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SEO and Social Media Marketing
How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo. Integrations and New Scenarios.
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Social Media as SEO and Google Mayday | MichaelNus

Social Media as SEO and Google Mayday | MichaelNus | SEO and Social Media Marketing | Scoop.it
Many folks tend to mention social media and SEO in the same breath as a sort of catch all term without realizing that they are not one and the same. They are, however, complimentary and the former can potentially have strong effects on the latter.
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Satisfy your Appetite for Targeted Traffic with SEO & Social

Satisfy your Appetite for Targeted Traffic with SEO & Social | SEO and Social Media Marketing | Scoop.it
Social Media is a tactic for SEO. They are complementary like peanut butter and jelly. At the very least, social media provides a great opportunity for additional inbound links and traffic.
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Social Media and the future of SEO

Social Media and the future of SEO | SEO and Social Media Marketing | Scoop.it
What is the addition of social to our previously impartial search engine strategies doing to the SEO industry?
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3 Phases of Social Media SEO – Where Are You At? - Online Marketing Blog

3 Phases of Social Media SEO – Where Are You At? - Online Marketing Blog | SEO and Social Media Marketing | Scoop.it
As Google puts the squeeze on traditional ranking signals and subsequently, Search Engine Optimization tactics, the growing emphasis on social signals has many SEO practitioners getting more serious about social engagement.
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New SEO and Social Media Success Online Seminar Responds to Popular Demand - Yahoo! News

The brand new SEO and Social Media Success Online Seminar responds to popular demand to help marketers improve their SEO & Social Media Marketing strategies and gain greater online visibility.
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Why Social Video Marketing May Eclipse Video SEO

Why Social Video Marketing May Eclipse Video SEO | SEO and Social Media Marketing | Scoop.it
I interviewed Mark Robertson, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on “Why Video Marketing has Evolved Beyond SEO.” Mark shared with me his belief that “social” has become the huge driving force not just for Video SEO, but for all video online.
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Social Content Seeding for SEO

Social Content Seeding for SEO | SEO and Social Media Marketing | Scoop.it
The social evolution of SEO has brought search and social closer together. Specifically, now that social signals impact rankings, marketers need to invest social as part of their SEO strategy.
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What are the emerging trends in SEO?

What are the emerging trends in SEO? | SEO and Social Media Marketing | Scoop.it
If there is one thing that every internet marketer knows, it is that search engines are consistently changing their algorithms in order to keep one step ahead of everyone else.
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Social Video Optimization Explored: How Businesses Can “Get Social” With Video

Social Video Optimization Explored: How Businesses Can “Get Social” With Video | SEO and Social Media Marketing | Scoop.it
What is "social video optimization," why should businesses be doing it, and what steps can be taken to begin engaging their audience more with social video.
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How Social Media Affects SEO

Social factors are increasingly affecting search engine rankings and performance of brands. Online marketing expert Laura Lippay will show case studies on how social accounts and activity can affect what happens in search. You will learn how to optimize your site and social media accounts to achieve best integrated.
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How Social Media Is Impacting Search - Rand Fishkin

How Social Media Is Impacting Search - Rand Fishkin | SEO and Social Media Marketing | Scoop.it
Social media is impacting search in two ways: direct impact and latent social influence.

Facebook and Twitter both sell data to Google and Bing, and that data is then included in search algorithms. They use the number of times something has been shared on Facebook, who tweeted something, how many times something was tweeted, etc. to calculate content authority (How important is this article that was tweeted a ton of times?) and author authority (How important is this person who tweeted it?). This is the direct impact.
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What is social media optimisation (SMO)? > Smart Insights Digital Marketing

Social media optimisation or SMO isn’t a new term or a new approach, far from it. As the Wikipedia definition of SMO explains, it’s been around since 2006 when the search engine marketer Danny Sullivan first used it and Rohit Bhargava developed his 5 rules of SMO.
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Social Web Blog: Social Search goes global

Social Web Blog: Social Search goes global | SEO and Social Media Marketing | Scoop.it
In 2009 we first introduced Social Search on google.com as an experimental feature designed to help you find more relevant information from your friends and the people you care about. Since then we’ve been making steady improvements to connect you with more people and more relevant web results.

