SEO and Social Media Marketing
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SEO and Social Media Marketing
How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo. Integrations and New Scenarios.
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How Will Google+ Affect SEO?

How Will Google+ Affect SEO? | SEO and Social Media Marketing | Scoop.it
Since its June 28 release, more than 20 million people have already jumped onboard Google+. With such an unbelievable early adoption rate, many internet marketing professionals are beginning to wonder if those "+1"s will also start affecting how businesses use search-engine optimization, or SEO.
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Search vs Social: no contest

Search vs Social: no contest | SEO and Social Media Marketing | Scoop.it
We're often asked whether social media is replacing search as a driver of online business. Social media is certainly getting way more attention, but it is a complement to search engine marketing, not a substitute for it.

The primary outcome of search engine marketing is that you are found by people who are looking to satisfy a need, but who don't know your brand or don't associate it with their problem. Search engine optimisation gets you listed high in the search results; search engine advertising puts your ad on the page for any search term you have bid on.
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Google+ aims to shake up Facebook's social media leadership

Google+ aims to shake up Facebook's social media leadership | SEO and Social Media Marketing | Scoop.it
Google has its sticky fingers in nearly all segments of technology. It rules Search and Internet Advertising; it is a big player in mobile phones with Android; it’s toying with operating systems with Chrome; and it is a major stakeholder in cloud computing.

One online area in which Google has failed to be competitive is social media. Previous attempts like Buzz and Wave just didn’t click with users who preferred Facebook and Twitter.
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Google and Facebook get personal in battle for social networking rewards

Google and Facebook get personal in battle for social networking rewards | SEO and Social Media Marketing | Scoop.it
Launch of Google+ sees the online giants in a fight for the highly lucrative hearts and minds of internet users
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How Google Plus changes the game for Ann Arbor's digital marketing firms

How Google Plus changes the game for Ann Arbor's digital marketing firms | SEO and Social Media Marketing | Scoop.it
Traditional search engine optimization may be on its deathbed and it doesn’t even know it.

SEO, as it’s called, is a concept that revolutionized sales strategies and created an entire new business model for marketing firms — including many in the Ann Arbor area.

Local companies like Pure Visibility, Ingenex Digital Marketing and PWB Marketing Communications have tailored their services toward helping clients upgrade their websites to be more Google-friendly.

But with the rise of Facebook, the influence of Twitter and the recent introduction of Google Plus, it’s becoming increasingly clear that social networking will become just as influential in driving search results as traditional SEO.
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How Being “Friends” On Google+ Leads To Better Rankings

How Being “Friends” On Google+ Leads To Better Rankings | SEO and Social Media Marketing | Scoop.it
Want to rank better on Google? Get people to add you to their Google+ Circles, and that seems to be a potentially huge boost, based on a search I just did.
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Google+: A social networking site or the future of search engine marketing?

Google+: A social networking site or the future of search engine marketing? | SEO and Social Media Marketing | Scoop.it
So Google has launched its first foray into social networking with the launch of Google+. Or has it?

This may be somewhat of a conspiracy theory, but a few of us here at FreshNetworks were questioning whether Google+ is about social networking at all, or if it’s about something else…namely, changing the future of search engine marketing (SEM).
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Social Signals That Affect Your SEO

Social Signals That Affect Your SEO | SEO and Social Media Marketing | Scoop.it
Social media and SEO are more inter-related than ever. The search engines are committed to developing a more personalized search for their users, using social signals from Facebook, Twitter, LinkedIn and other social networks to do so.

By making search more social, the search engines are recreating the SERPs to reflect the social community of the user.
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How SEO and Social Media Add Up to Online Marketing Success | Search Engine Journal

How SEO and Social Media Add Up to Online Marketing Success | Search Engine Journal | SEO and Social Media Marketing | Scoop.it
Social Search, as defined by Wikipedia (everyone’s most trusted online source), is “a type of web search method that determines the relevance of search results by considering the interactions or contributions of users.” Some marketers have claimed that social search is doing away with traditional search methods and that SEO is dead in the water because of it.

But social media and social search are not the magic bullet to online marketing needs. They are just one more piece in the growing arsenal of Internet marketing tools available to SEO professionals.

SEO and social media should not exist in separate silos, vying for online dominance.
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Conversion Pipeline Announces a Social Media and Search Engine Optimization Bundle

Conversion Pipeline Announces a Social Media and Search Engine Optimization Bundle | SEO and Social Media Marketing | Scoop.it
Conversion Pipeline, the nation's leading online marketing firm, has announced a new Search Engine and Social Media Marketing bundle.

This new online marketing bundle combines the visibility of search engine optimization (SEO) with the real-time client interaction of social media that today's businesses require.

This online marketing bundle emerges from the explosive growth of social media and its impact on local SEO.
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How Google+ Compares With Facebook

How Google+ Compares With Facebook | SEO and Social Media Marketing | Scoop.it
Google is a titan in Internet search and Web related services and its muscle in the social scene can only be beefed up by refining and integration of Google+ with other Google services, and to some extent, by also tapping from symbiotic survival relations in cyberspace.
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Google+ Has Mark Zuckerberg's Attention, Shouldn't It Have Yours? | ClickZ

Google+ Has Mark Zuckerberg's Attention, Shouldn't It Have Yours? | ClickZ | SEO and Social Media Marketing | Scoop.it
Have you started experimenting with Google+? Are you sitting on the sidelines thinking "I'll wait until Google+ matures," or letting the in-crowd like Robert Scoble, Scott Monty, and Chris Brogan figure it out before you test it.

