SEO and Social Media Marketing
72.6K views | +0 today
Follow
SEO and Social Media Marketing
How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo. Integrations and New Scenarios.
Your new post is loading...
Your new post is loading...
Scooped by Antonino Militello
Scoop.it!

The Importance of SEO in Social Media

The Importance of SEO in Social Media | SEO and Social Media Marketing | Scoop.it

Some would disagree that SEO is no longer applicable while social media not only lives but also continues to grow at a swift rate globally.

 

While SEO is not the end-all of victory on the Internet, only through merging SEO with social media can a business truly discover success.

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

An SEO Checklist for New Sites

An SEO Checklist for New Sites | SEO and Social Media Marketing | Scoop.it

Social account setup. Because social and SEO are coming together like never before, Google is showing plus ones and things that people share by default in the search engine rankings. Bing is showing all the stuff that has been shared on Facebook, and they are putting it above the rest of the content.

 

It really, really pays to be in social, and social signals help search engines better rank things as well as having a nice second order effect on user and usage data, on branding, on the impact of people seeing those sites through social sharing and potentially linking to them. So social account setup, at the very least, you probably want to have these four: Facebook, Twitter, LinkedIn and Google+.

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

Using Social Media to Get Ahead of Search Demand

Using Social Media to Get Ahead of Search Demand | SEO and Social Media Marketing | Scoop.it

Correlation Between Social Media & Search Volume

 

The biggest problem with the Search Engine-provided keyword research tools is the lag time in data. The web is inherently a real-time channel and in order to capitalize upon that you need to be able to leverage any advantage you can in order to get ahead of the search demand.

 

Although Google Trends will give you data when there are huge breakouts on keywords around current events there is a three-day delay with Google Insights and AdWords only gives you monthly numbers!

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

Social Media + Search Marketing + Online Media = Success | ClickZ

Social Media + Search Marketing + Online Media = Success | ClickZ | SEO and Social Media Marketing | Scoop.it

Social content development: SEO or social media marketing? Both.

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

The Death of Internet Marketing and the Rise of Social SEO

The Death of Internet Marketing and the Rise of Social SEO | SEO and Social Media Marketing | Scoop.it

For a time SEO and social media were separate. As I alluded to in the introduction, that time is over.

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

SEO And Social Media Myths Busted

SEO And Social Media Myths Busted | SEO and Social Media Marketing | Scoop.it

As a consultant I hear a lot about social media and SEO: at conferences, from marketers, by entrepreneurs. And unfortunately, while well-intentioned there is a fair amount of misinformation that continues to spread.

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

SEO & Social Media Part 5 : Optimising LinkedIn Company Pages – Simply Zesty

SEO & Social Media Part 5 : Optimising LinkedIn Company Pages – Simply Zesty | SEO and Social Media Marketing | Scoop.it

Part 5 in our SEO and social media guide, and today we’re looking specifically at optimising company pages on LinkedIn. Follow our tips to get the most out of your content on your page, as well as some handy tips to build in more links which will help your search and your social efforts.

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

SEO and Social Media Considerations When Rebranding an Organization or Acquisition | ClickZ

SEO and Social Media Considerations When Rebranding an Organization or Acquisition | ClickZ | SEO and Social Media Marketing | Scoop.it

Rebranding an organization is a major internal decision that requires extensive planning and research for effective execution. It's a decision that results in such a drastic change, that some granular level details can often go overlooked - such as the potential effects and impacts that the changes may have on SEO strategies.

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

Social media and SEO part 3 : Optimising Twitter – Simply Zesty

Social media and SEO part 3 : Optimising Twitter – Simply Zesty | SEO and Social Media Marketing | Scoop.it

In the third instalment of our social SEO guide, we take a look at how to optimise Twitter to help you get found, gain followers and optimise your content both for internal search as well as being found by search engines.

 

It’s incredibly important to get your SEO right on Twitter, as you’ll probably find it’s the social network that you generate the most frequent content on, so you want to make sure it gets found. With Bing also embedding tweets into their main search results, it’s even more important that your content is written and distributed with one eye on SEO, and the other eye on your users!

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

Social Media and SEO Part 2 : Optimising Youtube

Social Media and SEO Part 2 : Optimising Youtube | SEO and Social Media Marketing | Scoop.it

In part 2 of our social media and SEO guide, we look at some of the top ways to optimise your content on Youtube, across video uploads as well as channel optimisiation.

 

Getting your SEO right on Youtube is as important as any other platform, but with Google including Yotube video results on their main search results pages, it’s possibly even more important that your content is well optimised.

 

Online video is getting increasingly competitive, so follow these tips to give your content every chance of getting found.

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

Basic SEO for Facebook Fan Pages

Basic SEO for Facebook Fan Pages | SEO and Social Media Marketing | Scoop.it

Many have tried, and failed, to write a good post about how to SEO a Facebook fan page.

For example, optimizing the filename of your profile picture is one popular piece of advice that doesn’t really matter, considering Facebook just renames the file something like 198135_10150109366....jpg.

 

Another popular tip: you should link to your main website from your Facebook page. Yes, you should for visitors. But this doesn’t optimize your fan page because Facebook just nofollows, redirects, and clusters your URL in a mess of code anyway.

 

So let's take a different approach to Facebook SEO.

