SEO and Social Media Marketing
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SEO and Social Media Marketing
How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo. Integrations and New Scenarios.
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Google Acquires Fridge, PittPatt, and PostRank, But What Does it Mean?

Google Acquires Fridge, PittPatt, and PostRank, But What Does it Mean? | SEO and Social Media Marketing | Scoop.it
SEO and social media marketing are entirely intertwined, and always will be. Through it all, I think it is important to note that Google wants to index your website, and they even go to great lengths to help you help yourself.
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When social media impacts search - 3 areas to think about

When social media impacts search - 3 areas to think about | SEO and Social Media Marketing | Scoop.it
Search and social are becoming increasingly intertwined, especially with the arrival of Google+, a clear indication of the search giant’s intention to further develop and improve the social nature of search results.
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The Role of SEO has Changed Forever | Business 2 Community

The role of the SEO is changing and is likely not going to be the same again. A search engine optimization specialists job description used to include link building, keyword research and on page optimization. Today’s “SEOs” do not have it that simple.

I put the term SEO in quotations because I believe that the role has evolved into a more all-encompassing job title such Organic Marketing Specialist or Director of Search or Internet Marketing & Organic Search Manager.

Because social media and search engine optimization are becoming more and more intertwined, to be proficient in SEO one must also have a strong grasp on all other customer facing behaviors such as social media and other marketing activities.
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Neil Ferree's comment, July 27, 2011 2:30 PM
Nice find Antonino! Now that G+ is in place, using white hat seo tactics will become even more important as the "trust" factor in any/all reciprocal link building strategies.
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Why SEO and Social Media Sites Go Hand-in-Hand

Why SEO and Social Media Sites Go Hand-in-Hand | SEO and Social Media Marketing | Scoop.it
Since the rise of social media sites, many have believed that the need for SEO is now dead.

Visibility is still the primary goal of all online businesses. Without it, there is just not a shot that your business will succeed. Companies must maintain the top spots in the search engine results pages if they wish to attract new customers, and they won’t be able to do so without adequate SEO.
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Bing Tests New Home Page "Live Tiles" Design, PPC Ads in Organic Results

Bing Tests New Home Page "Live Tiles" Design, PPC Ads in Organic Results | SEO and Social Media Marketing | Scoop.it
A couple noteworthy new tests from Bing have been spotted in recent days. Search engines - and Bing is no exception – test (or in Bing’s terminology “flight”) new features and designs frequently on random users as a sort of live field test.
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Google Analytics Adds Social Data | Practical eCommerce

Google Analytics Adds Social Data | Practical eCommerce | SEO and Social Media Marketing | Scoop.it
Google Analytics has added social-media-related data to its reports. Google +1 button data is available by default. Facebook "Like" and Twitter "Tweet" sharing statistics can be added with some setup and additional tracking code.

The new Google Analytics "Social" report tracks what Google calls "Social Engagement," "Social Actions," and "Social Pages."
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Social Media and SEO: 5 Ways They’re Working Together

Social Media and SEO: 5 Ways They’re Working Together | SEO and Social Media Marketing | Scoop.it
Social media is great for driving traffic to your website. If you’re active on the social media sites, you don’t necessarily need a high search engine ranking to get a ton of traffic.

But, social media websites also play a big role in SEO.
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Google+ and the Next Evolution of Internet Marketing - Technorati Advertising

Google+ and the Next Evolution of Internet Marketing - Technorati Advertising | SEO and Social Media Marketing | Scoop.it
What Google+ and the integration of social media into Google search mean for internet marketers.
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Google+ and Social Media Marketing

Google+ and Social Media Marketing | SEO and Social Media Marketing | Scoop.it
It’s been hailed as the new facebook and, according to research, over 10 million of us have already jumped on the bandwagon and signed up. But how – if at all – will this new social network change the nature of social media marketing and online content-sharing?
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Google’s Big Play on Content Marketing, Influence & SEO

Google’s Big Play on Content Marketing, Influence & SEO | SEO and Social Media Marketing | Scoop.it
Google's support for code that connects content to authors within search results has massive benefits for content marketers, brands and businesses. See how.
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The future of social search: the experts' view

The future of social search: the experts' view | SEO and Social Media Marketing | Scoop.it
In the final part of a series of questions asked to contributors to Econsultancy’s SEO Best Practice Guide, we're focusing on social search.

We asked a number of SEO experts whether the intiial 'frenzy' around social search last year was justified, and what developments they think will be significant in future.
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Social search: is it links or ‘likes’ that drive authority?

Social search: is it links or ‘likes’ that drive authority? | SEO and Social Media Marketing | Scoop.it
Search algorithms are now evolving in response to the social media revolution, with ‘human authority’ now very much a part of the mix in SERPs.

No longer is it simply a case of pushing your way to the top of the tree with link building and clever keyword integration, but just how does social search differ from more traditional SEO techniques?
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Will Google + take down Facebook? | TechJournal South

Will Google + take down Facebook? | TechJournal South | SEO and Social Media Marketing | Scoop.it
Though Google + has been generating hype since its launch in late June, it probably will not bring about the demise of Facebook.

Google has implicitly positioned its social network as a solution to Facebook, but has not yet lived up to its word or trumped Mark Zuckerberg’s empire.
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Google+: A social networking site or the future of search engine marketing?

Google+: A social networking site or the future of search engine marketing? | SEO and Social Media Marketing | Scoop.it
So Google has launched its first foray into social networking with the launch of Google+. Or has it?