If either of these options sounds like you, know that Google+ isn't another flash-in-the-pan social media site. Google+ is in the social media battle to win your time and attention as an individual and a marketer.
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Neil Ferree's comment, July 26, 2011 9:11 AM
Antonio, wanted to let you know I Scooped your PC World recommendation on G+ "right service @ the right time" thanks - Neil
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Facebook, Twitter, LinkedIn and Google+: who is using social media and what to expect from social media marketing in the future | socialnetconomy

Facebook, Twitter, LinkedIn and Google+: who is using social media and what to expect from social media marketing in the future | socialnetconomy | SEO and Social Media Marketing | Scoop.it
There’s no day you open a news website or a printed newspaper and you do not find any article about social media or social networks.

And increasingly, there are no talks with friends where you don’t mention the word “Facebook”, whether it’s about an event, a birthday or a photo album or some other gossip about your friends.
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Google +1 and The Dark Side of SEO

More and more reports have surfaced on major news outlets stating that +1 represents an excellent opportunity for SEO firms to "cash-in" and sell +1 services to significantly inflate the online visibility of their clients.
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About SEO and Social Media

About SEO and Social Media | SEO and Social Media Marketing | Scoop.it
If you are new to the world of online business or internet marketing, you should grab every chance to know the basic concepts of SEO and social media. But at times, entering into a different field is not that easy.
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Making the Case For SEO in a Social Media World

Making the Case For SEO in a Social Media World | SEO and Social Media Marketing | Scoop.it
In the last few years social media has jumped to the forefront of online marketing for many small businesses. Some business owners aren't even bothering to market (or in some cases even build) their websites anymore.
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Search Social Media Project Begins, New Documentary via YouTube on Social Media Marketing | Web Design Seo

Search Social Media Project Begins, New Documentary via YouTube on Social Media Marketing | Web Design Seo | SEO and Social Media Marketing | Scoop.it
An online quantitative survey about how small businesses are using SEO, AdWords, and Social Media Marketing to their advantage.
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Integrated Search Engine Marketing from SEO Positive Limited - Telegraph

Integrated Search Engine Marketing from SEO Positive Limited - Telegraph | SEO and Social Media Marketing | Scoop.it
Search Engine Optimisation is a constantly changing area of the online landscape. Dominated by search engine Google, which the majority of websites rely on to deliver visitors (and paying customers) to their sites, as soon as Google make a change to their algorithm, the entire industry is thrown into flux.
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Google Acquires Fridge, PittPatt, and PostRank, But What Does it Mean?

Google Acquires Fridge, PittPatt, and PostRank, But What Does it Mean? | SEO and Social Media Marketing | Scoop.it
SEO and social media marketing are entirely intertwined, and always will be. Through it all, I think it is important to note that Google wants to index your website, and they even go to great lengths to help you help yourself.
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When social media impacts search - 3 areas to think about

When social media impacts search - 3 areas to think about | SEO and Social Media Marketing | Scoop.it
Search and social are becoming increasingly intertwined, especially with the arrival of Google+, a clear indication of the search giant’s intention to further develop and improve the social nature of search results.
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The Role of SEO has Changed Forever | Business 2 Community

The role of the SEO is changing and is likely not going to be the same again. A search engine optimization specialists job description used to include link building, keyword research and on page optimization. Today’s “SEOs” do not have it that simple.

I put the term SEO in quotations because I believe that the role has evolved into a more all-encompassing job title such Organic Marketing Specialist or Director of Search or Internet Marketing & Organic Search Manager.

Because social media and search engine optimization are becoming more and more intertwined, to be proficient in SEO one must also have a strong grasp on all other customer facing behaviors such as social media and other marketing activities.
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Neil Ferree's comment, July 27, 2011 9:30 AM
Nice find Antonino! Now that G+ is in place, using white hat seo tactics will become even more important as the "trust" factor in any/all reciprocal link building strategies.
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Why SEO and Social Media Sites Go Hand-in-Hand

Why SEO and Social Media Sites Go Hand-in-Hand | SEO and Social Media Marketing | Scoop.it
Since the rise of social media sites, many have believed that the need for SEO is now dead.

Visibility is still the primary goal of all online businesses. Without it, there is just not a shot that your business will succeed. Companies must maintain the top spots in the search engine results pages if they wish to attract new customers, and they won’t be able to do so without adequate SEO.
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Bing Tests New Home Page "Live Tiles" Design, PPC Ads in Organic Results

Bing Tests New Home Page "Live Tiles" Design, PPC Ads in Organic Results | SEO and Social Media Marketing | Scoop.it
A couple noteworthy new tests from Bing have been spotted in recent days. Search engines - and Bing is no exception – test (or in Bing’s terminology “flight”) new features and designs frequently on random users as a sort of live field test.
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Google Analytics Adds Social Data | Practical eCommerce

Google Analytics Adds Social Data | Practical eCommerce | SEO and Social Media Marketing | Scoop.it
Google Analytics has added social-media-related data to its reports. Google +1 button data is available by default. Facebook "Like" and Twitter "Tweet" sharing statistics can be added with some setup and additional tracking code.

The new Google Analytics "Social" report tracks what Google calls "Social Engagement," "Social Actions," and "Social Pages."
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Social Media and SEO: 5 Ways They’re Working Together

Social Media and SEO: 5 Ways They’re Working Together | SEO and Social Media Marketing | Scoop.it
Social media is great for driving traffic to your website. If you’re active on the social media sites, you don’t necessarily need a high search engine ranking to get a ton of traffic.

But, social media websites also play a big role in SEO.
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