize for these slots.


3) Panda separated low-quality and high-quality sites. AuthorRank would do the same for people and their associated content. As the tidal wave of digital content roars in Google’s ears finding ways to sort the good from the bad quickly will be of increasing importance. Content without Authorship could become a second-class citizen.


It is indeed a must-read. 9/10

Full guide:  

Via Robin Good
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