Fewer than half of the world’s most highly trafficked websites link to either Facebook or Twitter on their front pages, according to new research conducted by SEO firm BrightEdge. The report did not provide details on the percentage of top websites include links to both Facebook and Twitter.
The BrightEdge study, called the “Social Share Report,” looks at the 10,000 most highly trafficked sites on the Internet and tracks their month-over-month adoption of trends of social plugins and tools.
Last Friday, Twitter quietly shutdown its “firehose” of tweet data that was being piped to Google. Like a gas station no longer getting deliveries, Google in turn effectively had to hang a “Closed” sign on its Google Realtime Search service.
What happened, and what’s next for those who depended on Google to get some of their Twitter gas? Some thoughts and advice, below.
In response to Google+, the Google social network that's currently in a limited beta, Facebook is taking some dramatic steps. Facebook has blocked tools that would allow for easy migration to Google+ and have hired a PR firm to discredit Google+.
“While we will not have access to this special feed from Twitter, information on Twitter that’s publicly available to our crawlers will still be searchable and discoverable on Google,” Google told the blog SearchEngine Land.
On its Twitter account, Google said the shutdown was temporary and that it is exploring how to include Realtime search into Google+, its new social service.
Google+ is out in the open and the company is set to shake up the firm grip Facebook holds in the bid for Social Media Supremacy. Naturally, Google wants to show off how it is doing so far and has released tools to measure results for everyone to see - quite practical believes James Schramko.
One of the most common issues is that social media efforts themselves are often uncoordinated activities, let alone working in sync with search engine optimization.
Additionally, many online marketing consultants are accustomed to Social Media or SEO projects for small and medium sized businesses, which is a very different thing than working with a large or complex organization.
Being prepared to adapt independent and coordinated social media and SEO processes requires a unique combination of organizational finesse, adaptability and subject matter expertise.
Google and Facebook are at war. This is old news. They both want to be the center of the Internet — but there can be only one center.
For a while, it looked like things were quickly shifting Facebook’s way after years of dominance by Google. Then Google+ appeared — already the most compelling social experience Google has ever offered.
Does Google really believe it can offer a relevant real-time search feature without offering users indexed up-to-the-minute data from Twitter’s firehose?
Twitter now boasts 200 million tweets per day, and the five-year old company’s audience is on track to increase in the months and years to come. This massive reach can’t possible be duplicated by Google+ in the near future.
It seems as if all the talk in web marketing these days center on algorithm updates, social signals, mobile and display opportunities. Marketers and brands are eager to make adjustments trying new strategies to drive sales and increase profits.
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