This may be somewhat of a conspiracy theory, but a few of us here at FreshNetworks were questioning whether Google+ is about social networking at all, or if it’s about something else…namely, changing the future of search engine marketing (SEM).
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Social Signals That Affect Your SEO

Social Signals That Affect Your SEO | SEO and Social Media Marketing | Scoop.it
Social media and SEO are more inter-related than ever. The search engines are committed to developing a more personalized search for their users, using social signals from Facebook, Twitter, LinkedIn and other social networks to do so.

By making search more social, the search engines are recreating the SERPs to reflect the social community of the user.
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How SEO and Social Media Add Up to Online Marketing Success | Search Engine Journal

How SEO and Social Media Add Up to Online Marketing Success | Search Engine Journal | SEO and Social Media Marketing | Scoop.it
Social Search, as defined by Wikipedia (everyone’s most trusted online source), is “a type of web search method that determines the relevance of search results by considering the interactions or contributions of users.” Some marketers have claimed that social search is doing away with traditional search methods and that SEO is dead in the water because of it.

But social media and social search are not the magic bullet to online marketing needs. They are just one more piece in the growing arsenal of Internet marketing tools available to SEO professionals.

SEO and social media should not exist in separate silos, vying for online dominance.
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Conversion Pipeline Announces a Social Media and Search Engine Optimization Bundle

Conversion Pipeline Announces a Social Media and Search Engine Optimization Bundle | SEO and Social Media Marketing | Scoop.it
Conversion Pipeline, the nation's leading online marketing firm, has announced a new Search Engine and Social Media Marketing bundle.

This new online marketing bundle combines the visibility of search engine optimization (SEO) with the real-time client interaction of social media that today's businesses require.

This online marketing bundle emerges from the explosive growth of social media and its impact on local SEO.
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How Google+ Compares With Facebook

How Google+ Compares With Facebook | SEO and Social Media Marketing | Scoop.it
Google is a titan in Internet search and Web related services and its muscle in the social scene can only be beefed up by refining and integration of Google+ with other Google services, and to some extent, by also tapping from symbiotic survival relations in cyberspace.
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Google+ Has Mark Zuckerberg's Attention, Shouldn't It Have Yours? | ClickZ

Google+ Has Mark Zuckerberg's Attention, Shouldn't It Have Yours? | ClickZ | SEO and Social Media Marketing | Scoop.it
Have you started experimenting with Google+? Are you sitting on the sidelines thinking "I'll wait until Google+ matures," or letting the in-crowd like Robert Scoble, Scott Monty, and Chris Brogan figure it out before you test it.

If either of these options sounds like you, know that Google+ isn't another flash-in-the-pan social media site. Google+ is in the social media battle to win your time and attention as an individual and a marketer.
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Neil Ferree's comment, July 26, 2011 2:11 PM
Antonio, wanted to let you know I Scooped your PC World recommendation on G+ "right service @ the right time" thanks - Neil
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Facebook, Twitter, LinkedIn and Google+: who is using social media and what to expect from social media marketing in the future | socialnetconomy

Facebook, Twitter, LinkedIn and Google+: who is using social media and what to expect from social media marketing in the future | socialnetconomy | SEO and Social Media Marketing | Scoop.it
There’s no day you open a news website or a printed newspaper and you do not find any article about social media or social networks.

And increasingly, there are no talks with friends where you don’t mention the word “Facebook”, whether it’s about an event, a birthday or a photo album or some other gossip about your friends.
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How Google+ Will Transform Search and Search Marketing

How Google+ Will Transform Search and Search Marketing | SEO and Social Media Marketing | Scoop.it
Google+ is gaining users faster than any social network ever before. After many stumbles, Google has finally built a social network that delivers value to consumers. That makes Google+ a bigger competitor to Facebook than anything we've seen.

So far, a lot of Google+ coverage has debated its value, and examined the network from a consumer and tactical standpoint. Less scrutinized is the way the launch of Google+ could end up enhancing the competitive positioning and value of Google's search business, giving it an unprecedented view of consumer interest, social graph, intent data and conversion data.
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Social Media Marketing and SEO strategy

Social media marketing is now a term generally accepted by people as a valid area to target. Historically SEO and Social Media Marketing have been 2 very distinct fields.

With the growth of social networking platforms such as Facebook and Twitter it has got to the point where you really can’t consider one without the other!
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Is Social Media Experiencing the Search Engine Consolidation? | Fast Company

Is Social Media Experiencing the Search Engine Consolidation? | Fast Company | SEO and Social Media Marketing | Scoop.it
Ask Jeeves Despite clear differences, search engines and social media converge on many of the same fronts. Facebook has been rumored to be working on a search engine of their own for over a year.

Google now has its 1st valid social media contender.
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Bing Tests Live Tiles, Plans Google-Like Instant Search

Bing Tests Live Tiles, Plans Google-Like Instant Search | SEO and Social Media Marketing | Scoop.it
he search engine wars have been a bit sleepy lately, but Microsoft is planning to kick things up with some new features for Bing.

Bing is internally testing live tiles on its home page that provide brief glimpses at weather, news, trends, maps, and targeted ads, WinRumors reports.

These tiles reportedly are part of a bigger effort to create an HTML5 version of Bing, including smooth transition effects, animated home page images, and hovering windows that keep navigation tabs in view while scrolling.
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SEO & Social Media for PR: DishyMix Interview with Lee Odden | TopRank Digital Marketing News

SEO & Social Media for PR: DishyMix Interview with Lee Odden | TopRank Digital Marketing News | SEO and Social Media Marketing | Scoop.it
Search Engine Optimization and Social Media are no longer distinct channels.
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