SEO and Social Media Marketing
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SEO and Social Media Marketing
How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo. Integrations and New Scenarios.
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How Google+ ends social networking fatigue

How Google+ ends social networking fatigue | SEO and Social Media Marketing | Scoop.it
Google+ isn't just another social network. It's the one place to consolidate all of your social activity.
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Yahoo Shutting Down Site Explorer This Year

Yahoo Shutting Down Site Explorer This Year | SEO and Social Media Marketing | Scoop.it
Yahoo has announced they are shutting down one of the old and beloved SEO tools, Yahoo Site Explorer.
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The social web still has a lot of room to grow

The social web still has a lot of room to grow | SEO and Social Media Marketing | Scoop.it
Fewer than half of the world’s most highly trafficked websites link to either Facebook or Twitter on their front pages, according to new research conducted by SEO firm BrightEdge. The report did not provide details on the percentage of top websites include links to both Facebook and Twitter.

The BrightEdge study, called the “Social Share Report,” looks at the 10,000 most highly trafficked sites on the Internet and tracks their month-over-month adoption of trends of social plugins and tools.
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Google Realtime Search & The Aftermath Of The Google-Twitter Split

Google Realtime Search & The Aftermath Of The Google-Twitter Split | SEO and Social Media Marketing | Scoop.it
Last Friday, Twitter quietly shutdown its “firehose” of tweet data that was being piped to Google. Like a gas station no longer getting deliveries, Google in turn effectively had to hang a “Closed” sign on its Google Realtime Search service.

What happened, and what’s next for those who depended on Google to get some of their Twitter gas? Some thoughts and advice, below.
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Google vs. Facebook by the numbers

With its still-in-limited-field-test social network Google+, Google looks poised to challenge Facebook head-on in the increasingly important social media space.

Some analysts give the edge to Facebook with its large head start -- the company claims more than half a billion active users worldwide, half of whom log onto the site each day.

Other pundits point to Google's large number of users across multiple products along with its engineering prowess as factors making it a formidable challenger.
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Google+ and Social Search: Great Potential, Greater Challenges

Google’s end goal is to create its own network of social connections and shared content that can be used to make search more intimate and relevant.

Conversely, Bing has tapped Facebook to make search more intimate and relevant—Bing now shows “Liked” results from people in the searcher’s Facebook network.

Whether it’s on Google or Bing, there’s no doubt that social cues are transforming the search engine results page (SERP).
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Facebook Blocks Google's Shot at Social

Facebook Blocks Google's Shot at Social | SEO and Social Media Marketing | Scoop.it
In response to Google+, the Google social network that's currently in a limited beta, Facebook is taking some dramatic steps. Facebook has blocked tools that would allow for easy migration to Google+ and have hired a PR firm to discredit Google+.
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Boost Customer Satisfaction and Loyalty With Local SEO and Social Media

Boost Customer Satisfaction and Loyalty With Local SEO and Social Media | SEO and Social Media Marketing | Scoop.it
Social media and local SEO can help business owners connect with their customers to make sure their needs are being met and they're happy with the interactions they've had with the business.

Not sure how social media and local SEO can help? Here are 5 ways.
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Searching for Google Realtime Search Replacements

Searching for Google Realtime Search Replacements | SEO and Social Media Marketing | Scoop.it
“While we will not have access to this special feed from Twitter, information on Twitter that’s publicly available to our crawlers will still be searchable and discoverable on Google,” Google told the blog SearchEngine Land.

On its Twitter account, Google said the shutdown was temporary and that it is exploring how to include Realtime search into Google+, its new social service.
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Google Sparks poses new challenge for SEO experts

Google Sparks poses new challenge for SEO experts | SEO and Social Media Marketing | Scoop.it
SEO experts are trying to find the best way to rank for a new feature on Google +.
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Google is starting to finally get social media with Google+ | ZDNet

Google is starting to finally get social media with Google+ | ZDNet | SEO and Social Media Marketing | Scoop.it
Has Google finally figured out social media? With their latest foray into the arena, it looks like they may finally have a winner.
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Google's New Analytics Tools For Tracking Social Media - A Welcome Addition To SEO Arsenal | Benzinga.com

Google's New Analytics Tools For Tracking Social Media - A Welcome Addition To SEO Arsenal | Benzinga.com | SEO and Social Media Marketing | Scoop.it
Google+ is out in the open and the company is set to shake up the firm grip Facebook holds in the bid for Social Media Supremacy. Naturally, Google wants to show off how it is doing so far and has released tools to measure results for everyone to see - quite practical believes James Schramko.
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What Google Plus Means for the Future of Social Media | Proximity Search Blog

What Google Plus Means for the Future of Social Media | Proximity Search Blog | SEO and Social Media Marketing | Scoop.it
Rising from the ashes of the failed Google Buzz and Wave initiatives, Google’s social media savior was finally revealed this week, triggering equal amounts of anticipation, interest and skepticism.
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Google Social Search – Tweeted to Numero Uno

Google Social Search – Tweeted to Numero Uno | SEO and Social Media Marketing | Scoop.it
Let’s talk a little bit about Google Social, in terms of optimization and search.

