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SEO and Social Media Marketing
How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo. Integrations and New Scenarios.
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Rescooped by Antonino Militello from SEO for Lawyers
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Social Media vs. SEO: Which is Better?

Social Media vs. SEO: Which is Better? | SEO and Social Media Marketing | Scoop.it

Social media vs. SEO, which one do you think is better?

 

The answer, of course, is: Both!

 

Let’s look at a few aspects of social media and SEO and how they work together and, unfortunately, sometimes against each other:

http://www.business2community.com/seo/social-media-vs-seo-which-is-better-01280575


Via AttorneyRankings.org
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AttorneyRankings.org's curator insight, July 28, 11:42 AM

It’s important to ask: With limited resources, what’s more important—SEO or social mediaThe answer, of course, is: Both!

Marco Favero's curator insight, Today, 4:29 AM

aggiungere la vostra comprensione ...

Rescooped by Antonino Militello from Internet Marketing Strategy 2.0
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How To Get To The Top of a Social Media Search Page: Keywords | KISSmetrics

How To Get To The Top of a Social Media Search Page: Keywords | KISSmetrics | SEO and Social Media Marketing | Scoop.it

From the article: "Many consumers have now discovered that they can use social networks to actually find a company that deals with the product or service they need. 

 

So how can your company get to the top of a social media search page?

 

By using keywords. 

 

Here are some of the places and different ways you can use keywords on your social media pages.

 

#1: Find the right keywords for your social media accounts:

it’s important to realize that the keywords you decide to use will be different for different social media accounts. It is not a “one keyword fits all” operation. 

 

#2: Use the keyword in photo captions:

The goal is to use keywords on your social media site whenever possible. One of the first things you can do is use these keywords to describe your company photos.

 

#3: Use your keyword when linking and tagging webpages:

Social media keywords generally work best with sites such as LinkedIn and Facebook, but this ideas works just as well when it comes to Twitter.

 

#4: Include the keyword in your headline...

 

#5: Include your keyword in your summary and “about” section..."

 

Read the full article http://j.mp/w97lmm 

 

(Curated by Giuseppe Mauriello)

 

 


Via Giuseppe Mauriello, Robin Good
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Rescooped by Antonino Militello from SOCIAL MEDIA, what we think about!
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How to Improve Your Rankings with Semantic Keyword Research

How to Improve Your Rankings with Semantic Keyword Research | SEO and Social Media Marketing | Scoop.it

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]

 

Think about semantic keyword research to help you focus your content and and improve your rankings.

 

From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.

 

Keywords remain important to your content and link strategies.

 

But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.

 

What is semantic search?

Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.

 

They explore the semantics of those words…or the meaning behind them.

 

For example, if someone typed in “laptop” do they mean:

That they want to buy a laptop? Have one repaired? Upgraded? Are they even talking about a computer, but something entirely different?


In the real world most people don’t search with one keyword…additional keywords give additional clues.

 

Read more: http://mz.cm/J9nABP


Via Martin Gysler
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