Today, we’re bringing Social Search to more users around the globe.
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SEO Your Blog Naturally Through Social Networking | Social Puma

SEO Your Blog Naturally Through Social Networking | Social Puma | SEO and Social Media Marketing | Scoop.it
A post on how I managed to (accidentally) SEO my site naturally through Social Networking, and why i call it natural SEO.
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Four Simple Ways to Rethink SEO | Social Media Today

Search Engine Optimization (SEO) is crucial for any company with an online presence (which should be all of them!). Unfortunately, many B2B marketers are thinking too narrowly about SEO, focusing in on just a few keywords, often with little regard for how people actually search for their product or service.

Businesses can reap larger rewards from search engine optimization with just a few critical strategy adjustments.
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SEO tips for Facebook Pages

SEO tips for Facebook Pages | SEO and Social Media Marketing | Scoop.it
As Facebook becomes an increasingly important commerce platform, brands are starting to direct users straight to their pages on the site.

Unfortunately it can be difficult to get Facebook pages to appear in the SERPs, even for larger household names.
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Social Media Continues to Influence Search Ranking Performance

Social Media Continues to Influence Search Ranking Performance | SEO and Social Media Marketing | Scoop.it
The recent Google +1 project is considered to be a direct response to the May 2011 partnership between Bing and Facebook -- where users can view 'likes' and recommendations made by their friends on the Bing search engine.

Now Google has launched its latest endeavor into social media but this time with a greater emphasis on search engine result page (SERP) ranking integration. How will this affect the search industry?
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SEO + Social Media + Blogging: When Will Big Business Catch Up? | ClickZ

SEO + Social Media + Blogging: When Will Big Business Catch Up? | ClickZ | SEO and Social Media Marketing | Scoop.it
It's no surprise that many businesses are quickly adapting and embracing social media and blogging as lucrative methods of connecting with their audience and generating leads – the impact on universal search and synergies with SEO are well-known.
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Times, Social Media and SEO, They are a Changin’ | KimberMedia

Times, Social Media and SEO, They are a Changin’ | KimberMedia | SEO and Social Media Marketing | Scoop.it
Bing and Google are intensely competing to be known as the best at integrating social and search. Both realize the importance to consumers, and both have confirmed the effects of social links on search engine rankings. I found a fascinating graphic on SEOMOZ that shows the correlation of rankings with social metrics.
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How To Use Social Media For Internet Home Based Business SEO

SEO is a powerful strategy to the internet home based business. Despite all the hype the social media marketing is here to stay. The high search engine ranking is more than just the traffic generator. It means also a prestige.

Every internet home based business marketer may have noticed, that Google changed its algorithms and started to favour more the links coming from the social marketing. They also downgraded the importance of many article directories. This move forced many internet home based business entrepreneurs to take the social media more seriously.
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7 Ways to Integrate Search Engine and Social Media Marketing

7 Ways to Integrate Search Engine and Social Media Marketing | SEO and Social Media Marketing | Scoop.it
Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing.

Search is still a huge source of customers, but slowly, social media is gradually increasing in importance as a marketing platform.

The important distinction to make is that search and social are not competitive forces. Instead, these two facets of inbound marketing can work together to amplify the results of each other.
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New SEO and Social Media Success Online Seminar Responds to Popular Demand

New SEO and Social Media Success Online Seminar Responds to Popular Demand | SEO and Social Media Marketing | Scoop.it
The brand new SEO and Social Media Success Online Seminar responds to popular demand to help marketers improve their SEO & Social Media Marketing strategies and gain greater online visibility.
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How Social Media Optimization Inferences Organic Search Results

Social media marketing and social media optimization takes a rather broader leap towards generating bigger leads, gaining exposure, building brand awareness and driving better organic results as well.
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The Convergence of Search and Social Media : MarketingProfs Article

The Convergence of Search and Social Media : MarketingProfs Article | SEO and Social Media Marketing | Scoop.it
Search and social media have become closer siblings in recent years. Ten years ago, SEO professionals would say organic rankings were all about optimizing page-level elements, such as title tags and on-page copy. Five years ago, SEO strategists were probably harping on the importance of inbound links pointing to your website.

Those things are still important today, but getting real SEO results these days requires not only a technically optimized website and relevant inbound links but also a strong, vibrant Web presence that supports your overall brand. Which is where social media comes in.
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