Social account setup. Because social and SEO are coming together like never before, Google is showing plus ones and things that people share by default in the search engine rankings. Bing is showing all the stuff that has been shared on Facebook, and they are putting it above the rest of the content.
It really, really pays to be in social, and social signals help search engines better rank things as well as having a nice second order effect on user and usage data, on branding, on the impact of people seeing those sites through social sharing and potentially linking to them. So social account setup, at the very least, you probably want to have these four: Facebook, Twitter, LinkedIn and Google+.
The biggest problem with the Search Engine-provided keyword research tools is the lag time in data. The web is inherently a real-time channel and in order to capitalize upon that you need to be able to leverage any advantage you can in order to get ahead of the search demand.
Although Google Trends will give you data when there are huge breakouts on keywords around current events there is a three-day delay with Google Insights and AdWords only gives you monthly numbers!
As a consultant I hear a lot about social media and SEO: at conferences, from marketers, by entrepreneurs. And unfortunately, while well-intentioned there is a fair amount of misinformation that continues to spread.
Part 5 in our SEO and social media guide, and today we’re looking specifically at optimising company pages on LinkedIn. Follow our tips to get the most out of your content on your page, as well as some handy tips to build in more links which will help your search and your social efforts.
Rebranding an organization is a major internal decision that requires extensive planning and research for effective execution. It's a decision that results in such a drastic change, that some granular level details can often go overlooked - such as the potential effects and impacts that the changes may have on SEO strategies.
In the third instalment of our social SEO guide, we take a look at how to optimise Twitter to help you get found, gain followers and optimise your content both for internal search as well as being found by search engines.
It’s incredibly important to get your SEO right on Twitter, as you’ll probably find it’s the social network that you generate the most frequent content on, so you want to make sure it gets found. With Bing also embedding tweets into their main search results, it’s even more important that your content is written and distributed with one eye on SEO, and the other eye on your users!
In part 2 of our social media and SEO guide, we look at some of the top ways to optimise your content on Youtube, across video uploads as well as channel optimisiation.
Getting your SEO right on Youtube is as important as any other platform, but with Google including Yotube video results on their main search results pages, it’s possibly even more important that your content is well optimised.
Online video is getting increasingly competitive, so follow these tips to give your content every chance of getting found.
Many have tried, and failed, to write a good post about how to SEO a Facebook fan page.
For example, optimizing the filename of your profile picture is one popular piece of advice that doesn’t really matter, considering Facebook just renames the file something like 198135_10150109366....jpg.
Another popular tip: you should link to your main website from your Facebook page. Yes, you should for visitors. But this doesn’t optimize your fan page because Facebook just nofollows, redirects, and clusters your URL in a mess of code anyway.
So let's take a different approach to Facebook SEO.
Social media and SEO are more intertwined than ever before; just look at the creation of the latest social network, Google+. Google, the undisputed king of search, is making a viable attempt at entering into the realm of social media, solidly owned by Facebook.
Meanwhile, Facebook and Bing have formed a partnership to personalize the individual SERP of every Bing searcher. What does this mean for site owners? If you want your SEO to succeed, you have to start incorporating elements of social media into the mix.
Search marketers have learned quickly — Social Media is important. Not just for building community and extending your brand, but for influencing and enhancing search results. Understanding how Facebook, Twitter and other social sits affect rankings is just the beginning.
As Google and other search engines adjust their algorithms to pick up social media signals, marketers need to understand what those signals are.
Recently, SEO professionals and social media managers have been bickering over, whose practice has the better authority in relation to search engine page rankings, but if they stopped to reflect and compared the two strategies they may find that they are more closely related than they think. Theprimary aim of both strategies is the same, i.e. targeted traffic generation, therefore, by combining the two you create a much more in depth and amazing online marketing method.
SEO and social media must not be treated as separate entities; blending them together will create an even bigger, more prominent online brand presence far more easily than either of these two techniques could do standing alone.
In the fourth instalment of our SEO and Social Media guide, we take a look at optimizing LinkedIn for search. There are many assets within LinkedIn that need to be well optimized to help ensure you get found and grow connections, across profiles, groups and company pages.
In this guide we’re focusing on LinkedIn profiles as there’s a lot to take in and get right! I’ve put together a selection of the best tips to get you started and ensure you adhere to best practice for SEO.
As search and social media move closer together, it’s important that you know how to optimise your social media activity – whether it’s on your own site or within a social media platform.
Being found via search is still going to be one of the main drivers for people discovering your content, bolstered by word of mouth and organic growth through social technologies.
To help you get the most out of your activity, over the next week we’ll be releasing a series of guides focused on different social platforms to help you make the most of the free tools, tips and tricks available.
With the internet now the most used channel for communication, promotion and transactions, a strong online presence can make or break a business.
SEO and SEM have become part of everyday business vocabulary, however with the developing search engine algorithms and the ever-changing user generated content, the application of these concepts is constantly evolving.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.