In case you haven’t heard the news, there’s a lot going on…
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Google’s +1 button more popular than Tweet button

Google’s +1 button more popular than Tweet button | SEO and Social Media Marketing | Scoop.it
After only being available for just over a month, Google's +1 button has already become more popular than Twitter's Tweet...
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Social Media - How to Improve the SEO Value of Your Twitter Account [Slide Show] : MarketingProfs Article

Social Media - How to Improve the SEO Value of Your Twitter Account [Slide Show] : MarketingProfs Article | SEO and Social Media Marketing | Scoop.it
We have known for some time now, thanks to Search Engine Land editor-in-chief Danny Sullivan's interview with Google and Bing, that they use Twitter as a ranking factor.

If you're wondering how to make a better Twitter profile and influence search-engine rankings, you have to make sure you keep your account in good shape.
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Optimize & Socialize: Social Media SEO Tips For Large Organizations

Optimize & Socialize: Social Media SEO Tips For Large Organizations | SEO and Social Media Marketing | Scoop.it
One of the most common issues is that social media efforts themselves are often uncoordinated activities, let alone working in sync with search engine optimization.

Additionally, many online marketing consultants are accustomed to Social Media or SEO projects for small and medium sized businesses, which is a very different thing than working with a large or complex organization.

Being prepared to adapt independent and coordinated social media and SEO processes requires a unique combination of organizational finesse, adaptability and subject matter expertise.
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With Google+ (And A Tweak For Analytics), The Social Sharing War Is Fully On

With Google+ (And A Tweak For Analytics), The Social Sharing War Is Fully On | SEO and Social Media Marketing | Scoop.it
Google and Facebook are at war. This is old news. They both want to be the center of the Internet — but there can be only one center.

For a while, it looked like things were quickly shifting Facebook’s way after years of dominance by Google. Then Google+ appeared — already the most compelling social experience Google has ever offered.
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Google Leaves RealTime Search Wide Open to Bing and Topsy

Google Leaves RealTime Search Wide Open to Bing and Topsy | SEO and Social Media Marketing | Scoop.it
Does Google really believe it can offer a relevant real-time search feature without offering users indexed up-to-the-minute data from Twitter’s firehose?

Twitter now boasts 200 million tweets per day, and the five-year old company’s audience is on track to increase in the months and years to come. This massive reach can’t possible be duplicated by Google+ in the near future.
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Social Media Without Optimization Don’t Mean A Thing

Social Media Without Optimization Don’t Mean A Thing | SEO and Social Media Marketing | Scoop.it
Fact is, social media is an integrated part of the search engine landscape.

Google, Yahoo and Bing have announced the inclusion of social influence and customer reviews in their algorithms for organic search engine results.
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How the rise of social is forcing SEO to evolve - TNW Industry

How the rise of social is forcing SEO to evolve - TNW Industry | SEO and Social Media Marketing | Scoop.it
Most people have a love hate relationship with SEO. Even people not overly familiar with the Internet know that getting to the top of the Google rankings will get them more business.
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Facebook Marketers Crave Better SEO

Facebook Marketers Crave Better SEO | SEO and Social Media Marketing | Scoop.it
SEO experts are trying to find the best way to rank for a new feature on Google +.
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Google+ and SEO

Google+ and SEO | SEO and Social Media Marketing | Scoop.it
There are a couple of things that are interesting from an SEO perspective. How Google+ affects your rankings and how your content appears in Google+.
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Beyond Search: Social Customer, Social Commerce, Social Media | Business 2 Community

Beyond Search: Social Customer, Social Commerce, Social Media | Business 2 Community | SEO and Social Media Marketing | Scoop.it
It seems as if all the talk in web marketing these days center on algorithm updates, social signals, mobile and display opportunities. Marketers and brands are eager to make adjustments trying new strategies to drive sales and increase profits.

Search engine marketing (SEM), search engine optimization (SEO) and social media are all channels to engage and carry out your message with prospects and customers.
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How Google + Will Affect SEO for Your Website | PCWorld Business Center

How Google + Will Affect SEO for Your Website | PCWorld Business Center | SEO and Social Media Marketing | Scoop.it
Google’s new social networking site will change how we search and what we find.

What impact could it have on your company's Website?
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