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

How to Make Facebook a Useful SEO Tool | Business 2 Community

How to Make Facebook a Useful SEO Tool | Business 2 Community | SEO and Social Media Marketing | Scoop.it

Social media and SEO are more intertwined than ever before; just look at the creation of the latest social network, Google+. Google, the undisputed king of search, is making a viable attempt at entering into the realm of social media, solidly owned by Facebook.

 

Meanwhile, Facebook and Bing have formed a partnership to personalize the individual SERP of every Bing searcher. What does this mean for site owners? If you want your SEO to succeed, you have to start incorporating elements of social media into the mix.

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

Search and Social Media Marketing: Tips, Tactics and Tools for Success

Search and Social Media Marketing: Tips, Tactics and Tools for Success | SEO and Social Media Marketing | Scoop.it

Search marketers have learned quickly — Social Media is important. Not just for building community and extending your brand, but for influencing and enhancing search results. Understanding how Facebook, Twitter and other social sits affect rankings is just the beginning.

 

As Google and other search engines adjust their algorithms to pick up social media signals, marketers need to understand what those signals are.

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

3 tips for writing a headline that’s SEO and Social Media friendly

3 tips for writing a headline that’s SEO and Social Media friendly | SEO and Social Media Marketing | Scoop.it

In today’s digital landscape where content, SEO and Social Media collide, your headline is more important than ever.

 

Whether it’s at the top of your blog post, press release or online article, the key to grabbing attention and getting your message across is to start with a captivating headline.

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

Social Media and SEO | Business 2 Community

Social Media and SEO | Business 2 Community | SEO and Social Media Marketing | Scoop.it

Does a Social Media presence help Google rankings?

 

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

Social media and SEO: Keys to optimizing Facebook | Articles

Social media and SEO: Keys to optimizing Facebook | Articles | SEO and Social Media Marketing | Scoop.it

As search and social media move closer together, it's important that you know how to optimize your social media activity, whether it's on your own site or within a social media platform.

 

Search is one of the main ways people will discover your content, along with word of mouth and organic growth through social technologies.

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

30 Google SERP Changes That Impact Your SEO Strategy | SEOptimise

30 Google SERP Changes That Impact Your SEO Strategy | SEOptimise | SEO and Social Media Marketing | Scoop.it

You need to offer many ways to reach you, both via Google and social media. Organic results are not enough anymore.

 

Read these 30 Google SERP changes that impact your SEO strategy in a way you can’t ignore. 

 

30 Google SERP changes impact your SEO strategy in a way you can’t ignore.

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

Ten things you didn’t know about SEO

Ten things you didn’t know about SEO | SEO and Social Media Marketing | Scoop.it

Tracking, measuring and reporting results has become increasingly complicated, especially since factors affecting SEO change on a daily basis.

 

The following ten trends are the only things standing between you and a page one rank.

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

Marketing Through Google Plus and Social Media in General - Do not forget your SEO.

Marketing Through Google Plus and Social Media in General - Do not forget your SEO. | SEO and Social Media Marketing | Scoop.it

Social Media Marketing and SEO simply cannot happen properly without Google Plus - here's why.

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

It is really helpful to include Social Media on SEO services

Recently, SEO professionals and social media managers have been bickering over, whose practice has the better authority in relation to search engine page rankings, but if they stopped to reflect and compared the two strategies they may find that they are more closely related than they think. Theprimary aim of both strategies is the same, i.e. targeted traffic generation, therefore, by combining the two you create a much more in depth and amazing online marketing method.


SEO and social media must not be treated as separate entities; blending them together will create an even bigger, more prominent online brand presence far more easily than either of these two techniques could do standing alone.

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

SEO & Social Media Part 4 : Optimising LinkedIn Profiles – Simply Zesty

SEO & Social Media Part 4 : Optimising LinkedIn Profiles – Simply Zesty | SEO and Social Media Marketing | Scoop.it

In the fourth instalment of our SEO and Social Media guide, we take a look at optimizing LinkedIn for search. There are many assets within LinkedIn that need to be well optimized to help ensure you get found and grow connections, across profiles, groups and company pages.

 

In this guide we’re focusing on LinkedIn profiles as there’s a lot to take in and get right! I’ve put together a selection of the best tips to get you started and ensure you adhere to best practice for SEO.

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

Social Media and SEO part 1 : optimising Facebook

Social Media and SEO part 1 : optimising Facebook | SEO and Social Media Marketing | Scoop.it

As search and social media move closer together, it’s important that you know how to optimise your social media activity – whether it’s on your own site or within a social media platform.

 

Being found via search is still going to be one of the main drivers for people discovering your content, bolstered by word of mouth and organic growth through social technologies.

 

To help you get the most out of your activity, over the next week we’ll be releasing a series of guides focused on different social platforms to help you make the most of the free tools, tips and tricks available.

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

Three Lessons for Social SEO

SEO strategists can no longer ignore the impact of social media. Gone are the days when meta tag keywords and a smattering of comments on competitive blogs would boost search rankings.

 

In short, social media and SEO are a match-made for giving traditional cross channel marketing efforts a badly needed boost.

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

Adapt to the changing SEO landscape with quality content

Adapt to the changing SEO landscape with quality content | SEO and Social Media Marketing | Scoop.it

With the internet now the most used channel for communication, promotion and transactions, a strong online presence can make or break a business.

 

SEO and SEM have become part of everyday business vocabulary, however with the developing search engine algorithms and the ever-changing user generated content, the application of these concepts is constantly evolving.

more...
No comment yet.