Many folks tend to mention social media and SEO in the same breath as a sort of catch all term without realizing that they are not one and the same. They are, however, complimentary and the former can potentially have strong effects on the latter.
As Google puts the squeeze on traditional ranking signals and subsequently, Search Engine Optimization tactics, the growing emphasis on social signals has many SEO practitioners getting more serious about social engagement.
I interviewed Mark Robertson, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on “Why Video Marketing has Evolved Beyond SEO.” Mark shared with me his belief that “social” has become the huge driving force not just for Video SEO, but for all video online.
Social factors are increasingly affecting search engine rankings and performance of brands. Online marketing expert Laura Lippay will show case studies on how social accounts and activity can affect what happens in search. You will learn how to optimize your site and social media accounts to achieve best integrated.
Social media is impacting search in two ways: direct impact and latent social influence.
Facebook and Twitter both sell data to Google and Bing, and that data is then included in search algorithms. They use the number of times something has been shared on Facebook, who tweeted something, how many times something was tweeted, etc. to calculate content authority (How important is this article that was tweeted a ton of times?) and author authority (How important is this person who tweeted it?). This is the direct impact.
Social media optimisation or SMO isn’t a new term or a new approach, far from it. As the Wikipedia definition of SMO explains, it’s been around since 2006 when the search engine marketer Danny Sullivan first used it and Rohit Bhargava developed his 5 rules of SMO.
In 2009 we first introduced Social Search on google.com as an experimental feature designed to help you find more relevant information from your friends and the people you care about. Since then we’ve been making steady improvements to connect you with more people and more relevant web results.
Today, we’re bringing Social Search to more users around the globe.
Search Engine Optimization (SEO) is crucial for any company with an online presence (which should be all of them!). Unfortunately, many B2B marketers are thinking too narrowly about SEO, focusing in on just a few keywords, often with little regard for how people actually search for their product or service.
Businesses can reap larger rewards from search engine optimization with just a few critical strategy adjustments.
The recent Google +1 project is considered to be a direct response to the May 2011 partnership between Bing and Facebook -- where users can view 'likes' and recommendations made by their friends on the Bing search engine.
Now Google has launched its latest endeavor into social media but this time with a greater emphasis on search engine result page (SERP) ranking integration. How will this affect the search industry?
It's no surprise that many businesses are quickly adapting and embracing social media and blogging as lucrative methods of connecting with their audience and generating leads – the impact on universal search and synergies with SEO are well-known.
Bing and Google are intensely competing to be known as the best at integrating social and search. Both realize the importance to consumers, and both have confirmed the effects of social links on search engine rankings. I found a fascinating graphic on SEOMOZ that shows the correlation of rankings with social metrics.
SEO is a powerful strategy to the internet home based business. Despite all the hype the social media marketing is here to stay. The high search engine ranking is more than just the traffic generator. It means also a prestige.
Every internet home based business marketer may have noticed, that Google changed its algorithms and started to favour more the links coming from the social marketing. They also downgraded the importance of many article directories. This move forced many internet home based business entrepreneurs to take the social media more seriously.
Search and social media have become closer siblings in recent years. Ten years ago, SEO professionals would say organic rankings were all about optimizing page-level elements, such as title tags and on-page copy. Five years ago, SEO strategists were probably harping on the importance of inbound links pointing to your website.
Those things are still important today, but getting real SEO results these days requires not only a technically optimized website and relevant inbound links but also a strong, vibrant Web presence that supports your overall brand. Which is where social media comes in.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.